Chapter 673: Nut Phone
In fact, now some extraordinary technology or affairs are not as noticeable as a few years ago, although there are many "black technologies" of the Star Group, but there are also many other companies, only under the pressure of the Star Group, the previous hidden technology used to squeeze toothpaste has been taken out.
The mobile phone series of nuts is a cheap brand that Xingkong is preparing to launch, although it is a cheap brand, but it also has Yang Yi's ambitions.
In view of the fact that the manufacturer is trying to empty the pockets of consumers, this mobile phone has been launched, and many "black technologies" have been adopted as a whole.
From the screen to the case to the design process; This is a real rugged mobile phone,Although it is a little worse in performance,But it is top in battery life,The screen of special structure,Although it has not been crushed by a large truck and is still intact,But there is absolutely no problem with collisions and the like encountered in daily life。
On the shell, the plastic material of the special repair process imitates the skin feel, and the non-use of the metal shell is a compromise to ensure the signal quality.
The internal process is also extremely complex, ensuring that the collision will not affect the internal structure, so the cable connection is completely abandoned, and all the internal structures are integrated on a single motherboard.
The battery is also specially constructed, in order to ensure battery life and safety, such a large battery capacity, safety is naturally the first, the use of graphene materials, now basically ensure that there will be no accidents due to collisions, temperature and other reasons.
For a manufacturer, safety is the most important thing, once there is a safety incident, the reputation of the manufacturer will be greatly affected!
All kinds of "black technology" blessing,The appearance of this mobile phone is a little unsatisfactory,If you look at it from an artistic point of view,It's still a little stupid,But on the whole, it still can't get rid of the "big silly" appearance similar to ordinary rugged mobile phones。
This is also a helpless thing, if you want to make the mobile phone stronger, more resistant to drop and shock, you must increase the strength of the frame structure of the fuselage, and in the case of no breakthrough in the material, you can only choose to increase the cross-sectional area of the material to enhance the performance.
Fortunately, everyone has formed a "real" impression of the three-proof mobile phone, so it's not a bad thing to be generous and heavy, at least it looks strong and powerful, isn't it?
Because of the motherboard protection, the motherboard is a little overweight, plus the internal heat dissipation and safety materials, but also leads to a significant weight exceedance, weighing up to 210 grams, if you put a protective shell on the set, paste a tempered film, this amount is probably close to half a catty, such a weight has actually slightly affected the use, and therefore, a large number of black technology is used, so that consumers will not be attached to the film and shell.
There is a joke that goes like this: Yang Yi smashed the table in the office: "This screen is not good, the brightness is not enough!" Use the best materials and increase the brightness by 10%! ”
Engineer: "To increase the brightness, you have to use the most advanced screen, and the cost of the screen will increase from 300 yuan to 500 yuan." ”
Yang Yi did not compromise at all: "Okay, that's it!" 9.8 mm thick? Give you 3 months, and then 0.5 mm thinner! ”
…… Half a year later, on the counter in Zhongguancun: "Boss, paste a 50 film (the brightness is reduced by 20%), and then a shell (3 mm thick)." ”
This is the status quo of the smartphone industry, which actually has a lot to do with the price, after all, in the most glorious period of the previous feature phone era, the largest sales volume is actually a mobile phone below 1000 yuan; In the era of smart phones, the largest sales volume is 1500 yuan-2500 yuan.
The second level is 5000-6000 yuan, and the income has not increased much compared with before, but the products used have increased a lot.
Different from feature phones, the cost of smart phones has risen sharply since the era of large screens opened by the stars; Like the screen of the starry sky, when cooperating with BOE, it is at a price of about 500 yuan, accounting for a quarter of the overall cost of the mobile phone.
After the termination of the contract with BOE, the cost has now risen by one-tenth; Now there are two generations of Star mobile phones, the official repair price of the first generation screen is 500 yuan, and the official repair price of the second generation screen is 900 yuan.
The price difference of 400 yuan is actually mostly the cost of the screen, and the cost of labor has not increased much.
The most vulnerable thing to damage to a smartphone is the screen, and the high-value mobile phone represented by the starry sky can basically buy a low-end smartphone with a screen, how can users use it carelessly.
