159. Visiting Sampdoria
For Chu Ge, Adidas and Nike are both inevitable.
Two top sporting goods companies have provided Chu Ge with valuable sponsorship contracts.
Nike is a four-year contract worth 12 million euros; Adidas is 10 million euros and signed a three-year contract. No matter which company it is, it has tailored a set of marketing strategies for Chu Ge, which not only effectively promotes its own products, but also maximizes the packaging of Chu Ge and increases his global popularity and appeal.
Such a sponsorship contract is already very sincere for Chu Ge.
Many world-class stars don't get this kind of treatment.
Chu Ge's current contract salary is 1.5 million euros a year, and no matter which sponsorship contract, it is far more than his current annual salary.
The reason why Nike and Adi are willing to spend such a big price to sign a contract with Chu Ge is not because of what kind of results Chu Ge has achieved now.
It's that they all see Chu Ge's potential.
Produced by Real Madrid's academy, worth 20 million euros at the age of 17, he quickly became the main force of the team after transferring to Inter Milan and played well, coupled with his handsome appearance and chic style, with more than 20 million fans on Twitter, Weibo and other social media, it has a good appeal among young people, and it is also backed by the promising Chinese fan market......
These are the important reasons why Adidas and Nike are eager to sign with Chu Ge, and they are also signing at a premium.
However, there is a lot of uncertainty about the future of young people, and it is not uncommon for a promising star to disappear after a year or two.
Therefore, they do not dare to take the liberty of offering a sky-high sponsorship contract to the current Chu Ge.
Chu Ge discussed it with his agent.
The agent's opinion is that it can be signed or not, it depends on Chu Ge himself.
The advantage of signing a contract now is that you can reap tangible benefits, and you can experience good marketing resources, which can effectively enhance the popularity of Chu Ge.
However, if Chu Ge felt that he could get more benefits by postponing the signing, he could also give up the signing for the time being, and wait for his fame and influence to further grow before deciding on signing the sponsorship contract.
The advantage of this is that the amount of sponsorship at the time of signing the contract may increase significantly compared to the current one.
After some deliberation, Chu Ge made a decision.
Signed with Adidas.
The reason is simple, the price is high for a short term, and the total price of the contract is not high.
This means that if there is a need to default in the future, the liquidated damages of this sponsorship contract will be lower.
Chu Ge is still very confident in his future development. He believes that in one to two years, his career will develop very much. At that point, we can discuss with Adi about changing the sponsorship contract. If they are not willing to increase the contract offer, then, because the contract is short and the total price is low, the cost of Chu Ge switching to other sponsors will be much lower.
To put it more simply, this contract will bring Chu Ge immediate benefits, but it will not restrict him much in the future.
Chu Ge also believes that as long as he shows a strong enough performance, even if he doesn't take the initiative to mention, under the pressure of competitors, Adidas will take the initiative to talk to him about re-signing the sponsorship agreement.
In that case, why not sign it?
Enjoy the car early in the morning.
However, when it comes to marketing, there are still some details that need to be communicated.
Chu Ge hopes to get more Adidas promotion resources to further enhance his influence. In this way, the more fans he has, the faster he will accumulate praise points.
In this regard, further consultations between the broker and Adi are required.
With Chu Go's thoughts, Jean Reno left the city of Milan.
Before leaving, he also revealed several messages.
In addition to Adi and Nike, two sporting goods companies, many fashion brands have also contacted him recently to discuss the possibility of cooperation.
Among them are the fashion brand Armani in Milan, Burberry in England, Coty Perfume in France, and many more.
In addition, many internationally renowned companies such as Gillette, Pepsi, and Coca-Cola in the United States are also in contact with Chu Ge's agents, and they are very optimistic about Chu Ge's potential. Unlike Adi and Nike, these companies may value Chu Ge's appearance and fame more.
However, these collaborations are currently in the intention stage, and there is still a long way to go before the final signing is made.
Jean Renault said with a smile that as long as Chu Ge can continue his current performance, sooner or later, he will be able to collect money while lying at home, just like top stars such as Luo and Xiaobei.
……
After simply handling personal affairs, Chu Ge returned to the training ground.
Now, after finishing his daily training, in addition to his regular training and gym workouts, he has added a new training program to himself.
Kick.
Hanging tires on the two corners of the goal and setting up the human wall with props, the goal of Chu Ge's training is to throw the football into the tires and then enter the goal.
The S-level free-kick skills give him the ability to take free kicks sufficiently.
All he has to do is adapt to his abilities and keep working on his proficiency. Whenever he wants, he can hit the target accurately, and he can surprise his opponent when he plays.
In this regard, the goal of Chu Ge's study is Beckham.
Beckham's free-kick skills largely come from his hard work, and he doesn't look particularly fancy, but the quality of free-kicks is very consistent and the scoring efficiency is also very high.
Chu Ge has a systematic support, and if he can work as hard as Beckham, he believes that sooner or later, the free kick will also become his famous skill.
A wonderful arc lit up, and the football went into the net.
That must be cool.
……
Time passed, and the game was getting closer.
Inter Milan's next league opponent is Sampdoria, known as the "sailors".
It's an away game.
On October 4, after a brief training session in the morning, Chu Ge and his teammates took a train to Genoa, where Sampdoria is located.
Located in the northwest of Italy, Genoa is the capital of the former "Republic of Genoa", Italy's largest commercial port and an important industrial center. Once voted the European Capital of Culture, it was the home of the famous navigator Christopher Columbus and the violinist Niccolò Paganini.
The city has a long history and a lot of gastronomy, making it a famous tourist destination in Italy.
Sampdoria, located in the city, is a traditional powerhouse in Serie A.
In the nineties of the last century, under the leadership of Inter Milan's current coach Roberto Mancini and Gianluca Vialli, Sampdoria won the Serie A championship, the European Cup Winners' Cup, the European Champions Cup runner-up and many other honors.
Sampdoria is no longer in its former glory, but it is still strong.
They have shown very good form in previous matches this season with a draw away at Napoli and a home win at Roma. Sailors' striker Eder has scored five goals in six games, second only to Chu Ge and in second place on the scorers' list.
Before the game, the chairman of Sampdoria, the famous candy king, and the chairman of the Ferrero Group, Ferrero claimed that he didn't care.
"If Fiorentina can beat Inter, why can't we? Eder is a strong lad and I believe he must be better than that Asian at Inter. He can score more goals and help us win this game. ”