DT International's work is very stressful, and less than half of the employees can basically leave work after 10 o'clock in the evening, and it is normal to work overtime until one or two o'clock in the middle of the night. Later, after working for a long time, he learned that DT International's treatment is actually at the middle and lower level in the entire industry. But the man is very happy, and the goal he has set for himself at this stage is to learn more, and he knows what a newcomer should do at this stage.

The salary is not high, coupled with the huge work pressure, DT International's turnover rate is relatively high. As far as the strategy group where the man is located, it was originally a ten-person establishment, but it has always been around six people who come and go, and it has always been dissatisfied. Just after the Chinese New Year, two more colleagues suddenly resigned, which caught Kee off guard, and the company's business volume has been very large recently, and the strategy team works overtime almost every day, and there is still no guarantee to complete the task.

Yesterday, the customer department questioned a set of policy proposals submitted by the strategy team. This is a new American diamond brand taken over by DT International - U&P Diamond Agency. U&P is the second largest diamond agency in the United States, and they have noticed the rapid growth of China's diamond and jewelry luxury consumption, and decided to enter the Chinese market in a big way.

The conference room was full of colleagues from the customer department and the strategy group, and the atmosphere was about to erupt. The man sat in the back row, closely following the proceedings.

The person in charge of U&P in the customer department happened to be Mo whom the man knew

is。 Don't look at the man and the man

When I chat, I feel that she is very gentle, but in fact she is also a workaholic, extremely serious about her work, and has a tough personality, and she is aggressive at the beginning.

"Kee, I remember the last time we introduced the basic situation of the case, we had already clearly conveyed the client's meaning, and the task of their project strategy this time was not only to complete the brand's debut in China, but also to put huge marketing pressure." Mo

As he spoke, he walked up to the projector, pointed to a picture of a diamond ring on it, and said, "They have a large backlog of diamond rings made from a batch of broken diamonds, and they want to use this brand appearance to clear their inventory." After speaking, he looked at the paper in his hand, "I looked at your strategy and marketing plan, brand promotion is OK, this part is not to be said for the time being, but this marketing plan is very weak for the promotion of this batch of broken diamonds, if we cooperate with U&P, the sales target is to sign the contract, can you guarantee the sales power of your planning?" ”

Kee sat there with her arms crossed, staring at Mo with slanted eyes

is, waited until she finished speaking, then picked up the work sheet on the table, looked at it and threw it on the table, and said, "Mo."

IS, I hope you will also seriously consider it, your work order was placed last Friday, and it will be on Tuesday, how can we have such a heavy task on our side, how can we meet the needs of customers in all aspects? After speaking, he sat up straight and pointed to the diamond photo on the projector, "Besides, we have all studied, the quality of diamonds is measured by the 4C standard, and it has always been that the greater the weight, the higher the value, they made a bunch of broken diamonds, two or three broken diamonds are spelled into a ring, known as 30 points, 50 points of large diamonds, the price is still so expensive, are consumers all fools?" After speaking, he turned around and pointed to the man, "We went to the store to investigate, consumers don't recognize these broken things at all, they want us to digest these inventories with a plan, when we are immortals!" ”

"So you mean we don't take this order?" Mo

is said with a little irony.

Kee obviously suppressed his anger and said: "I didn't say no, I just hope that your customer department will also properly educate U&P, don't expect everything to be completed in one plan, and have a good brand tonality, spend less money, sell goods, and be different from competing products, how can there be such a perfect thing in the world?" ”Mo

While listening to Kee, fS flipped through the first draft of the strategy plan issued by the strategy team.

After Kee finished speaking, she pointed to the page of the strategy and said as she read it: "The name you gave to this batch of diamond rings in the first draft is the Star Series, and I have communicated with the people in the U&P marketing department privately, and they said that they don't feel it at all. Besides, I told me from the U&P insider that many of the marketing strategies you have set are too generic and have been used in the industry for a long time, and we have no advantage at all. After speaking, she frowned, "If this continues, this customer is likely to be lost, and when the VC is held accountable, do you say that the responsibility is yours or me?" ”

Kee was a little overwhelmed and said, "Dear Mo

Yes, you don't need to put pressure on me, in such a short period of time, expect us to come up with a shocking strategy and marketing plan immediately, do you think it is realistic? ”

Mo

IS's tone is also getting tougher and tougher: "OK, Kee, I just remind two points: first, this draft will definitely not pass, and it must take both brand and marketing into account; Second, next Monday at 10 a.m. proposals, there are no second chances. If you can't take it, if you can't cooperate, it's over here, you arrange it yourself, I won't ask anymore. "That's it, Mo

is to his feet and leave the conference room angrily with the people from the customer department.

