“…… Now let's welcome with a round of applause, the fourth way, Su Zu, from Hedao, whose personal best in history is also the new national men's 100m record of 10.14 seconds......"

On the track and field, the infectious voice of the host of the competition sounded, and now the enthusiasm of the audience was also detonated, and the hula castanets and applause sounded at the same time.

At the same time, the camera of the live broadcast of CCTV 5 was also aimed at Su Zu in the middle of the track at this time, and the voices of Yang Jian and Han Shengqiao, the two commentators in charge of the live TV broadcast, also came out through the TV.

“…… The fourth is from Suzu in Hedao City, this is a very talented athlete, who just broke the five-year-old men's 100m record at the National Athletics Championships that ended in September. Yang Jian, the host of the commentary, introduced the situation of the contestants and asked Han Shengqiao, who was in charge.

"The men's 100m has historically been dominated by black athletes from Europe and the United States, and so far, no white or Asian athlete has been able to run this time, except for black athletes. Su Zu is a new force on the rise of sprinting in our current country, and it can also be said that he is one of the last athletes in the whole of Asia to run in the last 10 seconds, others including Chen Jian, including Yang Guangzong, they have entered the peak of their careers, and there may be a chance, but this opportunity is not as big as thought. In addition, the Asian men's sprint record, Koji Ito, has a peak time of 10 seconds. In recent years, Shingo Sue, who has risen newly, has also been surpassing his predecessors, and he has the strength to impact 10 seconds. But in the end, at present, Su Zu has the best chance, that is, his age is an absolute advantage. We can expect him to do in the '04 and '08 Olympics. ”

"Director Han is still very right, with the results achieved by Su Zu at this age, they are not inferior to some top sprinters in Europe and the United States in the same period. Alas, well, the camera lens is now aimed at Su Zu, a young man who is only seventeen years old this year. ”

"The contestant is greeting everyone through the camera lens, and alas, he's ...... Put the tips of your fingers on your head and make a loving gesture with your arms. It reminds me of the first time I was commentating on the Grand Prix, and this sudden funny show that our athletes are still in a relaxed mood......"

On the field, when the camera was aimed at him, Su Zu suddenly smiled and made a classic celebration of the famous long-distance runner Mo Farah in later generations.

This time, Su Zu did this action pose, not with the funny psychology that he felt on TV for the first time in the track and field Grand Prix, but on purpose.

Since Su Zu decided that in addition to sports in the future, he also wanted to do more things within his ability, so he began to make some plans.

He has to know how to market himself, as long as he can continue to produce results, this kind of athlete introduction before the competition, and the celebration after the competition are an excellent platform to show himself.

Just before the start of the City Games, he had already begun to receive a number of local and national advertising endorsement invitations from Hedao, and after only two games, these businessmen with a keen sense of smell had their eyes on him.

Of course, there are no big-name advertisements at present, most of them are domestic second- and third-tier brand inquiries, and they are not completely finalized immediately.

The contract signed by Su Zu and the track and field center is basically the same as that of most athletes. To put it simply, this economic contract is also a sponsorship agreement.

Generally speaking, it is the training center under the General Administration, and some brand merchants sponsor an athlete in the training center, and the income is uniformly distributed and managed by the training center, and the athlete can take 50%, and then the training center takes 50%. This percentage of commission is a bit like the commission of the agency for the artist.

The difference is that this part of the income taken by the training center will probably be distributed in a proportion of 221, such as 20% for the center, 20% for the sports bureaus that provide athletes in the provinces and cities, and 10% for the most basic level of his enlightenment or which sports school he came from, and which training institution to leave 10% in that place, which is probably such a ratio, there may be some differences, but in general, they are similar.

One of the problems that often arises here is that in the sports marketing industry, not a single training center can do everything, and the athletes, their parents, or their agents may take the initiative to look for sponsorship opportunities.

Since you are in a situation of multi-investment to the outside world, in fact, there are more and more commercial brands to find externally, if the popularity of the athlete himself is high enough, it is easy to cause a brand conflict of sponsorship. For example, in the same milk, the agent may receive an endorsement for the athlete, but the training center may take over the other, and these two are competitors in the market.

Another is that the athletes bypassed the training center and directly connected with the merchant for advertising, and the training center did not get the share ratio.

There are all kinds of commercial interests in it, as well as some personal injuries and emotional problems that are forbidden in love, and the game of the system of famous athletes and training centers has begun.

If the negotiation is handled well, the commercial value of the athlete is huge, and the two parties may be able to reach some new commission ratio privately, or the negotiation will collapse directly, and the athlete will be banned from the snow, have no chance to participate, fade out of sight, and there are all kinds of situations.

In the final analysis, this is a matter of profit distribution.

For the General Administration or Training Center, an athlete spends a lot of money on the athlete from before to after becoming famous. Similar to a purely commercial economic company, before the artist becomes famous, he will be a trainee, a variety of vocal body training, and a variety of expenses for clothing, food, housing and transportation, and he will definitely try his best to earn it back after the artist has economic value.

Taking the Athletics Management Center as an example, an athlete who can achieve results, just like Su Zu, also has a research group behind the background to discuss scientific research.

The main task of the project is technical analysis and rapid feedback of images. The daily training of the athletes in the scientific research team and the previous domestic and foreign competitions participated in were tracked and photographed, and then all the image data were processed and analyzed through special software, and the results and suggestions were fed back to the coaches and athletes in a timely manner.

During this period, some small problems that are difficult to detect through visual observation and daily training will have nowhere to hide.

For example, Su Zu first trained in Hedao City, from the original 48 steps of 100 meters, to 46 steps behind, and now he has begun to gradually adapt to the rhythm of 45 steps, and someone needs to set up and analyze.

However, this part, at present, Su Zu has not spent much, mainly because of the rapid progress in the early stage. However, after reaching the level of the national 100-meter record, the degree of attention and resource tilt gradually became prominent.

In addition, the cost of scientific research and equipment, as well as the training expenses of the coaching staff, the allowance and subsidy, the nutrition fee, the equipment and the venue, etc., all require a lot of investment.

Therefore, the training cost of a top athlete is also extremely high. And since the training personnel will not be alone, this cost will rise even further.

Once an athlete has commercial value, he will naturally have to squeeze it back desperately on his upper body.

Su Zu now understands that there is an inquiry, but the Tianguan Center is still pressing, one aspect is that his current popularity is not enough, and he hopes to be able to keep up with the next level after meeting with the national audience in this City Games.

Moreover, seeing that the Athens Olympics in '04 is approaching, it can be said that if there are athletes with the potential to win gold, the commercial value will increase greatly after that.

At the same time, some large companies that pay attention to this aspect will also take advantage of the competition to start contacting various training centers, and the difference between the endorsement and sponsorship cost of an Olympic gold medal champion and the endorsement sponsorship fee of an athlete who may win gold is a cloud of mud.

Su Zu heard Li Zhizhong and him mention, and now there is already an international giant company testing the prestige of Liu Yangyu and the gymnastics team, and wants them to join forces to shoot an advertisement. The bet is that after they are in Athens, the commercial value will skyrocket.

Su Zu knew that he would soon face such a situation, and he also had to grasp every shot of his face in public.

Of course, as a professional athlete, the premise of all this is to be able to have good enough results.

Standing on the field of the City Games, Su Zu could clearly feel that the time for the camera to focus on him was 5-10 seconds longer than that of other athletes.