There's an old saying.

You can't please everybody, and you're going to have someone to pick on you.

Since the start of the 08~09 season, after Yi Jianlian played a variety of surprising performances and completed various shocking goals, his reputation is getting better and better, which can be seen from the fact that "SLAM" has written a letter of praise for him, his performance is being recognized by more and more people, and those who questioned him in the past and those who doubted him have gradually disappeared.

There are even some black fans who have changed their attitudes and started to be licking dogs.

For example, the big-mouthed Barkley, when commenting on the Bucks' game, will no longer deliberately belittle Yi Jianlian, but evaluate Yi Jianlian very realistically.

It's just that when this kind of public opinion situation is biased in his favor, some people just rise to the challenge and have to be an outlier.

Bill Simmons is the "famous easy black" that has recently popped up!

has given Yi Jianlian a low evaluation in public more than once, but for various reasons, he has not been able to set off any waves, but he has waited for this "round table", and he has been given a more exposed opportunity to expound his views: "So, I can only say that Huaxia Yi is just like that, all the topics about him, let's wait for his career to be longer!" I don't think you'll want to talk about him then, because Greg and Kevin will be even better than him! ”

Talking endlessly, Bill Simmons didn't notice it at all, and the other four experts looked at him like they were looking at a stupid b.

Yi Jianlian, who has only been in the league for 2 years, can already get an average of 25 plus 5 plus 5 data per game, such a player is definitely the existence of the peak of his debut, as long as he is not affected by injuries, will he lack topics? Will there be a day when you don't want to talk about it? LeBron has been discussing it for many years, isn't it still discussing!

What did Bill Simmons eat for breakfast, and how did he feel like his brain was blocked?

"Yao is recuperating from his injury, and Bill has nothing to do, so he can only find some topics like this to attract attention!"

"This big mouth just likes to spray casually, especially for Chinese players, Yao Fengfeng's 25 plus 9 data can be said to be worthless, this guy can really talk nonsense!"

"I shouldn't have watched this roundtable, forgive my God, I wasted fifteen very precious minutes of my life."

It can be seen from the one-sided comments of netizens that not only those experts can't stand him, but basically all the fans can't stand him either.

"I don't need anyone to agree with my opinion, as long as I am clear about myself, my opinion will be confirmed one day!"

But what no one expected was that when the general direction of public opinion thought that he was deliberately, he still believed that his views were not wrong, and time would prove everything.

"I'm not afraid you're a fool, is you? Brothers, let's send him some medicine! If you have good English, remember to write down the daily dosage so that he can get better early! ”

When this matter spread to China, it naturally caused a large number of complaints.

***

Yi Jianlian didn't notice this, he had other things to do - after about 6 months, the first generation of signed shoes made by Nike for him was finally completed, and the release time was tentatively scheduled for February 18, exactly two days after the All-Star Game.

Seeing that it was already December, he had to cooperate with Nike to shoot a special promotional advertisement.

Nike has obviously been researched, the Bucks' battle against the Magic team was the focus of the battle, and Yi Jianlian also dunked Howard on the court, and the attention must have been great in the past two days.

At this time, reporting news about Yi Jianlian, even if he used an extra napkin for dinner, he could get a huge number of views.

Not to mention the shooting of signed shoe advertisements, when the time comes, hang a video of the shooting process of Yi Jianlian's advertisement, which can achieve a very good publicity effect.

And after playing the Magic, the Bucks will return to their home court, and they have two days off before the next game, just in time for the commercial.

It can be said that it really took a lot of effort to study.

When Yi Jianlian arrived at the shooting site, he saw his first signature boots.

The overall upper is mainly white, not much green, only a grass green 9 on the left and right sides of the upper. The tongue, the inner wall of the shoe and the laces are grass green, and there is a number 4 written on the inside of the tongue.

There is the English of the best rookie in the heel, too.

……

On the whole, this belongs to Yi Jianlian's first-generation combat boots with many details.

White and grass green are the Bucks' home jersey colors;

4 refers to his draft pick;

9 is his number with the Bucks;

There is also the best rookie of the 07~08 season.

It's fair to say that all of his significant footprints in the league over the past year are included in this signature shoe.

The entire shoe uses Nike's most cutting-edge technology, abandoning the AIR zoom air cushion and replacing it with a full-length Air mar cushion, which greatly improves the cushioning performance.

In addition, the foam material is highly protective for the entire foot.

Yi Jianlian tried it on after putting it on, or how to say that it was an exclusive signature shoe! This shoe is specially designed for the sole of your foot to feel more comfortable to wear.

He's quite satisfied.

The whole theme of Nike's promotional campaign for him is to break the doubt, which is also in line with Yi Jianlian's rookie season, and he rushed out of the doubt.

The action requirements of the whole advertisement are not complicated, only Yi Jianlian needs to stand with the ball, close his eyes and bow his head, and then complete a tomahawk-style split.

Because the whole action is so simple, even if the director of the shooting asked for a dozen reshoots, it only took less than half an hour.

That's how the whole campaign ended.

Yi Jianlian took a few more posters and left directly.

That night, Nike first disclosed a video of Yi Jianlian's advertising process on Twitter, accompanied by the text: Historic moment!

There is no precedent in Nike's history for designing signature shoes for Chinese players, and it was Yao Ming who almost broke this history, but because of their wrong decision at the time, Yao Ming was angered, and this record has been maintained to this day.

Yi Jianlian forwarded it, and sure enough, within a while, there were more than 1,000 comments in the comment area below:

"Wow, Yi, is that your signature shoe? Can I come to you with these shoes for an autograph? ”

"Looking forward to the first pair of Nike signature shoes belonging to Milwaukee, easy, you have made history again!"

"Tomorrow at home against the Nets, will you wear these signature shoes?"

It can be seen from the reaction of fans that the sales of this pair of Yi Jianlian's first signature shoes will be considerable!