Kee stared at Mo

The back of is that he didn't speak for a long time, and when they were far away, he kicked a chair to the ground and scolded in a low voice: "Shit! ”

After the meeting ended, the colleagues in the strategy group did not dare to speak up and sat silently in their positions. The man was working and thinking about it at the same time. He knew that Kee wasn't incapable of solving Mo

is, but firstly, the time is too tight, and secondly, the strategy team has several existing customers working on strategy, and he simply doesn't have much energy to think about this. Now this plan of U&P is actually Olive

And a few of the people below did. Olive

It's good to do the execution plan, but the creative ability is weak, the thinking is relatively traditional, and there is nothing new in making things, which is also an important reason why he has not been able to get ahead.

The man is a team player, and he feels guilty that if the project is really lost because the strategy and marketing plan are not done well, as a member of the planning department, he will also feel guilty.

The man began to collect information on the Internet and carefully read the written information provided by the customer department, and he soon fully entered the world of diamonds.

Melee diamonds are basically small diamonds under 15 points, and these melee diamonds are made into diamond rings alone, and the value is very low. The basic use of melee diamonds should be to make accessories for other jewelry and items, such as necklaces, bracelets, bags, high-end women's clothing, etc. Without fully researching the Chinese market, U&P put these melee diamonds together in a ring and "pretended" to be a ring with a large weight, such as setting two 12-point diamonds in one ring, claiming to be a 24-point ring; Set three 10-point diamonds together to pretend to be a 30-point diamond ring. After a large number of products were produced and put on the market, it was found that consumers did not recognize them at all, so a large backlog of products was caused.

The man opened the U&P product manual, looked through the product photos and descriptions over and over again, and his mind kept flashing love and marriage...... Suddenly, he seemed to think of something, and quickly wrote it down in his notebook. After about twenty minutes, the man excitedly put down the pen, picked up his piece of paper, turned around and ran to Kee's office.

Kee was on the phone when he saw the man come in and asked impatiently, "Is there something wrong?" ”

The man whispered, "Mr. Kee, I have some ideas about U&P's brand strategy and want to report to you." ”

"Wait." Kee turned his head to continue the call, and the man stood in the doorway waiting.

After more than ten minutes, Kee's phone call ended, and he asked with a frown, "You say, don't be instigated, pick up the key points." ”

The man hurriedly stepped forward, unfolded his piece of paper, and stated.

Kee had been listening and had not commented, but his furrowed brow quietly stretched as the man spoke. When the man finished, Kee leaned back in his chair and didn't speak. After a while, Kee asked the man, "Have you considered the marketing plan?" ”

The man shook his head and said, "I just thought about the brand's strategy, but I haven't had time to think about marketing methods." ”

"OK," Kee stood up and put a hand on the man's shoulder, "Man, I handed over this project to you, this week, you take out the whole brand strategy, marketing strategy, public relations strategy, come to the company to give me a proposal on the weekend, if I think you can do it, you will do the customer proposal this time." ”

The man nodded vigorously, turned and went out.

The man was very happy in his heart, proving that his brand strategy Kee was recognized. He enthusiastically began to design marketing strategies and PR strategies. When he felt hungry, he realized that it was already more than 8 o'clock in the evening. He hurriedly picked up the phone and called Jiajia's office, but no one answered. He dialed Ajma again: "Ajma, I'm sorry, are you home?" ”

"What's wrong, working overtime again?"

"Well, is Jiajia there?"

"She went to the toilet. I'm going to call her? ”

"Oh, no need, just tell her, don't wait for me to eat, I'll be late."

"Oh, okay."

