494 Signing of agreements (Chapter 2)
The next morning, He Lang still drove to the hotel to pick up Zhang Yifei. However, this time he didn't bring He Ziling over, after all, today is a formal business negotiation, and it is still at the level of tens of millions of dollars, so naturally he can't laugh and laugh.
Even the car He Lang drove over was changed, not yesterday's Subaru STI, but a Mercedes-Benz Maybach, which highlighted the business attributes to the extreme.
"Brother Lang, let you be my driver today, this kind of treatment feels a bit unbearable."
Zhang Yifei, who was sitting on Erlang's legs, couldn't help but tease He Lang, who was driving.
He had previously driven a Mercedes-Benz S-Class and ran across the New North Circuit with a "suit thug".
But to be honest, when it comes to the S or Maybach level, sitting in the back row is the real enjoyment. This is not to say that the car of this level has problems such as poor handling, poor comfort, poor power, etc.
But the wheelbase is placed here, and the car with a long wheelbase will never be as accurate as the short wheelbase.
"Don't sell it cheaply, and when your leg is better, you will be a driver for me."
"No problem!"
He Lang drove this Maybach and took Zhang Yifei to the appointment location, in fact, the person he met this time was an old acquaintance, that is, Tang Qiang, president of Huaxia Petrochemical's overseas business.
The two sides have cooperated once before, and they are quite satisfied, not to mention that Zhang Yifei is still the image spokesperson of the East China Sea International Circuit, and the racing suit still has the LOGO of Huaxia Petrochemical on it.
Because of his dealings, he knew that Zhang Yifei liked a direct style, so President Tang also maintained high efficiency, and said the investment requirements of Huaxia Petrochemical straight to the point, instead of going around in an official tone.
Huaxia Petrochemical's idea is actually the same as CCTV's sponsorship, which is to improve its overseas popularity. It's just that one is for the markets in Africa and Southeast Asia, and the other is for the international discourse.
The main reason why Huaxia Petrochemical is willing to invest is not to control Prost Racing Team, but because of Zhang Yifei.
It can be said that Zhang Yifei is currently the first well-known athlete in China in a major international influence event. The other one will not be well-known until Yao Ming lands in the NBA the year after tomorrow.
As for the various Olympic champions, to be honest, because they are not commercial events, they are not well known internationally. Even the phenomenal domestic superstar Liu Xiang is limited by the unpopularity of the 100-meter hurdles, and not many ordinary people around the world know about him.
Therefore, Zhang Yifei is a very useful "business card", and Huaxia Petrochemical plans to sign a long-term sponsorship contract with Zhang Yifei, which is similar to the previous advertising contract of 800,000 US dollars a year.
"Yifei, this time we plan to pay 10 million US dollars to sign a five-year sponsorship contract with you."
President Tang threw out the chips of Huaxia Petrochemical, compared with the previous bargaining price of 800,000 US dollars a year, now directly 10 million US dollars for five years, which is a huge improvement, directly more than tripled.
However, compared with the price code of other foreign giant companies, this offer is obviously much lower, you must know that even the contract given by Puma has reached three million US dollars.
And Zhang Yifei also knew that in the second year after Yao Ming landed in the NBA, when he had not fully shown his potential, Reebok gave a 10-year sky-high contract of 76 million US dollars, with an average of 7.6 million US dollars per year.
Of course, objectively speaking, Reebok has an element of gambling, and Nike's offer in the same year was much lower. But the annual contract of 2 million US dollars is too low for the current Zhang Yifei.
His popularity and global influence at the moment are definitely not lower than Yao Ming in 03!
If nothing else, Zhang Yifei is now going to negotiate foreign brand endorsements, and no matter how you say it, it will not be lower than Puma's $3 million, and it will be at a premium of $5 million a year.
In the face of this kind of long-term contract, even if it is with the mentality of giving preferential treatment to domestic enterprises, Zhang Yifei's bottom line is about five million US dollars a year, and the price given by Huaxia Petrochemical is too low, not to mention that Zhang Yifei is still short of money.
"President Tang, I believe that the amount of Puma's endorsement contract must have been investigated and understood. The sponsorship fee of $10 million for five years is too low, and my offer is $30 million for five years! ”
When Zhang Yifei said this price, it was Tang Qiang's turn to frown, he actually knew that the endorsement price of $10 million for five years did not meet Zhang Yifei's current popularity and worth.
Especially compared with those foreign sports superstars, Zhang Yifei is really the price of cabbage.
However, at present, the price of domestic commercial endorsement contracts is not comparable to the quotations of those international giants, even if it is a giant-level petrochemical enterprise of "two barrels of oil".
"Yifei, your asking price is too high, I have no way to agree."
