Just when Sun Peng was busy with slam dunk and Mulan, a set of things related to him had just crossed the ocean and arrived in Frankfurt, Europe.

The Frankfurt Children's Book Fair is about to open.

As one of the largest and most attended book fairs in the international children's book industry, the Frankfurt Book Fair has always been a bellwether in the children's book publishing market. In addition, Europe is now one of the three major book markets for children's books, so every book fair welcomes thousands of publishers and distributors from all over the world, tens of thousands of visitors plus local tourists, and the number of participants at least hundreds of thousands of people at a single exhibition is as high as hundreds of thousands.

So seeing that it was about to be the time to start, Zhao Minglu stood up and greeted: "It's almost time, everyone hurry up and check again...... Xiao Li, there are too few catalogs outside, hurry up and open another box! ”

"Okay, let's tear it down right away!"

Young Xiao Li hurriedly took out a box of catalogs from the cabinet, and hurriedly began to look for scissors with another young girl.

"Ugh."

Looking at the two young people who were in a hurry, Zhao Minglu sighed secretly.

Two cucumber eggs!

This time I came to Frankfurt to participate in the book fair was led by Zhao Minglu, who originally wanted to bring two capable veterans over, but the guys were all lazy and greedy, and no one wanted to suffer from this burden - taking a plane back and forth for more than 20 hours, and being responsible for handling thousands of exhibition sample books, receiving I don't know how many waves of visitors, and people can be tired and thin in a week!

Therefore, the old oilers are reluctant to come to the book fair.

"If this is put on hold...... Gee! ”

Thinking of the time when he had just graduated from college and worked, Zhao Minglu couldn't help but feel nostalgic.

At that time, Sunflower Publishing House was just beginning to try to go out, and when I participated in the first few international large-scale exhibitions such as the Frankfurt Children's Book Fair, my colleagues were more enthusiastic than one another! After all, for ordinary people, the opportunity to go abroad is still relatively rare, and who wouldn't want to be able to come to a major European town at public expense?

I'm a little tired, but I can see it, right?

But now it is the twelfth time that Sunflower Publishing House has participated in this exhibition, and the qualified ones have come several times, and Zhao Minglu has come for the fifth time, and it has long been out of freshness. So in desperation this year, Zhao Minglu had no choice but to take these two young people who had just worked every two years, although they were also capable and could endure hardships, but there were many things that always had to be reminded to him, it was too tiring!

If possible, in fact, Zhao Minglu really didn't want to come.

After all, the company that participated in the exhibition will not allow you to travel everywhere, at most it is just to go around Frankfurt, and Zhao Minglu said that he has long been tired of seeing the city's architecture and scenery......

Looking at the two young men with cautious faces, Zhao Minglu opened his mouth and instructed: "I will start to enter people in a while, and it will be very hard today and tomorrow...... Come on, everyone, I'll stay and watch over the door from the third day, and you two can go out and about. How about a trip to Frankfurt without going and seeing? ”

At the thought of laughing at his face for a day, Zhao Minglu felt a pain in his head.

"Huh?"

Hearing Zhao Minglu say this, the first reaction of the two was not excitement, but surprise and uneasiness.

"Ahh

Rolling his eyelids, Zhao Minglu explained: "The first two days of the book fair are customary to only accept publishers and distributors, and it is also the busiest time for us! But after two days, it will be released, and the business talks will be over, and most of the people who will enter the venue are local and ordinary people who come to read books, and it will not be interesting for you to stay at that time, so you might as well go out and have fun. ”

"But what about these books?"

The little girl who was temporarily sent to help looked confused and asked puzzled.

"Sell it!"

Pouting, Zhao Minglu said, "If you don't sell it, do you plan to find another freight to transport it back?" With that money, let's not print a few more copies next time! In the past two days, we will send some sample books to customers, and the rest will be disposed of cheaply when ordinary people enter the market! ”

Books may be expensive for the average person, but they are really worthless in a publishing house!

In fact, if you only count the printing cost of a book, it is often incredibly low, and the price of one-tenth of the price cannot be more! However, if you include the royalties or remuneration paid to the author, plus the labor of planning and editing, plus the costs of editing, typesetting, publishing, distribution, management, taxation, etc., and then deducting the distribution discount of the book, the cost will be accumulated.

But the cost of a few thousand books is only tens of thousands of yuan, and it is definitely not cost-effective to ship them back to China for thousands of miles.

On the one hand, even if the discount is low, it is definitely higher than the printing cost, and on the other hand, it can also save the shipping cost of going back, which can make a lot of money. Moreover, the economic situation in Europe is not particularly good these years, and ordinary people are very active in having the opportunity to pick up bargains at exhibitions, even if they can't sell out, there is not much left......

