Chapter 308: Martial Arts Comics
"Editor-in-chief Shi, many newsstands are sold out."
Director Li of the distribution department personally ran to the editor-in-chief's office and said excitedly: "As soon as we went to work today, we received calls from many dealers asking for replenishment, and the specific number is still being counted, but it adds up to at least 40,000 copies!" ”
"Oh? Then hurry up and arrange for delivery! ”
Shi Cheng was overjoyed when he heard this, and hurriedly ordered. Compared to the circulation of more than 2 million copies of "Tianyu Boy", 40,000 copies may seem inconspicuous at all, but in one afternoon, how much can you expect?
"Don't worry, it's been arranged."
In addition to responding to the concern of yesterday's editor-in-chief, isn't it just to show merit? Director Li smiled with a reassuring expression: "In addition, yesterday alone, our magazine suddenly increased by nearly 1,700 subscribers, and it is estimated that it will continue to increase today...... Editor-in-chief, this is something I haven't encountered in a long time! ”
"Hahaha...... Good! Good! Good! ”
With three good words in a row, Shi Cheng couldn't close his mouth with a smile.
Of course, the surge in magazine sales is a good thing, but compared to the order of 20,000 more copies in one go, Shi Cheng likes to hear that there are 1,070 more magazine subscriptions! Because the former means that everyone only buys one issue at newsstands and other places, but the latter is at least half a year, that is, dozens of issues......
Now, let's see who dares to say that fifteen points of royalties are high!
Shi Cheng has also accumulated a lot of pressure in the past two days, after all, the unprecedented fifteen royalties have made many people question, even the two deputy editors-in-chief who support him...... To be honest, Shi Cheng doesn't think he really supports him! Especially a guy who usually doesn't deal with himself well, who knows if he has the intention of letting himself make mistakes and then making trouble for himself?
But as soon as today's results came out, Shi Cheng was down-to-earth.
It's just the first day!
Lao Bai's has been stopped for several months, and not all readers will be able to see his single chapter in time, so it is conceivable that not everyone will buy comics in the first place. So yesterday's momentum can last for a week, and "Tianyu Boy" will definitely not lose this time, if the performance behind the slam dunk is excellent and continues to attract readers......
It's not that you don't lose, but you make a lot of money!
After experiencing rapid growth in the previous few years, the circulation of "Tianyu Boy" has been sideways for a long time, and even fell slightly in a few months. In addition to the fact that there have been no explosive new products, the rapid increase in competitors is also an important reason. In recent years, domestic comics and animations have begun to flourish, and large-scale spending abounds, and more and more capital and new magazines have appeared, giving great pressure to old magazines like Tianyu Boy.
Otherwise, just relying on Lao Bai's name, Shi Cheng wouldn't dare to give fifteen points!
Of course, Shi Cheng does not deny that in fact, he already has the idea of raising the price for cartoonists and dealing with the loss of more and more competitors and cartoonists. It's just that it was mentioned twice before, and almost all of the results were opposed, which made Shi Cheng helpless. This time, Lao Bai asked for fifteen points, and he was so famous, so Shi Cheng took the opportunity to pass the fifteen-point request strongly......
……
Three days later, the editor-in-chief of "Tianyu Boy" held a regular meeting.
"Who else?!"
Sitting at the top of the long desk, editor-in-chief Shi Cheng glanced at his subordinates and asked lightly: "What do you have any opinions on the proposal to increase the number of prints by another 300,000 in the next issue of the magazine?" ”
He was met with silence.
No one dared to object, because in the last three days the magazine had sold 190,000 more copies than before! Especially on the second day, 80,000 copies were sold in one day, and nearly 70,000 on the third day. And the magazines are still on sale, and some of the smaller cities far from the printing house are still just starting, and God knows how much more it will end up with?
What's even more exaggerated is that the magazine has more than 9,000 more subscriptions!
If you follow the minimum half-year term, the nearly 10,000 subscriptions are 240,000 copies, which is also a very staggering number. So for Shi Cheng's proposal, everyone didn't know how to respond for a while.
"Hehe, I think we can be a little more cautious."
