Once a day, Sun Peng is very keen on promoting the Condor physical book.

But this is also something that can't be helped, in fact, except for Sun Peng's own daily promotion in Xiaoao's new chapter, Shuxiang Publishing House has not invested any resources in the Condor physical book. Regardless of the results of the Condor on the Shuxiang Chinese website, it is the first book of a new author after all, and it has no experience in the physical market, so the publisher's approach is also beyond reproach.

And the standard of 60,000 copies for the first printing is already very good.

Don't underestimate the profitability of a publishing house, in fact, for a very mature publishing house, the profitability standard of a book is very low. For example, when Sun Peng helped his mentor write a book in his last life, he was familiar with an editor of a publishing house, and he knew that for a book, its printing cost was incredibly low!

In such a situation, it seems that it is not difficult to make a profit.

Especially in this world, the cost of printing is not higher than that of the earth, but the price is almost twice as high! Take Condor Archery as an example, don't look at its first printing of 60,000 copies, but because of the high pricing and low printing costs, as long as it sells 3,000 copies at the original price, it can properly recover the cost.

Of course, this is only the physical cost of the theory.

In fact, printing is only a small part of the cost of a book. In the process of book publishing, the labor costs of the planning editors, the salaries of text editors, art editors, recording and layout, distribution and other personnel, of course, including the salaries of the publishing house management personnel, finance, logistics and other personnel, and even including rent, water and electricity, logistics, etc., are all apportioned to each book, which is much higher than the cost of printing.

And at the same time, the publisher's income is not based on the price of the book.

Just as a movie box office is one billion yuan, and only three or four percent of it ends up in the hands of the producer, the same is true for publishing houses to sell books. The book distributors take a large chunk, the logistics take a part, and the rest has to pay taxes and royalties to the authors...... Therefore, if a book is priced at 50 yuan, it will end up in the hands of the publisher for a maximum of 20 yuan......

According to the buddy Sun Peng knew, twenty yuan would never be available!

And here is still talking about profitable books, in fact, any publishing house has a lot of loss-making books, and in many publishing houses, loss-making books account for a large part. These books often sell only two or three thousand or even a few hundred copies a year, and it takes many years to recoup the cost of being published – which is certainly not cost-effective. Therefore, for books by new authors, publishers generally adopt a cautious strategy, with a better quality first printing of 7,000 or 8,000 copies, and a slightly worse quality of 3,000 or 5,000 copies, so as to minimize the risk.

If it weren't for the low print run, the unit price would be too high, and I'm afraid it would not be impossible to print 1,000 copies for the first time.

This time, Shuxiang Publishing House dared to print 60,000 sets at one time, naturally because of the high quality of the Condor itself, and the fiery eyes of the editors of the publishing house can naturally be seen, on the other hand, it is also because of the achievements of Condor on the Shuxiang Chinese Internet. According to past experience, after the physical book of an online novel is published, online readers alone can digest one-fifth of the average subscription! Although the Condor was not on the shelves, according to the judgment of the editors, if it was on the shelves, the 200,000 yuan would definitely not run......

Therefore, Sun Peng's own propaganda is particularly important.

However, after a few days of continuous posting, Sun Peng secretly glanced at the book review area and found that readers were not particularly disgusted by the one-sentence advertisement at the end of the chapter every day, but were very much looking forward to the physical book of the Condor Shooting, which made Sun Peng suddenly relieved. This is also due to his good habit of never advertising or subscribing, and everyone seems to be very tolerant of everything except for complaining about the amount of updates.

"Tsk, they're all good readers!"

Automatically ignoring many bad review posts in the book review area, Sun Peng couldn't help but sigh.

As Xiaoao's subscriptions have increased, the name of the book can now be seen at the top of almost every list. And what is even more amazing is that in this era when chivalrous novels have completely declined, Xiaoao Jianghu is basically in the top ten on these lists, and some lists, such as the recommended list, can even rank in the top three, which obviously offends many people.

Fortunately, although Sun Peng didn't care, his editor couldn't ignore it, and immediately arranged for a few deputy moderators to help manage it, which was slowly better. And Sun Peng, who was also an old bookworm in his previous life, understands that these posts will naturally exist when the book is popular, and real readers will not be affected by them, so they naturally don't care......

After enjoying the pleasure of subscribing and refreshing in the author's background, Sun Peng finally couldn't help but send a message to Han Feng: "Editor, when will the Condor start selling?" ”

didn't let him wait too long, Han Feng quickly replied: "According to the current progress, it can be put into storage within a week, and then it will be shipped to major bookstores and distributors with a batch of new books in the middle of the year...... Of course, our publisher's own online store must be faster, and it should be on the shelves the next day of storage! ”

“……”

Rolling his eyes, Sun Peng was speechless.

Your publisher's own online store? Who's going to buy it?

Readers either go to physical bookstores or go to a few well-known e-commerce companies to buy books, and how many will buy them in the online malls of publishing houses? I went to register and verify, how many people have that spare time?

"That is, at least half a month later?"

After sighing helplessly, Sun Peng sent another message.

"Well, half a month at the earliest, normally it should be the end of the month or the beginning of next month!"

first replied simply, as if he was afraid that Sun Peng would be dissatisfied, Han Feng quickly sent another one: "Mr. Sun, in fact, this speed is already very fast, after all, it is impossible for the publishing house to ship to distributors and bookstores specifically for a book, which is not cost-effective!" Our publishing house sends it out three times a month, and if it is placed in a small publishing house in general, it would be very good to be able to send goods once a month! ”

“…… All right. ”

After a moment of silence, Sun Peng could only nod helplessly.

Sure enough, the novels are all fictional, and you can only understand in the real world that it doesn't mean that the printing house can sell the book by printing it. Publishers have to put new books in the warehouse and then send them to distributors...... That is, all kinds of brick-and-mortar, online bookstores, and then you can start selling. This process involves at least two stages of logistics, from the printing plant to the warehouse and then to the warehouse of the major distributors. In the case of a brick-and-mortar chain bookstore, it also includes the process from the general warehouse to the warehouse of each chain bookstore......

For more than half a month, it's really not slow.

"Of course, the main reason is that my strength is still not enough!"

Pouting, Sun Peng thought so as a matter of course. If it's really a big name like Jin Dada who writes a new book, or simply like Rowling's little wizard, let alone shipping it for him alone, even if it's a nationwide unified shelf, it's not impossible to do this kind of thing! As far as Sun Peng knows, there are several writers in this world who have this qualification.

"Mm-hmm, it can be a long-term goal!"

Irresponsibly set a small goal for himself, Sun Peng casually sent a sentence to the editor: "Okay, I understand, that's okay, I can do advertising for a while longer, waiting for the day when the new book will be released......"