If you are a little careless, after slipping from your hand, nearly 1,000 yuan is gone; Of course, there are also people who don't care about the price, and the damaged mobile phone is directly replaced with a new one, and the starry sky for this part of the customer, intimate cloud free backup, the new phone can directly download the original settings from the cloud; Of course, this free refers to the customers of the starry sky, and other mobile phones can also use the starry sky cloud, but they need to be renewed for 15 yuan per month.
This has caused a sharp rise in the cost of replacement, in fact, the use time of the star mobile phone can be maintained for a long time, thanks to the excellent and strict quality inspection, the defective rate of the product is compressed to the lowest range that can be achieved.
Relying on the powerful Star Cloud Service, even if the performance is backward, it does not affect daily use, and the Star Software Store has strict screening for all software, and most of the software that affects the experience such as permissions and advertisements will be eliminated.
Starry Sky has a strong legal team and software industry personnel, if a software is hot on other platforms, but is unwilling to abide by the contract of Starry Software, then Starry Sky will not be self-moral, imitation will naturally occur.
As a result, after a few times, the developers dropped some rules in Star Group by default.
Of course, the products that users use most are actually those produced by Internet companies; For example, Penguin's communication software, Ahri's shopping software, etc., as well as social software such as Renren.
These large enterprises are the biggest tumors, advertising, permissions, a lot; To this end, Yang Yi has specially developed a browser plug-in based on the principle of virtual machines, so that users can directly log in to these software on a simulated PC and abandon their APP.
forced these companies to comply with the contractual requirements of the Star Group; This is actually quite normal; Because the starry sky is not alone now, the shareholding companies are enough to form a starry sky system.
It includes basic needs such as shopping (JD.com), social networking (WeChat), and entertainment; In addition, there are games, and some manufacturers have now begun to negatively optimize a certain model, which is to further exploit the pockets of consumers.
After all, the protection fee charged by game manufacturers to mobile phone manufacturers ultimately falls on the heads of consumers; Unfortunately, Starfield is now the world's largest game developer and has the largest gaming platform; If any manufacturer dares to do this, then it is naturally normal for the game to be taken off the shelves.
With the same gameplay, Starry Sky can be more mature, more excellent, and better optimized; After all, the configuration of the first generation of Star mobile phones is actually not very high, and in the era of rapid technological progress, the performance has lagged behind a lot.
In fact, the nut mobile phone released this time,The performance is not high,The configuration of this mobile phone can be said to be quite strange,The processor it uses is actually a processor with similar specifications as the starry sky smart glasses,Although because of the process to 16nm,In fact, it has also enhanced the performance20%-30%,But after all, it is only a weak core,No matter how to enhance the performance, it is still limited。
In addition, the GPU module carried by this chip is also the lowest specification,It leads to the very poor game performance of this mobile phone,If there is no special targeted optimization of the starry sky,Then this mobile phone is actually in addition to the old antique games such as Minesweeper and Backgammon Snake can run smoothly,Most of the slightly new games simply can't be played,Even if you can play, it's a card by card。
From a processor point of view, the configuration of the nut phone can be said to be a big step backwards, even more miserable than some high-end feature phones three or five years ago.
However, it makes sense that the star mobile phone is designed like this, with a low-power screen, a low-frequency and low-power processor, and a super-spec battery, which makes the nut easily take the crown of the most durable smartphone with more than 168 hours of continuous use.
If it weren't for the era of smart phones, some manufacturers had launched feature phones with ultra-large batteries of more than 10,000 mAh, and I remember that at that time, it was claimed to have a one-month battery life; In fact, compared to the real comparison, the hat nut of the most durable mobile phone can also be fought for.
In fact, this mobile phone also has a special function, which is to detect water quality, of course, it can only detect water temperature, pH, turbidity and other simple physical and chemical indicators and simply list them, never dare to say "this water is safe to drink", can only occasionally sell Meng and say "this water looks dirty and can't be drunk".
The entrance of the thing, the starry sky does not dare to interfere without authorization, if it really makes people drink problems, this problem will be big.
In fact, temperature, pH, turbidity and so on can be estimated by hand and visual inspection, and the actual value of this function is not great.