"Thank you." The man hung up the phone and buried his head in the pile of information.

When the man cleared up his initial thoughts, raised his head and turned his sore shoulders, and looked at his watch again, it was already more than 12 o'clock in the middle of the night. He packed up his things, dragged his tired body downstairs, and took a taxi to leave the company.

When he got home, the man sneaked back to his house and saw that Jiajia was already asleep, so he quietly took off his clothes and prepared for bed.

As soon as she lay down, Jiajia suddenly stretched out a leg, occupied the entire bed, kicked the man into a small corner, and almost didn't fall. The man knew that Jiajia was angry again, so he quickly crawled over and said with a hippie smile: "Didn't you sleep?" ”

Jiajia didn't open her eyes and whispered, "Working overtime every day? ”

"Well, there's been a lot going on lately."

"You're a little assistant, busier than the boss?"

"Ahem, the boss doesn't work overtime, it's all us little cubs who are busy."

"Less nonsense, you call Ajima less in the future."

The man was stunned and asked, "What's wrong?" You don't have a phone, I can only inform her, it's good that people didn't ask you for a phone bill, what are you doing? ”

Jiajia opened her eyes, squinted her eyes and said to the man: "In the future, I won't be there, you can't eat and chat with Ajima alone, do you hear?" ”

The man lay flat on the bed and said weakly: "Why are you becoming more and more cautious, seeing that everyone is a rival in love?" It's hilarious. ”

Jiajia pulled the man vigorously and said, "Don't talk nonsense, you just have to remember what I said." After speaking, he turned his face away, closed his eyes and prepared to sleep, and said to himself, "A woman's sixth sense is very accurate." ”

Early on Saturday morning, the man got up and went to work overtime in the unit, there were not many people in the unit, and the man continued to devote himself to the sea of diamonds.

Before he knew it, the morning passed quickly, he stood up, stretched, walked to the rest area of the unit, sat down on the sofa, and did eye exercises for a while. He already has a spectrum of many things in his mind, but he still doesn't have any good ideas about how to cooperate with the public relations strategy.

After resting for a while, the man saw a thick stack of newspapers piled up on the newspaper folder, and he took the top few copies and flipped through them casually. When he saw an article, a nerve in his brain was suddenly touched. He sat up suddenly, and read the report word by word "Diamond King Fifth Li Yulin and Famous Xie Lina Officially Divorced".

Li Yulin is the founder of Eternal Diamond and the biggest competitor of U&P Diamond Group. A while ago, Li Yulin and Nanhai Satellite TV's first sister Xie Lina fell in love and announced their marriage, which became the hottest topic in the diamond industry and entertainment industry, and the brand awareness and reputation of the eternal diamond institution have been greatly improved, and all the products under the brand are hot for a while, and the sales of single products account for almost 38% of the entire industry, which has had a great impact on the sales of all other diamond companies. U&P's product features and brand positioning are very close to Eternal Diamond, and the price range is almost the same, so if U&P wants to gain a foothold in China, there is no doubt that Eternal Diamond will be the first to start a war.

And now, this nationally envied celebrity couple has announced their divorce after only half a year of marriage! The man is not a gossip young man, his mind is spinning rapidly, and a main line of public relations is gradually becoming clear. He pulled out the newspaper and returned to his workstation with it.

All day on Saturday, men and women were studying, analyzing, simulating, and thinking. He had to meet the needs of the U&P brand promotion, the marketing needs of the diamond ring, and the need for public relations at the same time. And these requirements must be implemented in a strategic plan within a period of no more than two months.

The man drew three lines, the brand line at the top, the marketing line in the middle, and the PR line below. As the minutes passed, the plans in the man's mind became more and more mature. When he felt that this strategy plan was similar, he opened the PPT and wrote out his ideas page by page. When everything was done, it was already dark again.

On Sunday, the man arrived at the office early as agreed, waiting for the arrival of Kee and other colleagues. At about 10 o'clock, Kee and his colleagues came one after another. Walking into the conference room, connecting the projector, the man stood in front of everyone. Truth be told, this is the first time he's led a client strategy, and with the urgency and complexity of the project itself, the man was a little nervous about even the internal proposal. Kee motioned for the man to start, and the man took a deep breath and began to elaborate the plan little by little according to his own planning ideas.

