What DG offers is a global endorsement contract.

And the contracts they provide to Chinese artists are usually endorsement contracts in the Asia-Pacific region.

Whether it is the contract amount or the weight, it can be seen that Chu Ge's current market value far exceeds that of some big-name star artists in China.

But.

Chu Ge doesn't like to work with people with holes in their brains.

In the rest of the sponsorship contract, Chu Ge quickly discovered a very interesting phenomenon.

Many of the brands that come to him to work with are fashion brands.

Such as Givenchy, Swarovski, Louis Vuitton, Booker Brothers, etc.

It even includes financial brands such as American Express and China Merchants Bank.

Counting Burberry and Armani, who have signed endorsements before, it can be said that in the eyes of sponsors, Chu Ge is not just a football star, they are more willing to regard Chu Ge as an all-round star.

This kind of treatment is rare among other football stars.

Perhaps, this is because he is handsome.

At present, Chu Ge's image design specialist is more and more inclined to let Chu Ge develop towards the image of Leonardo when he was young.

After Xiao Lizi let go of himself with a water gun, more and more people began to miss the young and beautiful Jack.

And the appearance of Chu Ge just met people's wishes.

Not only football fans are very sought after by him, but also by various fashion brands.

Therefore, there is now an argument that Chu Ge is actually an overrated star, and most of his fame comes from his appearance rather than his skills.

The opinion of these people is that Chu Ge is indeed a good player, with outstanding technical ability and talent.

However, his fame is obviously too big compared to his talent.

Chu Ge is known as the popular king of world football, and his popularity is not only beyond the younger generation of Pogba, Griezmann and others, but even on a par with the Brazilian king Neymar, there is a tendency to catch up with Melo, which makes many people feel unconvinced.

How can a player who hugs his thigh in Real Madrid be compared to Ronaldo and Messi?

Is it because he is handsome?

Could it be that football is played with faces?

As the Emperor of the Ball, they are angry.

But no matter what they say, they can't change Chu Ge's softness in signing the endorsement contract.

Givenchy, Swarovski, Booker Brothers, China Merchants Bank, Bulgari, Ray-Ban, Chu Ge signed six well-known world-class brands in one go. While these big brands bring a lot of income to Chu Ge, their brand image and marketing will also bring a positive promotion effect to Chu Ge's image and make Chu Ge's popularity higher.

In addition to these, there is also a sponsorship brand that is more interesting.

That's Rejoice.

As we all know, Ronaldo endorsed a shampoo called Qingyang, and Messi also had a shampoo endorsement to do Head & Shoulders, and now Rejoicle has found Chu Ge again.

Are these top three shampoo brands ready to go to war in football?

If you burn the flames of war from the green field to your hair, aren't you afraid of all the people Saitama?

Rejoice is also very sincere.

What they provide to Chu Ge is not an image endorsement in the Asia-Pacific region, but a global spokesperson.

It has the same endorsement contract status as Cristiano Ronaldo and Messi.

Chu Ge also quickly confirmed the contract.

In addition to Piaorou, Golden Arches, a famous fast food brand that basically does not look for celebrity spokespersons, also found Chu Ge.

Chu Ge was moved, and then rejected them.

Because they don't give as much endorsement fee as their old rival, Colonel KFC.

In fact, Chu Ge has not eaten this kind of foreign fast food for many years, mainly because of the high fat content.

Including Pepsi and Coca-Cola, which came to the door this time, Chu Ge didn't drink it.

However, this does not affect him from making endorsements.

Among the two world-renowned brands of Pepsi and Coca-Cola, Chu Ge chose Pepsi.

This is purely a coin toss.

I don't know if it was negotiated, Pepsi and Coca-Cola's offers are exactly the same, and Chu Ge has no inclination towards these two, so he can only flip a coin.

Pepsi on the front and delicious on the back.

Finally threw the queen's ******.

This is probably the choice of the Gate of the Destiny Stone.

The selection of Pepsi means that Chu Ge is in the same camp as Messi, Kaka, Ronaldo, Beckham, and Raul this time. In Huaxia, there are also Jay Chou, Jolin Tsai, Andy Lau, Faye Wong, and Leslie Cheung, etc.

Now comes the main event.

Nike, or Adi?

This can no longer be decided by flipping a coin.

These two sponsors are the two with the heaviest player sponsorship.

The sponsor of Real Madrid is Adidas, the sponsor of Inter Milan is Nike, and the sponsor of Manchester United was Nike, which is now Adidas.

The Chinese national football team has cooperated with Adidas for 30 years, and after the contract with Adidas expired last year, Adi's willingness to renew the contract was not strong. Therefore, the national football team switched to the Nike camp and signed a sponsorship contract of 12 years and 1.2 billion yuan.

Chu Ge is the captain of the national football team, and Nike naturally attaches great importance to him.

And Manchester United spent 150 million euros to bring Chu Ge from Real Madrid to Manchester United, hoping to make him the new banner of Manchester United.

Manchester United is the number one club in Adidas' commercial sponsorship empire, and Adi is also determined to win Chu Ge.

In order to compete for Chu Ge, the two companies naturally went directly to the bar.

From the time when Chu Ge was still playing for Inter Milan, Nike and Adi began to compete fiercely for Chu Ge.

Now, Chu Ge has transferred to Manchester United at the world's No. 1 price of 150 million, and the sponsorship contracts given by the two sponsors are naturally rising, basically reaching the level of the world's top players.

Nike's contract is 50 million euros for five years; Adidas is 51 million euros for five years.

The two are about the same.

In terms of specific treatment, Nike and Adi are ready to create a product series exclusive to Chu Ge, and promise to launch a new product named after Chu Ge every six months. In terms of new product sales, Nike provides a 40% profit share, while Adi provides 30% and 5%.

It can be said that except for Messi and Ronaldo, in the football world, no one has surpassed Chu Ge.

This says at least a little bit.

Regardless of the competitive field.

In terms of commercial value, both Adi and Nike admit that Chu Ge is the third person in today's football.

Second only to Mero.

That's quite a recognition.

Mero has a few days of status, and that's all won by countless titles and years of accumulation.

Compared with these two superstars, even though Chu Ge is amazingly talented, his foundation is much thinner than them.

But Nike and Adi still give Chu Ge such heavyweight treatment, just to show their sincerity in signing Chu Ge and their optimism about Chu Ge.

But.

Chu Ge was still not satisfied.

"Perhaps, I have a better solution."