Chapter 278: Infighting
"We can also see the player data now, this game actually has a very strong ability to attract gold, so far, the player's AURP value is more than 140, and it has only been three weeks, which shows that the ability to attract gold is very good."
"But we can't ignore the problem, and it's a big problem. Ge Tan, let's analyze it from an operational point of view, everyone listens to the current game data situation. Wang Juncai looked at another fat buddy.
The fat man named Ge Tan cleared his throat and turned on the projection screen, "Just like Brother Wang said, the game "Hero" has a strong ability to charge and attract money, and the quality of the game is also very high. ”
"But there were some problems with our initial charging strategy, and it caused a lot of problems." 、
"First of all, because we are charging for time and props, when we decided on this strategy, on the one hand, we really wanted to make more money, and on the other hand, we were confident in the quality of this game. But at the moment, this strategy is very problematic, and we haven't done too much research on the player's acceptance of this operational strategy. ”
"The quality of our games is certainly superior, but compared to Warcraft, there may still be a certain distance, both in terms of gameplay and popularity. Most players online now have a negative attitude towards our overly aggressive charging strategy......"
Wang Juncai interjected at this time, "Let me interrupt, there is no need to be so tactful, players just think this kind of operation strategy is stupid." When the charging strategy was first decided, it was strongly requested by your operational side. I criticized it at the time, but if you insist, I have nothing to argue about. I also cooperated with you to do a lot of operation system design for the game. You are primarily responsible for this. ”
was so big by Wang Juncai, and it was so face-to-face, a group of operators suddenly had a bad look on their faces, a burst of red and a burst of white, the situation at that time was not exactly like what Wang said, at that time and harmony, although Wang Juncai objected to two sentences, but there was absolutely no criticism or anything like that.
At this time, pull the operation out and take the blame, this is fucking fucking!
"Lao Wang, it's boring for you to shake the pot like this at this time! Everyone is in the same boat, they all want to make money, they all want to be good for the game, we all want to choose ourselves, we all understand you and don't want to take responsibility. But it's unkind to throw our operations on the fire like that. Ge Tan said quietly.
"Isn't it your responsibility? If it weren't for the high quality of our game project itself, we would have lost all players by now. It's not your operational problem, is it still our project's problem? Wang Juncai said-for-tat.
"Can you get a face?" Ge Tan was also furious, "Let's not put gold on our faces, who doesn't know what this project is all about?" Do you really think that you brought out the game? You just came out halfway to take over a cowhide project, speaking of which, the company that really did this project was opened by the executive planner of your former subordinates, tsk...... Then a plan of cowhide was easily 'invited out' by you, and I don't know how much loss it will bring to the company......"
"Enough! What do you mean by this, Ge Tan? Want to turn over everything that happened a few years ago? ”
"We'll talk about things, but you came out first to shake the pot. Today's meeting is not a pot throwing conference, everyone originally wanted to sit down and think about how to solve the current problem. It's okay for you to come up, you don't point to Sang and scold Huai, just point at your nose and scold, is this the attitude to solve the problem? ”
Seeing that the meeting was developing more and more in the direction of quarrels, Guo Xiangyang immediately said like a joker, "Okay, okay, let's all say a few words, let's continue to talk about how to end the matter." ”
Wang Juncai snorted from his nose and said that he had no opinion.
Ge Tan also took two breaths, suppressed his anger, and continued to analyze the game's operational data, "Judging from the current situation, the current situation of the game is not particularly good, and there is a trend of further decline. ”
"On the day the game was launched, more than half a million players poured in; More than 600,000 people registered on that day, and on the third day, the number of concurrent players peaked at 860,000. It's a pretty good start. ”
"But after that, the game data began to fall step by step. At the end of the first week, the highest number of concurrent online users fell below 750,000. At the end of the second week, the number of concurrent online users fell below 500,000, and in the third week, the peak number of simultaneous online users was only about 300,000. ”
At the same time, there is a tendency for players to pay in a reluctant manner. The current AURP value is basically contributed in the first two weeks, and the proportion of paid contributions in the third week is only less than 10%. ”
"At present, the main and direct reason is the dual-track charging strategy. Therefore, we suggest that a major version of the update be launched immediately recently, to solve the problem of the current payment strategy, and change the original dual-track system to a single charging system, but as for whether it is a time fee or a prop fee, I want to discuss it with you. ”
Naturally, this is the time to speak freely.
Wang Juncai is the producer, and he was the first to say, "In terms of charging capacity, the profitability of prop charging is much higher than the level of time charging." So I personally recommend choosing a means of props to charge for free games. ”
"But that meant that we needed to restructure the game's economy,—— not just the economy, but also the players. The core point of item charging is that players can exchange money for combat power. This means that free-to-play players can only rely on a lot of time to get the corresponding combat power increase. In fact, for now, this change is very large. Guo Xiangyang said, "This almost means that you need to sort out the structure of the game from beginning to end, the design of the paying players and the design of the free players, but there is a big difference." ”
"If it's a big change, won't it be changed?" Wang Juncai was suddenly unhappy, and his voice rose several degrees.
Guo Xiangyang suddenly smiled bitterly, "I didn't mean that, at the beginning of the design of the game "Sword Net", it was actually designed for time charges, and later added prop charges, and forcibly added it, there must be a feeling of a dog's tail continuing mink......"
"What sword net? This is a heroic man of the Tang Dynasty, where is there any sword network? Be careful when you speak! Wang Juncai howled loudly......