"To put it simply, the story of The Lion King will be much like a picture book."

Facing the general managers of the three major animation companies in China, Sun Peng's expression has always been very calm, and he chuckled: "It's just that I hope everyone understands that this animation will be for audiences all over the world, so the production requirements will be very high...... According to our estimates, the production cost of animation alone is at least about 600 million Chinese coins! ”

After a slight pause when he said this, Sun Peng then smiled: "Of course, the cost I am talking about here does not include my various expenses, such as copyright transfer, script and soundtrack, etc.!" ”

"Sizzle......"

After hearing this, the three bosses gasped at the same time!

600 million?

Just pure production costs? It doesn't even include the cost of the script, soundtrack, etc.? What does this old white want to do? Make another animation of the level of "Frozen", and it is still in China?

Regarding the production cost of "Frozen", Fang Lina and others certainly won't believe that it is really 200 million US dollars.

Although the level of Chinese animation is far from Hollywood, it does not mean that they have no ambition and no idea of catching up. Therefore, they have been studying the model of Hollywood cartoons for a long time, and they know very well that the production cost of animation itself is at most more than 100 million, and the remaining publicity and distribution costs will account for a large proportion. And if Sun Peng said that the cost of the new animation will reach 600 million Chinese coins......

Add copyright transfer fees, screenwriting fees, soundtracks, etc., and the final number will be infinitely close to 700 million!

Don't doubt it, today's Lao Bai is worth the price!

When "Spirited Away's Hidden Spirit" was released before and became a big hit, the price offered by the three companies was 10 million, and there were two points of box office and peripheral dividends. And with "Spirited Away's Hidden Spirit" breaking the Japanese box office record one after another, and also sweeping the box office of 3 billion in China, this number has already doubled!

And it must be emphasized that the price here is only the cost of the adaptation rights of those picture books!

And what about the script? What about soundtracks and songs?

Nowadays, in the film industry, the price of the script with Lao Bai's name is undoubtedly the highest, at least starting at 20 million, and it is the kind that has no price! As for the fees for music, as long as they think of the news from the United States in the past few days, Fang Lina and others feel a little trembling!

A song "E ill rock you", a song that only took half an hour to write!

Whether the unit price of five million US dollars is true or not, Fang Lina and others are really not sure, after all, these are rumors chased by the American media, and they have not yet been finally confirmed. But the song "Dream is Possible" that Chen Feifei sang to Feiming Technology is worth 30 million, which is a certainty!

The three items add up, how much will Sun Peng offer?

For a while, the three general managers who had seen the world looked at each other, and they were a little speechless.

If they really continue to cooperate with Hollywood, of course they won't care about such numbers, after all, people's markets are the whole world, as long as the things made are good enough, the probability of loss is really small. But now they are talking about a native Chinese cartoon!

A domestic animation with an investment of 700 million in production costs? More than 100 million dollars?!

Fang Lina really couldn't sit still, frowned and said: "Teacher Bai, I understand your thoughts, after all, animation is a piece of investment, and if you want Hollywood-level animation quality, this level of investment must be essential!" But...... After all, what we do is domestic animation! ”

Isn't an investment of 700 million yuan a proper Hollywood standard......

No, no, it's bigger than most Hollywood animations, okay?

Although considering that the income of domestic animators is much lower than that of Hollywood, the accumulation of technology is much worse than others! If you really want to achieve that level, you will definitely need to buy additional investment areas or develop the corresponding technology yourself, so that you can ......

To be honest, Fang Lina and they are really not very optimistic.

After all these years of accumulation, Fang Lina and they also have a certain degree of confidence, as long as the investment is large enough, they may really be able to make Hollywood-level picture quality. But in addition to the picture quality, there are other factors in a good animation...... Of course, since Lao Bai is sitting in front of them, this point may also be ignored, but does the local animation in China have the appeal and influence of Hollywood animation?

Not to mention Hollywood, it's far from Japan, right?

So in the eyes of Fang Lina and others, this old white was carried away by the success of "Spirited Away", so he made such a decision. If the production cost is invested 700 million, then plus the publicity and distribution cost or something, wouldn't it cost more than 1 billion? Almost to the level of Frozen?

With such a huge investment, what does it depend on?

Domestic box office?

It is true that "Spirited Away's Hidden Spirit" has a domestic box office of 3 billion alone, but even so, it is almost impossible to recover the cost, and you can only count on the overseas box office. But in addition to Southeast Asia and other countries, where can Chinese animated films be counted on? Counting on Japan, an animation powerhouse, or Hollywood's own land in Europe and the United States?

Seeing the rapid changes in the expressions on the faces of several general managers, Sun Peng sat quietly, not in a hurry at all.

Unlike The Matrix, this time he doesn't plan to lower the bar.

Maybe it won't take as much as 600 million to make the original "The Lion King" with the technology of this era, but Sun Peng also knows that the audience also has a huge aesthetic gap in different eras! If you really copy the original "The Lion King", God knows how much box office it will get?

500 million Chinese coins? Or a billion?

In any case, Sun Peng would never dare to think that he could reach the level of one billion dollars, because that is not a work that belongs to this era at all! It's as if you move Star Wars to the United States of the 21st century, it's definitely a death!

So is the production cost of 600 million really too much?

At least in Sun Peng's opinion, it is a normal level, if necessary, he is even willing to add some more in the later stage, and even spend money to buy technology, or develop technology himself, and make the movie as perfect as possible, so as not to waste the classic scenes and music of "The Lion King"!

"Teacher Sun, isn't it a little tall?"

After being silent for a while, Fang Lina said with a headache: "Is it really necessary to spend so much money on a domestic animation?" In fact, I think it would be enough if the total investment was controlled at about six or seven billion...... Look at "Spirited Away's Divine Hide", isn't it only 300 million? ”

At the beginning, Spirited Away's investment was a little more than 200 million, and later, with Kenji Matsumoto's excellence, the production and publicity costs were greatly increased, and it was only a little over 300 million. So in Fang Lina's opinion, even if Sun Peng's ambition is great, doubling it is enough, right?

"Hehe, don't you understand the difference between this? The target of my movie is not only the countries around China! ”

Frowning slightly, Sun Peng smiled faintly.

"Uh......"

Licking her lips, Fang Lina didn't dare to continue. Of course, she understands the difference, the style of Japanese animation determines their audience, and at the same time, it is destined that the production cost of those works will not be particularly high, but if you want to face the big screen in Europe and the United States, you still want to save it......

If this is okay, why does Hollywood spend so much money on an animation?

They're not stupid!

The other two general managers also understood Sun Peng's thoughts, so they suddenly understood the reason why they called them all over at once today and discussed them together.

Such a movie is definitely not something that two companies can do.

Maybe if you grit your teeth, Hafei Animation can also invest so much money, but you can't take out a loan. But this is too risky, and if the movie fails in the future, the consequences will be unimaginable. After all, not to mention Huaxia's animation company, which is the three major Hollywood companies, I am afraid that they dare not make such a decision easily.

Seeing that the three of them were still embarrassed, Sun Peng glanced at Xia Qingqing and Chen Muchen next to him, and finally spoke: "Okay, three, if you think this is too risky, I don't think it's better to do this!" All the production costs of this film will be invested by our DreamWorks, how about it? ”

"What?!"

Hearing this, the three of them were shocked at the same time!

Sun Peng, who has the confidence of Spirited Away's huge income, looked calm, and said with a smile: "But you should also understand that DreamWorks alone does not have the strength to complete such a movie, so we may cooperate with American animation companies, but at the same time, I hope you can join in!" Even if you don't invest money, you can invest in your people and technology, you see......"