Chapter 70 Honest use of money to smash users out
Regarding how to promote "Three Kingdoms Kill OL", Liu Neng has no clue for the time being, but he definitely can't go online quietly, as the first game to make a name for himself as a Daystar Game Studio, he doesn't want to be ugly in the first battle.
He tried to ask Huang Chenghao to contact some advertising companies to see if he could do some advertising, but apparently the feedback was not particularly good.
I couldn't help but think of the suggestion that Li Lizhen mentioned at the dinner table a few days ago, and I was a little moved.
After a long time in the huge office, he sighed and logged in to his QC number and found Li Lizhen's avatar, "Ah? Looking for something for you. ”
But after waiting for a long time, he didn't wait for the echo, looking at the gray avatar of the other party, Liu Neng took a breath and wandered around the office. Half a month has passed, and the beta version of the game has been completed. The official website was actually completed earlier than the game itself, and it was launched under the name of the official website of Daystar Game Studio. On the official website of Daystar, Liu Neng asked people to register and Chinese pinyin "" to facilitate foreign promotion in the future.
In addition to this, the time of the official release of the game was also written, which was the first day of New Year's Day and the first day of the solar year.
As for the event, in addition to the series of festival events and New Year's events, there are also out-of-print server opening commemoration events, etc., but because Daystar Game Studio is not well-known outside the industry now, the number of visits is very low.
In fact, this game,It's easier to do offline promotion,A few days ago, when I was chatting with Wan Binglin in Shanghai,United Happy Network to do campus promotion,In fact, I already have a rough eyebrow,I will go back and make a special event planning case to talk to Wan Binglin,The plan can be implemented。 The most important thing is that Happy Network has done some ground push before, and it has experience in ground pushing. It is completely possible to use their local push team to do the offline promotion activities of "Three Kingdoms Killing" and Happy Network, such as engaging in a "Happy Cup" 100-school alliance "Three Kingdoms Killing" Grand Prix, where the top ten of each school can get a bonus of 100,000 yuan, and then gradually play competitive matches and knockout rounds, and gradually start the offline competitive gameplay of Three Kingdoms Killing.
When I had a headache, I suddenly remembered that I hadn't checked the "exchange system" for a long time.
I roughly figured out what this system was all about before.,After all, it's game planning.,According to some existing content, what kind of mechanism is the whole gameplay system.,You can still guess eight or nine.。 It has been a few months since the last time I checked the exchange system, and when I took it out this time, I was pleasantly surprised that my system points had reached more than 24,000 points.
Come to think of it, after the launch of "Happy Farm", I gained a lot of joy points. After all, the magnitude of users is there, up to tens of millions of users, and more than 24,000 joy values, which seems not so exaggerated.
spent 400 joy points to exchange for basic operational capabilities, and then spent 1000 + 2000 joy points to exchange for game online promotion and marketing capabilities (primary), as for other game data analysis and game push capabilities, these two abilities are not worth it. Comparatively speaking, the ability of game data analysis is actually closely related to the ability of numerical planning, and it is better to find the right person to do the right thing in the game, rather than to do it himself. Another ability, called "game operation activity design", is not in his scope of consideration.
After exchanging the ability, it seems that there is a little more thing in my mind, but it is not very clear.
But at this time, the mobile phone rang, the number on the Shanghai side of the magic capital, he didn't think too much, and the yellow bird-like voice rang when he connected the phone, "What are you looking for me?" ”
"Li Lizhen?" Although I heard who it was, I still asked more.
"Can't you hear me in such a nice voice?"
"I want to ask if the last time you did the endorsement for our game counted?" Liu Neng asked.
"Why don't you count, but you still have to talk to my agent about this matter, I can't directly sign a contract with you as an agent now." Li Lizhen's voice was a little low when she said this, as if she was unhappy.
"Although I think this thing may not be bad and I have nothing to do with it, I still want to ask, are you unhappy?"
"Am I acting obviously?"
"Don't be too obvious, as a person who has come over, I should be a confidant brother at this time, so if you say it and I'll listen to it, maybe I will feel better when I say it?"
"What kind of bosom brother do you cut? I'm a lot bigger than you, okay? I'm 27 years old this year, your 22-year-old brother, and your confidant brother, aren't you afraid to laugh off your big teeth? ”
"This is not a special concern, if you want to say it, I can reluctantly accept it, you also know that I am also a little rich now, if it can't be solved with money, we will throw money into it?" Liu Neng pretended to be very arrogant and said. However, he actually has no proud capital, and some time ago he said that the company had more than 8 million in its accounts, and he was really happy.
But later, Yan Jifeng told him a little about the company's financial situation, and immediately the men and women burst into tears.
8 million yuan is indeed a lot, plus the money earned from selling game agency rights before, the total assets have exceeded 10 million. But now the company spends more than 600,000 yuan every month, as well as housing, water and electricity, server rental costs, dubbing outsourcing from time to time, art outsourcing, and tens of thousands of hundreds of thousands of dollars out. Every month, a small 1 million goes out, and 10 million will support less than a year.
And there are also project bonuses for employees, so that much money is enough to squander?
Of course, there is good news, for example, it is only a month and a half of revenue now, and there will definitely be a steady stream of revenue coming in later.
It's just that these are all back money, and they can't be used in advance. Therefore, the liquidity that Liu Neng can really dispose of now is only about two million. In front of the domestic first-line star Li Lizhen, she pretends to be a big money, that is, to the extent of slapping a swollen face and becoming fat.
Sure enough, after listening to Liu Neng's "magnanimous" remarks, Li Lizhen chuckled, "You go and contact my agent, I'll give you her contact information." ”
"Don't worry, anyway, you often shoot advertisements or something, do you know some more reliable advertisers? I can advertise the game! When he was just talking about money, he suddenly figured out one thing, he has always wanted to be small and big, and he wanted to use the smallest expenditure to get the maximum benefit.
But in the game industry, before you don't have "tap water" traffic, don't think about those crooked ways, just use decent money to smash out the advertising effect and smash users over.
It's that simple!