After the Spring Festival and the new year, men are already the focus of Kee's training, and the company is also very optimistic about this rising star. According to the needs of the project, Kee always won two assistant places for the man, and the man immediately thought of Xiaoliu, and Xiaoliu said that he also wanted to come to Beijing to fight for it during the Chinese New Year, so he hurriedly called over.

"Little Liu, what are you doing?"

"What about me at work?"

"Still doing academic work?"

"But what else can you do?"

The man thought for a while and said, "You find a place where there is no one, and I will discuss something with you." ”

When Xiao Liu heard this, he hurriedly found a place with few people and said, "You say, I'm convenient now." ”

"Xiaoliu, didn't I get promoted last year, this year the company is going to match me with subordinates, I think you can come, let's do it together."

"Ah, that's good, you're a leader."

"Hurry up and get serious, when can you come?"

Xiao Liu hesitated for a moment and said: "Fourth, I want to go, I don't understand the key advertising, what can I do if I go?" ”

"Ahem, you," the man really wanted to count him down, "can you not always look ahead?" Didn't I know anything when I first joined the company, but now I'm doing a pretty good job. I can't learn, and besides, if you do it with me, we can still have a care. ”

Xiaoliu listened to the man's analysis up and down, and finally made up his mind and said: "Okay, fourth, I promise you, I will resign in the next few days, and we will see you in Beijing!" ”

"That's what it looks like." The man thought for a while, and then explained, "But in this way, let's avoid suspicion, don't emphasize the relationship between the two of us when you come, just say that it is an alumni, just like other recruiters, so that people don't have to say that I am seeking personal gain." ”

"Understood!"

Another person who works with men and women is Song Qian. Song Qian used to be an intern copywriter at DT, but after becoming a regular, she was adjusted to Kee, and now she is also deployed by Kee to a man, mainly cooperating with the boy's copywriting strategy for Marina Beer.

In the new year, the man rushed into 2003 with enthusiasm, hoping to make persistent efforts and win a few more customers for DT with his own skills and make new achievements. But God does not fulfill people's wishes, 2003 will be an unforgettable year for men.

In the morning, the man came to the company, took off his down jacket and hung it up, sat down in his place and turned on the computer, ready to read the news first. While waiting for the computer to turn on, he saw the desk calendar on the table and turned the page with his hand, March 15.

"Male brother, male male brother, have you read what it said on the Internet?" As soon as the man turned on the computer, Song Qian ran over.

The man glanced at Song Qian and asked, "What did you say on the Internet?" I haven't seen it yet. ”

Song Qian looked very nervous and said: "It is said on the Internet that there is also infectious pneumonia in Beijing, which is terrible. ”

The man laughed and said, "Why do you girls like to believe these things so much?" After speaking, she looked at Song Qian, who looked frightened, and couldn't help but laugh, "What are you afraid of?" Do you believe all the nonsense on the Internet? Besides, there are 10 million or 20 million people in Beijing, and what are you afraid of if there are one or two patients? ”

Song Qian rubbed her hands together mechanically and muttered, "But this one is contagious, so it's better to be careful." ”

At this time, Xiaoliu also arrived, wearing a big mask, and the man shook his head with contempt and said, "You are too timid, cough, scare yourself." ”

In the past few months, DT International has received two more major clients in a row, Mo from the customer department

IS was promoted to group director, and his subordinates took on the whole case work of three clients, and the business became busier. Kee's strategy team is mainly responsible for Mo

The strategy work of the is customer group, as soon as her business expanded, Kee could not do everything alone, so he divided the members of the strategy team and handed over the company's newly signed Binhai Beer strategy case to the man.

The man took Song Qian and Xiaoliu to carefully study Binhai Beer for the past few days. Just after lunch, he sat in front of his computer, opened the web page, and was about to search for relevant information about Binhai Beer and the Shanhai Beer Company where he worked, when suddenly a piece of news jumped into his eyes: the World Health Organization announced in Geneva that the virus had been officially named SARA. The man stared at the news and was stunned, and Xiaoliu came over and said, "Man, what's wrong?" ”

The man came back to his senses, pointed to the computer screen and said, "It's confirmed, it's called SARS." ”

Xiaoliu bent down to look at the man's computer and said to himself: "It's over, it's not pneumonia, it's a new virus." ”

When Song Qian heard this, she immediately cried again, glanced at Xiao Liu and said, "What can I do about this?" It's horrible. ”

Xiao Liu naturally patted Song Qian's back, and Song Qian subconsciously took a small step into Xiao Liu's arms. The man looked at it and seemed to have found something. But in front of Song Qian and Xiaoliu, he pretended not to see anything and said: "Cough, it's not a big deal, it's estimated that it's a kind of pneumonia, there's nothing to be afraid of, hurry up and get to work, today we have to sort out the information of Shanhai Beer Company." ”

"Oh." Song Qian turned around and went to work.

