Chapter 601: Hot is Indispensable! (Above)
Originally, Tang Qian wanted to completely take Li Qiuping's suggestion, but what happened later made him have some changes in attitude. Pen ~ fun ~ Pavilion www.biquge.info let's not talk about "age gate" and "fake certificate door", just this bullshit gossip website T.M.Z because the number of "comments" on Twitter exceeded 10,000, so a "hot video" was released at noon that day.
The name of the video is very simple: China Hot Parking Lot vs. Kanye. West.
Kanye. Everyone knows who West is, not to mention that he himself is not bad in the music field. Kardashian's love affair is enough to make him active in various visions across the United States. This relationship is undoubtedly a win-win situation for two people.
But this video in the evening will be Kanye. West's Google search index has increased dozens of times, which shows the subconscious enthusiasm of the American people for "violence" and "fighting". Just an hour and 27 minutes later, Kanye. West directly issued an official statement: This is just a showdown with a hot man in China! But the two of them had a private agreement that this video was not allowed to be made public, but now everyone knows that the Lakers' No. 29 is an Asian who naturally doesn't know how to spell "reputation"!
From today onwards, I will not share the sky with this 29th!
This is Kanye. West's words.
In fact, he can't help it, because the scene where he is beaten up in the video is extremely clear, and it is clearly "more people bullying less". In this way, it is a big blow to his public image, business image, and music image. At the first time I saw this video, Kanye. West smashed a TV and an air conditioner at home, and he kept scolding words such as "untrustworthy" and "despicable" in his mouth, which shows that this will be the end of Tang Qian's dead beam.
After a slight discussion with the public relations team, he decided to make a positive "confrontation" and a positive "face-turning" voice, at least in this way, he can also make himself a man, so that he will not carry all the "black pots" alone. After Tang Qian saw this video, he was also furious and angry, after all, this was not his "meaning".
Yes, he is and Kanye. West has contradictions, even to the extent of a big fight, but this "video recording", the latter spent 10 million US dollars from his own "bought back". I took the money myself, and of course ruined that video.
This is tantamount to "two clearances".
Tang Qian is also not interested in being the kind of person who "just takes money and doesn't do anything".
But now that the brawl video came out, Tang Qian not only completely angered Kanye on the surface. West, and his own "conscience" is not too good. Why? It's very simple, people pay according to their own requirements, and they have no reason to take this thing to the "black" house again. It's a matter of reputation and credibility.
But there's something wrong.
That's how did this video get out? The original file of the video was obviously deleted by itself? Wait, no, this shooting angle and position is not like the video I deleted, this ......
Tang Qian thought for a moment and said, "Are there any outsiders at the scene???
This is the first time Tang Qian feels that he is being targeted, he used to be an "ordinary person's mentality", and he didn't think too much about this aspect at all. Now that I think about it, it seems that no matter what happens, someone will record a video, take a photo, and then release it from the T.M.Z gossip website every once in a while! What kind of coincidence is this?
So people Kanye. It's normal for West to be so annoyed and angry.
spent $1000W on "hush money", but it didn't work at all, and he was slammed hard, how could he be in a good mood and happy? So this official statement is really injected into Kanye. West himself was outraged!
This quickly had a ripple effect in the United States.
For example, first of all, Kim. Kardashian angrily reprimanded Tang Qian through Twitter, since he took the money, he must keep his promise, this is a man!
Anyway, Kanye. West and Kim. Kardashian knew that things had come to this point, and they could no longer "hide", so diverting the attention and direction of the American people became the "number one PR" strategy that their public relations team came up with this time. How to transfer? It is to make a fuss about integrity.
Anyway, now that Oriental is in the midst of a "crisis of confidence" in the United States, it is easy for them to win the sympathy and understanding of the public by transferring like this. Sure enough, it didn't take long for this method to take effect. In every American website, forum, and blog, there have been rebukes about Tang Qian's "integrity problem".
The most ruthless is ESPN, who teamed up with American sports columnist Jason . Whitelock, published a not-so-long article saying:
Looking at the recent exposure of a series of incidents in Dongfang, how much is left about his "integrity"? It's just off the field, anyway, his profession is a professional athlete, but what if this inferiority also extends to the field? For example, don't you think it's a little strange about the occasional "big explosion" of hot burning? He is a person who has a precedent of "suspected of taking banned drugs" at the U17 World Youth Championships!
This is an extremely vicious article, which is full of words like, maybe, suspicious, maybe, suspicious, or "according to relevant people", "according to insiders", "according to insiders", such baseless "seeming examples". Anyway, looking at it, it is a feeling that the Lakers' illogical "big explosion" in the No. 29 game is obviously beyond the limit of his strength, which is likely to be due to some "banned drugs".
As soon as this kind of topic was thrown, Tang Qian was once again pushed into an infinite war of words, and in order to "rub the heat", T.N.T TV's "T.N.T Heavenly Group" program and ESPN's "First.Take" program opened a column of "special topics" on this topic. But most of the calibers are, "a slap doesn't make a sound" or "nothing comes from the air" and so on.
For Tang Qian's now, it is tantamount to "adding fuel to the fire" and intensifying his "integrity crisis" in the United States.
Many people even said with great certainty that the reason why Tang Qian could occasionally "explode so outrageously" was definitely because he took XXXX brand of banned drugs, and this kind of message, which obviously had a little "product placement", also became extremely "credible" under this general trend.
It is equivalent to all of a sudden, Tang Qian fell into the double attack of domestic and foreign, and the biggest crisis in his life seemed to have erupted quietly.
In this case, Tang Qian was also annoyed, he is not a "stunned youth" who first came to the United States, he has experienced so many things, plus he has experienced many finals baptism in the "60s" and "70s". The mentality and temperament of the whole person have changed a lot compared with the beginning. So in a fit of rage, Tang Qian announced a personal press conference.
