In the early morning, at the newspaper office not far from the gate of Licheng No. 1 Middle School, two young girls got off the bus with schoolbags on their backs.

"Mingming, I'll go buy a newspaper."

A young girl carried a schoolbag and said to the girl next to her.

"Those male classmates in our class like to buy sports newspapers to read, and you can borrow them, so why bother to buy them?"

The girl named Ming Ming was a little puzzled.

The other girl just smiled and didn't answer. When she arrived at the newspaper, the girl smiled and said, "Grandpa Su, give me a sports newspaper......"

"You girl, there aren't many girls like you who care about sports, and even fewer girls who like to buy newspapers."

The old man who sold the newspaper was only in his sixties, and said with a smile: "Or "China Sports News"? ”

The girl did not answer, but looked at the newspaper in front of her with some dazzled eyes, and her pretty face was full of joy. There are more than a dozen kinds of newspapers in front of me, more than half of them, headlines on the front page, and big color photos, which enter the girl's eyes.

At first, girls didn't like to read newspapers very much, especially sports.

It was only later that I learned that this old man who sold newspapers was once a sports student trained by his grandfather. Because the results were not particularly satisfactory, I had no choice but to retire...

Selling newspapers here, I was also discovered by my grandfather without any opinion, and I often bought newspapers here.

After a long time, the more the girl likes the sports newspaper...

picked up a copy of "People's Daily", with the headline on the front page, which made the girl smile even more: "Chinese Relay Team, Glory at the Asian Games".

On the color photo, it is a photo of a teenager crossing the line. This teenager and girl know, for Wang Ben, the girl is still very familiar, and there are often reports about this teenager in recent sports newspapers.

hurriedly glanced at the content, and picked up a copy of "Popular Daily": "In 38.09 seconds, the Chinese relay team broke the Asian record"

"A New Asian Record, Created by China"

"Chinese men's 4x100m, about to appear on the Olympic stage"

"An Extremely Precious Ticket"

"The relay team broke the Asian record, if Grandpa knew, well, yesterday's news had already reported, Grandpa should know...... The relay team also has Wang Ben. ”

The reason why Wang Ben's name is concerned by this girl, no, the students of the entire Licheng No. 1 Middle School are concerned is because Wang Ben is still named Licheng No. 1 Middle School.

Therefore, at the opening of the Asian Games, Licheng No. 1 Middle School still paid a lot of attention to Wang Ben.

The school has changed a lot of banners, all of which celebrate Wang Ben's record-breaking...

Domestic, and Asian.

"Wang Ben can be said to be a well-known sports athlete in our country..."

The girl knew Wang Ben, and Old Man Su was not surprised: "Wang Ben is well-known in China, and it is not surprising. Although there was some negative news, it was suppressed by one shocking achievement after another. In the Asian Games, those foreigners couldn't hold their heads up. ”

"This is the sports newspaper you want..."Old man Su handed the newspaper to the girl: "I heard from the grapevine that Wang Ben wants to represent our city and participate in the city games." As a student of Licheng No. 1 Middle School, I also have to give a lecture at the school......"

The girl was stunned, Wang Ben is coming to the school to give a speech?

This is explosive news.

"Wow... Did Wang Ben break the Asian record? I'm going to buy a copy of the newspaper too..."

The girl named Mingming was a little excited: "This is a student of our school..."

"It's a record-breaking relay race..."

"I know..."

............

When they arrived in Licheng, Li Tai and Yin Jintao went to find their coaches.

Zhang Ben took Wang Ben to visit Chen Lao first, and saw that Chen Lao had recovered, but walking was not as dexterous as before, Zhang Ben still put his mind at ease.

In addition to high blood pressure, the sequelae left by cerebral infarction, and the unsightly posture of walking, Chen Lao's body is quite tough.

Seeing Zhang Ben and the others, Chen Lao was in a good mood and was very happy, so he had to leave the two of them for lunch: "Since you joined the national team, we haven't seen each other for a long time. Xiao Zhang's coaching level is getting higher and higher, and Wang Ben's speed is getting faster and faster... Not bad! ”

Mr. Chen has dedicated his life to national sports and was once a great athlete.

Since the beginning of the development of national sports, Chen Lao has seen the gradual rise of Chinese sports, and many sports have even become unsurpassed projects in other countries.

However, in the field of sprinting, the efforts of several generations are still not improving. Wang Ben broke the Asian record and became the first yellow man to run in 10 seconds, and Chen Lao was full of pride.

