Chapter 12: Routines
In response to the call to encourage a ban on smoking, one office building is preparing to set up a special smoking room, and all other areas are completely non-smoking. However, in order to show the taste of the tall office building, even the smoking room should be designed, right? It is necessary to embody the concept that smoking is harmful to health, and it cannot simply use slogans or anything, everything is based on taste!
The public welfare should be strong, and the educational significance should be profound!
"So, let's just give them a hard shot!"
After patting the sketch he had spent twenty minutes drawing, Sun Peng smiled and said, "Aren't Westerners going to mourn around the grave when they are buried?" Let's put a circle of people on the ceiling of the smoking room, there are priests, relatives and friends, a black funeral dress, a gloomy face, the very sad kind, directly look at the smoking room as a grave, is it profound enough? ”
Deep, that must be profound!
Hearing Sun Peng say this, Lin Li and Xia Weiqing shuddered at the same time.
This kid is really ruthless.
The two of them could almost already foresee that as soon as this mural was placed on the roof of the smoking room, the non-smoking effect of the building was expected to immediately go up a big step! But it will definitely attract many smokers to scold, isn't this treating people as dead?
Wiping the cold sweat on his head, Xia Weiqing urged: "Come, hurry up and talk about the next one." ”
A courier company that is not too big in scale, but has no small ambitions, wants to position the target group in high-end commercial buildings and win high-quality users with the fastest service. Because of the clear positioning, how should it be designed if you want to place a series of eye-catching outdoor advertisements to reflect the lightning-like delivery speed of Lightning Express?
"My idea is to replace the flat surface with three-dimensional!"
Subconsciously standing up, Sun Peng gestured with his hands and explained: "Traditional print advertisements can also be very eye-catching, but they lack enough impact, especially for the express delivery industry that needs to show speed, so ...... Why can't we think differently and replace print advertising with three-dimensional sculptures? ”
"Hmm...... Are you borrowing from the style of comics? ”
Looking at the sketch drawn by Sun Peng, Lin Li asked in dismay, blinking with a pair of big eyes.
"yes, something like that."
Shrugging his shoulders, Sun Peng said with a smile: "A virtual image of a courier, in a running posture, but the body is replaced by lines that indicate speed...... Of course, we can make different shapes for different placements, for example, at the entrance of the office building, we can pose as running, but at the flower beds and railings, we can pose in a spanning posture...... In addition, the human body can use lines to falsely speak, and the courier box held by the courier cannot be virtualized, and it must be eye-catching, so that everyone can know which courier company it is at a glance! ”
"Smack! Syllable! Syllable! ”
As soon as Sun Peng's words fell, workaholic Xia Weiqing applauded with a smile on his face, and nodded again and again in praise: "Not bad, not bad!" All three designs are wonderful...... I didn't expect it! I really didn't expect it...... Xiao Sun, are you really a recent college graduate? Never worked in advertising? ”
"Uh...... Yes. ”
Scratching his head, Sun Peng grinned "stupidly".
“……”
Looking at Sun Peng's honest and honest appearance, Lin Li's head was also covered with black lines. If this kid can be "honest" in appearance, such a smile can indeed confuse many people, but Sun Peng is as thin as a bamboo pole, no matter how he laughs, it is useless!
However, after reading the three design plans, Lin Li and Xia Weiqing looked at Sun Peng with the wrong eyes.
No matter how complex the structure of an advertising agency is, it is essentially an industry that lives on creativity, and good advertising creativity will always be the core of the company's business. Therefore, the entry threshold of the advertising industry has always been low, but it is difficult to become an elite, because creativity is rare. Xia Weiqing was able to mix into his current position, in addition to having a certain talent, Superman's efforts also played a great role, as for Lin Li's words, it can only be regarded as a new entry.
But look at this kid in front of you, it's only a morning!
"Damn, where did this demon come from?!"
With an approving smile on his face, Xia Weiqing couldn't help but want to rub his head that was beginning to bulge.