In addition to the voices of men, all that remained in the entire conference room was the hum of the projector fan. All the colleagues in the strategy department, including Kee, listened attentively, and the man never felt so important as he did now. An hour passed, and the man finished his story. The PPT stopped at the end of the interface, and now only the fan of the projector is left singing alone. No one spoke.

After a few minutes, Kee looked up and said, "What do you guys think?" ”

Everyone looked at each other and smiled knowingly. Kee also smiled, he pointed at the man and said, "Boy, I underestimated you, I knew you had this ability, I would have weighed you a heavy burden a long time ago." ”

The man smiled embarrassedly.

"The whole strategy is relatively rigorous, and the creativity is quite good, the key is that it is not easy to do this step in such a short time." Kee abruptly said to Olive

Say, "You go and see Mo."

Is anyone in the IS group? Let them come and listen to it. ”

Olive

agreed, stood up and glanced at the man, a hint of jealousy flashed in his eyes, and turned out of the conference room.

Soon after, I saw Mo

IS and a couple of colleagues from the account department walked in, "Kee, have something to do with me?" ”

Kee made a gesture of please, "Sit, the young man from our strategy team worked overtime to make a plan for you, please come and listen to it and see how it goes?" ”

"Oh? Is there a miracle? I'm going to learn that. ”Mo

is finished and sat down.

Kee motioned for the man to speak.

With the recognition and encouragement of his colleagues in the strategy team, the man's confidence has increased greatly, and with the second time he has spoken, he has naturally become much more proficient, and the man has spoken more fluently and imposingly.

After speaking, the man found Mo

Is's stinky face gradually changed, and there was a smile on the corner of his mouth, "OK, this is Kee's overall level, now that we are going to propose this plan, our confidence is much stronger." ”

Kee smiled and said, "It's none of my business, it's your old acquaintance who stayed up late alone to make a plan for you, thank him." ”

Mo

is glanced at the man, before, she really didn't care about this unknown assistant, "However, there are some details we have to scrutinize again, man, please play the PPT from the beginning, let's discuss it." ”

The man hurriedly pulled the PPT to the very beginning.

The strategy group, the customer department, and more than a dozen colleagues gathered in the conference room, and the strategy plan for men and men began to be gradually improved. The man listened humbly, introducing and explaining his plan from time to time, and taking notes on all the useful suggestions and opinions. By the time the PPT had gone through, it was already 2 o'clock in the afternoon. Kee ordered takeout for everyone, and after eating, everyone was busy with their own work, and the man hurried to start revising the plan. At 5 o'clock in the afternoon, the second draft was basically completed. The man took it and showed it to Kee, and when he came back, he revised some more things, and it was basically finalized.

Kee walked out with his bag and said to the man: "You prepare, after the Chinese version is done, you also need to prepare an English version, there may be foreign devils." ”

The man nodded.

Kee just left, Olive

also walked over, with a sneering expression on his face, and asked with concern: "Man, can you do the English version?" Would you like to have an assistant too? ”

The man's mind was on the plan, and he didn't pay attention to Olive at all

There was something in the words, and he smiled and said, "Oh, it's okay, I can look it up in the dictionary, it should be done." ”

Olive

Twisted his mouth, got up lazily and prepared to leave, and said to himself: "Also, you were originally an assistant, how can you match it?" ”

After the Chinese version was done, the man immediately began to make the English version, in order to be accurate, he habitually put the Oxford double interpretation dictionary at hand, there are uncertain words and expressions, immediately go to the dictionary, and strive to be accurate and not make mistakes. By the time the English version was ready, it was already past 8 o'clock in the evening. The man ran downstairs, ate something, and hurried back to start preparing the proposal. He himself went to the conference room, turned on the projector, imagined that the U&P leaders were sitting below, and began to rehearse the proposal.

Over and over again, the man recalled, noted down the points that didn't make sense, or wasn't clear and powerful enough, and then thought about and improved those parts. When everything was corrected, he started all over again.

