This video made by Zhang Chengan is indeed quite good from the perspective of perception alone;

But there is still a problem...... I don't see the smell of "business".

This is a very fatal point, the biggest problem in the self-media industry is the lack of conventional monetization methods, the number of clicks seems to be very high, but there is no way to make money.

Mo Dou didn't want to go that way, and he believed that Zhang Chengan himself would definitely not be happy.

And Xia Bing Group's protection money, to be honest, Mo Dou doesn't think it can be received.

Based on this, he gave his opinion, "Your thing is generally good, but it only raises problems but does not solve them, and the advantages and disadvantages of each profession are mentioned, but is there any way to learn from each other's strengths or develop their strengths and avoid weaknesses?" ”

Zhang Chengan was prepared for this, "I know what you mean, Mr. Chu, you think my video is ......"

"It's our video," Mo Tutou corrected, "Of course, it's still your team at this stage, that's not wrong, I'm here this time, I just hope to add this 'we' description after 'me'." ”

This is clearly willing to invest, Zhang Chengan was immediately overjoyed when he heard this, and he immediately changed his words, "That's right, you think that the direction of our video is not clear, and potential advertisers can't see business opportunities in it, which is not conducive to our later development, this problem is actually considered by me before, but you have also seen it, even if you just complain about the advantages and disadvantages of each profession, the length of this video is close to 1 hour, after all, 20 professions, even if each profession only talks about 3 minutes, it adds up to a very terrifying duration, For the average player, they may at best pull to the position of their own profession and listen, and then forget it, so it is easy to misunderstand our remarks and think that we are black for the sake of black, in order to avoid this, we have also done a smooth transition when the transition of each profession, which I believe you should also see ......"

Of course.

Spray a profession, in order to show that you are spraying reasonably, you have to add a comparison, when comparing other professions, you can talk about it by the way, "Of course, that profession also has its own problems, we will discuss it later", or directly transition to the past interpolation on the spot for about half a minute and then return to the original profession, dilute this "transition process", each profession does not arrange an obvious dividing line, which is also a reminder for the audience.

The direct impact of this arrangement is that the length of the video is further lengthened, and Mo Dou believes that it can be compressed to only 50 minutes now, and Zhang Chengan should also do his best.

“…… Now it's as much as possible to control it within 1 hour, but it doesn't exceed this psychological line, if you add other hints on this basis, many viewers will not click in when they see 1h+ video estimation points, and the publicity effect is estimated to be not very strong at that time, between stabilizing the audience and expanding business channels, I personally prefer the former, after all, for us, the number of viewers is where the dead hole is, just like the rhizome of a big tree, but commercial development is the fruit, as long as the rhizome is thick, why not be sweet? ”

"There's some truth to what you're saying, but of course it doesn't matter," Moto replied, "The point is, since you're going to say that, you probably already have a follow-up solution." ”

"That's right, my current plan is,Expand popularity through this video,First total and then score,Later out 20 issues of detailed explanations of each profession,Our video is based on the total score of the profession,The following video I plan to control each issue in about 20 minutes,Explain in detail the various genres of the profession,Starting from the advantages and disadvantages、Pros and cons,Even if you don't mention it,It's easy for the audience to think of the standard equipment,Ordinary players may be limited to just like that,But if it's a studio,It's easy to bring the same goods through our channels, The next step is very simple, according to the attributes of the studio's equipment, find the most suitable one from 20 professions and hundreds of genres, and recommend it to players, which can not only serve advertisers, but also help players better make long-term plans. ”

It's still relatively high-sounding.

Actually, to put it bluntly...... Players don't have a demand, I create a demand.

This piece of equipment seems rubbish, huh?

Oh, it turns out that players of this genre will need, listen carefully, huh, it seems that this genre is very nb?

This is just blowing casually.,Online games are different from stand-alone.,The scenes that players need to deal with are complex.,First of all, the general direction is divided.,Fight monsters and divide copies.、Run away to open a map、Wild map single brush、Wild team blind bastard、Collect and clear miscellaneous、Catch the baby;

There are so many scenes, you really have to choose, and any piece of equipment can be found in a very nb place.