Wang Ben has not been in the provincial team for a long time, although Chen Lao used to be Wang Ben's coach, the teaching time is not very long. However, now that Wang Ben has achieved such brilliant results, Chen Lao has some credit.

They didn't have much time, so they chatted with Chen Lao for a while, looked at the sky, and it was almost ten o'clock. Zhang Ben calculated the time and glanced at Wang Ben.

After all, Chen Lao used to be Wang Ben's coach and promoted Zhang Ben, so he took care of Zhang Ben very much. Therefore, Zhang Ben's meaning is obvious, to accompany this old man more.

Leaving today, Wang Ben's training schedule for the competition is very tight, and Zhang Ben has become the head coach of the sprint group, and he doesn't have much leisure time, so he doesn't know when he will be able to come again.

Wang Ben also wanted to stay, as for what Zhang Ben said, in order to accommodate him, the advertisers shot all the advertisements in Licheng, and they had made an appointment today, and Wang Ben didn't care at all.

And there are many things, about himself, his coach Zhang Ben also needs to ask Chen Lao for advice.

Before Zhang Ben could speak, Chen Lao said with a smile: "As a coach, you think about your disciples, and you are very qualified for this." Wang Ben has now competed for some honors on the international circuit, and the Athletics Management Center has signed a contract with him. ”

Zhang Ben nodded and did not hide it: "I know about this matter, and I haven't signed it yet." He is still underage, so it should be his parents who sign on his behalf......"

Zhang Ben is still clear about the contract, when the athlete can bring commercial benefits to the athletics management center, the athletics management center will sign a contract with the athlete and distribute the benefits.

For example, this time Wang Ben broke the Asian record, and the state rewarded 300,000 yuan, but Wang Ben only got 100,000 yuan.

In 2010, the General Administration of Sports issued the Interim Measures for the Administration of Prizes for National Team Athletes' Prize Competitions, which clearly stipulated the distribution of athletes' bonuses and the distribution of benefits from commercial development.

All the value development of the athletes' commercial activities is arranged by the Athletics Management Center. Sometimes, athletes can also choose their own advertisers to cooperate, but they need the consent of the athletics management center.

Athletes can only get one-third of the advertising fees earned from shooting advertisements, or various bonuses, one-third of which is handed over to sports funds, and one-third is given to coaches and meritorious personnel. A portion of the sports fund is then divided into local associations, or schools or units where the athletes were first discovered. It's just that this kind of reward is more or less, and it is all distributed by the sports association itself.

The bonus that Wang Ben got this time is a national award, and he does not need to pay personal income tax, otherwise he will get even less bonuses.

"Let's sign this contract... He doesn't have enough results right now to wrestle with the Athletics Association. If you care about the distribution of benefits, the gains will outweigh the losses. Signing a contract with the association is also the only way to go, and he cannot escape it. ”

Old Chen's tone was solemn.

Zhang Ben knew that what Chen Lao said was right, unless the athletes' results were enough to leave the event arrangements of the Athletics Association, and they could use their influence to participate in international competitions in their personal name, perhaps the Athletics Association compromised.

How many athletes, because of the distribution of interests, fell out with the Athletics Association, and the final outcome... Either change careers to enter the entertainment industry or retire. In international competitions, it is rare for athletes to participate in their own names.

Wang Ben still needs to rely on the Athletics Association at this stage, so naturally he can't fall out with the Athletics Association. Zhang Ben also didn't want Wang Ben, who was making progress, to fall out with the Tianxie, if Wang Ben rebelled, Zhang Ben didn't say whether he would be implicated, and Wang Ben's future road would be broken.

Since we have embarked on the road of sports, commercial value is a topic that can never be avoided. The higher association is a mountain that is difficult to climb, and even if there are many unreasonable contracts, athletes must abide by them. The athletics management center is solely responsible for the commercial value of athletes.

Perhaps abroad, athletes can have their own private economic teams and use the commercial value of athletes themselves to earn certain benefits. In China, other sports, such as football, basketball, etc., may be OK, but track and field is not.

For example, Liu Feiren, after breaking the world record in the future, can have his own private team to develop Liu Feiren's commercial value. But Liu Feiren didn't have a single agent during his time as an athlete......

There are many unspoken rules for the development of commercial value, and Zhang Ben doesn't want to think about it, because it's useless to think about it. His own disciples still have no ability to resist this kind of rule.

