Now entering the national team match day, the international players of all countries who have the task of playing the national team have gone to their respective national teams to train and report, and the players who do not have the task of the national team have taken a three-day holiday and returned to the team after three days.

Many non-international teammates took advantage of the three-day holiday to relax, and Basel players were present in the Greek Islands, Italian islands, and the beaches of Cyprus.

However, Jiang Chenxi stayed in Basel, and he wanted to use the three days to sign several contracts.

Yes, Su Xun came to Basel this time to deal with commercial endorsement matters for Jiang Chenxi.

……

As the top scorer in Basel and the most popular new star in the Swiss Super League this season, Jiang Chenxi has also begun to be favored by some companies and want to invite him to endorse.

Su Xun has been busy with Jiang Chenxi's commercial endorsements during this time, and she has to carefully investigate and analyze these endorsement invitations to select the most suitable endorsement products and companies for Jiang Chenxi at present.

If it is a short-sighted broker who only has money in his eyes, naturally whoever gives the most money will endorse anything, anyway, the money will be earned.

However, Su Xun is very sober and rational, she attaches great importance to Jiang Chenxi's image, and has long-term planning and benchmark considerations.

Money is not the most important thing for Jiang Chenxi to consider at present!

The influence and value of the brand are the first factors that need to be considered, and in addition, the reputation of the brand is also a factor that needs to be considered.

There is no well-known brand, or a brand with hidden reputation, even if the endorsement fee is very generous and considerable, Su Xun didn't pay attention to it at all, and directly filtered it out.

Among them, a well-known brand from China, Silver Throat, directly offered a price code of 6 million yuan for 3 years, which can be said to be very considerable for the current Jiang Chenxi, but Su Xun decisively refused the other party after inspecting and studying the information of this company.

……

In the end, after careful and meticulous investigation, as well as preliminary contact and negotiation, Su Xun selected three brands and companies for Jiang Chenxi.

The first is the famous Swiss supermarket brand Migros, which and Coop are the two largest supermarket brands in Switzerland.

Jiang Chenxi himself frequented MIgros in Basel, and migros is also very interesting in the size of the supermarket, which is to hang several big M's outside the mall to distinguish the size of the supermarket, one m migros is a small community supermarket, mm migros is a supermarket in a medium-sized city, and mmm migros is a supermarket in a large shopping center. At first, Jiang Chenxi saw a big M hanging on the mall from a distance, and thought it was McDonald's!

The layout inside the migors, the first feeling to Jiang Chenxi is that it is very similar to the layout of a department store of a Chinese township enterprise, and it feels very unclassy.

However, Migros is a supermarket with a very large coverage in Switzerland and even neighboring Austria and other countries, especially the smallest community supermarket, just like the Keyang supermarket in China, which can increase Jiang Chenxi's exposure in several Western European countries, especially in Switzerland.

After cooperating with this supermarket brand, it almost means that Jiang Chenxi's promotional photos can be seen everywhere in small community supermarkets in Switzerland, Austria, Hungary and other surrounding countries.

Jiang Chenxi will sign a contract with the Migro supermarket brand and endorse the supermarket brand for one year, the endorsement fee is 100,000 euros, and if the two parties cooperate happily, they have the right to renew the contract for one year, but the spokesperson fee will need to be renegotiated at that time.

For this regional brand, which is basically limited to Switzerland and the surrounding countries such as Austria and Hungary, Su Xun's consideration is very clear, short-term cooperation is possible, and in the long term, there is no need. As Jiang Chenxi's fame grows, the commercial brands he endorses will also become more high-end and top-notch.

……

The second brand is Swiss Re Group, which is quite high-end and is a real big brand, Swiss Re Group is the second largest international reinsurance company after Munich Re, and its core business is to provide financial services such as risk transfer, risk financing and asset management to global customers. The world's second-largest reinsurance brand, whose business philosophy is to reduce and solve risks for users, Jiang Chenxi has performed well in the Swiss Super League, and has repeatedly turned the tide and lifted the crisis faced by the team when it is facing difficulties, which is very much in line with the philosophy of Swiss Re Group.

Therefore, Swiss Re Group signed Jiang Chenxi as the spokesperson of its brand in Switzerland, and the two parties signed a one-year contract for the first time, with an endorsement fee of 150,000 euros.

It is worth mentioning that if Jiang Chenxi's performance in Basel becomes more and more outstanding, Swiss Re Group will consider renegotiating an agreement with Jiang Chenxi to continue cooperation after the end of the one-year endorsement contract, and this endorsement agreement is no longer limited to Switzerland, but will focus on the Chinese market.

The cooperation with Swiss Re Group is very important to Su Xun, not only because this brand is one of the world's top 500, but also because the brand has a very planned and forward-looking consideration for the cooperation and promotion with Jiang Chenxi, they did not blindly want to use Jiang Chenxi to open the Chinese market from the beginning because Jiang Chenxi is a Chinese player, they would rather first ask Jiang Chenxi, a Swiss supernova, to endorse the Swiss local market, and are willing to wait for Jiang Chenxi's fame to be greater before starting to endorse and develop the Chinese market.

This is a very far-sighted and planned international brand.

……

The third brand is obviously more famous and well-known, and it can almost be said that it is a household name, which is the famous Swiss brand Nescafe.

Nescafe chose Jiang Chenxi for a clear purpose, that is, to ask him to be the spokesperson of the Chinese market.

Jiang Chenxi will sign a contract with Nescafe for two years, and the total endorsement fee for two years is 500,000 euros, which is a very sincere endorsement fee compared to Jiang Chenxi's current fame. This is also Nescafe's fancy to Jiang Chenxi's influence among Chinese fans.

These three contracts will bring Jiang Chenxi an after-tax income of 750,000 euros, which is already quite a considerable income for a young player in his twenties.

It can be said that Su Xun has done a very good job of being able to select from many endorsement invitations in such a short period of time, and finally negotiate these three endorsement brands, and to the greatest extent Jiang Chenxi has fought for commercial interests.

In particular, Swiss Re Group, a Fortune 500 brand, and a world-renowned brand such as Nescafe, can be regarded as Jiang Chenxi's excellent image endorsement from the beginning, and successfully laid the tone of the high-quality and high-end route.