Over and over again, I don't know how many times I rehearsed, the man felt that even if there was a power outage, aside from the PPT, he could tell the whole plan word for word. At this time, the man sat on the chair in the conference room, and he felt so tired. I looked at the clock on the wall, and before I knew it, it was already 1 o'clock in the morning.

After getting out of the taxi, the man dragged his tired body home. In the early hours of the morning, the neighborhood was empty, only dim lights and bicycles standing silently. Suddenly, the man saw a familiar figure, "Ajma! The man called out unconsciously.

Ajma turned her head awkwardly and looked at the man with a glazed gaze.

The man hurriedly stepped forward, and he smelled a pungent smell of wine, "Have you drunk?" ”

Ajima nodded exaggeratedly, "Drink, drink a little." Before she could finish speaking, she almost fell, and the man hurriedly stepped forward to hug her.

"Why did you drink so late? How unsafe a girl is. Ajma smirked, didn't speak, still staring at the man with a blank stare. The man struggled to climb up with Ajma in his arms? Lou, after opening the door, helped her open the small door of the house, and then gently put her on the bed. One of Ajima's arms suddenly wrapped around the man's neck, pulling him to his chest at once, and the man was so frightened that he quickly struggled.

Ajma whispered, "Don't go, can you stay with me?" I feel bad. ”

The man hurriedly stretched out his hand to cover Ajima's mouth, looked back at his room, and there was no sound, so he lowered his voice and said, "Ajma, you go to sleep quickly, I have something to do tomorrow." With that, he put down Ajma's arm, covered her with the quilt, and then quietly came out and closed the door.

Entering his room, the man didn't dare to turn on the light, and saw that Jiajia was already asleep by the moonlight, gasped softly, slowly took off his clothes and lay on the bed.

Early on Monday morning, the man wore formal clothes, afraid of squeezing the bus and soiling his clothes and shoes, so he went back to work for the first time to take a taxi. When he arrived at the company, he turned on the computer again and reviewed it. At this time, the colleagues of the customer department and the strategy group arrived one after another, and the company sent two vehicles to pull 8 colleagues to the U&P group.

The U&P Group's office is located in the International Trade and Business District, which is very stylish and modern, and the conference room is also very foreign. The man who greeted them was Kevi from U&P's Marketing Department

, a very fashionable ABC. A few quick pleasantries, Kevi

After assisting the man to connect the projector, he turned around and went out. After about five minutes, the door opened, and U&P's top brass entered: their vice president, an independent director, marketing director, media director, regional sales general manager and a finance manager. Wait until everyone is done exchanging business cards, Mo

is starting to get to the point.

"Today, we are very glad that the senior management of U&P can give us the opportunity to make this proposal, after we received the notice of the draft from U&P, the colleagues of the customer department and the strategy team quickly carried out the work, we have visited a number of diamond stores in Beijing, conducted product research, and also conducted unannounced visits to consumers to obtain first-hand information." Mo

With a professional smile on his face, he pointed to his colleagues in the planning department and said, "After I came back, Kee, the general manager of our strategy team, led all the colleagues in the strategy department to work overtime for a week to make a strategic plan for your company. This strategic plan is designed in strict accordance with the requirements of your company's brand and marketing plan, and strives to fully complete the work task of U&P brand landing. "That's it, Mo

is glanced at the man, "Now, it's up to the ...... of our planning department" Mo

is hesitant for a moment, she can't introduce herself as an assistant in the planning department, "Du Nannan, the elite of our planning department, will make a comprehensive report for everyone." After speaking, he smiled and nodded at the man.

The man stood up, bowed to the leaders of U&P, and began to speak: "Hello leaders of U&P, I am Du Nannan, today I will give you a strategic report on the brand marketing plan, if there are any deficiencies, please criticize and correct." After speaking, the man put the PPT on full screen and began to talk about the first part: product brand strategy.