And as a coach, he really hopes that Wang Ben will sign the contract.

Wang Ben has a lot of things he doesn't understand now, and Zhang Ben must tell Wang Ben about the pros and cons of this matter.

However, after all, the Athletics Association is a state-level organization, and in terms of interest development, it chooses well-known domestic enterprises. Some unsightly miscellaneous advertisements, the Athletics Association simply disdains. This is also conducive to maintaining the image and interests of sports stars.

Don't think about any big name having their own private brokerage team, because this has not yet appeared in the country.

"There are pros and cons, he chooses for himself, and my advice is just advice, not just let him make a decision." Chen Lao has been in the sports world for so many years, what is not clear?

Zhang Ben knew that Chen Lao was for Wang Ben's good, so he nodded: "Don't worry, I believe he won't have any careful thoughts." I believe that he will focus on training in the future and just want to improve his performance. ”

Wang Ben broke the Asian record this time, the national awards, and the provincial rewards were added together, and he only got one-third, and after removing taxes, there were still more than 200,000.

To shoot the advertisement, this time the field management center arranged Coca-Cola and Anta, as well as Mengniu, a well-known dairy company in China......

According to this era, Wang Ben's current fame and commercial value, the Tianguan Center only signed a one-year contract with advertisers. The advertising endorsement fee is $500,000 per year. Of the 500,000 yuan, only 300,000 yuan belongs to advertising expenses, and the remaining 200,000 yuan is donated to the field management center by these advertisers in the name of clothes, shoes, and training equipment.

The three advertisements were filmed with a value of 1.5 million advertising fees, but Wang Ben only got 300,000 yuan.

Fortunately, Wang Ben still has a lot of room for growth in the future, and he will gradually go international.

Because of this, the field management center only signed a one-year contract. Otherwise, in the next two years, Wang Ben will become famous all over the world, and advertisers will make a lot of profits. From this point, it can be seen that the field management center is not looking at the present.

In fact, private economic teams cannot maximize the interests of athletes.

For example, if an athlete has a private team, he also needs to take 4% to 6% of the athlete's expenses, and even 10% of the advertising fee, and 50% of the advertising fee he gets also needs to be handed over to the state.

In addition, private teams also need money to maintain and burn money.

The athletics management center takes into account that athletes and stars have to take 50% of the commission, and if the loss of athletes' interests is too great, there is no need for athletes to pay agent commissions.

At this point of analysis, since there is a lot of money that should be handed over, and there is even a slight loss, the signing association can save the broker's commission, make a lot of money in vain, save a lot of worry, and have a big backer and a protective umbrella......

Zhang Ben had already consulted about this kind of thing before, so he did not support Wang Ben's idea of setting up a private brokerage team.

Wang Ben has been listening, and he has gradually learned about these recently, knowing that his coach will not cheat himself, so he doesn't interject, just listens quietly.

"Little guy, you will understand later that in fact, signing a contract with the association is only good for you, and there is no harm in it." Old Chen was cunning and cunning, and smiled slightly: "You are also making money now, in fact, you can also find a team of brokers to help you invest." ”

Wang Ben's eyes lit up, and it seemed that a door had been opened in front of him.

However, Wang Ben is only a teenager after all, and he is limited by the times, and he is far inferior to Zhang Ben from later generations.

Zhang Ben, a person who will be reborn in the next twenty or thirty years, knows some general celebrity deeds.

After Zhang Ben made these brilliant achievements, not counting the provincial and prefecture-level city awards, there were 80,000 yuan in bonuses before tax... Zhang Ben thought of the cattle surnamed Ma in the future: "Didn't Dad Ma need financing in 04?" How many months does it take? ”

Although Zhang Ben doesn't have much money now, Zhang Ben has a way to make money, and the 04 Athens Olympics is an opportunity to make a fortune.

I had lunch at Chen's hometown, according to Zhang Ben, since I don't train today, it's better to make good use of this time. Taking advantage of this time to shoot advertisements, the Athletics Management Center, after Wang Ben broke the Asian record, used a high efficiency to take over three advertisements for Wang Ben, which Zhang Ben saw the benefits of cooperating with the Athletics Association.

Before leaving, Chen Lao was a little reluctant, Zhang Ben promised Chen Lao that he would come here when he had free time, and left in a car in a hurry.

Until they walked far away, Zhang Ben and the others looked back, and Chen Lao was still standing at the window, silently watching.