The next day.

Ruyi Medicine Pavilion.

At the top of the back hall of the medicine pavilion, a fifty-year-old man sat there.

The old man looked ordinary, but the badge he wore on his chest was extremely eye-catching.

The coat of arms is half-moon shaped and engraved with a star, similar to the coat of arms of an alchemy apprentice.

However, its color is silver.

The bronze represents the alchemy apprentice, while the silver represents the real alchemist.

At this moment, everyone in the Ruyi Medicine Pavilion was also extremely respectful to him, including Zheng Chen, who did not dare to slack off.

This old man is none other than the Elder of the Ruyi Medicine Pavilion, a first-class alchemist: **.

"What is this? Who's going to tell me, what is this thing? ”

But at this time, **'s mood was obviously not very good, and he slapped the conference table angrily.

The faces of everyone in the hall were not good-looking, and their eyes were gloomy as they looked at a letter on the table.

It was said to be a letter, but it was actually a challenge letter, and the letter came from the Wind Chime Medicine Pavilion, informing the Ruyi Medicine Pavilion that the other party would sell the new pill in the Autumn Leaves Store in seven days.

Seeing that no one spoke, **'s anger vented even more: "Wind Chime Medicine Pavilion, what kind of bullshit Medicine Pavilion is this?" When did some of the cats and dogs' medicine pavilions dare to provoke my Ruyi Medicine Pavilion? ”

"Elder, this Wind Chime Medicine Pavilion is the opponent who used the Body Cultivation Pill last time to suppress my Ruyi Medicine Pavilion." No one else dared to say anything, only Zheng Chen stood up and said with a sneer.

When he was inside the Ruyi Medicine Pavilion, he always called ** an elder, but no one could deny that he was **'s nephew.

"Nourishing Pill? What a garbage elixir, I've never heard of it. ”

** I was unhappy, but I didn't reprimand Zheng Chen, and vented my anger on others, "A bunch of waste, you haven't paid attention to Xichuan City for a few months, and you almost lost the market." ”

"Look at it now, others have even sent war letters, if I hadn't come in person, I'm afraid that after a while, others would have stepped on the top of the Ruyi Medicine Pavilion and."

All the medicine pavilion stewards were in a cold sweat, about the matter of the wind chime medicine pavilion, in fact, the culprit was Zheng Chen, but in front of **, how could anyone dare to say his nephew, he could only silently endure the scolding of **.

"Elder, this Wind Chime Medicine Pavilion is still not to be underestimated."

In the end, the current shopkeeper of the Ruyi Medicine Pavilion Xichuan City still couldn't bear it, and reminded, "The black-robed master on the other side is really a little weird, we were planted in the hands of this person last time." ”

"In these days, everyone has the face to call themselves masters, if they are really masters, why do they need to hide their heads and show their tails like this."

** There was a cold luster in his eyes, and he said disdainfully, "As for being planted in the hands of this person, I haven't held you accountable to the shopkeeper Zhang, but you still have the face to increase the prestige of others, don't you want to shirk your responsibility by elevating others?" ”

He is a real alchemist, but he never dares to call himself a master, the other party, a guy who is unknown and only dares to nest in a small town, is called a master by so many people, how can he not be angry. "Zhang has no intention of shirking responsibility, but it is just about the reputation of Ruyi Medicine Pavilion, don't be careless......"

Shopkeeper Zhang said worriedly.

"Alright, don't talk about it." Before he finished speaking, ** interrupted impatiently, "What I'm going to do, I don't need you to teach me yet." ”

"See you at the autumn leaves store in seven days? Hehe, very good, then I'll see in seven days if this black-robed master has three heads and six arms. On that day, if the elixir of the Wind Chime Medicine Pavilion could sell a hundred bottles, it would be considered a loss for the old man. ”

"Come on, spread the news to me, it's best to make it known to everyone. If he dares to come to me, I will let him fall into the abyss seven days later. ”

Meanwhile.

