Chapter 397: A Bridge of Cooperation
"Mr. Essenbad, why don't you wait a minute, I'll change my clothes, and we'll have a good chat in another place."
Ye Qin is now twenty years old, although he does not take many courses at Mizuki University, he is already a sophomore, and he has been in contact with top sprinters from all walks of life in the field of athletics, such as Eusse Bott and Wallace Spearmon, and other personal friendships are even better, and he is no stranger to sports agents.
In such a situation, no matter what you want to talk about, at least there is still the necessary etiquette. According to some of Yechin's knowledge, it seems that Westerners still pay great attention to this aspect.
"It's okay, Yechin." Max Essenbaard shook his head unexpectedly, and said with a smile on his face, "You can call me Max, it's not easy to see you once, besides, I think it's in line with our identity to talk about things in the gym." ”
"Okay, Max, may I ask what you came to me for?" Ye Qin nodded, did not dwell on this location, and directly asked Max Essenbad about the other party's intentions.
"That Chen just now, it seems that Sharapova was mentioned, I think you should already know my identity."
Max-Essenbad said and pointed to himself, obviously Chen Zhongzhou said a few words in Chinese to Ye Qin, although he did not understand, Sharapova's words were still keenly captured by him.
Max Essenbaard didn't care about this, but said directly: "Yechin, I am Sharapova's agent, and I think Sharapova will definitely be no stranger to athletes in competitive sports. Ye Qin, I think you have great commercial value, I hope to be your agent, IMG hopes to be able to represent your business activities. ”
At this time, the women's tennis professional player Maria Sharapova was in full swing, even if she was not in the same field as Ye Chin, it was impossible for him not to have heard of the other party's fame.
Sharapova won her first career Grand Slam in the Wimbledon final in 2004, was ranked No. 1 in TA in 2005 and won her second Grand Slam in the women's singles final of the US Open in 2006.
What is even more staggering than her achievements in tennis is the commercial value of Sharapova, who has become the world's highest-paid female athlete for three consecutive years from 03 to 06.
After listening to Max Essenbad's words, Ye Qin shook his head slightly with a smile and said: "Max, track and field is not tennis, and besides, I still have a big gap compared to other top sports athletes. ”
Ye Qin is no longer a newcomer who knows nothing about these things, as early as before, Chen Zhongzhou had told Ye Qin about sports agents behind his back, and Liu Yangyu actually talked about it, but the domestic sports agents or economic companies in this area are still relatively poor, and in some respects, athletes are managed relatively deadly, and the commercial value has not been fully developed.
and Chen Zixi's father Chen Yunbo this year, who also chatted with him privately about this, with the improvement of his status and worth, it is time for him to have a special person to help take care of these things.
Yechin has been looking for or looking for this aspect for a long time, but Yechin still has some doubts about what Max Essenbaard said. Although track and field has a certain influence on the Olympic stage and the world, in the field of competitive sports, there is still a big gap compared to some sports.
In the field of competitive sports, generally speaking, the sports stars born of tennis, basketball, football, and golf far exceed other sports in terms of commercial value.
In other words, previous figures such as Michael Johnson and Morris Green were not necessarily of much commercial value. If you really want to talk about it, it is Liu Yangyu after 04 years, relying on the huge domestic market, and his influence is not small.
"No, no, no......" Max Essenbad shook his finger, looked into Yechin's eyes, and said very solemnly, "Yechin, you underestimate yourself too much. Your commercial value will never be lower than that of any athlete. I can tell you very frankly that as early as 04, I was thinking about coming to China to sign Liu Yangyu, but your management did not give us a chance at that time. And after our assessment, the influence of the men's 110m hurdles in the world is still too thin. Of course, if we had known at the time that Liu would break the world record this year, maybe our assessment would have been different.
But, Yechin, you ...... You are completely different.
After the Asian Games, you won four gold medals in the men's 100m, 200m, 400m and men's ×100m, and you are also the record holder of the Asian men's 100m, 200m and 400m records, the first Asian athlete to win the men's 200m gold medal at the World Championships, and the first Asian athlete to break the 10-second mark, which makes you have the most extensive influence and market commercial value in China and Asia.
