With the increasing popularity of "Minecraft", especially Amiibo, a unique toy of Nebula Games, with the sale of "Minecraft", it has become the second largest sales of building block toys in China, which makes the old building block toy manufacturer Lego see some special places.

While Lego is much higher than Nebula Games' Amiibo in terms of total sales, it doesn't mean they ignore it.

And as the game industry grows bigger and bigger, Lego also intends to enter this field, after all, games are also a kind of toys in a sense.

They had tried several times before, but in the end they all failed, but Nebula Games' Minecraft allowed them to see a business opportunity.

It's a game that's just made for them!

Brick games have a lot to offer!

…………

Three days later, in the conference room of Nebula Games, after signing the relevant contract, Yang Chen next to him looked at Xu Yu and the CEO of Lego with a happy smile on their faces, and silently took a sip of coffee.

It's too ruthless to make toys, Yang Chen thought about the strategy about Amiibo that Xu Yu had just discussed with the other party, and couldn't help but sigh in his heart.

For example, the channels on Lego Masters, as well as the toy copyrights of various IPs in Hollywood, these Lego aspects can take the lead in getting Nebula Games to contact and then authorize cooperation.

There is also some DLC content on "Minecraft", such as the authorization of some movie IPs, which have been added to "Minecraft" to present dungeon levels, such as the latest Hollywood superhero blockbuster 'superman'.

Make the plot in the movie into a story level for players to decipher and break through in the game.

The content is free, and the appearance is charged.

At the same time, Amiibo building block toys such as superman were launched, ordinary players can only use Steve when they enter the game, while players who have Amiibo can become superman, not only have a special appearance, but also have a separate dubbing, and the official also sends a girlfriend.

At this time, you players still don't buy buy, buy, buy?

Yang Chen also said that it was very good, for players, this is actually just a free content mod, and it has no impact on the game itself.

…………

After the cooperation with Lego was confirmed, Lego held a press conference, and at the same time, Lego also provided some help regarding the overseas promotion channel of "Minecraft".

Although it is said that Nebula Games still has to pay money.

With the promotion of various channels, the popularity of overseas "Minecraft" has also risen rapidly.

A week after the overseas version of the game was launched, there were more and more videos about Minecraft on major video sites.

It's not much different from domestic video websites, and foreign videos are mainly these types.

One is an honest beginner's introductory teaching direction, telling players who don't know what kind of game Minecraft is, how to play it, and what is interesting.

There is also an ordinary entertainment-oriented video, such as the factory director's chicken farm, who has gone through vicissitudes in the survival mode of the game to build his own home, and then start raising chickens.

The other type belongs to the building direction, the house built by yourself, and the players who have purchased Amiibo from the purchasing agent will shoot various buildings into videos and show them to other players.

As for the last one, it is a type of video that is completely absent in China - handling!

Some foreign video writers have climbed over the wall to China to add some excellent videos to translation and transfer back to YouTube and other video sites, and this kind of moving videos are mainly focused on architectural videos and content in multiplayer mode.

Overseas players are also quite interested in the multiplayer mode in Minecraft.

'My God, how many men are fighting, thousands are fighting?' What an exaggeration! It's so exciting! ’

'These Chinese players are actually electing the mayor in the game? It's so much fun! ’

'Am I the only one who is curious about these buildings?' I saw the Arc de Triomphe, God! I feel that the relief patterns on it are all exactly the same,'

These videos must be deceptive! I also built a house in single-player mode, and the house that took me an hour to build is completely different from the one in these videos! ’

'Why isn't our multiplayer mode open yet?' We need multiplayer! ’

+1, I hope the action in Nebula Games can be faster, I can't wait to play multiplayer. ’

The popularity of "Minecraft" overseas can be said to have reached a peak.

Because of the region, the price of overseas is much higher than that of domestic countries, except for some special countries such as Russia, which are much higher than those in China.

But this does not affect the popularity of "Minecraft" in the slightest, and even overseas there are a large number of spiritual shareholders of Nebula Games, like some domestic players, who think that Nebula Games' pricing of "Minecraft" is too low, and they are very worried about whether they can make money.

At a time when overseas players are curious about "Minecraft", a special video on a domestic video website suddenly became popular.

"Thank me? "Minecraft" allows him to communicate with his children? Listening to the notice at the front desk, Yang Chen, who had temporarily withdrawn his attention from "Minecraft", was a little surprised to think about what method should be used to link up with the upcoming "Silent Hill" that would be released next, so that cute players could experience it.

With these curiosities, Yang Chen opened the video website, only to see that the video on the first page of the click list ranked first.

The video was only about a minute in total, and Yang Chen clicked in, and the video showed a middle-aged man behind him on a monitor showing the picture of "Minecraft".

In the video, the 40-year-old 'veteran player' said in a very excited tone that once, when he inadvertently showed the game to his children, he suddenly found that his son had an emotional response because of the game role, and every "run and jump" that happened in the game could give him feedback, and he would even laugh because the keys could control the character, so he hurriedly seized the opportunity to formulate a "father-son fun" game time.

In "Minecraft", his child's performance is better than before, and even when it is usually difficult to even sit down and write, he can spend hours in "Minecraft" building buildings, and learn some game skills, and even in the game, he can smoothly express some inner thoughts, which is something he never dared to think of before.

Looking at the father-level player with an excited face in the video, Yang Chen crossed his hands to support his chin.

Including the dream memory of "Minecraft" has actually had this effect, but it does not mean that he can really treat autism.

What made Yang Chen think a little was that maybe he should not just make some games that seemed very cool and awesome to him as before.

Just like Minecraft, ordinary players can have fun in the game's world, while kid-level players can also experience happiness in the game.

After watching the video, Yang Chen had some touches in his heart, and at the same time, he also had a general idea in his heart, and he also had a general idea in his heart for trying the next game.

In addition to games like The Elder Scrolls: Skyrim, Resident Evil, and Metal Gear Solid: Phantom Pain, he also wanted to make games that would make fun for all ages.

But in addition to games, it seems that a new platform medium is needed.

Yang Chen recalled the contents of the dream memory and touched his chin.