After Song Qian joined the company, she worked at Olive

At the suggestion of Xiao Yiyun, he was assigned to a man to continue to be a copywriter. Because they knew each other before, the man felt that Song Qian's writing was okay, and she was also very down-to-earth, so she gladly accepted it.

In the morning, the man was sorting out the **, all kinds of bills and glue were set on the table, Song Qian ran over and asked, "Brother man, what are you doing?" ”

"Oh," the man looked at Song Qian, "I sorted out the ** I saw the customer in the previous paragraph, or it will be delayed for another month at the end of the month." ”

"I'll come," Song Qian said and picked up the man's **, "In the future, I will do all this kind of chores." ”

The man still wanted to be humble, but seeing that the ** and the slips on the table had been taken away by Song Qian, he smiled and said, "Then thank you." ”

"Male brother, which customer is this No. 12 meal ticket invited?" Song Qian asked, holding up a meal ticket.

The man walked over, took it and looked at it and said, "Oh, this is the ** when I was having dinner with Niu Yifan, the marketing director of Rumeng Bedding." ”

Song Qian nodded and asked, "Oh, how many people were there at that time?" ”

The man was a little unhappy, and felt that Song Qian asked a little too much. Song Qian also noticed that the man's face sank, and hurriedly explained: "Brother man, you know that the company's reimbursement of meal tickets is very strict, and the customer list and our participation list must be remarked, so ......"

The man thought about it, Song Qian was right, so he smiled and said, "I don't mean anything else, I'm reminiscing." ”

The man squinted his eyes and thought for a while, "At that time, there were three people on the other side, Mr. Niu, the marketing manager Li Qin, and a commissioner Huang Yong. ”

"Oh." Song Qian seriously recorded the list.

The man flipped through the other ** and said to Song Qian: "Then let's do it, I'll tell you it all again, you remember it and post the ticket together." ”

"Okay." Song Qian happily agreed.

As soon as Shengli entered the office with a set of pancakes and fruits in his hand, Xiao Yiyun called the front desk and said, "Xiaoxiao, if Shengli comes, let him come to my office." ”

"Okay." Xiaoxiao sweetly agreed.

Xiaoxiao put down the work in her hand, walked in front of Shengli, and said to Shengli with a smile: "Brother Shengli, Mr. Xiao will let you go to his office." ”

Shengli was eating pancakes and fruits, and his mouth was stuffed all over the place, and when he heard Xiaoxiao calling himself, he hurriedly swallowed the contents of his mouth and said, "Oh, what's the matter?" ”

Xiaoxiao shook her head and said, "I don't know, you can go and take a look." ”

Shengli wiped his mouth with a smile and said, "Okay, I'll go and listen to what Mr. Xiao has to say." ”

"Mr. Xiao?" Shengli knocked on Xiao Yiyun's glass door and asked politely. "Come in!" Inside answers.

Shengli pushed the door in, and asked with a smile on his face: "Mr. Xiao, are you looking for me?" ”

Xiao Yiyun stared at a document in his hand, and said with a smile: "Yesterday, Mr. Lu told me that you went to talk about cooperation with the Jinniu brand, how did you talk?" ”

Shengli sat on the chair opposite Xiao Yiyun and said: "Yesterday I went to talk with the two men, and the Jinniu brand has done more sports marketing and less entertainment projects, but it is not without opportunities. We have recommended the projects we are going to do this year, and they are quite interested, and they will have a meeting recently to discuss our film project, and then discuss how to work together. ”

Xiao Yiyun raised his head, listened carefully, and when Shengli finished speaking, he asked, "Do you see anything you need my help with?" ”

Shengli sighed and said: "Mr. Xiao, this customer relationship was directly asked by Mr. Lu to talk to me, I thought Mr. Lu had greeted you, so I didn't rush to tell you." In fact, when I came to work today, I was going to send an email to Mr. Lu about what I talked about yesterday, and at the same time copied it to you, no," Shengli spread his hands, "You are in a hurry to find me as soon as I enter the office, hehe." ”

Xiao Yiyun sighed and didn't speak. He lowered his head and thought for a while, then raised his head and said to Shengli sincerely: "Shengli, I don't mean anything else, I know that you are good at entertainment, but I am more familiar with traditional advertising." If you talk to me in advance, maybe I can find out some of their other needs, and it would be better if I could take over their traditional advertising business together. ”

Shengli frowned and thought about it, and then said unhurriedly: "Mr. Xiao is right, Mr. Lu told us to see what cooperation opportunities there are, and we can talk about everything our company can do, but in the early stage, we learned through telephone communication that Jinniu has no intention of changing advertising agencies recently, and made it clear that he wants to see Director Ma's film project this year. ”

Shengli looked at Xiao Yiyun and found that he didn't say anything, and then explained: "We are also in accordance with Mr. Lu's requirements, starting with film and television cooperation, and slowly talking about other cooperation according to customer needs. After Shengli finished speaking, he looked at Xiao Yiyun with a smile.