It's like a graphics card.,N card frame rate is high.,A card color is good.、I card that's power-saving.,Even if it's a fruit chip, isn't there a logo? Not to mention that some graphics cards also have lights;

Anyway, if you really want to blow it, any faction can find its own faith.

Of course, this is actually a kind of ridiculous statement, just like some hifi metaphysics, thermal power is full, hydropower analysis is high, wind power is balanced, and nuclear power is majestic......

When the others heard this, what about the calves?

Then the metaphysical boss jumped out, you don't understand, that's because you haven't reached this level! I've been playing with equipment and reading countless songs for so many years, not to mention the sound characteristics, even the birds on the power line can be heard clearly on one foot or both feet!

It's really dark, and it occupies the commanding heights of "professionalism" when it comes up, and people can't refute it.

Of course, this kind of thing Mo Dou doesn't want to see, it doesn't matter, he doesn't think Zhang Chengan has the ability to blow such an NB thing.

If it's great, blow it for the sake of blowing, and when the title is written clearly, it will make the audience laugh when it comes to making the audience laugh.

This is easy to say, of course, there is another problem, do a series of videos of a single profession, players of this profession are easy to click in and watch, but other professions are estimated to be less easy to watch, 95% of the audience is missing, the click-through rate is not good-looking, and it is easy for advertisers to find a reason to reduce the price at that time.

It's also easy to solve,Segmentation,Do two videos packaged on the same page,The first talks about the characteristics of the genre、The second talks about how to overcome other professions,Key nodes plus some things like "Students who are interested in this aspect can watch the before/after video",So that many people just click on both sides,The click-through rate has doubled,When the bargaining advantage。

Mo Dou talked about his opinion, and Zhang Chengan was a little embarrassed, "But in this case, isn't the workload ......?"

"It's okay, recruit more people, this is easy to say, everything is rising this year, but the salary is not rising, everything is expensive is cheap labor, you can't do it alone, recruit him ten, it's easy to say, this kind of investment I am still happy to support, you don't need to worry."

"This ...... Wouldn't it be a little bit more? ”

Mo Dou glanced at Zhang Chengan......

This kid is afraid of recruiting people to come in and squeeze his seat.

It is also a manifestation of lack of confidence in one's own management ability.

This one...... Ink fountains are delighted.

As a manager, the most taboo is blind self-confidence, many companies are like this, obviously without full discussion and research by the team, the boss directly slapped the table, "I decided, just do it!" ”

Everyone else didn't know what was going on, the project was suddenly launched, and the boss was furious when he hurriedly took it out, put it on the market, and hit a bag, "My idea is so genius, how can it be?" What do the people below you do? Be sure to find out what went wrong! Be sure to find out the black sheep! ”

Then everyone is in danger, the team is divided, creativity is gradually missing, business is becoming more and more bleak, and finally it is closed.

A lot of startup teams are dying on this issue!

The most typical is Xiang Yu, how many people around him persuaded him to kill Liu Bang back then, but he refused, he just wanted to take the word "righteousness" first, "I am a dignified Chu overlord and a true hero in the world, where can I do this kind of villain behavior?" After 4 years, the situation has reversed, does he have a righteous word?

Happy is happy, but Zhang Chengan's attitude is not worthy of encouragement, at least at this stage.

"It doesn't matter, the person was recruited by you, you think he is capable enough, you can stay, if you think he can't do it, whether it's business ability or character, you can open it if you want, this is your right, didn't I say at the beginning not to interfere with your actual operation?

"I said I wanted to recruit people, it was also for your own good, to share your pressure, not to mention anything else, just this video now, I just talked to you last night, right? So far, it will take less than 20 hours for you to make it, do you feel relaxed? Does that mean that you will stay up all night with every video in the future? Don't say anything else, just your voice, do you think you can bear it? ”

Zhang Cheng's peace of mind was quite high, and he immediately marked his determination, "I have no problem, do my career, where it may be easy, I was already fully prepared for battle when I chose this path!" ”

Mo Dou was speechless, what is the strength of this kind of thing?

