Chapter 596: The Sunk Cost of the Game

Regarding the discussion of "Resident Evil 5" by online players, although there are quite a few players who have made comments on Yang Chen's official blog account, I hope he can come forward to give some answers to players.

But basically Yang Chen also pretended not to see it, after all, it is not the same as other content, this kind of thing can only be said that each player has their own opinion.

As for what kind of impact it will have, Yang Chen didn't care too much about this.

Because basically every player will have their own different understanding of the game and the story.

There is that kind of comparison that Wenqing analyzes every little detail in the game, even the words in a game.

For example, in the game, Chris's voice actor is no longer doing dubbing work because of the torture of illness, which is news that has been broken by various media before.

But some players who explore the plot and pursue the 'truth' have said that in fact, this Chris is fake, and it is very likely that Hank in the original "Resident Evil" pretended to be, and listed all kinds of evidence to stone hammer, even if the later 'Not a Hero' DLC clearly says that he is Chris, but there are still many players engaged in various arguments.

At the same time, in the game, there are two choices for players to choose, although it does not change much, that is, to decide whether Mia will die or live in the end, but there are also many players who are arguing about which ending is the real orthodox ending.

Even Ethan's left hand was sawed off by Mia at the time, and then stapled by Jack with a stapler, as well as various game setting operations such as washing hands with potions, all kinds of possibilities were analyzed by players, combined with Ethan's seemingly complaining sentence to Chris at the end: Why did you come here, these players think that "Resident Evil 5" is likely to hide a big secret, but this secret will not be revealed until "Resident Evil 6".

Well-founded and convincing.

…………

However, this category of players is still not too many compared to the entire base.

Most players are still concerned about the fear brought about by Resident Evil 5 itself.

At the same time, for players who have cleared the level, the two DLCs of 'Not a Hero' and 'Zoe's Ending' can be said to be quite friendly.

Although there will be scare elements during the game, the atmosphere of the whole game is completely different from when I played Resident Evil 5 before.

Ethan is a weak chicken and five scum, look at how awesome Chris and Uncle Qiao are, one person is invincible, one person is a one-punch man, and he has played Resident Evil as a Biochemical Warrior.

As for the other DLC 'Clancy's Nightmare', in fact, there are different fun in the game, such as playing tower defense defense battles in the game, and playing cards in the secret room for 21 points, although you can't play the horror game as a matchless game like Uncle Joe and Chris, but it's not much of a problem to make a cameo appearance in the God of Gamblers.

After Nebula Games strengthened the reward update, the number of players who cleared the game ushered in an increase, and then it fell into a flat period.

Even the number of online games at the same time is not as good as "Resident Evil 4", which Yang Chen is not surprised by.

Because in terms of continuous playability, "Resident Evil 5" is indeed not as high as "Resident Evil 4", the main reason is that "Resident Evil 5" does not involve multiplayer mode, and the latter reduces the fear performance of the game, and at the same time, a good multiplayer mode allows players to play a variety of PVP and PVE, and the vitality is stronger, which is for sure.

And because "Resident Evil 5" is free, there are not many players who have cleared the customs during this time period, so it is estimated that there will not be many players who will go to the special customs clearance in the future.

There are still many players who choose to watch video cloud clearance, and all kinds of live recorded videos about "Resident Evil 5" have a high click-through rate on the Internet, which can be seen from this point.

…………

Secondly, there are still a lot of effects on the activities of "Resident Evil 5", the most obvious is that the sales of UEgame, Nebula Games and Jiasheng's games have increased significantly, and the number of users has also ushered in a wave of growth.

Although the game is basically discounted plus the discount code, it is basically the kind of discount that belongs to the fracture.

But for game manufacturers, it is obviously still profitable, after all, after recovering the cost of the game, every game sold is a net profit.

Even some games that were originally charged, but had in-app purchase options, will be given away for free after a year or so, or two years or so.

The players ridiculed that buying early and enjoying early, and buying late to enjoy discounts, which is almost a little bit of truth.

However, for the average gamer, it is clear that what they care about is not how much money the game maker can make, but how much money they spend.

The original price of two or three hundred games, after the discount and then use the discount code, all unified hundreds of dollars, or even only a few dozen yuan, how can this be endured?

When will this not chop your hands?

Originally, some players who said they didn't care about the discount were tempted by the linkage of game benefits such as "League of Legends" and "Overwatch", and they endured their fear to play to a certain level, and after unlocking the linkage items, they looked at the games under the Nebula game platform and thought again.

Now that you've played, why don't you just play it and clear the customs, and there's a 7.5% discount coupon to get it, with this wave of pretty powerful game discounts, this is a lot of money!

There are not a few players who have this kind of thinking, after all, they don't play in the first place, they are not greedy, and what can you do about me.

However, after the new linkage of Nebula Games, it is different, with richer rewards, and compared with the previous conditions, the new linkage welfare conditions have lowered the psychological expectations of players.

Then when the players are coaxed into playing the game, they already have a cost in it without the players feeling it.

It's not that they cost the money, but that they spent time playing, and they felt fear in the game.

But the key thing is that only a part of the reward was taken, and it was not the largest part, how uncomfortable it was!

So in this group of players, there will be a large number of players who will continue to play and get discount coupons.

Just like the takeaway red envelope, how many yuan must be full to be able to use it, and the discount coupon is also such a reason, so players have taken out their wallets and logged on to the Nebula game platform to choose to chop their hands.

While taking out the money in his wallet and stuffing it into Yang Chen's pocket, he was still sighing that Nebula Games was too sincere, and the games were sold so cheaply.

"This is the so-called game sunk cost, this sunk cost is not just a simple reflection on the kryptonite system, it can be said that the sunk cost can also be applied to game design, especially multiplayer games, for example, the skin collection in "League of Legends", this is an explicit cost, a private virtual item that players can really feel, and game career data, rank, and game time statistics, these are hidden costs."

In Nebula Games, Yang Chen had a meeting and discussion with a game designer within the company, as well as the operation marketing department.

This is a very valuable research event!