As one of the company's creative workforces, Xia Weiqing has indeed always hoped that his team can have an excellent subordinate, so that he can help share some of the pressure. But if the subordinates are too good and so young, the pressure on him to be the team leader will be great. Looking at the three ideas in front of him, it can be said that they are excellent enough to make him, the team leader, an ornament, who can stand it?
One good idea can be luck, two good ideas can be an explosion, but what about three in one morning?
It's a demon!
And......
This kid is still a relationship with the boss, today is just the first day of work, not only Li Liting, but even Zhao Jinxiang himself made a call to Xia Weiqing, who was on vacation, and told him to take more care of this kid, Xia Weiqing suddenly felt that his head was like a Mount Tai, and his waist was about to be straight.
Compared with Xia Weiqing's Alexander, Lin Li didn't feel very good at this time.
"Damn, a small company with this level that still needs to be used by relatives?"
Lowering her head and clutching her three pieces of copy, Lin Li's little white teeth were almost crushed.
Originally, Lin Li's attitude towards the boss's related customers joining her group was quite neutral, neither despising nor stammering, after all, she was not a stunned young man who had just left school, and she knew that there were some things in the workplace that you had to get used to. Besides, she is a copywriter at her age, and she is mainly based on Xia Weiqing on weekdays, why do you worry so much? So when Li Liting handed over Sun Peng to her care, Lin Li was also very enthusiastic about the newcomer, after all, she was a distant relative of the boss, wasn't she?
But Sun Peng's performance in one morning really made Lin Li full of frustration!
She racked her brains to come up with some ideas, and she was still full of confidence to teach the newcomer a profound lesson, but now after reading the sketches, Lin Li didn't even dare to take them out. Everyone is not a layman, you can see the gap between the two at a glance, do you want the face of your predecessor?
When the two of them were upset, Sun Peng was relaxed and happy.
"Sure enough, this is the normal routine!"
Picking up a paper cup and taking a sip of the company's free coffee, Sun Peng finally decided on one thing, that is, in essence, the world is no different from his own earth.
After reading more online novels, Sun Peng has more ideas.
For example, the plots in many novels, being jealous and excluded by bosses and colleagues for their outstanding performance, and then pretending to be slapped in the face or something are really cool, but they obviously don't conform to the laws of the market! In a private company whose goal is to make money, people who have the ability and can make money for the boss will be so easily excluded? Even if there is, those people will only come in the shade at most, without a valid reason, where can there be a tear on the face? Do you want to continue to mix in the company?
What's more, here, Sun Peng still has the relationship with Zhao Jinxiang.
Zhao Jinxiang is the boss, but he is also the new boyfriend of his eldest sister, and it is inevitable to tell his subordinates to take care of themselves, otherwise he will casually say two bad things in front of his eldest sister, and his identity as a boyfriend will be unstable. One is his cousin, who has always been his own brother, and the other is his boyfriend who has just turned regular for a few days, who can't judge which is serious? Although the eldest sister must have told Sun Peng to exercise well, it is best not to let others know about his relationship with the boss, but can Zhao Jinxiang really do this?
As Zhao Jinxiang's subordinates, Li Liting or Xia Weiqing, who will be lazy?
Even if Sun Peng will not be given special care, but if he is really good, who would dare to take out those small means in the workplace? For example, if Sun Peng is really a pure newcomer with no background, Xia Wei may use some small means, such as killing one or two internally, or simply processing it and submitting it in the name of the group, but it also has to find a reasonable reason. And now that he has the care of his boss, his only choice is to honestly submit it to tomorrow's regular company meeting for discussion, so that this tender newcomer can no longer be in the limelight......
"Tsk, it's still related!"
After thinking about these things, Sun Peng's depression that was originally forced to go to work suddenly dissipated a lot, and he couldn't help but secretly ponder: "Hehe, I can be regarded as doing a line of love, right?" Plagiarize...... Well, it seems to be quite interesting to do advertising design, anyway, it doesn't take much time to carry novels or anything, and I have to help the eldest sister keep an eye on that Zhao Jinxiang, and come to work in the advertising company every day, and it seems good to get some classic advertisements on the earth......"