There is no way, Mo Dou can only continue to enlighten, "Young man, it's good to be determined, but sometimes you can't say so dead, if you're discussing other people, you can completely say 'I absolutely believe in his ability', but when it comes to yourself, you should leave yourself a way back, because work is a very complicated matter, and many times you will encounter some problems that you haven't thought of before, what if you really can't solve them?" Even if you say you can handle it with your ability, what if it's force majeure? If there is a water and power outage here one day due to a typhoon earthquake, it happens that you have just received a big advertisement before, and you will have to pay millions of liquidated damages when it is released, do you say that you can solve it alone?

"Of course, I'm just an analogy, in fact, even if this situation is ruled out, it's not good for you to take everything on you, because then you will be quite tired, and the people at the bottom are used to having you as a support, they are too lazy to work their own, and when they encounter big problems, do you dare to guarantee that you are always in the best mental state under the interference of so many trivial things in your daily life?

"In case you lose a key big order because of this, isn't it worth losing sesame seeds and picking up watermelons?

"There is such a sentence in the Tao Te Ching, called 'too high does not know what to do', the best manager is the following people do not know that there is such a management, when there is something to do, they do not need the boss to speak, they know how to get it, this is the best development model of the team,

"Therefore, you must leave a way out when you do things and speak, this is not a sign of cowardice, but a symbol of maturity, this company, nominally I funded, but after all, it is yours, as the core and most important person of this team, you must force yourself to mature."

After saying a lot, Mo Dou was not sure if Zhang Chengan understood or not, anyway, in front of Mo Dou, he looked like he was humbly taught, and he also agreed to recruit people.

Then this matter will be left to him to deal with, and Mo Tu is too lazy to care.

After discussing the details of the investment, Mo Dou was ready to leave, and when he left, Zhang Chengan actually threw him a problem.

"There is a matter that may not be very easy to deal with my ability, I wonder if Chu Dong can come forward?"

Good guy, I changed the title when I said I wanted to give money.

"Say it."

Then Zhang Chengan asked Modou to find the "cowman" in the game.

The first video uses the attribute map of the ink fountain to "town building",If you can't find a "master" of the same level in the follow-up video,Wouldn't it seem low?

This is the ......

It's not that it can't be done, but the impact is not good.

Doesn't this mean that this company has something to do with the company and his ink bucket?

After thinking about it for a while, Modou decided to hold it down first.

Try not to look for the local tyrants in Nanye on the cover, look farther, and look for the entire national uniform.

Just give the money, just say "portrait fee", let the family come over for an interview, say a few words casually, it's a big deal to do commercial promotion without involving their people.

Let's get this channel out of fame first, and do a little better, and then there may be no need for ink buckets to come forward to find people, and they can do it by relying on their own face.

The key is the previous issues......

I don't know if I can find out if I can find it, his attributes, that is also close to cold, and he is a prince, and the grade is definitely enough - the key is whether he is willing or not, whether he has time;

And then the single pollution tax can also be tried, anyway, I still had a little friendship before;

Except for these two......

By the way, the Qingtian Medicine Furnace has to transfer goods from Shu State, involving so many medicinal materials, it will definitely alarm the local snake over there, and you can also try to contact it to see if there are any local tyrants who are full and want to be in the limelight.

Including the later boating, it will definitely come into contact with the cattle people in various cities, by the way;

There is no need to say that the boss will come forward and let them "introduce";

I do videos of various genres, and I always rank first and second in my career...... There's no need, it's okay to find something distinctive, for example, when introducing the non-mainstream gameplay of pure tank Lingtai, hanging a magic attack can't break 2000 with a thousand things, which is also very eye-catching!

There is also the kind of competition ranking in the top ten of the national server, and a golden title is directly hung up, and the number of clicks is just as proper.

This kind of big guy, Nanye can't find it, it can't be that the entire national uniform is gone, right?

Even if you really don't, it's a big deal to send two pieces of equipment over!

Anyway, he is playing this genre, and it is more realistic to send equipment directly than to give "portrait fee".

These people are all related to ink fountains...... Most players don't know.

That's fine, don't deny, don't admit it, push two-six-five.

Chapter 390: