"We are very proud to announce that we have signed a lifetime contract with Chinese superstar Yang Yang, who has contributed tremendous value to our business, brand and shares."

Nike has pushed an official statement to the world on its official website and Twitter at the same time.

"We have been working with Yang Yang for many years, and we see even greater potential in him, both within his career and in the future, which led us to finally decide to sign him on this lifetime contract, because we believe that he will be our most valuable asset."

……

Nike's sudden official statement quickly sparked a huge response among media and fans around the world.

As early as before, some media broke the news that Nike and Adidas both wanted to sign Yang Yang, among which Adidas's sincerity was the greatest, because they saw Nike's business in Asia, especially in China, grow by leaps and bounds after signing Yang Yang.

There are even Spanish media who broke the news that Adidas asked Real Madrid to persuade Yang Yang to transfer from Nike to Adidas, and the German brand is also willing to pay the highest price for this contract.

But as a result, what is surprising is that Yang Yang finally signed Nike, and it was a lifetime contract, which simply cut off all the illusions of Adidas, and from now on, Yang Yang was completely tied to the Nike chariot.

Countless media and fans have forwarded and discussed, especially concerned about how much sponsorship did Nike pay after signing a lifetime contract with Yang Yang? How much is this contract worth?

Soon there was speculation that according to this contract, Nike would have to pay Yang Yang 25 million euros in sponsorship every year, not only that, but Yang Yang's personal brand was very popular in Nike's channels, and he could get a generous share of the revenue from Nike every year.

"According to preliminary estimates, it has exceeded 15 million euros in 2013 and will exceed 20 million euros in 2014, which means that Yang Yang is becoming the hottest top brand in the hands of Nike, which is also the key factor for Nike to sign a lifetime contract with Yang Yang first, and Yang Yang also hopes to continue to maintain this cooperation with Nike."

But soon, the revelation was refuted, because Yang Yang's agent Raiola said in a high-profile interview with the media in the United States that the rumor was not true because it seriously underestimated Yang Yang's value.

"The only thing I can say about the contract is that it's very high."

Raiola also said that the only player who has signed a lifetime contract with Nike is Michael Jordan, the god of basketball, and Yang Yang is the only player who has signed a lifetime contract with Nike except Jordan, and it is from football, which in itself is a recognition and affirmation of Yang Yang.

But Raiola also said that the lifetime contract is only part of the reason why Yang Yang renewed his contract with Nike, and more importantly, Yang Yang sees the prospect of continuing to cooperate with Nike, especially the brand Yang Yang, which has developed very rapidly in recent years with the cooperation of the team and Nike, and is gradually becoming a golden sign in the sports field.

The media quickly interpreted the meaning from Raiola's words, that is, Yang Yang signed a lifetime contract with Nike, not only because of the huge sponsorship fee, but also because Yang Yang became an independent brand like Jordan, and got a huge sales share from Nike every year.

Without a doubt, this is the real big head.

But for these, the media and fans are not particularly interested, they are more concerned about sponsorship fees.

……

The day after Nike's official announcement, Yang Yang appeared at Nike's flagship store in central Madrid to attend the unveiling ceremony of Nike's new World Cup boots.

This sneaker heel is different from the past, it was tailored for Yang Yang by Nike designers for four years, and the sneakers are very suitable for Yang Yang's characteristics from materials to styles to characteristics.

Nike's global football design director Denis was also present at the event, saying that the boots will make Yang Yang faster on the court because it is lighter, and the Nike team studied Yang Yang's game and found that he ran and sprinted a lot, so the sneaker did away with the tongue and adopted a new technology similar to socks.

"Every player wants to have a pair of shoes that fit like socks, and this shoe feels like running barefoot when you wear it, and this integrated surface design, without the tongue, can avoid the trouble caused by the tongue when the player runs from side to side, which makes it more comfortable."

Yang Yang also gave enough face, smiled and praised a few words, and said that he would wear this new pair of boots to compete in the World Cup in Brazil.

Nike also said that at the World Cup in Brazil, this new boot will only be available to Yang Yang alone, two colors, and other Nike players will wear other styles, which also reflects Yang Yang's uniqueness.

…………

…………

At noon, Yang Yang did his best to be a landlord, invited Nike designers and executives to have lunch at the Bernabeu restaurant, accompanied by Yang Yang's two agents, Raiola and Wei Zheng.

Among them, the Italian fat man made a special trip back from the United States.

This time, he returned with a huge amount of money.

50 million euros per year!

Yang Yang felt a little incredulous, because he didn't know why Nike would agree to Raiola's request.

As early as before the Champions League final, when Raiola told him the news, Yang Yang felt incredulous and felt that Raiola was crazy, so much so that when Raiola took the contract and asked him to sign it, he was a little like he was dreaming.

50 million euros a year, that's sky-high!

Now Adidas' sponsorship fee to Messi is about 10 million euros a year, and Nike's lifetime contract with NBA basketball superstar Kevin Durant last year is 10 years and 300 million US dollars, ranking first in history, and James's current contract is only 20 million US dollars a year, which is said to be greatly increased after it expires next year.

But now, Nike has given Yang Yang 50 million euros a year, which can be said to be crazy!

So much so that after sending away the Nike executives, Yang Yang still looked at Raiola and Wei Zheng in disbelief, and only after a long time did he shake his head and smile bitterly.

"What a crazy world!"

Of course, the two agents knew what Yang Yang meant.

"You know what? Yang, your biggest problem is being conservative, you don't know your worth at all. Raiola smiled profoundly, with a shrewd expression that made people admire, but couldn't help but want to beat him.

There is only one Yang Yang in the world, and behind Yang Yang is the whole of China, the whole of Asia, and now it includes North America and Europe, this is the value of Yang Yang, Nike and Adidas want it, then they have to grab it.

In this case, Raiola, who is good at negotiation, comes into play.

Of course, Yang Yang signed this contract, and he could draw ten percent every year, although he still had to share it with Wei Zheng, but it was rich enough, because it was tantamount to sitting and collecting money.

"Also, recently Zlatan asked me to convey that he would like to thank you for inviting you to dinner when I turn around."

"Huh?" Yang Yang was a little surprised.

"A few of you made money from the investment company you founded at the beginning, and each of you shared 500,000 euros." Raiola laughed.

Yang Yang suddenly realized, but it was true that he hadn't seen this group of buddies for a while, and he really didn't have much feeling about money, and those were like numbers to him.

Just like a few days ago, Wei Zheng told him that the valuation of rice, the domestic mobile phone manufacturer he invested in, has skyrocketed in recent years, and it is now the number one mobile phone brand in China, with a valuation of up to 45 billion US dollars, and many investment institutions and funds are grabbing the shares of rice, which makes the valuation of the shares held by Yang Yang reach 7.7 billion US dollars.

According to Wei Zheng's meaning, because the shares of rice are currently very sought-after, and the valuation has just experienced a ** rise, out of risk considerations, he decided to take advantage of the opportunity of the old equity transfer to cash out the shares in his hands as much as possible.

In other words, Yang Yang has made at least a hundred times from this investment.

In addition to rice, there are also Jingdong, Meituan, Didi and Toutiao, etc., all of which make Yang Yang earn a lot of money, judging from the current valuation, he himself doesn't know how much his net worth is, anyway, he doesn't have to think about money.

Of course, Yang Yang has indeed spent a lot of money over the years.

At least he doesn't have much money on hand at the moment, basically either in real estate, shops and office buildings, or in stocks, and recently he has upgraded the annual plan of 10 hope primary schools and teacher training, and the annual donation to 20 primary schools hopes to better help children in rural areas of the motherland to enroll.

Not only that, but he also established a charitable foundation in the name of Su Ye and his wife, his parents and son Yang Guang, and vigorously promoted charity in China, hoping to do his best to help more people in need.

For Yang Yang now, he already has money and fame, and he doesn't have much pursuit, the only thing he wants to do is to continue to pursue his dreams on the football field and challenge his limits.

……

Raiola knew that Yang Yang was not interested in money, so the topic quickly shifted to football, and the topic of small talk was naturally inseparable from the World Cup and the European summer transfer market.

Among them, Raiola first mentioned is the Portuguese agent Mendes.

"It's very difficult for Real Madrid to sign De Gea this year, because Mendes is getting deeper and deeper with Manchester United." Raiola said with a smirk.

In today's European football, the two biggest agents are Raiola and Jorge Mendes.

Among them, Raiola is taking the player route, while Mendes is actively working with the club.

Although the two have different routes, they have done well.