Whether it is the first phase of the Galaxy Battleship or the second phase of the Galaxy Battleship that began in 09, Florentino advocates the introduction of a modern enterprise management model in the Real Madrid club, a reasonable and professional division of labor and cooperation, and everyone performs their own duties.

Many people think that Florentino likes to exercise power, but in fact he is not.

On the contrary, as the leader of the largest construction group in Europe and the world, Florentino far surpasses the leaders of all football clubs in the world in terms of management, planning and skill in running the club.

Moreover, he is a die-hard Real Madrid fan for decades, he loves Real Madrid, he understands football.

In '09, many fans who didn't know what was going on were wondering why Real Madrid members couldn't forget Florentino? Why was Baldano fired in the first phase of the Galaxy Battleship, but in 09 he became Florentino's partner again?

The reason is simple, Real Madrid's members have close access to Florentino, understand what he thinks and do, and they know exactly what Florentino is capable of and what he can bring to Real Madrid.

To put it mildly, Real Madrid has really become different, precisely in the first phase of the Galaxy Battleship, which is defined by many as a failure.

The two Champions Leagues in three years when Sanz was president did not make Real Madrid different, at that time Real Madrid was not only heavily indebted, but the brand value was far inferior to the Red Devils Manchester United, but under Florentino's management, Real Madrid not only paid off the old debts in one fell swoop, but also made Real Madrid the world's loudest super brand.

Although Baldano was fired, he still maintained a good personal relationship with Florentino, and he also admired Florentino very much, he knew very well that Florentino had learned lessons and made a series of changes after experiencing the setback of the first phase of the Galaxy Battleship, and he was close to success.

Facts have also proved that after Florentino returned to the helm of Real Madrid, Real Madrid has achieved quite amazing success in both business and competition in the past two years.

All of this comes from Florentino's planning and management, from Manuel Redondo's day-to-day management, from Baldano's control at a competitive level, and more importantly, from a superstar who is impeccable at both a commercial and competitive level.

Yang Yang!

……

Baldano was once a successful professional star, and after retiring as a successful professional manager, he later became Florentino's assistant and became a club manager, all of which gave him a deep understanding of professional football that no one else could have imagined.

As Florentino's advisor, Baldano was very determined to push Yang Yang to join Real Madrid from the beginning, not only because Yang Yang was the future leader handpicked by Florentino, but also because he saw a valuable quality in Yang Yang.

Unselfish!

There is no doubt that excessive selflessness is not a good thing for an attacker, so it is often said that a striker needs some egocentrism, but if it exceeds a certain limit, it is not good.

Because football is a team game, in a team, if a player is too selfish and ignores the interests of the team, it is a very, very scary thing, for example, Cristiano Ronaldo's situation at Manchester United is a bit like this, many times the ball that should be passed is not passed, which naturally leads to controversy and even infighting.

But Yang Yang is an attacker who can combine selflessness and selfishness just right, he knows how to get along with his teammates, he knows how to give gifts to teammates and staff during the New Year's holidays, and he knows when to pass the ball to teammates on the court and when to come by himself.

Why does Real Madrid's attack firepower drop sharply when there is no Yang Yang?

Aside from the technical and tactical level, there is another very important factor, that is, without Yang Yang, Ibrahimovic and Robben will release their inner selfishness to the maximum, and when Yang Yang appears on the field, they will choose to cling, because Yang Yang is the undisputed king of Real Madrid!

But Yang Yang is obviously not blindly arrogant, for example, he recently assisted five goals in two consecutive games, and he didn't score a goal, just to help Ibrahimovic complete a series of hat tricks and help Robben score, these are his selfless performances.

Whether it's on the pitch, on the training ground or in the dressing room, having such a leader in the squad is crucial for any team, and it is a key factor in Real Madrid's successive performances in the last two years and even in the future.

So according to normal circumstances, Real Madrid should do its best to maintain the current situation, because whether it is Yang Yang, Ibrahimovic or Robben, they are all among the top stars in world football today, and their personal abilities are quite good, and it can even be said that there is no replacement.

Why has Real Madrid not renewed Ibrahimovic's contract?

The Swedish center forward is not too old, and his physical fitness is also quite good, according to the team doctor, there is no problem to play for another five years, and he is a good friend of Yang Yang, and the relationship with Yang Yang is so good, renewing his contract can maximize the stability of Real Madrid's forward line.