Maybe you haven't realised it, but now in all of Asia, you can be said to be the number one sports star. Compared to Yao and Liu Yangyu, you are more famous, you are not dominant in one event, you are good at all sprint events.
I have reason to believe that you will create a wave around the world, a wave that belongs to athletics. And even the huge market and commercial value across Asia is enough to make you the most commercially valuable athlete in the world.
I'll push you into the world, IMG will push you out into the world! ”
At this time, many people in the outside world may not be able to see China's huge market clearly, but the vice president of the world's top economic company like Max Essenbad, who single-handedly pushed Sharapova to the top of the global female athlete list, has already seen it very clearly.
With Da Yao in 02 and Liu Yangyu in 04, the influence and commercial value of the two in China, Ye Qin is the most influential one after the two.
Although athletics is not as good as many ball games in the international sport, sports stars themselves are not limited by the sport.
In the operation of some economic companies, some unpopular sports can be built into tall projects in an all-round way, and the athletes are packaged and hyped into popular superstars, not to mention that track and field is naturally the mother of sports, and the sprint project itself is the one with the highest radiation of all sports, and it is a very suitable stage for launching superstars.
World Flyer ......
From 2005 to the first half of 2006, the 100-meter flyer duel between Jax Thelin and Asafarville did not just start in the track and field, but radiated to all aspects.
After Jax Theling fell silent, Jason Gaby immediately appeared to hold this spot, creating a topic of the world's No. 1 flyer, which itself has many promoters behind it.
It's just that, in IMG's opinion, if they can have an athlete with unlimited potential under their hands, they can have a higher degree of topicality.
A world flyer who is good at men's 100 meters, 200 meters and 400 meters, he is Chinese, Asian, backed by China, Japan and South Korea and other huge and extensive commercial markets, its commercial value in East Asia alone is already immeasurable, put in the world, enough to compete with the top ones.
"Max, I can't give you a definite reply at the moment, but if I can, I'd like to know a little bit more about IMG."
Ye Qin thought about it for a long time, obviously a little moved, but he didn't answer anything directly, such a thing could not be completely explained in a few words.
"Of course."
Max Eschenbaard had a big smile on his face and then said: "After the Asian Games in Doha, I wanted to come to China to meet you, but one of the main reasons why I came to China for more than a month was that our team conducted three evaluations up and down, and we believed that we could get a situation that was satisfactory to all parties. ”
Max Essenbaard said, and began to give Ye Qin a general introduction to the IMG.
IMG, originally known as International Management Group, is a global talent management company for sports and related industry events. Founded in 1960 by Mark McCormack, an American attorney based in Cleveland, Ohio. Mark McCormack discovered that in the television era, athletes could make a lot of extra money through various endorsement ads, and then began to sign big names such as Arnold Palmer, Gary Pryor and Jack Nicklaus. He has become the pioneer and founder of the marketization of golf, and was once praised as the most powerful person in the golf world, and pioneered the world ranking system of professional golf.
From golf to tennis and Formula 1, IMG is arguably one of the key drivers of the commercialization of competitive sports.
It also includes IMG Performing Arts, IMG New York Model Economy, and IMG Sports Academy.
In particular, IMG Academy, which covers baseball, basketball, soccer, golf, lacrosse, soccer, tennis, track and field and cross-country running, provides a variety of amateur, collegiate and professional team training throughout the year, develops training programs, summer camps, and holds a variety of events, since its opening in 1978, IMG Academy has trained hundreds of Olympic and professional athletes. Among them, the most well-known is the tennis actress Sharapova, which can be regarded as a banner cultivated by the core of the IMG Academy.
From Max Essenbard's words, Ye Qin had already roughly heard at this time that the other party came to China to look for him, why he was accompanied by Yu Weili just now, and he was confident that he could get his agent job from the field management center.
An important reason is that at this time, with Liu Yangyu and his appearance, the domestic track and field is seeking innovation and change, bringing in, going out, IMG, as the best sports academy in the world, is carrying out multi-faceted cooperation with domestic track and field.
Under such a premise, many things can be discussed, and among them, Ye Qin has also become a bridge between the two.