Xiao Yiyun pondered for a moment, nodded and said to Shengli: "Okay, let's try to discuss any work in advance in the future to see how to arrange it most efficiently, okay?" Victory said yes again and again, and withdrew with a smile. As soon as he walked out of Xiao Yiyun's conference room, Shengli immediately put away his smile.

Returning to his seat, Victory was depressed and silent. The man saw that Shengli was not in the right mood, so he took out a pack of cigarettes, walked up to Shengli, touched Shengli's arm and said, "Brother Shengli, go, go out and smoke one?" ”

Victory sighed and said, "Let's go, go out and talk." ”

The two of them walked to the safe passage, Shengli sat on the steps, the man took out a cigarette and handed it over, Shengli lit the cigarette and took a hard puff, and spit it out vigorously, as if he wanted to spit out all the unhappiness in his heart.

The man also lit a cigarette and asked, "What's the matter, it's so atmospheric?" ”

Shengli took another puff of his cigarette, "Your brother Xiao is starting to want to meddle in our business." ”

The man then asked, "How do you interfere?" ”

"Yesterday we went to Jinniu to talk, and today he asked this and that, reminding me that no matter what I do in the future, I must discuss with him in advance."

The man thought for a moment and said, "Brother Shengli, are you too sensitive?" As the general manager, he doesn't know much about the company's business, so it's not suitable. ”

Shengli sneered helplessly and said: "Brother, you are too naïve, ask today, follow tomorrow, go by yourself the day after tomorrow, the day after tomorrow there will be no business between you and me, you know?" ”

When the man heard the words of victory, he seemed to feel that it made sense, so he stopped talking.

A few days later, Mr. Lu introduced a vice president of Zhongnan Mobile to Shengli. Shengli took the man to talk a few times, and found that the vice president was very strong, even a little stubborn, very difficult to communicate, and the cooperation process could be said to have made no progress. Victory's mind turned, and he counted on his heart.

As soon as he got to work that day, Shengli walked to the door of Xiao Yiyun's office and knocked on the door. Xiao Yiyun saw through the glass door that it was victory, and hurriedly beckoned, "Come in and win!" ”

Shengli walked in and said with a smile: "Mr. Xiao, I'll report to you." ”

Xiao Yiyun put down the signature pen in his hand, looked at Shengli with a smile and said, "Say, what's the matter?" ”

"That's right, yesterday Mr. Lu introduced us to a customer, Zhongnan Mobile, we first went to have a brief contact, and found that they were very interested in film and television entertainment, especially Director Ma's new film "All the Way with You", which is very promising to work together, and if this cooperation is successful, some of the traditional advertising business of Zhongnan Mobile, we may also take it." Speaking of which, Shengli had already sensed that Xiao Yiyun was obviously interested.

Shengli continued: "Last time you told me that a big customer like this may have long-term and in-depth cooperation should report to you as soon as possible, so I will report to you as soon as possible." ”

Xiao Yiyun sat up straight, "OK, when will we talk next?" ”

"It's next Thursday."

"Can you change the time, I also have a proposal next Thursday."

Sheng's expression was very difficult, "Mr. Xiao, because the next time is a conference for their vice president to convene colleagues from the marketing department and the media department to participate, it may not be possible to change the time." ”

Xiao Yiyun pursed his lips and thought about it, "Okay, it's next Thursday." ”

On Thursday, Xiao Yiyun transferred a Mercedes-Benz from the company and took Shengli, Nannan, and Jiajia to the headquarters of Zhongnan Mobile. After getting out of the car, the four of them followed the guidance of the staff to a large conference room and sat down to rest.

The man turned on the computer and called up the introduction and planning of Director Ma's "All the Way with You" project; Shengli and Jiajia also took out their notebooks and pens and prepared for the meeting; Xiao Yiyun looked out the window, thinking about something.