In the lounge of the Wind Chime Medicine Pavilion, two figures sat opposite each other.

On one side is Lin Mu, and on the other side is Tang Xixi.

"Is the predecessor the master of the black robe? The little woman has long been familiar with her predecessors......"

In Lin Mu's imagination, Tang Xixi should worship him like this.

But the fact is that after Tang Xixi sat down, he stared at him with a pair of big black and white eyes, looking at him brightly.

After a long time, Lin Mu had to say in an old voice: "Little girl, isn't there a flower on the old man's face?" ”

Tang Xixi still didn't reply immediately, first looked at Lin Mu's shoulder, and then said with a smile: "Your face is covered by a hat, how do I know if there are any flowers, why don't you take off the hat and show me?" ”

Lin Mu was taken aback in his heart, how could this Tang Xixi have something to say, could he see any flaws?

It doesn't make sense, after Lin Xiaowan's lesson of recognizing his identity last time, he was much more meticulous, changed all his clothes and shoes, and used the breathing method all the time.

Thinking of this, he regained his composure and said, "The old man is ugly and unsightly, Miss Tang still don't joke." ”

"Oh." Tang Xixi pursed his lips, stopped talking, and shifted his attention to the fruit on the table.

"Listen to others, you have a good talent for business?" Lin Mu had no choice but to continue to ask by himself.

"Okay." Tang Xixi picked up a fruit, peeled it and ate it.

Wangguo, that is, the mango of the earth, is just called differently.

"Then let me ask you, what is the most important thing in selling goods, in addition to the quality of the goods themselves?" Lin Mu looked at her and said.

"Channels?" Tang Xixi raised his eyebrows and said.

Lin Mu's eyes lit up slightly, this Tang Xixi was really talented, and said: "What you said means the same, but it is not comprehensive, to be precise, it is propaganda." ”

Tang Xixi was slightly stunned: "Propaganda? ”

In this world where martial artists are respected, most of people's energy is invested in martial arts, and few people study the way of business, and Tang Xixi has really not heard much of the word "propaganda".

?? t5?2(?k???? gk]??? {v?4 "Yes, propaganda." Seeing that she was attracted, Lin Mu immediately explained, "Publicity, including hype, packaging and advertising, etc., and these three steps have their own channels. ”

"Although the aroma of wine is not afraid of deep alleys, a good product, if it is promoted, can make it be discovered earlier, and the sales will increase several times."

"Even an ordinary product, with clever publicity, can sometimes create surprising sales."

Tang Xixi's eyes suddenly lit up.

She didn't want to be the shopkeeper of the Wind Chime Medicine Pavilion, it was not that she didn't like business, on the contrary, she liked it very much, but she hated this kind of cookie-cutter traditional business methods.

And now, Lin Mu's words faintly opened another door for her.

"The quality of the Replenishing Yuan Transformation Pill is more than that of the Qingling Jade Dew Pill, but I have to admit that the foundation of the Ruyi Medicine Pavilion is too deep, and the number of fixed customers is too much. People have inertia, they must be used to shopping in one place, and they will form habits that are difficult to change. ”

"Maybe after the accumulation of time, when people gradually realize the effect of the replenishing yuan transformation elixir, it will bring us a large number of customers, but that is too slow, and it can't shake the status of the Ruyi Medicine Pavilion."

"Therefore, if we want to suppress the Ruyi Medicine Pavilion this time, we must use a more advanced means than them, and this method is propaganda."

"How?" Tang Xixi straightened his chest and sat up straight, "Tell me carefully what the hype, packaging and advertising are all about." ”

"If I really want to explain it all, I can't finish it in a day and a night, so I will talk about hype and propaganda based on this case, which is the so-called momentum." Lin Mu smiled.

"Former ...... Senior ......" Suddenly, Ning Ping'an's voice came from outside the door.

