Chapter 267: The Era of Comprehensive Mobile Games
As of September, Playfun Technology has released a number of mobile games, which can be described as frenzy for the industry.
In addition to the simultaneous release of "Everyday Love Elimination" at the press conference, the other two terminal games that were originally said to be released were also successfully launched, namely "National Plane Wars" and "National Parkour". In addition, "Clash of Kings", which was exported to domestic sales, and "Snake Wars", which was released at the beginning of the year, by the way, he also specially put the happy series of games that did not completely disappear on the mobile phone screen.
Playfun has completely established the company's leading edge in mobile games.
And this leading edge, not only domestically, but also globally.
Even so, Liu Neng was still not idle, there was already a work fault in the fingertip studio, but he gave them several game projects at the first time, and let them choose to develop them.
That's another topic. As the first cooperative game after reconciling with Liu Neng, the news of "My Name is MTol" has just appeared, and it has already presented an overwhelming publicity posture.
I have to say that Feiliu Entertainment is indeed an entertainment company, and they have paid quite enough attention to this game. Although there are still doubts within the company about the profitability of this "card game", Guo Yuli overrode public opinion and positioned this game in the company's projects as: the most important project of the year, and all other projects, are slightly later.
Naturally, there will be no delay in publicity, and the news of cooperation is bombarding the audience's eyeballs wave after wave, especially mentioning that it is a new concept of mobile game, and the helmsman of Play Technology, gold medal producer, and palace-level game production master Liu Neng have joined forces to cooperate.
Then quickly followed up, released a series of game design concept drawings, yellow-skinned mourning wood, blue-skinned inferior people, green-skinned stupid thieves, although it has changed in the eye, but many "Warcraft players" still recognized the inextricable connection between this design concept map and the game "Warcraft" at the first time, and shouted interestingly.
Immediately afterwards, a series of IP creation plans were announced, and a first-class domestic animation production team was invited to spend a lot of money, and then a first-class voice actor team to animate "My Name is MT".
Of course, there will be quite a number of people who scoff:
"Let me tell you a joke: domestic anime."
"It seems that Feiliu Creative Entertainment still has great ambitions, and it is involved in more and more industries, first the entertainment industry, then the game industry, and now it is still a cross-border animation industry? It's a pity that you can't make anime just because you have money, otherwise, wouldn't the United States be a big country in animation? ”
"Don't run upstairs, isn't the United States an anime powerhouse? Don't know about Marvel and DC? ”
"I don't care about the United States for now, anyway, I think that Feiliu wants to make anime, and this thing is a joke in itself. And looking at the concept art of the character design that I call MT, such a low-level animation, let me see that I refuse. Aren't you a three-year-old anymore, can you watch something that grown-ups see? ”
……
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However, a month after the promotion, after the first season of "My Name is MT" was released at one time, three episodes were released on the Internet, and there was a sudden "real fragrance warning".
In terms of anime graphics, "My Name is MT" doesn't even have the qualifications to break into the top 100. But from the very beginning, this anime has been a fan-oriented work, and everyone can see from this anime their daily life of playing "Warcraft", from the silver scale breastplate, to the wailing, to the sentence "I sell some card repair weapons" in the opening song, which can make people instantly get the moment of the game.
Even if you see this anime as a person who doesn't play Warcraft, you will quickly enter it because of its hilarious style.
Guo Yu watched happily, after the animation was broadcast, the number of players in "Warcraft" had steadily increased by 20% in two weeks, which was simply a pie-in-the-sky thing, and he kept calling Liu Neng to ask for a meal.
In addition to Feiliu Creative Entertainment, because of the beginning of the full popularization of smartphones, they are all ready to move.
In August, some research institutes began to study the market report of the gaming industry in the first half of the year.
In their pen and ink, they highlighted the decline of the web game market, the stagnation of the terminal game market, and the conquering of the mobile game market.
For the downturn in the first two game markets, the performance of the mobile game market can be said to be extremely dazzling, and in the first half of the game revenue, "Clash of Kings" released globally at the IBAL press conference in early March and "Everyday Love Elimination", which was released only two months ago, accounted for more than 30% of the company's revenue.
For many game companies that are still on the sidelines, this is completely a timpani for them to vigorously develop their mobile game business.
How profitable Fun Technology is, you may not have a particularly clear impression. But being able to play with the mobile operating system and invest on a large scale for a long time, how rich Liu Neng is, everyone still has some tangible feelings in their hearts. In a few months, the sales volume of "Don't Starve" has exceeded 10 million, although the unit price is not very high, but it has also earned hundreds of millions of yuan for Liu Neng.
In the first half of the year, several of his other games are still making profits, at least contributing hundreds of millions of revenue.
This means that the revenue of just two mobile games may reach or even exceed hundreds of millions of revenues.
This is enough for the majority of game manufacturers to invest in the track of mobile games on a large scale.
In particular, it has been a long time since Liu Neng's games were released, and there is already a complete set of solutions for the interactive mode of mobile games, the kind that can be used when you take it. Some time ago, when Liu Neng was the target of the public, when he held a meeting with many game manufacturers in China to jointly advocate the game rating system, he promised to publish the technical documents and standardized processes of the mobile game industry.
This is actually a very important benefit for other game manufacturers.
In just a few months, the vast majority of game manufacturers have begun to set up their own mobile game projects, not only simple casual games, but some manufacturers have even begun to set up ARPG games with relatively high difficulty to get started. Of course, the development cycle of those games is relatively long, and it is still necessary to supplement them with casual games.
In the past, there may have been many players who were skeptical about how casual games could be profitable. However, after Liu Neng's "Everyday Love Elimination", "Everyday Cool Run" and "National Aircraft War" came out, after the prediction data in the industry slapped them hard, the most important thing is to invest as much as hesitant to seize the blue ocean.