"We have been researching the consumer base and product characteristics of diamond rings during this time. We tried to redefine the nature of U&P diamond rings and re-advocate a consumer attitude, but later found that diamond rings, no matter how innovative the concept is, are inseparable from one word - love. Therefore, our product positioning and brand proposition still revolve around 'love'. But how to tell love, there is a way to do everything. ”

The man turned the PPT down a page, paused, and found that everyone was listening carefully, and then said, "Let's go back and look at the problems that need to be solved urgently in the existing products." The man pointed to the product picture on the PPT with a laser pointer, "U&P's exclusive design of multi-diamond rings, although the design is novel and exquisite, but due to low market awareness, the initial lack of proper communication with consumers was not found, so it was slandered by competitors as an opportunistic work to digest broken diamonds, resulting in sales stagnation, but also made our marketing work very passive." The man noticed that the sales director of U&P nodded subconsciously.

"Since we are innovative product design, our product proposition must also be innovative." The man pointed to the word "innovation" and said, "This innovation must be told around the characteristics of our products." The main products we are promoting this time are one diamond, two diamonds and three diamond rings. So, can we add a specific concept of love to these products? The man paused, and all the U&P attendees pondered as he spoke. The man turned the PPT to the page of the product brand proposition, "We give these three diamond rings different product propositions: a diamond ring, we name it for a lifetime; The product of two diamonds is called Double Residence and Double Fly; A diamond ring with three broken diamonds, we call it three lives immortal. Next, for each diamond ring, we give a beautiful love story to express its unique declaration of love. After speaking, the man turned the PPT to the next part and told the brand story of each product.

Branding in the diamond industry often needs to give it a touching story or find a historical trace, so that the product will be fuller and more charming. According to the characteristics of each product, the man and his colleagues in the planning department have unearthed several beautiful love stories from the scope of world culture and told them as brand stories. The man found that the customer leaders present were listening attentively and attentively, as if they had been moved by these stories.

"And these three categories of products, we can unify the name 'True Love III. Series'." The man turned around, and when he saw everyone's slightly confused expressions, he smiled, and continued, "We also have a lot of considerations for this name. First of all, the symbol 'III.' is the writing of the Roman numeral 3, and the English (Anglo-American culture) is derived from Rome, and the intuitive feeling of the symbol can penetrate the profound Western culture, which contrasts with the characteristics of U&P from the United States;

defi

ite (eternal), Impeccable (flawless), expressing the love concept of our products; Finally, 'III.' resembles three Roman columns, which can be incorporated into the graphic design of our subsequent marketing and the staging of our PR campaigns, making the brand feel ubiquitous. ”

The man pulled the PPT to the subdivision of product positioning, and talked about the product pricing strategy, crowd segmentation, and single product brand proposition of each subdivision category in detail. He observed with the rest of his eyes that the top management of the U&P had been listening intently, and from time to time they had begun to whisper and nod their heads.

Taking advantage of everyone's communication, the man took a sip of water, moistened his somewhat hoarse voice, and then began to talk about the implementation plan: "Leaders, we have introduced the positioning and concept of the brand, how it is implemented below, I don't know if you have noticed," the man picked up a newspaper from the table and unfolded it, on the front page of the newspaper, it was the news of Li Yulin and Xie Lina's divorce, "Li Yulin, this name must be familiar to everyone, he is the founder of the Eternal Diamond Agency, It is also our biggest competitor. A while ago, his love and marriage with the famous Xie Lina really increased their brand value significantly, and their sales soared, seizing a large market. But dramatically, within half a year, they divorced. The man handed the newspaper to the marketing director of U&P, he took it, read it, passed it to the sales director, and the vice president of U&P couldn't wait to turn his head over.

"This event is now a hot spot in the diamond industry and the entertainment industry, and it also provides us with an excellent public relations opportunity." The man walked up to the U&P seat, leaned over and said, "Just imagine, the founder of a diamond institution has such a lax and imprudent attitude towards love, how can his brand be convincing?" After speaking, the person who turned to look at DT said, "Therefore, we must focus on this social hot event, vigorously advocate the value of loyal love, and let consumers know which diamond brand is the model of love." ”

The man turned the PPT to the part of the marketing idea and said: "The theme of our entire strategic plan is called 'True Love Eternal'. The whole marketing event is divided into three parts: in the first part, we launched a national true love competition, allowing consumers across the country to vote for 'true love couples' from among the celebrity couples, in the selection process, we used the media to create an atmosphere, strongly promoted, conveyed U&P brand elements, and cracked down on competing brands, in the second part, we held a 'true love salon' after the selection to provide a platform for U&P to communicate with consumers, and in the third part, we released the 'true love declaration', and promoted the event through the release of the 'true love declaration' In one fell swoop, it occupies the high ground of public opinion, and forms a strong association with U&P stores and products to stimulate sales. ”