Lin Mu rolled his eyes, walked over and opened the door: "I thought you were going to hide and eavesdrop all the time." ”

Just now, he used his soul power to sense that Ning Ping'an's aura was always surrounding outside the door.

But as soon as he finished speaking, he couldn't help but be stunned, Ning Ping'an was not the only one outside the door, but the old man Xu was also there.

However, the power of his soul before clearly did not feel Elder Xu.

"This old man, I'm afraid his strength is stronger than I thought." Lin Mu was awe-inspiring in his heart, and then he realized that he had always underestimated Xu Lao.

"Senior, can we come in and listen?" Ning Ping'an looked at Lin Mu with extremely expectant eyes.

Lin Mu came back to his senses, shook his head and said, "Come in." ”

Turning around, he found that Tang Xixi seemed to be a little dissatisfied with the arrival of the two, and was viciously biting Wangguo to vent, and couldn't help but feel secretly funny.

"There isn't much time left for us, only seven days, so everything is simple about the promotion of the Replenishing Yuan Transformation Elixir." Lin Mu quickly entered the role, "The first step is to distribute flyers. ”

"Flyers?" Everyone else present looked confused.

Lin Mu roughly explained the meaning of the leaflet, and said: "On the flyer, we should write an introduction to the function of the Replenishing Yuan Conversion Pill, and also indicate that on the day of sale, we will carry out promotional activities, buy the Replenishing Yuan Conversion Pill, and you can get a discount card. ”

His plan, which was found from Wu Qingyun's memory, was very popular on the earth.

However, in the Lingwu Continent, they were all completely new terms, and he had to spend a lot of time explaining, and an hour had passed in the blink of an eye.

"I see." Tang Xixi's face was flushed, and he said excitedly, "This preferential card is called a discount, but it is actually a promotion strategy, and those who get these preferential cards will inevitably come to the Wind Chime Medicine Pavilion to buy pills in order to get discounts in the future, which is simply a double win." ”

"Discounted? But in this way, isn't our profit margin much reduced? Ning Ping'an hesitated for a while, and finally asked his doubts, "As the predecessor said, a pill used to sell for one hundred gold coins, and after a discount of eighty, it is eighty gold coins, so we will earn twenty gold coins less." ”

"It's stupid." Tang Xixi looked at him with disdain, "Even if you earn twenty gold coins less, you still have to earn, but you know, these customers originally didn't belong to the Wind Chime Medicine Pavilion, if they don't come, we won't be able to earn a single copper coin, and as long as they come, they will make money after all." ”

"What's more, through a group of people, it can also drive the flow of customers and let more people come to the Wind Chime Medicine Pavilion."

This is awkward, the talent is really amazing, Lin Muhan said with a smile: "Yes, this is called small profits but quick turnover, any commercial organization wants to become bigger, not only focus on immediate interests, the base of customers is fundamental." ”

Ning Ping'an was thoughtful, but Tang Xixi couldn't wait to say, "Let's talk about the second step." ”

"In the second step, we have to prevent the Ruyi Medicine Pavilion from attracting the power of the family, with the power and reputation of the Ruyi Medicine Pavilion, most of those family forces will not be biased towards us. In response to this problem, we must prepare in advance, invite celebrities, and advertise. ”

Ning Ping'an was still thinking about the meaning of Lin Mu's words, while Tang Xixi clenched his fists tightly, as if he had understood Lin Mu's intentions, and asked, "What celebrity is more suitable?" ”

"You don't have to be a strong martial artist, the more famous you are, the better, at least you can suppress the major families, and have a lot of influence among the commoners and the children of those families." Lin Mu said slowly.

"Oh? In this way, I have a candidate, the Evening Snow Girl of Jinselou, who happened to tour to Tianyuan Mansion recently, just near Xichuan City. Tang Xixi's beautiful eyes were shining, and they were as bright as the moon for a while.

"Du family, Du Wanxue?" Lin Mu said movingly.

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