In fact, for most viewers, movies are nothing more than a pastime.

Maybe they are out of interest in movies, or maybe it's because of the pastime after shopping, or maybe it's a routine when dating boyfriends and girlfriends, etc., so the quality of a movie is actually not so important most of the time, and the reason for choosing a movie is sometimes simple and doesn't need to be explained at all - it may even be standing at the gate of the movie theater, looking at the promotional advertisement.

Of course, the publicity before the release of the movie is also very important.

Whether it is the prime-time Lunar New Year's Day or the usual weekend and working day, what can drive them to buy a certain movie ticket is nothing more than publicity - the actors, directors and types of the movie, and of course, the usual media publicity, marketing, etc. This is why the cost of film publicity and distribution is getting higher and higher, and sometimes it even exceeds the production cost of the film itself.

The choice is simple, and the reaction after watching the movie is not too complicated.

If it's good-looking, praise it twice, and if it's not good-looking, scold it twice, and then you won't care.

After all, it's just a movie, and only a few people will take it to heart after watching it.

But......

In this Internet era where jobs have to be exposed three times a day, driven by some special needs, watching a movie seems to be a big deal for some people.

For example, Han Lili, and Chen Guang, a junior who went home for the winter vacation.

After coming out of the movie theater at night, he wanted to go home, but Chen Guang, who was a little hungry, felt in his pockets and found a fast food restaurant nearby, wanting to sacrifice his somewhat empty temple. Then while waiting for the meal, Chen Guang's eyes kept staring at the mobile phone screen, and his fingers touched it like flying.

"Lao Baida's new film has been read, praise it!"

Taking a sip of free boiled water, Chen Guang thought for a while and continued to write: "In a hundred minutes of thrilling journey, my eyes are not even willing to take off the screen for half a moment - the great storytelling skills are simply top-notch!" I have a hunch that the box office of "Bourne's Identity" is probably going to explode! ”

After writing it, he carefully checked it, and Chen Guang clicked on it with great satisfaction.

As soon as I finished ordering, the beef noodles I ordered came up.

However, after just eating two bites, Chen Guang will die without looking at his mobile phone, and he continued to pick noodles with chopsticks with his right hand, and swiped the mobile phone screen with his left hand skillfully, and then clicked on his circle of friends - he didn't know why he did this, why was he so eager to see the feedback from his friends when he sent out the news just now?

But there is no way, this disease cannot be cured.

Then it was this casual look, Chen Guang's eyes quickly widened, and he forgot to bite half of the noodles he had sucked in his mouth - I'll go, who is so boring on the first day of the Lunar New Year, and he actually returns in seconds?

"Ah Guang, you also watched it? Haha, I'll just say it's a good film! ”

“……”

After seeing his classmate's reply, the corners of Chen Guang's mouth couldn't help twitching, and the noodles in his mouth suddenly became tasteless-your sister, this seems to be what I said after listening to your advice!

I can't bear it!

"Thorny!"

Sucked the noodles into his mouth and swallowed them, Chen Guang hurriedly threw away the chopsticks, and the fingers of both hands tapped quickly on the screen: "Nonsense, as a big fan of Lao Bai, how can he not watch the movie he is a screenwriter?" It's a little late today, and the second brush will start tomorrow! ”

I didn't check it after I finished writing, and I quickly clicked publish.

"Hmph, this is a real fan!"

Smiling smugly at the phone screen like a fool, Chen Guang picked up the chopsticks again and snorted again. It's just that no matter how delicious the food is, the phone has not been put down, and a pair of eyes have always stayed on the screen and have not moved away......

……

Compared with Chen Guang, a fan of martial arts and a bit competitive, Han Lili's Weibo is much simpler.

"I watched "Byrne's Identity" today, it's very good, and the music is even better!"

A simple sentence represents the girl's overall perception of this movie, and it was quickly pushed to the back by the photo of a spicy fragrant pot after watching the movie.

And on the first day of the Lunar New Year, there are many Chen Guang and even more Han Lili.

Perhaps they themselves don't realize that in this online era where traditional film critics have gradually lost power, and even the power of traditional media is rapidly declining, and the impact on the box office of movies has become minimal, even a few casual words they say after watching a movie are likely to determine the fate of a movie.

Good things will go out, and bad things will spread thousands of miles.

Because of the existence of the Internet, the speed of information transfer between people is almost instantaneous, and a person's perception can quickly affect other people around him, and then affect more people.

On the first day of the Lunar New Year, the Lunar New Year stalls in the Lunar New Year stalls.

Six heavyweight movies were released in one day, and each of them had the reason and confidence to dare to be released on this day. Either it is a super cast such as "Xiangyang War", or a comedy movie that is most suitable for a happy and peaceful Spring Festival atmosphere, such as "My Best Buddy's Wedding", or "Sleeping Memory", which focuses on superstars, or a strong film company and at the same time has deep confidence in their own movies, such as "Bourne's Identity"!

On this day, tens of millions of people will walk into the cinema.

When millions of casual words are sent out from the audience's Weibo and circle of friends, the power gathered will be incomparable, enough to change the world.

Therefore, a long-awaited super blockbuster may collapse rapidly after a day or two of release, and the box office on the first day is even half or more of the total box office; And a movie that was not very favored may also turn over completely because of the explosion of word-of-mouth, and since then embark on a path of counterattack, just like Wolf Warrior 2 and Operation Red Sea on Earth......

And compared to these ordinary audiences, those professional film critics with many fans have more influence.

The first day of the Lunar New Year is a carnival day for film critics.

For example, the well-known film critic Xiao Worm, from morning to eleven o'clock in the evening, he carefully watched the six movies released that day, and then when he got home, he couldn't rest, and he started to write film reviews of six movies.

And the first is "Bourne's Identity" - the best of the day in the heart of the little worm!

"A man with amnesia but a fierce force, a mysterious and ruthless institution of violence, and a wonderful and heart-warming story all make up a "Byrne Identity"! The plot and rhythm are all excellent, and the soundtrack is created by Lao Bai...... I give 8.9 points, the best in a single day, highly recommended! ”

……

I'll go, my back hurts badly.