At the press conference, Wu Rong, the president of Hongkelxing, praised Jiang Chen inside and out, he said: "There is no doubt that Jiang Chen is the best player in China at present, he has made brilliant achievements in Italy, and he is the most well-known football star in China at this stage." Before this, I think everyone knows that in addition to our Hongkelxing, big brands such as Special Run and 365 Degrees are trying to chase Jiang Chen, which is enough to prove his status in the minds of the Chinese people. ”

Wu Rong also continued: "It is a great honor for our company for Mr. Jiang Chen to finally choose our Hongkelxing, and I believe that we will be very happy in the future cooperation." ”

Wu Rong held Jiang Chen to a very high position, and the reporters at the scene also heard this, and they all aimed their cameras at Jiang Chen, the protagonist of the press conference.

Jiang Chen said: "Hongkelxing is a very well-known sports brand, they have a very strong competitiveness in sports equipment, they are a very potential, but also very powerful Chinese enterprises, I also feel very honored to be favored by them." ”

Jiang Chen also said: "I also believe that in the future cooperation, we will be very happy, I firmly believe this." ”

After the two finished speaking, the following reporters immediately asked, and the first object of their question was Jiang Chen, and they wanted to know why Jiang Chen chose Hongkelxing, and whether there was an unknown story before and after.

The media reporters reminded: "May I ask Mr. Jiang Chen, why did you choose Hongkelxing among 365 degrees, special run and Hongkelxing?" ”

Jiang Chen knew that the reporter would ask this, and he immediately said: "Of course, this is the result of many considerations, first of all, we are Hongkelxing, which is a very powerful, potential, and recognizable enterprise, secondly, they gave me more independent choice, and finally, I like Hongkelxing very much, and I am very grateful to them for choosing me." ”

Jiang Chen's answer made Hongkelxing very satisfied, but the media reporters below were very dissatisfied, they didn't come to listen to the scene.

Hongkelxing's choice of Jiang Chen's endorsement has caused a lot of sensation in China, especially in the case of special running and 365-degree double surrounding, they still successfully signed Jiang Chen, which made Hongkelxing popular all over the Internet, and has been widely mentioned by various media recently.

This effect makes Hongkelxing company very satisfied, it seems that they have made a very correct decision, bet on the treasure!

Hongkelxing, for their part, hopes to take advantage of this frenzy of public opinion to shoot new product advertisements as soon as possible and then put them on the market, and they want to seize this once-in-a-lifetime business opportunity as soon as possible.

Originally, Jiang Chen wanted to go back to Liancheng to visit his mother, but at this time, Hongkelxing put forward a request for advertising shooting.

In this regard, Jiang Chen really couldn't refuse, after all, he had just signed a contract with someone, and since he had received money from others, he had to eliminate the disaster with others.

Jiang Chen agreed to the request of the Hongkelxing side, and the Hongkelxing side also knew that Jiang Chen had just returned to China, and he had not even entered the door, so they were left behind to continue shooting advertisements, and they were also a little unhappy in their hearts.

Jiang Chen told them that he had the spirit of contract, and since he had taken the endorsement fee from Hongkelxing, he had to work hard for the company.

Hongkelxing immediately said that they would find a well-known director as soon as possible to complete the shooting of the advertisement as soon as possible, so that Jiang Chen could go home for a reunion as soon as possible.

Because of the market demand, this advertisement is very urgent, so the script of the advertisement is not specially created, there are no ingenious scenes, and there is no surprise plot, just a very ordinary advertisement.

Therefore, it is not difficult to shoot such an advertisement, and the process is very fast, Jiang Chen and the filming crew cooperate very well, so the advertisement was completed after only one day of shooting.

At the same time that Jiang Chen was filming this advertisement, many beer brand merchants came to hear the news and hoped to sign Jiang Chen as their spokesperson.

As we all know, football and beer are a natural match, and the thing that you can't do without watching football is beer, and it is normal for a beer company to come to Jiang Chen for endorsement.

However, many domestic beer companies not only have to compete with each other, they also have to deal with competition from European brands.

That's right, the Dutch Heineken company has now also taken a fancy to Jiang Chen, and they hope that Jiang Chen can become Heineken's ambassador in China.

The intervention of Heineken beer naturally put unprecedented pressure on domestic beer merchants, but they don't want to lose to foreign brands like this, and they have the mentality that they are bound to sign Jiang Chen.

Chinese brewers gave Jiang Chen an endorsement fee of 4.5 million yuan a year, which is relatively high, and for Chinese beer companies, it is almost to the limit.

But for the Heineken brand from the Netherlands, it's almost the same price as cabbage.

As the world's fourth largest beer brand, Heineken's endorsement to Jiang Chen, even if it is considered a middle and lower level in Europe, there is also 1.5 million euros a year, which is equivalent to almost 10 million RMB.

Heineken's offer, in the face of domestic beer companies, is an overwhelming advantage, but also makes domestic brands feel helpless, they dare not raise the endorsement fee, as soon as the wind opens, then the market will not be able to suppress.

After Lin Dazhuang and Jiang Chen thought about it, they also decided to negotiate with Heineken, they thought that only 1.5 million euros would make Jiang Chen the spokesperson of China, and both of them felt that the price was still relatively low.

After some discussion, Lin Dazhuang replied to Heineken China, listing two ways to cooperate.

The first option, the endorsement fee is also 1.5 million euros per year, but the endorsement area will be changed, not the spokesperson in China, but the image spokesperson in eastern Asia, especially in Southeast Asia, where there are Chinese footprints.

At present, Jiang Chen's influence in the Chinese region is not big enough, and Jiang Chen's being the spokesperson of these regions is also a kind of fame enhancement for himself, and it can be described as a win-win situation with Heineken.

The second option is to raise the endorsement to 3 million euros, and Jiang Chen will only be the spokesperson for Heineken in China.

After Heineken China received this feedback, the manager of the publicity department frowned.

In the first plan, the areas endorsed by Jiang Chen have increased, but Jiang Chen only has influence in the hearts of the Chinese in these areas, and his influence on people in other countries is almost zero.

As for the second option, Jiang Chen's influence in China is undoubted, this is Jiang Chen's home field, if Jiang Chen is the image spokesperson of this region, it will naturally give Heineken a great boost to seize the Chinese market.

But this does not mean that with the current popularity of Jiang Chen, it is worth the company to pay a price of 3 million euros, which is 20 million RMB!

(End of chapter)