Compared to when Granada was still in La Liga, there were no full broadcast rights in China, all fans watched one game, and the rest watched sports reports after the game to understand the situation of Wulei and Granada.

Now that La Liga is coming, it is different, in addition to Granada, La Liga's Real Madrid, Barcelona, Atletico Madrid and other giants also have many supporters in China, so the competition for La Liga broadcast rights can be described as extremely fierce.

September 14, 2003, this day, may not be important to many Chinese, but for those who love football, it is a special day worth remembering. On this day, CCTV5 obtained the broadcast rights of the Spanish Football League, and La Liga was officially introduced to China!

It turns out that Yang Ma's decision to broadcast La Liga is the right choice!

In 2005, Barcelona had Messi; In 2008, Real Madrid acquired Cristiano Ronaldo. La Liga ushered in an unprecedented era of twin stars, and the two football clubs captured almost all the fans from all over the world!

It's fair to say that no matter what league your home team is from, you're destined to keep a lot of eyes on La Liga, especially when the world's biggest derby, the Spanish National Derby, is on play.

However, Yang Ma has long since withdrawn from the broadcast of La Liga.

250 million euros!

This is not the price of Neymar's transfer to Paris, but the price of PP to buy the broadcast rights of La Liga for 5 years!

Of course, that's not all, PP has also decided to sponsor La Liga. Yang Ma was stunned, she was really capricious when she was rich, and she didn't expect the cheap La Liga broadcast copyright fee to be so high now!

Yang Ma decisively withdrew from the competition. It's time to devolve the broadcast of La Liga to the people!

Of course, the then president of La Liga, Medrano, also traveled thousands of miles to China to complete this good deal, and decided to change the time of some important La Liga matches to 19:00 and 22:00 in the evening to suit Chinese fans!

Therefore, the broadcast rights of La Liga this time became a battle between major online platforms, and finally won the broadcast rights of La Liga with AQY (everyone should know it)!

La Liga may not be as competitive as the Premier League overall, but with star-studded clubs like Real Madrid and Barcelona, La Liga is enough to compete for the top league spot in the world.

In 2018, YK won the right to broadcast the World Cup for the first time, and this game created a huge amount of traffic for YK. Since then, the driving role of sports events on video platforms has been evident, and the competition for the copyright of sports events has become the focus of the content layout of video platforms.

However, it also comes at a cost!

In 2015, TX won the NBA rights for 5 years and 500 million US dollars, a price increase of 5 times compared to the previous round of contracts; In 2016, SN won the rights to the Premier League for the 2019-2022 season for $721 million, a 10-fold increase compared to the previous round of Xinying Sports' contract!

Although AQY did not announce the specific cost of winning the broadcast rights of La Liga, it should be an astronomical amount!

It is worth noting that AQY almost completely inherited the practice of its predecessor, and directly opened the paid model of watching La Liga without a buffer period, and also poached powerful commentators including Zhan Jun and Shen Fangjian, which can be described as a huge investment.

La Liga 2019 is not as good as it was in previous years, and it can be said that there are some signs of decline to some extent. Cristiano Ronaldo, Neymar and other top superstars have left, and Spain's golden generation has also aged......

And in that magical season last year, the collapse of Real Madrid led to Barcelona's easy monopoly on La Liga, and the Premier League glory reproduced in the Champions League completely overwhelmed the La Liga giants in recent years, not to mention that Barcelona, as the champion of La Liga, experienced an extremely humiliating reversal in the Champions League and became a veritable "European reverse sauce".

Especially in the 2018 World Cup, the way of playing with transmission and control has been questioned unprecedentedly, and the major giants of La Liga in the Champions League in the 19th season are still unable to justify the name of "transmission control".

Pathetic!

Of course, in addition to the negatives, there are also positives: Granada advanced to La Liga, Wu Lei's landing in the five major leagues won the attention of almost all Chinese fans, and fans who committed "martial arts" will always pay attention to Granada's games, which also makes the number of fans in La Liga surge.

And this is one of the reasons why AQY did not hesitate to spend a huge amount of money to obtain the copyright of La Liga broadcasting!

......

"If you watch La Liga, you will go to AQY!"

"Hello everyone, I'm Shen Fangjian, the commentator of this scene!"

"I'm Liu Yong!"

"It's another year and a new season, and La Liga will officially kick off at 8 pm on August 18, Spanish time, that is, at 3 am Beijing time on August 19!"

"Yes! And the opening match of the new season of La Liga for us is the team that domestic fans are very concerned about, Granada, which has the top scorer of the Chinese Super League, Wu Lei! ”

"Granada went all the way last season and won the La Liga championship with an absolute advantage to return to La Liga, and Chinese shooter Wu Lei naturally contributed to it."

"And Granada was not to be outdone during the summer transfer window, not only unexpectedly bringing in Swedish god Tajbrasimovic, but also bringing in a veteran captain from Manchester City, and the defender Pinholeni."

Not only that, Real Madrid's talented young player Vinicius Jr. also announced a loan move to Granada, and the team's right side also brought in England's future star Clark.

"Granada's several important transfers this season are not only an addition to the team's immediate strength, but also an investment in the future!"

"It seems that the ambitions of the promoted horses in the new season are not small, and their main lineup may not be as good as the three giants of Real Madrid, Barcelona and Atletico Madrid, but it is no worse than the traditional strong teams of La Liga like Valencia!"

"And in the new season, Vuray will be the vice-captain of Granada with Kompany, and the captain of the team will be Daiboni Ibrahimo! We're going to see the offensive connection between Wu Lei and the world's top strikers! ”

"Yes! Wu Lei partnered with Ibrahimovic, the front line is high and fast, that picture is too beautiful, I don't dare to look at it! ”

"The partner of Wu Lei and Ibu, the domestic fans have already chosen a name, and it is called Yiwu Ishi!"

"Oh? How? ”

"Vulei and Ibrahimovic play together, Granada can score ten goals against the opponent!"

Shen Fangjian blew at Granada before the start of the game, and the fans not only did not get bored but listened to it beautifully. Of course, this has to be under the condition that Granada and Wu Lei perform really well, otherwise Shen Fangjian blows like this, please refer to reality for the result!!

In fact, as early as last season, when Wu Lei and Granada were still in the second division, Shen Fangjian praised Wu Lei's performance wildly on the Internet, although Wu Lei did perform very well, and domestic commentators and fans were blowing Wu Lei, but Shen Fangjian's "brilliant performance" still made him win the reputation of "Wu Blowing Hall"!

It is precisely because of this that AQY will spend a lot of money to poach him to explain La Liga, especially the game in Granada!