Xiaoliu was just about to leave, but the man grabbed him and whispered, "Let's go, go outside and smoke a cigarette to breathe." Xiao Liu nodded.

The two of them walked downstairs, lit a cigarette, the man took a deep breath, looked around and saw that there was no one, and asked secretly: "Little Liu, I see something wrong today." ”

"What's the problem?" Xiaoliu asked puzzled.

The man held up a cigarette as if he couldn't smoke it, smiled and said, "You don't have a normal relationship with Song Qian." ”

When Xiao Liu heard this, a trace of shyness flashed on his face, and he quickly stuffed the cigarette into his mouth in embarrassment.

The man took a step, bumped into Xiao Liu and said, "You guy, what can't you hide from me, I'm not an outsider, say, what's the situation with Song Qian?" ”

Xiao Liu stroked his hair embarrassedly, and said hesitantly, "It's nothing, it's just ...... It feels pretty good. ”

"Are they together?" The man suddenly gossiped as well.

Xiao Liu shook his head and said, "No, no." ”

The man pretended to be angry and said: "You are boring, we are colleagues in the unit, and we are the best brothers after work, you can tell me if there is anything, maybe I can help you." ”

"Not really," Xiao Liu waved his hand firmly and said, "That's it...... It's kind of that meaning, but I really don't explain it. ”

The man smiled, pointed to Xiaoliu and said: "You, we are all at this age, if you are in the countryside, there are several babies, you should also grasp the urgency, Qianqian people are very good, quite down-to-earth, you are also honest, and your personality is quite matched." You should be bold, and don't cook the duck to fly again. ”

Xiaoliu nodded shyly and said, "Mmmm, I know." ”

Rumors of SARS are becoming more and more fierce on the Internet, and although TV and newspapers are still refuting the rumors, and emphasizing that it is a type of pneumonia and can be cured, panic among the common people has begun to spread. The man no longer cares, and obediently wears a mask to and from work every day according to Jiajia's requirements, and washes his hands and disinfects his hands as soon as he gets off work.

In the afternoon, the three of them divided into three to collect information, and then gathered at the man, and the brand context of Binhai Beer gradually became clear.

What makes the man a headache is that he has to summarize the brand attitude of Marina Beer from a large amount of information, and use a sentence sloga

(The slogan) deeply hits the hearts of low-end beer consumers and resonates. But he never had any good inspiration. After getting off work in the evening, the man, Song Qian, and Xiaoliu were still meditating.

"Man, do you need any more information? I'll check it for you? Xiao Liu leaned over to the man's computer and asked.

The man craned his neck, twisted a few times and said, "Ahem, no need, the information is already rich enough, the amount of information is too large, and I have no idea at all." He looked at Song Qian and asked, "Sissi, do you have any good ideas?" ”

Song Qian turned the swivel chair around and said, "Brother man, you don't have any ideas, I'm even more blind." Several people looked at each other and smiled, and hummed helplessly.

The man closed his eyes and was thinking about what to do, Xiaoliu suddenly said: "Actually, I think it's useless to just study the data now, it's better to find a few friends who love to drink and ask, do market research, maybe you can be inspired." ”

When the man heard this, his eyes lit up, yes, although he didn't drink much, but the neighbor who shared the house, Ajima was a little wine fairy, why not ask her. The man stood up suddenly, and said to Song Qian and Xiaoliu while packing up his things: "You're right, let's go separately and ask the people around us who love to drink, let's meet again tomorrow, maybe there will be inspiration." With that, he ran away.

