Yang Yang arrived in Zurich, Switzerland by private jet near noon.

He was accompanied by Gerald and Curran, as well as Gerald's agent, in addition to Su Ye and his agent Raiola.

When the group arrived in Zurich, they were taken directly to the hotel by FIFA's welcome car.

At the same time, the reception staff did not forget to remind Yang Yang that he was going to attend a press conference for the FIFA Awards Conference in the afternoon.

This is a press conference exclusive to the top three players of the world footballer of the year, and the time is scheduled for fifteen o'clock sharp.

Earlier, at fourteen o'clock, there was a press conference for the three candidates for Miss World Football, which lasted for a total of one hour.

The men's football team received more attention, and the press conference lasted an hour and a half.

The press conference was followed by a series of public events, including autographs, photo shoots, interviews, and interactions.

From eighteen o'clock, it's red carpet time.

The award ceremony starts at 19 a.m. and lasts for an hour and ends at 20 p.m., followed by a press conference after the awards, where the winners will be interviewed by journalists from all over the world.

Like the European Ballon d'Or, the FIFA Awards process is also very compact and orderly, the only difference is that FIFA is significantly more wealthy, more invested and more influential.

The annual award ceremony is held at the Zurich Opera House in Switzerland, and will be broadcast live to the world at the same time, coupled with the influence of FIFA, in addition to the shortlisted guests, there are also invited a large number of guests from all over the world, which can be described as star-studded and attracted worldwide attention.

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This time, Armani arranged for two stylists to come to Zurich to tailor the outfits for Yang Yang and Su Ye.

The clothes of the two have been chosen before, Yang Yang still chose a dark suit with a white shirt, but this time he did not put on a tie, but let go of the buttons, which will look more casual and in line with his age.

Su Ye is wearing a white off-the-shoulder tunic dress, the style is more elegant, the dress has a hollow design, but the decoration has a Chinese style, it is said that the designer's creativity comes from the Chinese poetry in the sentence "Pu Jia is pale, white dew is frost].

And after seeing Su Ye try on the dress, Yang Yang couldn't help but smile and praise, "The so-called Yiren is next to me." ”

One sentence made Su Ye both happy and ashamed, and gave him a charming look.

However, Yang Yang quickly changed out of that suit and put on another set of casual clothes sent by Raiola.

The clothes are a set of sports sweatshirts with obvious Nike logos on them, needless to say, this is sponsored by Nike, but the pants are a pair of jeans, which makes Yang Yang feel a little surprised.

"Guess how much these jeans are worth?" Raiola asked with a smile.

Yang Yang thought for a while, "Do you want a hundred euros?" ”

"It's too cheap."

"Cheap?" Yang Yang was a little puzzled, and took a special look at the logo on the jeans, a brand he didn't recognize.

"This is a jeans brand Pepe from London, England, and this jeans are worth 15 million euros."

As soon as Yang Yang heard it, he understood what Raiola meant.

This guy must have negotiated another sponsorship contract.

"How many years this time?"

"Three years, five million euros a year, global ambassadors, including China, this brand will be vigorously developing the Asian and Chinese markets in the next few years, so I attach special importance to your endorsement."

Five million euros a year is already quite an astonishing number, but Yang Yang has not signed it before.

When he first signed Porsche, Yang Yang was shocked, thinking that 5 million euros was too outrageous, but he didn't expect that in the blink of an eye, two years have passed, and Porsche's sales in the Chinese market have almost doubled every year, far exceeding expectations, and the growth rate is really amazing.

Afterwards, Raiola turned around and told Yang Yang that the five million euros he signed that year was a big loss.

Not only Porsche, but also Armani and Nike.

Sometimes Yang Yang feels that it is not really about how much commercial value he has, but because behind him stands China, which has a quarter of the world's population and is about to become the world's top three economic powers, and a fast-rising Asia.

After playing the Club World Cup in Japan this time, Yang Yang found that his influence in Japan was also very amazing.

Before and after the Club World Cup, many Japanese companies contacted Wei Zheng one after another, hoping to sign Yang Yang, but Yang Yang was not interested in signing a Japanese endorsement, even if the other party offered a high price.

Not only him, but also Yao Juju and Liu Feiren have always resisted signing for Japanese endorsements.

Money is to be earned, but some money cannot be earned.

Yang Yang has always followed such a set of guidelines.

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A gray sports sweatshirt, a pair of jeans, and a pair of Nike's latest casual sneakers.

This is the outfit of Yang Yang to attend the press conference.

Not only him, Kaka is also wearing casual clothes, but he can't tell what brand he endorses, while Messi is wearing an Adidas clover T-shirt, the logo on the chest is ridiculously large, and a black jacket is on the outside, and the brand is not visible.

