Chapter 164: The prototype of the game marketing department is gradually revealed
"Young man, I found that your personality has been more out-of-the-box lately, and you dare to say that I have long hair and short knowledge? You have to know whose house you still live in, and as the owner of the house, I have the right to sweep you out at any time! ”
Liu Neng smiled, "The owner of the house will not do this. ”
"Then you're underestimating the owner. For young men who don't have a strong desire to survive, it is a good way to let him fend for himself. ”
"Hey, in fact, what has been a big headache for me lately, especially when I come back from the United States, I have a special feeling that our publicity methods are too low, not only the means, but also the brand building and the like. If you don't have a good operations team, you can't do it. Liu Neng said as he pulled his hair.
He felt that he had noticeably less hair on his head lately.
It seems that even if you don't work overtime, you still can't get rid of the fate of baldness.
"I've always wanted to ask, how about you say that we bought Chunjiao and their company as a whole?"
Liu Neng's eyes lit up, "Have you asked her what she thinks?" Money is not a problem, the key is whether she is willing to come over, the company as a whole, specifically for our company to operate? ”
Operations and advertising have never been separated, or in other words, game operations and the game market are both important. He used to build an operation team, but what was really missing was the market. In China, in the game market, there is not much progress, and it is relatively primitive.
To simply distinguish the difference between the two positions, most of the things that game operations do are player-oriented, such as doing in-game activity configuration, arranging different activities according to different seasons and game life cycles.
For example, during the Mid-Autumn Festival, you can't have a Santa Claus collection activity. Another example is that the game has just been launched for a few days, and a large-scale launch activity has been arranged, which is simply an act of death.
And the jobs in the game market are mainly for partners. For example, publicity, such as channels, such as intermodal transportation. Of course, there are no such channels yet, but in the development of web games, such as now, some intermodal channels have gradually appeared. Liu Neng's happy network is now a relatively large channel in China.
A few days ago, when Joy.com launched three Liu Neng games at one time, plus the previous three SNS social web games, that is, the "Happy" series of page games, Joy.com set up a game company to spin off these businesses.
Later, this "joyful" game, in addition to operating Liu Neng's game, also introduced a lot of other browser games. At the beginning, most game companies were reluctant to give their games to Joy.com, after all, the game worked hard to make, but in the end it was operated by others, and others didn't do anything, they could get dozens of percent of the share, and it hurt to put it on anyone.
At Liu Neng's suggestion, Happy Games divided the way of operating the game into two ways and promoted it to game developers:
1. Intermodal mode: Happy Games pays a lump sum of money to the game development company at one time, and then owns the right to operate the game; However, the server used by the game is provided by Happy Games itself, and has nothing to do with the game development company. Later, when the game company updates the version, the intermodal party also gets the updated version; 、
2. Sharing mode: There is no need to give money at one time, the two sides share the money, and share it according to a certain proportion, under normal circumstances, the game development company is higher in the city, accounting for about 60%.
In the early stage, Happy Games has given a lot of preferential conditions, such as the top N developers of the thousand-mile intermodal transportation model, the price of purchasing the intermodal transportation right will be much higher; In the case of the sharing model, in the first year, the fun game only charges a 20% share.
The first few companies gave some old page games to Happy Games in a tentative way, and after making a lot of money, they quickly cooperated with other games as well.
After all, the joy of the game with tens of millions of users in hand, in the case of no game resources in the early stage, the exposure rate of their games is very strong. Originally there were only tens of thousands of users, but it has rapidly expanded to hundreds of thousands, and the payment and revenue have also increased on a large scale. No matter how bad it is, if you directly sell the operation rights of the game to Happy Games, you can make a small amount of hundreds of thousands of dollars, isn't it beautiful?
Li Lizhen said, "Some time ago, I actually asked her what she thought, and she said that she would wait for a while to reply to me." In fact, I personally thought about whether it would be better to merge her company into Peacock Media and specialize in marketing games and live broadcasts. ”
"Of course for the best if she wants to. And I've found out that you've been getting more and more commercial lately. ”
Li Lizhen gave him a blank look, "Can you speak human words?" ”
"But the foreign environment, whether you and me or he Xie Chunjiao, is actually not very familiar, and there are also ready-made experiences in China that can be used as a reference to learn, and there is almost no precedent for going overseas in the game industry for the time being. Our "Spore" was a forerunner, but it didn't actually do much publicity. Liu Neng said.
"Step by step, can you be ambitious. After the domestic environment is done, it will continue step by step, but do you remember Abel? ”
"Abel? Of course, I remember that I had been in contact with him all this time, and I was almost convinced of him. Liu Neng said, "It's just that there are still a lot of things that need to be done, and I am in the country, and I won't be able to go out for a while." If you want to register a company abroad, you can't always rely on others for everything, and you have to do something yourself. At least the early framework should be built, and it is not impossible to throw it to Abel later. ”
Li squinted his eyes and smiled, like a crescent moon, "You are really good, I found that you don't follow the routine at all when you dig people." ”
"Since ancient times, the routine has won people's hearts." Liu Neng stood up from the table, burped, and said, "Recently, these people in China are simply crazy, this is going to play my rhythm." I want them to see, master, I'm not easy to mess with, I can't make a move from others, so I just pat my face and let them hit casually, right? ”
"What do you want to do?" Li Lizhen asked, "Do you want my dad to order you?" ”
"Not at all, this kind of thing is really a trivial matter, I said it last time, wouldn't it prove that I can't let him help?"
"Young man, your mind is a little dangerous, you can't keep trying to prove that you are good." Li Lizhen took a bite of him, but looked at him with a smile.
"Fight them hard, fight head-on, and see who is the real man." Liu Nengdao, "Master, I make games, it's for the rise of China, it's not like these villains, they will only hurt people behind people......"
"Real man, go brush a bowl?" Li Lizhen wiped her mouth and said.
"Okay!"