However, even the design department did not expect that after the launch of the nut mobile phone, the water quality rapid test function quickly became famous, people found that nuts can be used as a portable water quality detector, and found that the river was blackened to soak their nut mobile phone in, and wiped the screen to see the water quality test results, which is not too convenient.
After it went on sale, the nut phone quickly set a series of amazing records.
But it's a pity,None of these records are related to sales and sales speed,After all, the star has not had time to improve the yield rate of new screen technology,Don't dare to let the partner violently explode the output, resulting in a small output,And the three-proof mobile phone market is originally narrow and expensive,So it is difficult to compare sales with popular machines or cost-effective machines。
Of course, in the scope of the three-proof mobile phone, the new face nut has achieved very good results, not weaker than the giants in this field at all, after all, the three-proof mobile phone has not yet developed maturely, and the functions are still constantly innovating, unlike the mountaineering rope, jackets and other outdoor equipment has developed very maturely, users only need to believe in well-known brands OK no problem.
And the brand of Starry Sky is now enough to be called a big brand, and entering this market is naturally to kill the original brands to the point of losing their armor; Therefore, the nut mobile phone can rely on the advantages of black technology and continuous advertising bombardment to quickly open up the situation, and after a month of sales, it has become the monthly sales champion of the three-proof mobile phone category, even if the sales of this champion are only equivalent to the sales of one day during the peak period of the main brand of the starry sky.
In this month, many people turn on the TV, computer and mobile phone, and everywhere you can see a Chinese and a British person holding a mobile phone with a wide orange-red border and saying eight words briefly: "Nut mobile phone, you, me, of, the most, the best, choose, choose!" Then the ad came to an abrupt halt.
The next time I see it, it's still these two tall men, or one in one ocean, the last four words are full of distorted Mandarin with a foreign flavor, or this mobile phone, the only thing that has changed, but the environment behind the two men, there have been grasslands, swamps, mountains, snow-capped mountains, rainforests, coral reefs, extremely low tundra, deep caves, space, lunar craters and other more than a dozen terrains, all of which are the kind of places that are rarely visited.
Although many viewers who saw this set of "Nuts Are Everywhere" advertisements did not know the foreigner, if it was narrowed down to a certain circle, many people would know that he was the "British God of Food" Bell Grylls, that is, the one who is known for "breaking off your head and eating it", "chicken flavor, crunchy!" He is well-known in the online world and is nicknamed "Bei Ye", a survival expert who is nicknamed "the man at the top of the food chain" by domestic netizens.
"Bei Ye" is widely known to the world for hosting the "Survival in the Wilderness" program of the American Discovery Channel for many years, but the former left the show after 11 years due to contract problems, and then was recruited by the film and television department of Star Group to start producing the wild reality show "Winner is King".
And the other man is very familiar to everyone, it is the captain of Huaguo in the superhero series produced by Starry Sky, who completes tasks one by one in various dangerous environments in the world, and the representative of the tough guy on the screen has surpassed Stallone, Schwarzenegger and others in the world.
These two people have now become the advertising spokespersons of Nut Mobile, in addition to the slightly brainwashing 5-second advertising coverage bombardment, the two sides have also worked together to shoot a series of videos using Nut Mobile phones in various situations around the world, which are gradually being uploaded to major video sites around the world.
However, what few people know is that only a very few of these videos are shot in real time, and most of the rest are synthesized using image technology, for the simple reason that it is not easy to go to the wild.
In the screen of the "Survival in the Wilderness" program, only Bei Ye walked alone, climbed and climbed, and ate and ate, but in fact, there was a professional team composed of many people behind him to act together and escort, including one or more photographers and sound recorders carrying heavy professional equipment, recording his various heroic feats from multiple angles throughout the whole process, as well as life assistants who take care of logistics, survival guides who are proficient in local survival guides, and drivers of necessary transportation such as helicopters, dinghys, and off-road vehicles. After all, Bei Ye just went to the wild to do a show, not really returned to the primitive era of Ru Mao drinking blood, and it was impossible to rely on insects and elephant dung to solve the problem of food and drinking water in the preparation stage.