"President Tang, you are a person from the overseas department, you should understand the world market, my price is really not high, unless you sign a contract with my short-lived mentality."
"But I don't think if you were in this mindset, you wouldn't have signed a five-year contract with me. I can confidently say that you will not regret the $30 million. ”
"It's not a matter of regret, it's about exceeding our budget."
"I think it's a matter of value."
The two sides begin to enter a fierce bargaining process, which is also the scenario that business negotiations must go through.
To be honest, Zhang Yifei doesn't like this kind of negotiation process very much, he is more suitable for something simple and crude. But now Junko Takeda is transferring shares with Brother Xiaoma, and this time the amount is huge, and it will determine the fate of Prost Racing Team and Zhang Yifei in the future, and it is not possible for Junko Takeda to talk alone.
After some bargaining, the two sides finally talked about the amount of 20 million US dollars for five years and 20 million US dollars for sponsorship endorsements.
In the next five years, Zhang Yifei's racing suit must have the LOGO of Huaxia Petrochemical, and assist in filming a promotional video every year.
For this price, it is a little lower than Zhang Yifei's expectations, but it is also within the acceptable range. If it were a foreign company, $30 million would not be discounted.
More importantly, this money is Zhang Yifei's personal income, which means that with Mr. Huo's $10 million sports fund, he does not need to find a joint holding company to acquire the shares of Prost Racing in his own name and become the largest shareholder of the team.
However, after Zhang Yifei finalized the contract with Huaxia Petrochemical, he still chose to continue to negotiate with other companies.
The reason is also very simple, 40% of the shares of Prost Racing Team, worth 30 million US dollars, is a historical thing.
Although the situation of the Prost team is not much better, there is one biggest difference from history, that is, the current Prost team can see the hope of rising, and all the crew members are united.
Despair and hope are just one word difference, but when placed in a convoy, they can be two completely different destinies. So 30 million US dollars is just the bottom line, maybe the price of the Prost team in this world is higher, Zhang Yifei has to make all preparations!
Just like Hong Kong Island, in the next few days, Zhang Yifei met with CCTV, Patriot Group and so on. At the same time, in the past few days, He Ziling also came to the hotel to visit Zhang Yifei from time to time, and every time he came over with the cooked soup.
Because He Ziling is really a little distressed for Zhang Yifei now, after the Brazilian Grand Prix crash, he only recuperated for three or four days, from Hong Kong Island to Yanjing, and almost never stopped negotiating with various enterprises every day.
Ordinary people have to hurt for several days if they fall hard, but Zhang Yifei wears this plaster leg and "runs around" with crutches every day. Even several times when He Ziling saw Zhang Yifei get out of the car, there were beads of sweat on his forehead.
Yanjing is located in the north, and the temperature is not high now, only about ten degrees. So Zhang Yifei sweats on his forehead every time, and he can understand the pressure behind him.
When she was in Europe, He Ziling admired Zhang Yifei's efforts, because she felt that the hard-working man was the most handsome.
After so long, he is still the same Zhang Yifei who keeps fighting.
In terms of business, Zhang Yifei did not reach an agreement with CCTV, because CCTV prefers to cooperate with the team rather than control the operation. In fact, we can't ask everyone who only has advertising needs to develop in the direction of the boss.
The same is true for the Patriot Group, but compared with CCTV, the reason why the Patriot Group wants to cooperate is that in addition to advertising, there is also a kind of love.
That's right, Zhang Shuya, the digital general manager of Patriot, is an avid F1 enthusiast and even obtained a formula driver's license.
And in an interview with the media, she also said that her love for F1 is as important as her own life.
This is why in the zero years, a domestic private enterprise that makes MP3 will suddenly sponsor McLaren Racing.
Just as Zhang Yifei said before that people should always have some feelings, in addition to interests, businessmen also have the most simple love, which is a more important emotion than money.
Therefore, in terms of patriots, they are very enthusiastic in the face of Zhang Yifei, a Chinese F1 driver, and can even be described as idolatry. But in the end, what Zhang Yifei wanted was not an advertiser, but a car company that really had the ability to promote the development of China's auto industry, so he could only regret the end.
After experiencing negotiations between Huaxia Petrochemical, CCTV, and Patriot Group, Zhang Yifei set his sights on the last company, which is Huali Automobile Group from Zhejiang Province.
In fact, at this stage, Huali Group, in terms of strength and scale, may not even be as good as the patriot. From motorcycles to automobiles, the first copycat car model "Haoqing" has been off the assembly line for two years, basically not a few have been sold, and the car production qualification has not been completely obtained.
But Huali Group has one thing that Zhang Yifei values very much, that is, ambition!
That's right, there is an ambition to make yourself stronger step by step and compete with the world's auto giants!