After a little ventilation with Zhou Zhiru, Tang Qian said through the Orange County Chronicle:
Did you know? I'm actually 50 years old this year!!
As soon as these words came out, they immediately caused an uproar.
Of course, few people believe that Tang Qian is "50 years old", but his attitude has made many young people gradually change their positions. At least I think, oh~, this Oriental has a personality! In this case, dare to say so! It's a bit of a kind!
That's a good sign.
When you can't win over everyone at all, it's better to selectively encircle some people than to lose everything.
Tang Qian's "seemingly reckless" speech is also the product of a certain amount of thinking.
And at this moment, the "divine assist" of the AND1 company came.
The "divine assist" mentioned here is a "divine assist" in the true sense, not the meaning of "helping".
I'm fifty years old! This is the cry of the first generation of "do it my own" basketball shoes! He belongs to the hot! It also belongs to all you who have the "do your own thing" rebellious, uninhibited, alternative, and not understood genes! Expected release time: around October this year! "Do your own thing", waiting for you to come!!
With a very luxurious, good-looking and slightly mysterious "warm-up advertisement", the brand AND1 has once again appeared in the field of vision of the national public!
I have to say that this "propaganda by taking advantage of the situation" was very successful, at least the publicity cost alone saved more than ten times compared with usual.
Otherwise, it is simply impossible to reach this point of "everyone knows" and not smash advertisements like crazy.
You must know that the current AND1 is a company on the verge of bankruptcy, and it simply can't take out so much cash to smash advertising.
Soon, there was interest in this advertisement and this sneaker on the Internet, saying:
"Do your own thing"! I'll go! This signature shoe title isn't bad! It's so much better than the previous ones! Did AND1 change its advertising plan?
I feel like I want to pre-order a pair and give it a try! Because I have all the factors mentioned in it!
Have it all? Dude, you must be a bad person, huh?
Haha~ Aren't these shoes tailor-made for "bad guys" like us? "Do your own thing"! Hey! That's a good slogan!
Seeing the increasing number of booking intentions on the Internet, AND1's general boss Seth. Berger, nodded with a satisfied face and said, "Not bad! It looks like the momentum is okay at the moment! It only took such a small amount of publicity money to achieve this extent! LOL ~ Nike and Adi, will they be red-eyed? "Mr. Berger, now is not the time to relax!" Dai Na, the beautiful executive standing beside him, spoke: "We should add the role of the hot 'guide' in the next step!" You must know that in the Internet era, it is indispensable for the endorsement stars to 'sell themselves and boast'! ”
"That's right! Do you have any plans for what's next? Dana? "Seth. Berger asked, nodding.
Dinah, who has been appointed as the sole manager of the business, said: "My current idea is three steps, the first step is to continue to increase the use of hot negative news, this opportunity is very rare, and I don't know when I want to catch up with this good opportunity next time, so the advertising bombardment must keep up, at least for this period of time, I can't let it go." The second step is to let yourself consciously guide this negative aspect, strengthen and shape his business image of 'doing his own thing'. The third step is to open Twitter, with the help of this software to interact with us, often evoking people's impression of our stars. That's it for now, I don't know Seth. Is there anything else Mr. Berger would like to improve and add? ”
"You're well planned." Seth. Berger smiled slightly: "But don't ignore one point, that is, to increase the favor of Dongfang Hot, otherwise the real big-name stars are not something that can be tied up with a little dollar." After all, we are no longer as good as we were back then, and we don't have the ability to wrestle with Nike Adi, so the favor card is particularly important. ”
"Are you saying that we should always stand up for the views and remarks of the East?" Dinah asked.
"Yes. This is the most advantageous point we have over other large companies, and wouldn't it be a waste if we don't take advantage of it? After finishing speaking, I saw Dinah nod and said: "Mr. Berger is reasonable, the favor card is the cheapest, because you don't have to pay a penny, but sometimes, the favor card is also the most expensive, because the favor is not something you can give if you want to." I will pay more attention to this in the follow-up and operation in the future. ”
"Hmm." Seth. As soon as Berger said yes, he heard a beautiful subordinate throw out a question: "It's just sir, are you really so optimistic about him?" What if it's ...... out there" Before Dina could finish speaking, she heard the former stretch out his hand and interrupt: "When is it, do you still want these things to be useful?" Nike was also going to die or die back then, and it was about to be driven crazy by Converse, and it wasn't a big gamble, so it turned the overall situation around? It's a business thing, if you want to be at the top of the industry, you can't do it without a little gambling. ”
"Even most of the time, the essence of the stability is for that 'gambling', Dinah, do you understand what I mean?" Seth. Berger looked out the window and said, "I don't know how far I can go in the end, but the gamble has begun, and there is no reason to stop before the winner is decided?" ”
"In a sense, he's our AND1 gamble, and I'm also Seth. A big gamble from Berger. ”
"There's no turning back, you know, right?"
But this is just a "small episode", and the outside world's overall evaluation of Tang Qian is still getting worse and worse, so bad that radical people have shouted the words "Lakers get out of the NBA on the 29th". For Tang Qian, this is no less than worse.
At this time, the Lakers management did not say a word and did not make any moves.
And at this moment, in this situation, there is no move, that is, it is "not supported" by default and ready to "stand by".
Mike. D'Antoni is very worried about this point of management, after all, Tang Qian's potential, he thinks it is still very good. Now the lack of internal lines, what is the concept of a super blue collar? It's almost the same as the previous "Super Center"! He didn't want to be able to coach this kind of "good youth" next season.
But soon, someone took the place of the Lakers' management and "made a shot." ”
PS: I worked overtime yesterday, I'm sorry, I didn't have time to come over and ask for leave at all~I'm sorry~