Why not renew?

This is obviously not a matter of sport, but rather a long-term strategic perspective.

As the management of the team, Florentino, Redondo and Baldano have received information and seen problems of a level and breadth that fans and players cannot imagine, they are the managers of the club, they know the current situation better than anyone else, and even Real Madrid has a dedicated team to predict the situation in the coming years.

What does the future look like?

The United States, China, the European Union and other major economies are all starting quantitative easing, and hot money will continue to pour into European football, which is a historical practice, so much so that there is a saying that the worse the economic crisis, the hotter the football market.

Now there are signs of this, after the Premier League's Chelsea tightened the monetary base, the Middle East tycoon bought Manchester City, and then the Premier League sold the rights at a high price, and the purchasing power of the major teams soared, the local tycoon from Qatar bought Paris Saint-Germain, and Bayern Munich of the Bundesliga has just signed lucrative commercial contracts with Audi, Adidas and other heavy sponsors.

Even La Liga has a local tyrant team like Malaga, and Atletico Madrid has also been attracting investment in recent years, and it has also cooperated with agent predators such as Mendes, and Falcao is such a product.

So, what will be the situation in European football in the next few years?

The answer is clear.

The value of the players will skyrocket, and to what extent it will rise, no one knows and does not dare to predict.

At present, the preliminary judgment of the teams of Florentino and Real Madrid is to double or even triple.

In other words, the most valuable player now is Yang Yang, who is worth 100 million euros, but in the next few years, players like Yang Yang may reach 200 million or even 300 million euros, which is absolutely unbelievably astronomical.

Therefore, Real Madrid couldn't wait to renew the contract with Yang Yang, and offered a high salary to increase the liquidated damages to 300 million, which is also due to this consideration.

On the one hand, the player's value and salary are high, and on the other hand, Florentino must maintain the operating pressure of Real Madrid's salary structure to control about 50%, so it is inevitable that there will be a problem, Real Madrid can no longer be like 09, crazy to bring in superstars.

In the past two years, almost every summer, Real Madrid has been linked with Manchester United's Cristiano Ronaldo, and the Portuguese superstar himself and his agent have also courted Real Madrid through various channels, but Real Madrid has remained unmoved.

First, Baldano is worried that the arrival of Cristiano Ronaldo will upset Real Madrid's current locker room balance with Yang Yang as the core, because the Portuguese is obviously more ego than Yang Yang, and second, Real Madrid is not willing to pay excessive salaries and transfer fees for the Portuguese.

At that time, Florentino refused to pay 12 million euros for the 20-year-old Kaka, but six years later, he paid him a sky-high transfer fee of 65 million euros.

Florentino wanted 65 million euros for Kaka, not 12 million euros, and the Real Madrid president knew very sure that when Kaka grew and matured, Real Madrid would be able to afford him, so he was not in a hurry.

But now it is different, Florentino is no longer sure whether he will be able to afford "Kaka" in the future, so the best option is to buy the "Kaka" while they are still worth only 12 million euros.

But then a completely new problem arises, how to cultivate 12 million euros of "Kaka" into 65 million euros of "Kaka"?

These are two very different business philosophies, but they are changes that Real Madrid have had to adapt to the future of football.

As the helmsman of Atletico Real Madrid, Valdano knows very well that geniuses need to be protected, they need an umbrella, they need someone to cover them, to withstand the pressure for them, to let them grow in the game and in the mistakes.

Over the past few decades, different teams have proven that the heyday of glory is the best time for new players to join, because this is when new players have the opportunity to grow under protection and avoid playing under too much pressure and in an unbalanced state.

Now, Real Madrid is in such a critical transition stage, in a glorious period, and Yang Yang is the biggest umbrella above the team's head, but the team still needs to introduce more young players in various positions, give them opportunities, and let them grow.

Alvaro Morata, Jesus, Raphael Varane, Herrera, Carvajal, Di Maria, Modric...... Even the rumored Neymar is a talent reserve that Real Madrid is making for the next period.

That's Real Madrid's strategy.

And Yang Yang is the core of Real Madrid's strategy for the next few years.

Unfortunately, Ibrahimovic doesn't fit that strategy, especially if he's asking for a high salary.