After a while, the vice president of Zhongnan Mobile came in with more than a dozen colleagues. Shengli immediately stood up and said with a smile: "Mr. Jiang is good, this is Xiao Yiyun, the general manager of our advertising agency, Mr. Xiao." ”

Xiao Yiyun stepped forward with a smile, shook Mr. Jiang's hand and said, "Mr. Jiang, I wanted to visit you last time, but I was delayed by other things, and I am really embarrassed to report to you now." ”

Mr. Jiang looked at Xiao Yiyun and greeted with a smile: "Oh, hello, you are Mr. Xiao?" ”

"I'm Xiao Yiyun," Xiao Yiyun said as he took out his business card from his bag and handed it over, "I used to work in Runtong Advertising, and I was mainly responsible for advertising at the Lu Brothers. Speaking of this, he looked back and pointed to them, "My colleagues are all veterans of entertainment marketing, I used to be their customers, and then I was impressed by them, no, one step forward." ”

Mr. Jiang laughed when he heard this, "I'll just say, I look at you with a familiar face." Once, when you came to give us a lecture in our group training, I was sitting in the first row. ”

When Xiao Yiyun heard this, he immediately remembered, "Oh, it's once, many years ago." You were there at the time, disrespectful, disrespectful! ”

Mr. Jiang motioned for everyone to sit down and chat, "In the training that day, you were the most useful in terms of what you talked about, so I was very impressed by you." ”

"Thank you, Mr. Jiang, for the compliment!" Xiao Yiyun and Mr. Jiang exchanged pleasantries, and Shengli's originally smiling face showed imperceptible jealousy.

Everyone sat down, and the man gave a comprehensive introduction to "All the Way with You" combined with the marketing plan of Zhongnan Mobile, and then everyone began to discuss.

As soon as he started talking about specific business, Mr. Jiang put away his smile. He took off his glasses and said coldly to his team: "What suggestions and ideas do you have for this cooperation from your own perspective?" ”

A polite manager spoke first: "I'll start with a little bit from the perspective of our brand department. He pointed to the projector screen, "Excuse me, please flip to the frame of the equity table." The man flipped the plan to the equity table, and then zoomed in on the full screen.

The manager pointed to the equity table, "I think if we do film placement, you give too little implantation rights. Two two-second shots are too few for the brand, and the audience may not be able to see or remember them, and I am afraid that they will not have much effect on our brand promotion. After speaking, he looked at Mr. Jiang.

Mr. Jiang nodded and asked Xiao Yiyun: "Mr. Xiao, how do you think this problem can be solved?" ”

Xiao Yiyun said with a smile: "Mr. Jiang, to be honest, if it is an advertisement in these two seconds, it is meaningless. As soon as these words came out, he was shocked and turned his head to look at Xiao Yiyun.

Xiao Yiyun looked at Jiajia and stretched out his hand to gesture, "Jiajia, you can explain." ”

Jiajia nodded, smiled and said to the manager: "We implant the product into the movie, the biggest purpose is to make the customer's product and the film related, for our follow-up communication to establish a connection, otherwise, our marketing activities during the film promotion, consumers will feel stiff, there is no natural association, the publicity effect will be greatly reduced, so," Jiajia said with a smile, "We implant the product into the movie is just an introduction, our energy and resources, mainly in the follow-up marketing." ”

After listening to Jiajia's words, Mr. Jiang thought for a while, and said to Xiao Yiyun: "It makes sense, then in this case, we will vigorously cooperate with you in the future, and the implantation will not be counted as a cost, give it to us." ”

Xiao Yiyun laughed when he heard this, "Mr. Jiang is really a good businessman, very shrewd." After speaking, Xiao Yiyun looked at the projector and explained, "Mr. Jiang, we charge you the implantation fee, and more of it is paid to the crew for execution, which is considered a cost, and the company will not make money from this, so you look at the quotation, the cost of the implantation part is really low." Mr. Jiang looked down at the information in his hand and nodded slightly.

"I have one more question." A girl with a ponytail on the team raised her hand.

