In the fourteenth week of the regular season, the game between the San Francisco 49ers and the Arizona Cardinals was originally a lot to watch and exciting; After the game, a series of topics were derived from the competitive duel itself, which attracted the attention of all industry insiders and senior fans, all of which made this game stand in the spotlight and attract attention.

Now, the conflict and controversy off the field of the game have further put the topic under the microscope, triggering a ripple effect, with the Los Angeles Times, the leading leader of the West Coast media opinion, being the first to speak, followed by the help of the San Francisco Chronicle.

"Lu Ke-Skywalker" once again stood on the cusp; But this time it was a little special, and people seemed as if it might be, maybe ...... It was only today that I really realized for the first time that Lu Ke is a Chinese player.

This is a strange way of expression, because when he first entered the alliance, the first wave of controversy surrounding Lu Ke was about Chinese Americans and the identity of the loser; But as Lech Steinberg said, it's like the elephant in the room, everyone knows it's objective, but no one really cares until it's angry.

Until today.

The Los Angeles Times featured a story that caused a thousand waves with one stone, and instantly triggered an unimaginable tsunami. If there is no Lehe behind this, I am afraid that Lu Ke will never believe it.

……

Roger Goodall, who is only fifty-two years old this year, has become the most powerful person in the entire American sports scene.

Born in 1952 in Goodall, New York, he was an athlete by training, and during his high school years, he captained all three teams of football, basketball and baseball, and was voted the school's Athlete of the Year. Unfortunately, at the age of seventeen, he suffered a serious knee injury that ended his career.

He graduated from Jefferson College in Washington in 1981 with a bachelor's degree in economics. This is a starting point.

Despite his sad departure from his sporting career, Goodale remained passionate about rugby and decided to make his dream come true in a different way. So he began writing letters to the NFL office and the league's twenty-eight teams (which had since expanded to thirty-two), hoping to find a "rugby-related job."

After receiving forty letters of rejection, Goodale was able to enter the NFL office as an administrative intern and deal with the media. This is the second starting point.

Diligent, hardworking, focused, pragmatic and sincere, Goodall's talent was quickly recognized, and the two presidents praised him and gave him every effort to cultivate, which made him grow rapidly, and in 1984, he became an assistant in the public relations department; In 2001, he became Executive Vice President and Chief Operating Officer.

In 2006, the NFL faced a major historical record of the replacement of the old and the new, and the former president Paul Taliabue (Paul-Taliabue) was hailed as the greatest league president in history, with an iron fist, updated and refined the league rules, supported the Super Bowl halftime show, redistributed the eight divisions, and truly laid the foundation for the league's glory, and chose to retire honorably.

At that time, five candidates were in the race for the presidency seat, and Goodale was not the favorite, but he was not the one with the most enemies, and after five rounds of voting, he won 23 votes in a thrilling and painstaking manner - the owners of 32 teams participated in the vote, and more than two-thirds of them had to be officially inaugurated.

At the beginning of his tenure at the helm of the NFL, the financial crisis around 2008 was devastating, followed by a devastating shutdown, not only for football, but also for other sports and other social spheres, which put Goodale under unparalleled pressure.

Under the tide of the times, some people have been annihilated, while others have become heroes.

Goodale falls into the latter category.

On the one hand, Goodale has firmly held the live, broadcast and coverage of the game in his hands, making it a golden hen that lays eggs, covering ESPN, CBS, NBC and Fox TV, and signing nine-year broadcast contracts each, which is not only the longest broadcast contract since the league's founding, but also the most expensive one.

According to statistics, two-thirds of the top 25 TV shows in the United States are NFL games - by the way, this is the most direct reflection of the commercial value of night games, and it is impossible for 32 teams to give up night games.

In addition, the diversified use of digital media and the steady growth of the live audience have become important achievements in expanding the influence of Rugby Goodale, far ahead of the other three professional leagues.

On the other hand, Goodale has further built the Super Bowl into a national carnival occasion, and the fans' active participation and attention to the Super Bowl and the generous investment of major companies in the game have created a special economic entity dominated by the Super Bowl. Two sets of data are the best proof of this.