When he got home, the man hurriedly asked Jiajia, "Where is Ajima?" ”

Jiajia was cooking, and when she heard the man ask Ajima, she glanced at the man and said, "Virtue, what are you doing in charge of others?" ”

The man ignored Jiajia, ran to Ajima's house by himself, and knocked on the door, "Is Ajima there?" ”

The man heard movement inside, and after a few seconds, the door opened, and Ajma poked her head out and said, "Yo, man, what's wrong?" ”

The man hurriedly smiled and said, "Have you eaten?" ”

"No, I just changed my clothes and was going out to eat."

"Don't be, let's eat together, I'll go buy some beer, what do you usually like to drink?"

"Why is this, you are in such a hurry to invite me to dinner today and borrow money?"

The man laughed and said, "It's more important than borrowing money, I'm going to interview you and ask you to help me complete the work." ”

Jiajia stood at the door and heard the man say this, so he also came out and said, "Yes, Ajima, I haven't eaten together for a long time, come on, eat whatever you want." ”

Ajma nodded and said, "Okay, I'll change my clothes and I'll go to your house for dinner later." ”

After a while, the man came up with a few bottles of beer, and Ajima saw that there were six bottles of beer and six brands. Ajma asked suspiciously, "Man, are you holding a wine tasting meeting, and you buy so much?" ”

The man smiled and said, "Today we will taste different flavors, and I will interview you." The three of them sat down and ate and talked.

"Ajma, what kind of beer do you like to drink?" The man asked.

Ajima looked at the cup in his hand, rolled his eyes and said, "Qingdao, Yanjing, what's wrong?" ”

"What about the others?"

Ajma thought for a moment and said, "That's too much, basically what's to drink, what's so picky about this?" ”

The man ate a mouthful of food, took a sip of wine himself, pointed to the colorful beers on the table and said, "Then when you usually choose beer, what do you choose it based on?" ”

Ajima took a big bite of the saliva chicken and whined, "Choose? There's nothing to choose from, just buy which one is delicious and which one is cheaper. ”

The man glanced at Jiajia, and Jiajia laughed and said, "Silly, you want to be lazy, let Aijima help you think of a strategy, how is it possible?" ”

When Ajma heard this, she wiped her mouth and asked, "Want a strategy?" What strategy? ”

The man was just about to open his mouth, and Jiajia hurriedly said: "They have now taken the case, that is, Shanhai Beer Company has come out with a new beer, called Binhai Beer, which focuses on the low-end market, and now the man and man want to set a brand strategy, he sees that you often drink, and wants to interview you to get some inspiration." ”

Ajima blinked and said, "Shanhai beer is very delicious, what strategy is set, the price is right, I will definitely buy it." ”

Jiajia laughed, turned her head and said to the man: "Look, you rack your brains every day to do what brand spirit and brand ...... Right? Ordinary people don't care at all, haha, I think, what you advertise is what a group of advertising people do for another group of advertising people, which is called self-entertainment. Jiajia said word by word.

The man also smiled, waved his hand helplessly and said, "Forget it, let's drink a bar, don't talk about this." ”

The man poured another glass for Ajma and looked at the table, where he was already halfway through the beer. The man toasted Ajima to Jiajia, and Ajima dried up. The man asked, "Ajma, how is your modeling agency?" ”

Ajma pondered for a moment and said, "It's okay," after a pause, he continued, "Ahem, but it's not easy to do something together, last month we undertook the etiquette and performance of the Machinery and Equipment Exhibition, the scale is relatively large, and the whole event has nearly 300,000 turnover, which can be regarded as a profit." ”

Jiajia stuck out her tongue when she heard it and said, "Good guy, you make so much money." ”

Ajima hurriedly explained: "It's not a profit, in addition to costs and taxes, we also have to pay up and down, and in the end we can have a profit of about 100,000 yuan." ”

The man gave a thumbs up and said, "That's also very powerful, it's only been a week, and I've earned 100,000 yuan." ”

Ajma sighed and said, "You think you can earn so much every week? There are also times when there is no activity for a month, and the income is very unstable. This made money, and everyone didn't agree on it, and we had a lot of arguments last week. ”

"Why, what are you arguing about?" The man and Jiajia asked in unison.

Ajma continued: "The spoils are unevenly divided, and everyone feels that they have a lot of credit. Pull the customer to say, without me talking about the customer, there will be no this income, and it will cost more; The psychology of working is also uncomfortable, do you know how tired these seven days are? We have to talk about the models one by one, find the actors to rehearse, find the host, string the process, stare at the scene, and be ready to deal with problems at all times. ”

"Questions? What could go wrong? Jiajia asked weakly.

