"I understand, it must be the boss's handiwork!"

Zhu Dawei thought about it carefully, and then guessed about Yan Yuan's body.

"Boss... But he didn't say hello to us. Mu Xuanzhen was shocked, this was actually the boss's handiwork?

"Why does the boss have to explain things to us?"

Zhu Dawei said earnestly: "You don't understand this, right?" The boss's energy is great, don't use common sense to infer it, I now understand why the boss wants to go directly to the two movies in the Lunar New Year, it turns out that he has arranged it early in the morning. ”

In Zhu Dawei's opinion, the boss probably also knows that it is impossible to promote the two films to the extreme at the same time with the resources of the Chinese Film and Television Group, but he doesn't ask much and directly uses other resources to cooperate.

This kind of behavior made Zhu Dawei very emotional in his heart, and he deserved to be the boss.

"The boss has done everything he can, so let's just cooperate." Zhu Dawei immediately spoke: "Notify other departments to come over for a meeting!" ”

In the conference room, a group of executives gathered together to discuss whether they could come up with ways to make the two films more competitive in this Chinese New Year.

"Why don't we try a pre-sale?"

Someone said: "Then make some good discounts, and by the way, we can also judge the trend of the total box office through pre-sales." ”

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"Is it pre-sale..."Zhu Dawei frowned when he heard this: "There doesn't seem to be such a practice in China, right?" ”

"Well, not for the time being, it used to be because technical means did not allow it, and then because the quality of most of the films was not very good, once the pre-sale was opened, the follow-up box office would become a joke."

Zhu Dawei's eyes flickered, and then he also clapped his head: "Then pre-sale!" Say hello to the major theaters and ask them to cooperate with us, and we will bear the cost of the pre-sale stage. ”

"But if we do this, it is also very risky, if our pre-sale results are not satisfactory, it will affect the follow-up word-of-mouth and the scheduling of theaters."

Mu Xuanzhen wants to stop,

"So what does it matter?" Zhu Dawei waved his hand and said, "You have to have confidence in your works." ”

Although it has been a close in recent years, for Chinese film and television companies that are ready to work hard for the Chinese New Year, some important departments still maintain high-intensity overtime.

This time, Zhu Dawei felt that it was a hard-won opportunity, although [codename: Operation Wolf Warrior] was popular, but because of the lack of investment in publicity resources in the early stage, the follow-up relied on word-of-mouth to increase the box office.

There has always been a regret in his heart, if there had been enough funds for publicity at that time, maybe the results of that movie would have been better!

Although [Codename: Operation Wolf Warrior] is already a milestone in domestic military films, Zhu Dawei feels that this is not enough!

But what is in front of them now can be said to be a once-in-a-lifetime opportunity, under this overwhelming publicity, if they don't have a big explosion at the box office of the Lunar New Year, how can they be worthy of the boss's hard work?

Although this move seems to be very risky, in fact, if the quality of the film is really good, then it is a great opportunity for Chinese Film and Television Group!

This time, Zhu Dawei didn't want to have any regrets.

The boss thinks that this year's Chinese New Year stalls only have [The Wandering Earth] and [The Story of the Mermaid], so why should he hesitate?

Reckless, it's over.

But how to play this pre-sale is a little particular.

For these, the Chinese Film and Television Group is not very good at it, but it is difficult for Zhu Dawei.

In case of indecision, chat group,

Zhu Dawei then asked for help in the chat group, and this time he could be regarded as finding the right person.

To engage in event planning, there are three big hands who graduated from the Department of Finance, which can be said to be at your fingertips.

Soon, the Chinese Film and Television Group reached a cooperation with major theaters and directly launched a pre-sale activity.

There are still three days left before the official release,

Audiences can reserve a three-day movie ticket in advance, and once the reservation is successful, they will enjoy a discount.

You must know that the biggest reason why the domestic film market has gradually improved in recent years is that the audience actually has relevant policies to subsidize the purchase of every movie ticket.

For example, the original price of 50 yuan movie ticket, under the subsidy, the audience may only need to pay about 30 yuan, and this time the Chinese film and television group is also very smart,

Many adjustments have been made to the rules of the event, for example, everyone has the opportunity to get a [discount] when they pre-sell tickets, but in fact, this probability is only one in a million...

More is actually [9.6 off] [9.8 off], [9.9 off], [8.8 off],

This kind of discount full of auspicious numbers is harmless for the audience, but most of the Chinese people are like this, and everything is auspicious when the Chinese New Year is approaching...

In the first hour of the pre-sale event, the original box office of 40 million per movie was sold out!

This stunned Zhu Dawei and many theater owners, which... Okay?

40 million for one movie, 80 million for two movies,

You know, that's not all the box office for the day...

Because taking into account some other factors, the proportion of the box office taken out in this pre-sale event actually only accounts for half, according to this extent,

Doesn't it mean that the box office of these two movies on the first day may be able to directly break 100 million?

It's not that the two of them add up to break 100 million, but each of them can break 100 million!

The box office exceeded 100 million on the first day,

That's an unimaginable number for the film market right now...

In the face of this terrifying pre-sale figure, some careful thinking of major theaters has also begun, and they are ready to increase the scheduling rate of these two movies again...

They don't know if the other movies in the Lunar New Year file make money, but what they do know is that the two Chinese New Year files brought by the Chinese Film and Television Group are probably going to make a lot of money...

If you don't seize the opportunity to make a wave now, you won't have a chance when it's saturated.

The theater chain is so realistic, and the Lunar New Year file has already secretly increased the scheduling rate of these two films before it has started, so that the Chinese Film and Television Group is secretly happy, but it is a little uncomfortable for other movies...

This Chinese film and television group doesn't give them a way to live, they used to want to rely on the schedule bonus to get just some bad money, but now others don't even give them bad money!

And Yan Yuan didn't know at this time that his grandmother had unknowingly given him a backstab, and he had been trying to find an excuse to run out during this time.

But there has been no chance,

I don't know if it's my own delusion, now my grandmother wants to match him with Yang Xiaoshu, and then my mother Lin Wenya wants to match herself with Qin Donglan...

Whenever they see themselves idle, they are trying to find ways to do things for themselves.

Even going out to buy something has to be arranged clearly......

However, as time passed, after eating the Chinese New Year's Eve dinner on Chinese New Year's Eve, Yan Yuan finally had a reason to get out.

Reason: The Chinese New Year movie is about to be released, and he will go to the Chinese Film and Television Group to take a look.

After 0:00 o'clock, it is the New Year, and the movies of the Chinese New Year file officially began to be released on this day.