In the silence, Lao Hu, the deputy editor-in-chief, pushed his glasses and said with a smile: "The last issue has increased the number of prints by 200,000, and if it is added by 300,000 in this issue, it will be 500,000...... The number is indeed larger. Personally, I think we can try it out and add 100,000 copies to see the feedback on this issue. ”
As for the reason for the increase in magazine sales, Lao Hu did not doubt it.
If it was just an increase of tens of thousands of copies, it might have to be pondered, but the sales of nearly 200,000 copies increased in one go in three days, which cannot be explained by other reasons.
But for the durability of slam dunk, Lao Hu still has some doubts.
Don't forget, this is just the first word.
Although Lao Bai's influence is large enough from the data, it is doubtful whether this trend can continue. After all, fans are the creatures that cannot be measured by common sense, they can spend thirty yuan to buy a magazine for a single chapter of Lao Bai, and they can also forget about it after supporting it. What if it's not the genre they like, or maybe people don't like comics at all? How many people will buy it in the next issue?
Therefore, step by step is undoubtedly the safest approach.
Of course, Lao Hu was not the only one who had the same idea, and soon another deputy editor-in-chief, Xiao Zhao, also spoke: "I agree with Lao Hu's opinion!" Editor-in-chief Shi, of course everyone is happy that the magazine's sales have increased significantly, but ...... To be safe, I think it should be, after all, the cost pressure on us to print an extra 500,000 copies is too great! ”
With a price of thirty dollars, the editorial department is almost unprofitable!
The first is that the distribution discount eats up a large part of the price, and the second is to compete with its peers, the printing requirements of the "Tianyu Boy" comic magazine are relatively high, and each copy is hundreds of pages, and the printing cost is quite amazing. If you add in the operating costs of the editorial department and the author's manuscript fee, etc., some magazines even have to pay for it.
The ones who are responsible for making money are, of course, single books and various peripherals.
Fortunately, the circulation of "Tianyu Boy" is really large, so most of the time it can make a slight profit, at least it is flat. However, if you rashly increase the number of copies by 500,000, the results will not be satisfactory......
Listening to the words of the two assistants, Shi Cheng frowned.
"Okay, then add another 100,000!"
The two deputy editors-in-chief originally supported him to give fifteen royalties, no matter what the purpose was, Shi Cheng couldn't refute their face, and after thinking about it for a while, he nodded and agreed. However, his face was straight, and he continued: "In any case, martial arts fans are buying our magazines in large quantities now, this is a great opportunity, we must seize it, do you have any ideas?" ”
didn't think much about it at all, Lao Hu said without hesitation: "Publishing martial arts comics should be the best way!" In fact, in the past two days, I have also paid attention to Lao Bai's several martial arts book review areas, and there are actually a lot of discussions about slam dunk, but everyone is complaining more about why Lao Bai doesn't draw martial arts comics, or gives his authorization to others to draw! I think we can communicate with Mr. Sun, if he doesn't want to draw, even if we buy it and ask someone to draw it, of course, it's best to buy a few comic adaptations......"
"Seconded!"
Deputy Editor-in-Chief Zhao nodded, and then said: "I have known about these books for a long time, and the number of fans is very large, if it can be adapted into comics and published in our magazine...... Tsk, that's amazing! ”
"Yes, the two vice presidents are right!"
"I'm a fan of martial arts, if there is a comic, it must be read!"
In the conference room, everyone's echo suddenly sounded. Lao Bai can create such a big battle with a basketball comic, if it is really the Condor Heroes, Tianlong Babu or something adapted into a comic, what should it be?
"Okay, then talk to him!"
Seeing that everyone's opinions were very consistent, Shi Cheng naturally had no reason to object, and quickly said: "Xiao Xu, you are the editor in charge of "Slam Dunk", this time you will talk to them about martial arts comics." But...... The conditions will be as usual for us, and if they don't agree, they will come back and discuss it. ”
For the agent lady, Shi Cheng was a little apprehensive.
Fortunately, Xu Lang, the editor in charge, had not seen Sun Ya's strength, and quickly nodded with a smile: "Okay, it just so happens that I also want to give some opinions on the follow-up creation of a slam dunk, and I will call them after ......the meeting."