"Ouch, here we go!"

Just when the two young people's eyes lit up and wanted to continue asking, Zhao Minglu saw that the crowd at the gate was gradually starting to enter, and he quickly instructed: "Okay, don't talk about it, stand up quickly!" ”

After so many years of exhibition, the position of Sunflower Publishing House is getting better and better.

It turned out to be small booths on the second and third floors, and not many people noticed them at the end of the day. But now, as the publishing house has become more and more stable in the domestic market and has begun to develop overseas markets, the investment in this kind of exhibition is getting higher and higher every year, and it dares to rent several booths on the first floor like other world-class publishing houses, and then use money to smash out the dazzling pavilion shape to show people.

If you don't have the strength, why should people pay attention to you? Talking to you?

So this kind of show is basically the richer the publishers, the more eye-catching, because they are willing to spend money on fashionable booths, and at the same time, they are in the most eye-catching position. This year, Sunflower Publishing is located not far from the gate, and it can already squeeze into the top ranks among all the exhibitors.

It's too late to be proud of anything, because the crowds are already surging.

"Remember, smile!"

Before the crowd walked to his booth, Zhao Minglu finally advised: "You can deal with the general consultation by yourself, and if you plan to cooperate after talking, let them find me......"

Zhao Minglu didn't continue, because the first guest had already come to the door with curious eyes.

"Hello, sir!"

When the two young people were a little nervous, Zhao Minglu was naturally the first to greet him, with a warm smile on his face: "We are from the Sunflower Publishing House in Huaxia, are you interested in learning about our works?" In the last 10 years, our books have been released in 11 European countries......"

"Really? That's pretty awesome. ”

Noncommittal to Zhao Minglu's words, the middle-aged man who came asked politely, "Can I just take a look?" If it's convenient, it would be nice to give me a catalog! ”

"Of course, you feel free!"

Looking at the smile flashing in the other party's eyes, Zhao Minglu's smile was still full of enthusiasm.

It is certainly not easy for a Chinese publishing house to get out, and Zhao Minglu, who is in charge of the European market full-time, knows this very well. Not to mention the disdain in this middle-aged man's eyes, what kind of situation he hadn't seen when he first came out? Haven't experienced it? Zhao Minglu still remembers the first time he came to the meeting, and people came in with curious eyes all day long, but there were only three who were interested in coming down all day!

However, he is more aware of the progress of the influence and achievements of his publishing house in recent years!

As China's economy has become the world's first, its influence is becoming more and more huge, and of course, because the level of domestic children's book writers is getting higher and higher, and it is gradually able to catch up with the pace of the world.

The rolling tide is unstoppable.

Therefore, the middle-aged man's expression would not cause Zhao Minglu to have a trace of psychological fluctuations at all, and he still watched the other party walk into the platform with a smile, and then greeted the next guest with a smile: "Hi, Jeffes, long time no see!" ”

"Hi Zhao, good morning!"

The second guest was obviously Zhao Minglu's old friend, and he came up with a warm greeting and a big hug!

“……”

Looking at the acquaintance between the boss and a handsome blonde old man, the eyes of the two young people suddenly lit up.

Regular customers come to the door so soon?

After a few idle words, the handsome blond old man smiled: "Zhao, last year's set of story picture books about the 24 solar terms was great, and many French people who are interested in Chinese culture like it very much!" ”

"Hehe, it's a pity that the sales are a little lower."

Smiling slightly, Zhao Minglu politely replied.

As the key products of Sunflower last year, these two sets of picture books have sold more than 10,000 sets in France, and the results are not bad. But if you compare it with the picture books of the zodiac signs in the previous two years, it is far worse.

"No, no, that's pretty good."

Waving his hand, the blonde old handsome guy said seriously: "In fact, compared to your other picture books, I want to say that this kind of picture book that shows traditional Chinese culture is really good, after all, everyone is very interested in the East now, you ...... Or maybe all we need is time. ”

"Thank you, I hope it gets better and better."

Blinking, Zhao Minglu said with a smile.

The West has occupied the world's mainstream culture for hundreds of years, and how many years has China just come out? Having the current results is already the result of a long period of accumulation, and there is no urgency.

Turning his head and glancing at the dazzling array of picture books, the handsome blonde guy asked with a smile, "Zhao, do you have any excellent books to introduce this year?" ”

"Yes, quite a few!"

Stretching out his hand to signal, Zhao Minglu walked into the booth with a handsome blond man: "We have brought more than 40 sets of new books this year, most of which are works with a strong Chinese flavor, and of course, there are also several sets of picture book stories suitable for Europe, which are very interesting......