Xiao Yiyun looked over, made a gesture of invitation with his hand and said, "You say." ”

The girl stood up, "Mr. Xiao, I'm from the media department." The last time Mr. Wu came, he told us that we could use the posters and stills from the movie, combined with our Zhongnan Mobile's products and brands, to create new advertisements and promote the movie before it was released. She flipped through the information in her hand, and then said, "But Mr. Wu requires that our company's promotional advertisements must add the content of the film's promotion, such as the release date, producer, etc., and also require that the advertisements we make must pass your review and can only be released after passing. ”

"Oh." Xiao Yiyun said unhurriedly, "You are right, the authorization we give to the enterprise is a win-win business. Xiao Yiyun said with a smile, "We added the movie information in order to effectively avoid the legal risks of the star, because in the star's contract, the star only has the obligation to cooperate with the promotion of the movie, and commercial activities are not allowed to use the star's portrait right." Xiao Yiyun looked at the little girl in the media department again and said, "Besides, the screening information we added is at the bottom of the picture, which hardly affects the corporate information." This also reduces the commercial flavor of your company's publicity, incorporates more entertainment flavor, and reduces the people's rejection of advertising, so why not? The little girl in the media department smiled and nodded, and sat down silently.

Mr. Jiang looked around and said, "What other problems do the others have?" The room was silent, no one spoke. Mr. Jiang paused and said, "Okay, then I have a question for Mr. Xiao." Xiao Yiyun hurriedly sat up straight and listened attentively.

Mr. Jiang looked at the information in his hand and said, "Mr. Xiao, it's not that we haven't tried to cooperate with film and television works before, and I found that the degree of controllability of projects like yours is very low, and there are changes at any time." He turned his eyes to Jiajia, raised the information in his hand and said, "Today, even if you promise me these things will be written into the contract, what if you can't do it?" In the end, it is our corporate resources that are lost. ”

Jiajia didn't wait for Xiao Yiyun to speak, and replied with a smile: "Mr. Jiang, the rights and interests we promise to you are all verified by us, and we will definitely be able to do it." Besides, if we don't fully implement it in place, there is an agreement in our contract that the balance payment can be deducted accordingly. ”

Mr. Jiang looked at Jiajia, shook his head, and his voice became stern, "Little girl, we do the project, we don't care about the final payment, we will do it." The project is not done well, and what is lost is the time cost and resource cost of so many of us, so what is the final payment? When Jiajia heard this, her head was clouded for a while, and she snorted twice, not knowing how to answer.

The atmosphere in the conference room instantly cooled. Xiao Yiyun and Jiajia didn't think about how to answer Mr. Jiang's question, and Shengli looked down at his laptop, without the intention of helping. The man's head turned quickly, he looked at Jiajia, raised his head and said to Mr. Jiang: "Mr. Jiang, we have confidence in Jiajia's promise just now." ”

Mr. Jiang and the people in the conference room all focused on the man at once, and the man was a little nervous, but he quickly adjusted his mentality, and then said: "Mr. Jiang, we know that you have cooperated with Yinghai Advertising on a TV series before, and the effect is not good, so you are not at ease with us, but you ignore a fundamental difference." ”

The man picked up a business card of his own from the table, "Our Lu brothers themselves are the producers, producers and distributors of this film, and all the permissions are within our company, and our cooperation and communication are no barriers." The man continued, "And Yinghai Advertising is a resource-integrated advertising company, he just sells other people's resources to you, to put it bluntly, he is an agent, so their control over the production unit is very weak, and many of the things they promise are likely to be deformed when they reach the producer; Moreover, such a company, sometimes in order to make money, will promise the customer first, sign the contract, and overdraft its reputation, which is also the root of the problem. In the end, the man looked at Mr. Jiang and said with a smile, "Our team is one family with Director Ma and the production team, so the rights and interests we promise to you today have been confirmed with the creative team in advance and are credible." After the man finished speaking, he saw that Mr. Jiang nodded slightly, and his frowning brows gradually relaxed.

Jiajia listened to the man's words, breathed a sigh of relief gently, glanced at the man, and showed a trace of gratitude in his eyes.

After an afternoon of negotiations, various departments of Zhongnan Mobile attacked one after another, and put forward a lot of questions and harsh requirements for the entire cooperation, Xiao Yiyun always smiled unhurriedly, reasoned and justified, on the basis of the core interests are all maintained, some parts that can be backed down have also made moderate compromises, and finally, Mr. Jiang's cold face finally showed a smile, he held Xiao Yiyun's hand and said: "Okay, Mr. Xiao, this cooperation is basically no problem, you can talk about the rest of the details." After speaking, he gave Xiao Yiyun a thumbs up approvingly, "To be honest, it's not that I haven't been in contact with your entertainment industry, there are too many unreliable people and things, but with you, I feel a lot more at ease." Let's work together! ”

On the way back, Xiao Yiyun closed his eyes and recuperated, Jiajia was also thinking about something alone, Shengli looked at the man with a blue face, and then twisted his head to the other side.