"Webcast", a brand-new term, quickly became popular in China after a short period of exposure.

Of course, this popularity is only popular in a small circle, and during the campus league of "Three Kingdoms", the webcast has a good role in fueling the flames. is also because of Li Lizhen's debut, so that the stars in the industry have a strong interest in this emerging gadget. But the interest is still shallow, and a few celebrities have tried to register for the premiere, but there is no voice after that.

This kind of thing is like this, and most of the new things are moving forward in exploration.

Peacock live broadcast, the most important role now is to assist the "Happy Cup" "Three Kingdoms Killing" University League, as for the layout of other blocks, it has not yet started, and the influence will naturally not be great.

But one thing is that both Liu Neng and Li Lizhen believe that the emerging form of online live broadcast is definitely not just a role in game live broadcasting. In the future, it will also play a big role in other aspects.

"Have you heard about the recent actions of the old friend network?" Wan Binglin mentioned it in a chat, slightly worried.

"What is it?"

"Project Starmaking."

"Is it the event of selecting some beautiful boys and girls from among college students to sign up as artists?" Liu Neng was concerned, but he didn't care.

Wan Binglin nodded, "Recently, their user stickiness is very high, especially among college students. Driven by the fact that the data of white-collar workers has also improved. ”

"Yes, but it doesn't matter. Anyway, it's not a block with us, and the two have nothing to do with each other. Don't suffer from gains and losses, do our own things well, and it's OK when the goal is achieved. At this time, the same should be changed. ”

"I want to hear your comfort, but I'm different from you, if this business fails, I may not have the opportunity or energy to start a business in the future. Gains and losses are certain. ”

Liu Neng took a sip of wolfberry black tea and was very calm, "What you are doing now is to increase the market, and what he is doing is to keep users, and he is the one who should be worried." Lao Wan, don't worry, we have a trump card behind us. ”

Wan Binglin also drank tea, and after taking a quiet sip, he suppressed his uneasiness and asked, "Liu Neng, as far as social networks are concerned, how far do you want to go in the end?" ”

To what extent? Liu Neng put down the teacup, thought about it seriously, and asked rhetorically, "What do you think the final social network will become in Huaxia?" ”

Outside the office where the two of them were, a white cloud floated by, slowly moving in the blue sky, summer is gradually coming, and it seems that Wan Binglin is a little restless in his heart. Most of the time, he doesn't think about this kind of thing that is obviously beyond the scope of his thinking, but when someone asks about it today, he suddenly finds that he has never thought about such a question since he founded the Happy Network, and what will become of the Happy Network in the end.

This question has something to do with Liu Neng's rhetorical question, but it is not necessarily the answer to the question.

"I used to think about this problem, don't look at the current Weibo boom, and don't look at the mess of all kinds of small social games, such as blog, qc space, etc. But in the end, these will become products of history; The way of social interaction of Chinese people is slightly different from that of foreign countries, and it is very likely that in the next few years, if some opportunities are not grasped, the SNS social model will soon be defeated and eventually become history. Liu Nengdao.

"The opportunity ...... in the next few years" Wan Binglin felt that he couldn't catch up with Liu Neng's thinking, he didn't even have this awareness, as if the world Liu Neng said was not the same world as the world he was in. He didn't realize the big change that was about to take place – if there wasn't a big change, why would the SNS social model be history? Social media is now in full swing.

"I'll give you an example, some of what we're doing now is based on computers, that is, PCs are connected to the Internet. What everyone does is how to adjust the interface on the PC, how to make the player quickly enter the social network when the computer is turned on. But if one day, mobile devices become the main way to access the Internet, will there be a fundamental difference between the social model and the current one? ”

"Mobile devices become the primary way to access the Internet? Do you mean cell phones? Wan Binglin was a little confused, "But the mobile phone screen is so small, everyone will feel very tired after watching it for a few minutes, why has this become the main way to surf the Internet?" The operation is not as convenient as the computer, no matter how you think about it, I think this kind of thing can't happen! ”

Liu Neng smiled, "I'm just giving an example, no one will know what will happen in the future." Another thing, what kind of form do you think the webcast will eventually develop? ”

This matter can be regarded as the point, after the launch of Peacock Live, Wan Binglin found that a lot of the traffic on his website was eventually consumed on this. But at the same time, the viscosity of users is also increasing, looking at the access data of some users who have opened live broadcasts, you will find that the first thing many users do when they log in to the happy network is to see if the anchor they follow is on the air, and look at his/her public page.

"Webcast, after the initial promotion, will quickly evolve into a vigorous god-making movement; Even now, there are already some signs that some celebrities have opened stars, and many of their fans will take the initiative to follow and look at the public page; And some amateur anchors have gradually had this trend; But I think that maybe after the ecology of online live broadcast matures, it will evolve into a situation where many people like to broadcast part of their life on live broadcasts, convey their attitudes, record their lives, and so on. They may show off their talents, they may just show off their pretty faces, they may show that they are playing games like this, or they may just start a live stream to chat with their fans. Eventually, I think webcasting will become a part of netizens' lives, and for now, webcasting still feels a bit of a lofty feeling to them; But after arriving at the eco-city, it may be more than the Riba people. ”

Liu Neng snapped and applauded, "Look, it's right to think like this." You have been doing technology for a long time, and you are technically an expert; But it may be precisely because of this that you can't think about things from a more macro level outside of the social media form of SNS, and you will fall into the mistake of thinking. Do you think, since you have the big killer of online live broadcast in your hand, and you go to PK with your old friends who are engaged in star-making sports, what are you afraid of? Are you afraid that winning is not beautiful enough? ”

Wan Binglin sighed, "yes, why didn't I think of it? Even if we don't do anything, the Peacock Live broadcast embedded in the Happy Network webpage will become the driving force of the star-making movement......"