First, around the time of the 45th Super Bowl, which ended at the beginning of this year, the relevant economic industry chain drove the flow of $10 billion in funds.

Second, this year's Super Bowl 30-second ad is priced at $2.5 million, and 32 TV ad seats can bring in $80 million. And that's just the TV part, and if you count all the other billboards, the broadcaster's revenue will exceed $200 million.

The most important thing is that when Goodale first took over the position of president of the NFL, the league's annual revenue was only half a billion dollars, which also went through the turmoil of the financial crisis, but now, the league's annual revenue has exceeded 8.5 billion, and the growth rate is terrifying, and other professional leagues can't help but envy it.

Just a few hundred words are simply not enough to summarize Goodall's career and achievements.

In fact, Goodale is also one of the most unpopular presidents, with his iron-fisted approach to players and the differential treatment of star players, his ambiguity in his treatment of negative press and ethical issues, and his money-oriented and profit-oriented businessmanship, all of which have caused countless controversies.

However, after repeated struggles and hesitations, the owners of the 32 teams chose to continue to support Goodale. Because of interests, but only because of interests.

As a bachelor in economics, Goodale was indeed a businessman; As an intern turned media operations officer, Goodale is really good at using the media -

Questions of principle are never ambiguous, while other minor issues are open to discussion.

Now, having experienced countless storms and waves, Goodale is facing another difficult problem in his career.

It's not a challenge, it's just another bump in the midst of many twists and turns; But when you consider the global strategy for rugby, and the huge potential of the Chinese market, the weight of the puzzle is very different.

Since taking office, Goodale has never hidden his ambition to expand the world map, Europe, South America, Oceania, Asia, except for Africa, where there are too many uncertainties, these are all Gudel's goals, and in his eyes, these regions are all accumulations of gold coins.

Among the four major sports leagues in the United States, the NBA is undoubtedly the best in overseas marketing, with a hot market share in Europe and Asia.

In the past nine years, just one Yao/Ming has managed to make the NBA an unparalleled success in the Chinese market, enough to make the other three major leagues unmatched and envious; It even indirectly affected the introduction strategy of the five major European football leagues for Asian players.

The lack of a mass base, the lack of star players, and the lack of historical precipitation all make it extremely difficult to promote rugby in Asia, especially in China. Although Goodale has created countless miracles since taking over the position of president, it is difficult for a clever woman to cook without rice, and the promotion work in Asia has not been effective for a long time.

Until this year, Lu Ke's appearance has become an important turning point.

Goodale knew that this was a beginning, or rather, it could be a beginning; But the question is, what kind of future can this start develop? What kind of story will this beginning itself deduce?

During this week's game, the discriminatory rhetoric from Arizona Cardinals' home fans came much later than expected.

Now there are really not many black quarterbacks in the entire league, let alone Chinese quarterbacks, so when Lu Ke became the starting quarterback of the San Francisco 49ers, Goodale had already expected such a situation on this day.

In fact, the San Francisco 49ers were also forced to reluctantly push Lu Ke onto the starting stage, in Goodall's view, there is no meaning of self-defeating, if they lose the game, they can completely put the blame on Lu Ke, relieve pressure on the new coaching team and new roster, and then wait for Alex Smith and Colin Kaepernick to return from injury.

Goodale wasn't the only one in the league who thought so.

Therefore, at the beginning of the season, the league welcomed it with an official position, but never made any further moves, in fact, it was just waiting to see what happened; Similarly, commentators, commentators, and industry insiders are not really on full fire, and they look at the whole thing as if it were a joke.

The same goes for the fans.

The identity of "Chinese" has never been able to really invade, even with three consecutive wins at the beginning of the season, which still has not been able to change the fixed concept in essence.

Later developments went off track, and Lu Ke not only gained a firm foothold in the league, but also performed so well that the shock was so great that people were so shocked that they forgot the impact of other additional factors for a while.

It wasn't until the appearance of the Arizona Cardinals that the problem finally broke out under the collision of various factors. It came at the end of the season, and it was too late; So, what should be done now?