Ajma's mouth pursed, "There are many problems, and the actors won't be able to come for a while; After a while, the live sound was too big, and the booth next to it complained; After a while, the client wants to change the show...... There's not a day that is fine. ”

The man and Jiajia listened to Ajima crying, and then they learned a lot about the execution of the event.

Ajima finished speaking, drank the wine in the cup, then lay on his back on the man's bed, closed his eyes, and said with a long sigh of relief, "Ahem...... It's not easy, people, it's not easy to do something and realize your dreams. After saying that, he was so groggy that he felt as if he was about to fall asleep.

Jiajia stood up and cleaned up the table, took pots and pans to the kitchen to brush the dishes, the man wiped the table in the house, he wiped the folding table clean and folded it, put it against the wall, and accidentally touched Ajima's leg on the side of the bed, Ajima snorted, but he didn't lower his eyes.

The man looked at Ajma's flushed cheeks, and a few freckles were even more obvious, as if those little dreams in her heart were shining. A picture suddenly flashed in the man's mind: Ajma was sitting on a small wooden boat, floating freely on the sea, the sea breeze blowing her beautiful hair, and her face was pleasant. This picture may be what Ajma wants. For Nan Nan, Jia Jia, Ajma and thousands of people who are struggling, each of them has a dream in their hearts, but these dreams are very different.

The man suddenly remembered Beyo

A lyric of D: A piece of heaven in everyone's head, a field in everyone's heart.

The man stared at Ajma and was distracted, Jiajia came back with pots and pans, and saw the man looking at Ajma directly, and the vinegar came up all of a sudden. Before she could put down the pot, she kicked the man in the ass and woke him up.

The man turned his head and saw Jiajia staring at him, and quickly explained in a low voice: "I have an idea, Ajima really helped me." ”

Jiajia lowered her voice and said, "Hmph, don't come to this set, hurry up and carry her back to her room." ”

The next day, the man hurriedly called Song Qian and Xiaoliu to the small conference room for a meeting. As soon as he entered the house, the man began to say, "I was chatting with a friend who likes to drink yesterday and suddenly had an idea. ”

Song Qian and Xiaoliu looked at the man and listened attentively.

"Actually, people who drink three-dollar beer regularly, just like us, are on the road of struggle. All of us have our own dreams and visions for the future. I think these should be the things that our beer should express on a spiritual level. ”

Song Qian nodded, feeling that what the man said made sense.

The man continued: "Our beer is called Esplanade, we can think the other way around, and imagine the main visual of the Esplanade commercial. After speaking, the man framed his hand into a photo, "You think, its main visual is a seascape, in a quiet sea, a person, is our consumer, sitting comfortably on a small boat, moving towards his dream......"

The man thought for a while, turned the pen in his hand and said: "Looking at it this way, can the core of our strategy be: everyone has a picture of their own scenery in their hearts, and each of us is struggling for our dreams, drinking the same coastal beer, but tasting a different taste of life." ”

Xiao Liu nodded after hearing this and said, "I think it's okay, why don't we get a preliminary strategy first, and then report to Mr. Kee to see if we can pass." ”

The man nodded and said, "Go, act immediately." ”

For a few days, the man took Song Qian and Xiaoliu to constantly discuss, check information, and demonstrate, and finally made a set of basically formed brand strategies. The man stood up and was about to go to Mr. Kee for review, when several female colleagues happened to pass by the planning department and heard them chatting while walking: "Now the epidemic is announced once a day." ”

"Yes, I heard that there have been infections found in the office building of Guomao, and the whole building has been sealed."

"It's horrible, we don't want it."

"It's okay if we have it, we'll all have a holiday, haha."

"Oh my God, you're too stupid, is it important to live or take a vacation?"

"Male man? Are you looking for me? Kee saw the man standing at the door for a long time, and took the initiative.

The man hurriedly walked in and said, "Mr. Kee, we have made a brand strategy for Esplanade, you can take a look." ”

Kee always looked at it seriously, closed his eyes and thought for a while and said, "OK, I think we can go deeper according to this idea and implement the plan?" ”

"We haven't done it yet, if you think the strategy is okay, we'll continue to do it in this direction."

Kee nodded and added, "You do it first, and let Olive when you're done."

He is more experienced in the implementation of the work at the executive level. ”

The man nodded and withdrew.