Chapter 229: Strategy
The first-week sales of Love Live's first single CD came out a few days later.
In the end, the first week of sales reached 3,107 copies...... Hao Ping came back later to check a lot of information, although he still can only say that he has a vague understanding of this matter, but although this result does not look amazing, it is good enough.
In fact, there is also the hype of the previous draft, coupled with a series of small actions later, and the results of the new debut have this number.
But...... At least it's much better than 434.
Not long after the results of the first week came out, Yue Uehara came with the news that the matter of participating in the Manyin Summer Festival has now been decided, so it is natural that you can participate.
But the question now is what strategy they are going to use to participate in this event.
Although the original intention of the Manyin Summer Festival was "to break the boundaries of different copyrights of different companies, let different singers from the owner come together and cooperate, and deliver luxurious and dreamy passionate performances for animation lovers and fans", since it has become famous, it will inevitably become Vanity Fair.
For example, they definitely didn't go for that original intention - they went to further promote their own combinations.
At this time, it is especially important what kind of strategy you want to use to promote yourself.
"As for the songs, I guess I want to use this single CD." After deciding what to attend, Hao Ping, Uehara Tomoe and Miyagawa Kimi got together again and had a small meeting.
The first thing of the meeting, of course, was to decide on the repertoire of the songs to participate in this event.
"It's okay to use a single CD on stage, and by the way, you can promote it once, and maybe someone will buy the CD after listening to it." Tomoe Uehara agrees. "These are all small things, and the focus today is still on how to attract attention."
This event is a skewer-style concert with anime lovers as the main body, and although there are no real idol singers to stir up the situation, there are also many seniors who will sing on this stage...... They only have time for a song, and how to fight their way out of the encirclement of these old people is the most important thing.
However, Hao Ping thinks that this point is the simplest: "What is the most distinctive feature of our project?" ”
“…… Peculiarity? ”
"Of course, it's the feature of 'breaking the dimensional wall'." Hao Ping explained with a smile, "Then our strategy is naturally to follow our center closely!" ”
One of the characteristics of love live is that the animation and the scene are highly overlapped, and when the young ladies on the scene coincide with the actions on the animation, let the group of dead houses ...... No, it's the fans who are excited, which can be said to be one of their selling points.
This is also what Hao Ping has repeatedly emphasized before.
After Hao Ping's reminder, Yue Uehara and Miyagawa Kimi also reacted - indeed, if compared with orthodox singers, they have no characteristics. But in the scope of the second dimension, they have their own selling points.
"Then let Uncle Ueno find a way to take some time off and make some moves in the dance part!" Tomoe Uehara said that he would move as soon as he moved, so naturally he found Jun Ueno, who had long been deceived of the animation rights of this project, to make an animated MV that was the same as the live performance.
"Then I'll check the costume and make sure that the costume is as synchronized as possible with the animation design." Miyagawa Kimi also drew inferences and found her own job.
By the time Hao Ping reacted, the two people who were in a hurry had already taken their own actions.
"Then I...... I'm going to keep an eye on the voice actors' training. Hao Ping, who felt that he had nothing to do, looked at the two girls who were busy next to him, felt a little uncomfortable, and found a job for himself.
Although there are special teachers to manage the voice actors in terms of training, this matter can only be said to be an excuse.
So after bringing the voice actors about the upcoming event, he finally retreated under the somewhat weird eyes of his dance teacher, and returned to the office as a loner.
……
Knowing that Yue Uehara was going to participate in the event, and was more optimistic about the strategy of this event, Jun Ueno specially selected people to form a small production team and made this MV video for them.
On the costume side, the characters of Ako Shada and Yuta Murohei naturally designed a set of costumes that can be shown in both the scene and the animation after learning the news, and asked Miyagawa Mumi to find someone to rush out and make it urgently - in order to ensure the quality, Miss Uehara also approved a special batch of funds, and found a company that can ensure speed and good quality at the same time.
That is, the price is slightly higher than the general market price.
But Miss Uehara approved the funds with the mentality of a kryptonite player, in line with the attitude of "spending this money to have a better effect when publicizing".
However, Hao Ping was slightly distressed - because the money was finally included in the cost, he felt that his share was a little less. However, fortunately, he felt that the project had a bright future, and he agreed with Tomoe Uehara's statement that "today's investment is for tomorrow's profits", and he did not object to it.
Problems that can be solved with money are not problems - the clothes were quickly made and delivered to the IM office. A special production team organized by Jun Ueno was also in place, and then the nine girls changed into costumes for the live performance and collected movements for the production team.
"How's it going, is it a big deal?" The supervisor of the production team was also on the scene, and looking at the collected materials, Yue Uehara stepped forward to ask for a routine question.
The superintendent-kun naturally knew the relationship between Miss Uehara and the boss, and he didn't ask for it, saying, "It's not a big problem, and this dance should be specially designed, which is very suitable for the expressiveness of animation." ”
Hearing this answer, Yue Uehara nodded, quite satisfied.
Although any action can be achieved with animation, it does not mean that the realization must be in line with the expression of animation - if there is no certain fit, forcibly twisting together will only make people feel awkward.
But this set of movements itself is designed to achieve the synchronization of the plan, so the dance teacher and the character design discussed it, and because of this, this dance allows the voice actors to practice for longer than usual - also to fit.
After watching the production team confirm it several times, put away his things and left, and returned to Ueno Society to make a short film MV, Uehara Tomoe couldn't help but express high praise for Hao Ping's previous proposal.
Because it wasn't a complete animation, the production of the short film was still very fast, and it didn't take long for them to get a sample from Jun Ueno, and after the three of them simply confirmed that it was okay, they sent a copy of the sample to the organizer of the Manyin Summer Festival, which was used as a review of the performance and for use during the performance.
And on their side, they also kept a copy for themselves, so that the voice actors could have the final training for the animation.
After all this part of the preparation is done, we will wait for the start of the Manyin Summer Festival to promote their emerging "idol group" again.