Li Lizhen's appearance was indeed unexpected, but it also caused a riot among the employees who came to the studio, "Ahhh It's Sister Jane! ”

"Wow, I'm going to be dizzy, I can see my idol so closely! Going to die, going to die! ”

Someone had already run to the side and asked cautiously and embarrassedly, "Sister Zhen, Sister Zhen, I'm a 5-year-old little pearl (Li Lizhen's fan's self-proclaimed), I'...... Can I take a picture with you? ”

"Ye Qun, get out of here, the six-year-old pearls here haven't spoken yet!"

"Don't be excited, everyone can take a group photo, one by one! There are only about 50 people in our studio, and it doesn't take ten minutes to queue up for a group photo. Liu Neng shouted at them, "What about you, Boss Yan, is it possible that you are also a fan when you are in your forties?" ”

"What's wrong with being in your forties? Look down on people? I've been a pearl for eight years, and I was a fan of Zhenzhen when she first debuted! ”

Liu Neng shook his head helplessly, "It's a shame that a group of people who haven't seen the world before." ”

"Go, go, boss, you're going." His words immediately angered everyone, if it weren't for the fact that he was a quality fan in front of his idols, someone would have wanted to fight him a long time ago.

Li Lizhen has seen a much bigger posture than this, and she smiled and took photos to sign one by one, but it didn't take too much effort.

Someone trotted up to the boss and asked, "Boss, we don't want to ask Sister Zhen to be the spokesperson, right?" ”

Liu Neng spread his hands, "I think, the situation doesn't allow it!" I'll talk about this later, you're almost done, we still have serious things to talk about! ”

Let them do what they should do, Liu Neng invited the two of them to the conference room, and then Xu Jiaojiao and Zhang Jie were also together.

Liu Neng talked about the cooperation with Huo Rulai, "Guo Yu and I don't have a good relationship now, and it is estimated that ninety percent of the things that come to you for endorsement are yellow." But didn't you say that your endorsement fee is just one million? He gave me a quote of four million! ”

Li Lizhen stuck out her tongue, "I don't know very well, I heard that there are some yin and yang contracts here, in fact, our stars are also very helpless, on the surface they are glamorous, but in fact they don't make a lot of money, most of them are squeezed by brokerage companies." What they kept telling me was that my spokesperson contract was more than one million, and I didn't think about it deeply, anyway, it was quite unpleasant in Feiliu Creative Entertainment, and I didn't want to renew it. ”

Thinking that she has not had any endorsement announcements and exposure in recent months, Liu Neng probably thought about some things clearly.

Li Lizhen pulled the topic back up, "Gillian is my friend, but the advertising company she opened is very professional, and I actually have a shareholding, so I recommend it, don't think that it is unprofessional because of a personal relationship." ”

"Just kidding. Let's talk about some core topics, Boss Xie mainly does online advertising or offline. In fact, we mainly want to do online game promotion, are there any more successful cases in this regard? ”

Xie Chunjiao was prepared, opened the notebook, and then showed the two advertising plans that she had done before, on the whole, it was quite decent, there were no exaggerated two points, but it was above the average level. But in general, Liu Neng does not plan to rely on genius creative planning to start the advertisement.

Then relying on overwhelming advertising and marketing to bring users in is the most reasonable and normal way.

"Who is your user base this time? If it is a game, in fact, the suggestion is for young people, young people's acceptance of the Internet is relatively high, our company will come up with a set of advertising plans, in what channels to advertise, through what marketing methods to stir up the topic, there will be a package of plans. The other point is, how much are you planning to spend on marketing this time? ”

Liu Neng thought for a while, "My suggestion is to divide it into three phases, the first phase is mainly online, with the launch time of our game, the target users are naturally the young people you just mentioned, the suggestion is mainly college students, supplemented by urban white-collar workers, and the time range is from New Year's Day to Xiaonian; The second phase is mainly offline, with the promotion of the offline version of the game, the target users are college students on winter vacation, and the time is naturally the entire Spring Festival; The third phase is to hope for another plan, the specific has not yet been decided, and it is to cooperate with us to do offline event promotion. The cost of the first phase is about 1 million, and the cost of the second phase can be slightly larger, about 2 million; The remaining three issues are not easy to estimate, and I don't know the participation of your advertising agency, so you can talk about it in detail. ”

Xie Chunjiao is very good-looking, her eyebrows are raised at this moment, and her very cold sword eyebrows are a little uncomfortable, and she will subconsciously feel that she is a strong woman. However, this kind of person is still quite happy when cooperating, not to say that he is worried about some small things.

"At this price, in fact, signing endorsements is not very cost-effective, second- and third-tier stars are sorry for this price, and the effect of advertising on TV will be much better; However, on the Internet, young people are not very comfortable with the advertising model of spokesperson. I don't know if Mr. Liu, do you mind other methods? ”

"This is something you need to consider, my request is actually very simple, there must be exposure, but the premise is positive, there can be no negative exposure; I don't know much about advertising and marketing, professional things should be done by your professional people, and you don't need to inform me of the specific methods; Of course, I will also pay attention to the effect of advertising, and if it does not achieve the expected effect, the subsequent cooperation will also have an impact. Basically, that's my attitude. Liu Neng simply said what he thought.

"It's really comfortable to chat with Boss Liu, there are not so many rules." Xie Chunjiao said with a smile that what their advertising creative company actually hates the most is that Party A sets a lot of rules and regulations for them, and many times they don't know how to start. Professionalism is one thing, but it can be annoying to let unprofessional people point fingers.

Liu Neng also said with a smile, "Time waits for no one, we have no chance to change advertising companies and so-called spokespersons." He gestured to his watch, "The game will be launched on New Year's Day, and it's December 18th, so there's only a few days left for you." ”

Xie patted his head and stroked his hair, "Boss Liu has given me a big problem!" It's not something you need to think about though, we just have a headache. ”

"Nothing to do at night? Let's eat together! Liu Neng invited, but at this time the door was pushed open, and Ren Li whispered, "Boss, there are people outside, saying that it is your parents!" ”

Liu Neng was helpless, "It seems that we can't eat together at night, my old man is here!" Jiaojiao, Zhang Jie, the three of you should eat with them, find a delicious place in Guanghua City, and the company will reimburse the money for the treat. ”

Li Lizhen stood up and clapped her hands, "No need, let's eat together!" ”