Chapter 1 Plush Toys (2)

Me: "...... Brother Xu, why do you think so much. ”

Xu Zhiqiang: "Heh, I'm not afraid of your jokes, I thought about these problems on the first day of my career, so that one day I could become a star player to deal with these things." It's a pity that I'm out of play, so I'm going to pass on this experience to you for free. ”

Me: "I haven't thought about these problems, and I can still divide the audience so finely, so you can tell me how different they are." ”

Xu Zhiqiang: "There is a university question here, I'll give you a good talk." First of all, a fan is someone who has a crush on you, and when you play against someone else, they will sincerely hope that you can play well and support your side to win. ”

Lao Xu is Lao Xu, and his summary is really in place. Now that I think about it, there are a lot of people who don't know me who like my competition and want me to win, which is a good feeling.

Xu Zhiqiang: "In addition to the core fans who will do what ordinary fans do, they will also give some energy or money to support you." For example, if you vote for yourself, they will find a way to vote for you every day, and even call on relatives and friends to vote for you. When you go live, they'll consider giving you a gift. The products you endorse, even if they don't want them that much, will give priority to buying them for your sake. ”

Me: "Oh, then these people are the main consumers of the fan economy that Wang Jingluo said, and these people can really be regarded as my food and clothing parents." ”

Xu Zhiqiang: "True love fans, or in the eyes of people who don't like you, they are called brain-dead fans." They may not necessarily have the characteristics of a core fan, but it's easy to identify them, which is that no matter what you do, no matter how well you play, they will support you unconditionally. ”

Me: "Well, it's not a good idea to say that, but I really want to have fans like that. Brother Xu, you have summarized these three categories, so how should I deal with these people. ”

Xu Zhiqiang: "It's very simple, the first type of person, what you appreciate is your competitive strength, as long as you can maintain your high level and lead the team to achieve good results, there will be more and more people in the first category." You don't think they don't directly bring you financial benefits, but in fact they bring you something more valuable as a public figure - fame. If you have fame, you will have endorsements, and the competition will have a guaranteed ratings, and the team will give you a big contract because of this. ”

I nodded in understanding.

Xu Zhiqiang: "The third type of person appreciates your personality. ”

Me: "Person......

Xu Zhiqiang: "Including your looks, your character, and the side you show in public." They think that you have a good look and a likable personality, so they will not give up and support you easily because of your performance in competitions. And everyone eats different personalities, some people like to be domineering, some people like modest, and some people like contrast. In short, as long as you don't take the initiative to break your personality, these people will generally continue to support you. ”

Me: "I can't figure out what kind of person I am, and I accidentally set up a persona in front of the public." So how can I be careful not to break it, I'm too tired, I'm still comfortable, it's better to be myself, in order to attract fans, pretend to be tired. ”

Xu Zhiqiang: "Alas, I guessed you would say that." Finally, about the second type of people, they like both your skills and your personality, so you have to do both of the above to ensure that you keep them. And these three kinds of fans, no matter which one, you can't do anything out of the ordinary, otherwise you will definitely want to look good. ”

Me: "I'm not going to kill people and set fires." ”

Xu Zhiqiang: "There are a few things, if you do it, you will definitely lose fans." First, the game has a bad attitude, including negative games, cheating, etc.; the second is the indiscretion of private life, mainly including fandom, derailment and the like; The third is that you are not clear about major issues, such as a natural or man-made disaster in a certain place, but you are celebrating happily there. ”

Me: "Brother Xu, the more you talk about it, the more outrageous it becomes, the first and third points are just that, I don't even have a girlfriend to get out of." ”

Xu Zhiqiang: "In short, this is what it means, you have read more books than me, and you should know very well that people in this life are nothing more than fame, fortune, power, and sex." Become a star player, these things that others can't ask for will even be sent to the door, you have to be very careful. ”

Me: 'Anyway, I don't deliberately pretend to be anything to the fans, but I understand what you said, I will try to take care of their feelings, and I will try to meet their demands, and at the same time play my own game. And those who don't like me, what should I do? ’

Xu Zhiqiang: "In the face of those who scold you, you must first learn to self-criticize and ridicule yourself. I was scolded the worst when I came back from injury, and then I found out that when you start teasing yourself, those trolls get bored. If the person who doesn't like you criticizes it reasonably, you can change it. If it doesn't make sense, you should not be able to see it, and don't affect your competitive state for them, then the gains outweigh the losses. ”

Me: "What is the mentality of those who fight back?" ”

Xu Zhiqiang: "To be honest, I think all kinds of anti-string people are the biggest cancer in the entire e-sports circle. Not only do they disgust players and teams, but they also stir up conflicts that don't exist in the first place. Even normal fans, if they lack rational judgment, they will fall deeper and deeper under the instigation of these people. ”

Me: "What do you say?" ”

Xu Zhiqiang: "For example, for example, your black fans want to make you or your fan base famous. They might just go to other streamers, pretend to be your followers, and say things that will make people angry. For example, 'Heh, this anchor is a real dish, if it was Chen Liao, it would have been a long time ago' or 'Chen Liao is the number one swordsman, and the others are only worthy of carrying his shoes.'" In this day and age, everyone is hiding behind the keyboard, but you, a professional player, can't hide it, and the so-called fans pay for the idols. In the long run, those passers-by will still have a good impression of you, and they will invisibly create a lot of enemies for you. ”

Me: "These anti-strings are boring. ”

Xu Zhiqiang: "When the forest is big, there are all kinds of birds, and some people just like to fear that the world will not be chaotic." But you also have to pay attention to identify them when you broadcast live or watch the comments yourself, and don't follow their rhythm. A player may not want to fight you at all, but someone will cause trouble. ”