The mood of the U&P executives at the scene began to rise, and while listening, they began to study and deliberate on many details of the implementation. The man threw out part of the promotion while the iron was hot: "Actually, the True Love Eternal series of activities we do are more at the brand and public relations level, but it provides a reason for our promotion. We set up our 'True Love Salon' in U&P's major stores across the country, and customers who purchase True Love III. products automatically become members of our True Love Salon and have the opportunity to go on a true love trip in the Aegean Sea with celebrity couples. Consumers who participated in the voting can enjoy an 8.8% discount when they purchase any True Love III series product during the event......" The man stated the marketing plan one by one according to the prior design.

Nearly two hours passed, and after the man finished the last page of PPT, he swallowed and spit, gasped and said, "The above is all the content of DT International's proposal. Although the time is tight, we still feel that we have found U&P's unique sales proposition, found its own marketing strategy and methods, if there are deficiencies, please correct the leaders, sincerely hope that we can have the opportunity to serve U&P, thank you! With that, the man bowed deeply.

After two seconds of silence, the audience burst into applause. Both the customers and the colleagues of DT were full of praise and admiration for this young man, only Olive in the corner

Clapping his hands carelessly, there was no trace of joy in his eyes.

The next step is to discuss and interact. U&P's top management didn't even question the strategy and marketing plan, and went straight to the details of execution. Mo

is and Kee worked with each other to answer various questions from U&P and start a tug-of-war over the price of cooperation. The meeting, which was originally scheduled to end at 11:30 p.m., was delayed until 1 p.m., and then U&P ordered a meal for everyone, and everyone simply ate and talked in the conference room, and the meeting did not end until more than 5 p.m.

According to the negotiation strategy, Kee led the men and their group of strategy team members to go first, Mo

is left alone to invite the U&P executives to dinner and have a private cooperation negotiation.

Completed a wonderful proposal, everyone was very happy, Kee said to the man on the way back to the unit: "You have really worked hard these days, you don't have to go back to the unit, let the driver turn around, send you home directly, rest and rest." ”

The man nodded gratefully.

When he got home, the man was lying in bed, very tired, but unable to sleep. His mind recalls the process of the proposal like a movie, thinking about whether there are any omissions and where there should be more exciting. At about 6 o'clock in the evening, Jiajia came back, and the man excitedly told Jiajia about his performance today. Jiajia was also very happy, but still pouted and said, "Hey, boast, is it as wonderful as you say?" ”

The man lay on the bed, his head rested on his hands and said, "Hmph, it's really exciting, I think the company should have noticed my level, maybe it will reuse me." ”

After eating, Jiajia walked downstairs with the man, went to the supermarket, and came back at 9 o'clock. The two of them chatted and watched TV, and gradually became sleepy. Seeing that the time was almost 11 o'clock, Jiajia went to the toilet to wash up first, and the man was looking for clothes to wear tomorrow. Suddenly, his phone rang, and the man took it and looked at Kee's number, "Hey, Mr. Kee." ”

"Did you sleep?"

"Not yet, you say."

"Hehe, first of all, praise you kid, you performed well today, you're quite competitive."

"Hehe, thank you, Mr. Kee."

"Second, good news for you, Mo

is just called, U&P has agreed with our brand and marketing strategy, and several other 4A advertising agencies have been killed by you, you Mo

Sister is also a good hand at negotiation, the price is basically set at 16 million, and the contract will start tomorrow, and basically the project will start next month. ”

"Really! Great! "The man is really happy, but he didn't expect to win a big customer for his first independent proposal.

"Third, that's what you should really be happy about, Mo

When IS called me, she emphasized your problem and said that if I don't reuse you, she will poach you and leave. ”

The man listened and laughed embarrassedly.

"You go to the unit tomorrow, go directly to HRD, re-sign a contract for a senior planning manager, and go through the procedure."

