Chapter 68 The Development Direction of SNS Social Networks

The next day, Liu Neng still couldn't leave Shanghai, temporarily changed the ticket, and then let Xu Jiaojiao go back to Guanghua City alone. Liu Neng received an invitation from Wan Binglin to go to the company's office building of Joy.com.

Last time, he was just a rookie who had just established himself in the game industry, of course, it may not be the case psychologically, but in the eyes of others, he was just a little stunned. However, this time it was different, this time it was a shareholder, and it was the second largest shareholder.

Wan Binglin personally waited for Liu Neng at the door, and then entered the company together, and when they arrived at the chairman's office, the guest of honor sat down and exchanged a few words casually.

"I didn't expect the stimulation effect of "Happy Farm" to be so good, last month was only on the shelves for about ten days, and our users increased by 20% overall, and it has approached 25 million! That's the good news. There is also bad news, though. ”

"Campus network, oh no, it's the current old friend network, is there a similar game on the shelves?"

Wan Binglin nodded, his expression a little serious, "You know?" ”

"Naturally, we have to pay attention to some news in this area. Two days ago, I saw a related news report that the old friends network has begun to warm up a very similar social game, but they are called "Old Friends Farm". He took a sip of tea and said, looking a little old. When I was young, I liked some very exciting carbonated drinks, but when I was in my forties, I had frequent stomach pain, and I began to become addicted to drinking tea to nourish my stomach.

After arriving here, I brought this habit with me.

"Even the name is so plagiarized by Chiguoguo, they are really ......" Wan Binglin sighed, "They warmed up at the end of last month, it should be on the shelves in these two days, I really didn't expect them to be so fast." ”

"It's pretty fast." Liu Neng remembered that a few days ago, he and Guo Yu came to him together, and saw that "Three Kingdoms Killing" was going to be an agent, but in the end it ended in vain. Before leaving, I was happy to say that there would be someone in charge of the morning to talk about cooperation, but then I didn't come.

Presumably, these two people summed it up and reproduced the game at the pixel level. This kind of thing is quite normal, and Happy Farm is not a particularly complicated game, but it is not so easy to pick up the values, after all, no one can quickly "clear" the game.

The game is plagiarized.,It's a matter of time or time.,The only thing that makes him feel uncomfortable is that the other party's plagiarism is really fast.,It seems to be quite careful.。

"The number of users of Laoyou.com is much larger than ours, relying on more massive user resources, and they rely on this kind of social game to attract more users. Hey, in the world of social media, there is no second, only first. ”

"All walks of life are similar, and there's nothing to feel about." Liu Neng smiled, "But to be reasonable, their old friends network began to seize your territory, why don't you put your ads into their territory?" ”

"On campus?" Wan Binglin was stunned, he hadn't thought about it, the main reason was that the campus has always been the self-reserved place of the old friend network or its predecessor campus network, how can he get into it so easily?

"Do you have any spare money in the company?"

"It's a little, but it's not much, advertising, pulling users, and the lack of strength. The capital market is also more optimistic about Lao Gao's old friend network, most of the hot money has been taken away by him, and I have pulled out a little investment from the corner, and I can't afford to fight an advertising war. ”

"Also, the profit model has not been determined, how can it be so easy to advertise and attract users." Comparatively speaking, the old friends network is much richer. A few days ago, I was happy to be able to come with Guo Yu, and I probably knew that Happy was obviously the kind of person who could play better in the capital circle.

"Don't worry, you can slowly cultivate your own field and accumulate steadily." Liu Neng didn't know how to comfort, "What I said last time, go and find a way to make some public pages, how is my brother doing?" ”

"I'm pulling some well-known scholars, but the effect is not very good." Wan Binglin said truthfully.

"Try to do some operations in the entertainment field, you can hire five or six people to do this part of the operation, such as opening a few official accounts first, and then doing an author reward stimulus program to attract people to start their own pages. It is recommended to do some content in the vertical field, such as some public pages to do some book dismantling operations, some to do the kind of public pages that watch movies in three minutes, and also to engage in some entertainment gossip in the entertainment industry. Use a lot of money to smash some amateurs out, so that everyone can see that this is profitable, and soon a lot of people will pour in. ”

Wan Binglin wanted to take a pen and paper to write down these words word by word, although it was a few words, but it was very thorough, and many things have been refined a lot. After the last conversation, he started to do it like a Page, but he didn't have a clue.

"It just so happens that this time, I want to talk to Mr. Wan about some other things, the next stage, is it possible to separate the happy network into a section to do happy games, and the two websites operate independently. Or, I will make a special game community and do some more in-depth cooperation with Happy.com, so that the accounts of the two websites can be shared. Liu Neng briefly said some of his thoughts, which roughly means that with the same account system, users can directly use the account of Happy Network to log in to all the excellent under Liu Neng, and there is no need to register an additional account; The account registered in the Liu Neng game community can also directly log in to the joy network.

This kind of gameplay was vividly used in Tencent in the previous life, modern people are lazy, and many times they are not willing to spend a few more minutes to register a new account; When most communities in China can use Tencent's account to log in, it has greatly expanded Tencent's user territory and the frequency of Tencent users logging in to their accounts.

"It's not a big problem, but it requires a special technician." Wan Binglin thought about it for a while, in the case of mutual shareholding, in fact, the relationship between the two families is already very close, and this kind of account exchange is beneficial to both companies.

"Have you watched the news lately?" Liu Neng asked Wan Binglin.

"Your scope is too light, what exactly does it mean?" Lao Wan smiled bitterly, his thinking jumped too fast, and he often couldn't keep up with his train of thought.

"The smart mobile device released by IBAL has also been followed by Googo."

"Look, pay a little attention, not very deep, what's wrong?"

"Take a look at the relevant news, brother, this will be the mainstream in the future. Entering the field of mobile social networking earlier is much more efficient than continuing to work on the PC side. By the way, you know a lot of people, and there are also people who do technology, see if there are also companies in China that make mobile operating systems? ”

Wan Binglin smiled bitterly, sure enough, he still didn't keep up with the rhythm of the conversation, why did he suddenly turn to smart mobile devices? But I still promised to come down and keep things in mind.