The only thing Yang Yang is sure of is that his two competitors also made a lot of money from this outfit.

In today's professional football environment, commercial sponsorship has become an unavoidable trend and trend.

For players, signing a strong sponsor can quickly spread their personal influence around the world.

For example, Yang Yang, after signing McDonald's and Coca-Cola, they recently launched a specially customized Golden Ball package in McDonald's stores around the world, and Yang Yang's image was marked on it, which is also a kind of brand promotion for Yang Yang, so that more people around the world know him.

The same is true for other brands.

With football as the medium and huge fans as the market, the media has brought great influence and attention, and commercial sponsorship is to tightly tie the business brand to the players, complementing each other and helping each other.

Among the three major candidates for World Footballer of the Year this year, whether it is Brazil or Argentina, the market is not as big as China, and compared to the star-studded South American players, Yang Yang is the only one in Asia, so his market value is much higher than others.

Even according to the evaluation of authoritative German media, Yang Yang's current commercial value has surpassed that of Beckham and Ronaldinho, and can be called the first person in today's football.

This is not only due to Yang Yang's performance on the court, but also from the huge Chinese and Asian markets that he represents.

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When he saw Kaka and Messi in the background, Yang Yang thought of a lot of things in his mind, but in reality, he greeted him with a smile and greeted Kaka and Messi.

Kaka and Yang Yang have a good relationship, even if the outside media is in trouble over which of the two can get the World Footballer of the Year, and on the surface, the two have no contact and communication, but in private, the relationship between the two is still very good.

Humility and kindness, this is Kaka's character, and Yang Yang has never been a strong man.

As for Messi, he is also very humble and introverted.

Today's press conference brought together media from all over the world, including several Chinese media and television stations.

The three candidates entered the venue at 15 o'clock sharp, sat on soft sofa chairs, and were questioned by the media reporters present.

There is a detail that Yang Yang and Kaka both answered directly in English, but Messi had to rely on simultaneous interpretation.

The protagonist of the press conference is undoubtedly Yang Yang, and the problems of the media are also more thorny.

For example, in the first question, Yang Yang commented on the two rivals, saying that both Kaka and Messi are the strongest players in the world today, and he believes that Kaka is the strongest striker, and Messi's performance on the right winger is also the world's top.

The first problem is to dig a pit, and the second problem is to bury people directly, which is a trick of media reporters.

Yang Yang is already familiar with it.

"Who is more likely to be elected?"

Yang Yang pondered for a moment, "I think it is a great honor for the three of us, no matter who is elected as the World Footballer, I am very happy to be one of the three candidates, if Kaka or Messi win the award, I will be happy for them, and at the same time send my most sincere congratulations." ”

When he said this, Yang Yang's words changed, "Of course, I definitely hope that I can win the award, who doesn't want to, right?" ”

There was a round of warm applause in the press conference, obviously praising Yang Yang's witty answer.

After listening to this, Kaka and Messi also smiled and nodded at Yang Yang.

This kind of problem itself hides a lot of pitfalls, Messi has always been more introverted and not good at dealing with the media, Kaka has experienced a lot of battles, but he also feels tricky.

Now it's okay, Yang Yang's answer is considered to be Zhuyu in front of them, giving them a reference, and then they only need to answer according to Yang Yang's template, then there will be no problems.

The whole press conference was carried out in this atmosphere of hello, hello, hello, everyone, media reporters dug holes again and again, and Yang Yang, Kaka and Messi broke free from the trap again and again.

As the so-called sedan chair carries people, no matter who gets it, it can't lose its demeanor anyway and damage the image.

And one of the questions is that the Spanish media asked Yang Yang, it is said that Barcelona will pay 60 million euros to bring him in, Yang Yang smiled and said that he has not heard such rumors.

'It's definitely something any player would want to be with Messi, but I'm very happy at Liverpool, I have a lot of really good team-mates here and I have a couple of years left on my contract with Liverpool.

As the financial predicament of the two American bosses is gradually exposed to the media, the financial crisis of Liverpool has also attracted more and more attention from the media, and there are even rumors that Liverpool does not rule out the news of selling Yang Yang to pay off the debt.

But with Yang Yang's current status, his value is definitely not low, and there are not many teams that can afford it.

However, Benitez and Gerrard both said in interviews with the media that Yang Yang is very important to Liverpool and is not for sale for Liverpool, and called on the team to do everything possible to keep Yang Yang.

Benitez even hinted that he did not rule out the possibility of leaving Liverpool if Yang Yang was sold.