The man was stunned, he couldn't believe his ears. For Chinese employees, DT International is very harsh in employing people, slow promotion, slow salary increase, and is well-known in the industry. In less than two years since I came here, I have been promoted from a planning assistant to a senior manager, and almost no one can do it.

The man was a little overwhelmed and said, "Mr. Kee, do you mean, senior manager or manager?" ”

"Senior Manager, that's right."

"Hmm...... Mr. Kee, does that mean I've been promoted two levels? Is this too fast, will there be a problem? ”

There was laughter on the other end of the phone, "Man, I'm not wrong, I can still look at the problem so calmly at this time." Then let me tell you, to be honest, you are really promoted for three reasons: first, your performance today proves that your head is enough, your literacy is enough, and you are worthy of this professional level; Second, as you know, Lola and Flak just submitted their resignations last week, and the planning department is in dire need of personnel, and you kid can be considered to have caught up; Third, the U&P project will start next month, you are the beginning of the planning, you are most familiar with everything, and you have to join the project team to cooperate with Mo

You can't be too low, otherwise you won't have a lot of weight when you communicate with the executive team. Kee on the other end of the phone gasped and said, "So, you kid earned it this time." ”

After listening to Kee's explanation, the man suppressed his excitement and hurriedly said: "Thank you, Mr. Kee, I will work hard to live up to your expectations!" ”

After hanging up the phone, the man rushed to the toilet and hugged Jiajia and kissed her hard, startling Jiajia. She spat out the toothpaste in her mouth and said, "Are you sick, what are you crazy about?" ”

The man hugged Jiajia and whispered, "Honey, I'll be promoted and raised tomorrow." ”

"Ah, so fast? Looks like you're doing a pretty good job today, huh? ”

The man was so proud that his snot was about to come down, he let go of Jiajia and said, "Remember, it's two levels in a row, from assistant to senior manager, haha." After speaking, he turned his head and ran, leaving Jiajia with her mouth open and excited, and she didn't know what to say.

The next day, as soon as the man entered the company, he found that even the front desk sister was particularly enthusiastic about him, and it turned out that after yesterday's brilliant achievements were spread by colleagues in the customer department, half of the company's people knew in less than a morning, and many people who were not familiar with the man before began to greet him with a smile, and this feeling still made the man feel very happy.

He was busy with some business in the morning, ate at noon, and came to the human resources department in the afternoon. As soon as I entered the door, I saw Pat

icia, before the man can open his mouth, Pat

ICIA walked over enthusiastically and said: "Congratulations, you are really good, I have been in the company for so long, you are the first person I have ever seen to be promoted, and the person introduced by VC is a cow." ”

When the man heard this, he was a little embarrassed, but he couldn't explain anything, so he asked, "Are you headed?" Kee always asked me to look for him today. ”

Pat

ICIA nodded and said, "Go ahead, in his office." ”

The man thanked Pat

icia walked straight into HRD's office.

HRD called L, ** person, speaking a broken Mandarin, when he saw the man coming in, he greeted him with a smile: "Oh, man, I'm going to call if you don't come again, aren't you in a hurry about the promotion and salary increase?" ”

The man smiled and said, "I can't leave in the morning, so it's too late to do it now." ”

"Of course," HRD pulled out the man's new contract from the thick folder and opened, "You see, promoted to senior planning manager, according to the company's standards, five thousand five hundred yuan a month, but this month is too late, and it will be executed from next month." ”

The man took the contract, but he didn't look at the others, and repeatedly confirmed the salary column several times, and his hands were a little shaken with excitement, so he quickly signed his name and handed it back.

At night, the man showed Jiajia the stamped contract, and the two of them kept rolling back and forth on the bed, and they were very happy. The man took the contract and said to Jiajia: "At the end of this month, I will buy you a mobile phone, so that it will be inconvenient for the two of us to contact each other." ”

Jiajia happily lay on the man's chest and said, "Really? I want Ericsson's ......" Jiajia scratched her head and thought about it for a long time and didn't remember the model, so she simply didn't care, "The one my boss's wife uses, it looks good." ”

The man smiled and said, "Okay, let you also pretend to be the boss lady." ”