"The first type of media, the use of gestures, flags, beacons and other direct, simple and intuitive interactive methods to receive each other's information, is a kind of traditional primitive media, it is characterized by intuitive and fast, but by the natural conditions are more limited, such as weather, light, natural obstacles, etc.

The second type of media

Including letters, paintings, texts, symbols, prints, and photographic works, etc., in this way of information exchange, the receiver of the information relies on the visual senses to receive the information, and the sender of the information begins to use certain communication facilities and tools.

The third category of media

Both the sender and receiver of the information must resort to communication facilities. Such media include telephone, records, movies, radio, television, mobile communications, etc.

Category IV media

Internet media, that is, our major, the reason why the Internet media is listed as the fourth type of media is because its media methods and information carriers are different from the third media, the traditional sense of the media in the use of a certain time constraint and space limitations, but as long as the people who have been in contact with the star media know that the flexibility and mobility of the network media is beyond the reach of other media, it is not limited by geography and time, and can be used in any place for the first time, and its convenience is obvious to all. It is also the main development platform of the future media.

Therefore, the media is also a "mass media", and the mass media in a broad sense includes newspapers, magazines, television, radio, films, books, audio-visual products, and the rapidly rising Internet, which occupies almost half of the media industry, and the market size of radio, periodicals, audio-visual, film and other media is small, and the room for maneuver is limited to deal with the impact of changes in the media environment. ”

"What about the deeper media industry?"

The head teacher is interested, but I didn't expect that there are still students who know the media so thoroughly, and Shi Liying on the side is also looking at Shi Wushuang with wide eyes like the people who eat melons, is this still his scumbag brother Shi Wushuang?

"The media industry refers to the industrial group composed of the physical part of the media that disseminates all kinds of information and knowledge, and it is a special industry that produces and disseminates all kinds of information products in the form of words, graphics, art, language, images, sounds, numbers, symbols, etc., as well as provides various value-added services.

The first point is that the media industry is an attention industry.

One of the major differences between the media industry and other industries is that media organizations do not rely on the sale of their products to obtain full returns, and an important economic return for media organizations comes from the "second sale" - the "sale" of the audience gathered in the layout or time slot to advertisers or all the propagandists who are interested in these audiences, that is, the attention of the audience attracted by the media is also where the economic value of the media lies. As an "attention industry", the market value of the media industry is closely related to whether it effectively attracts the attention of the audience, and its essence is to emphasize the "audience-oriented", and the market value of the media industry is closely related to the following three factors: the degree of audience attention, the retention of audience attention, and the effective selection of people.

Second, the media industry is dominated by information services.

Like other industries, the media industry is a huge industrial system composed of several subsystems, including media information services, media manufacturing, relevant information resource services, and diversified operations, and each system is conditional, complementary and supportive to each other. In the media industry, information services are dominant.

Third, the main body of the media industry is a media enterprise or an enterprise-type organization.

A large number of media enterprises in the media industry are undoubtedly the most active economic cells in media activities, and are the main body of the production and operation of the media industry. Although profit is not its main goal, its organization and operation still have the common characteristics of ordinary media enterprises. Together with media companies, they are collectively referred to as media organizations.

Fourth, the main means of resource allocation in the media industry is the market.

In a sound media market, the development of the media industry not only needs the government's macro guidance, but also depends on a sound market mechanism. The factors of media productivity are organized by market means. With the exception of public media products, general media consumption is completely commoditized. Through price guidance, media resources are concentrated in departments or media organizations with high efficiency and good benefits, so as to effectively improve the utilization value of media resources, promote the optimization of the media industry structure, and better meet the needs of the audience for media products.

Fifth, the mode of production of the media industry has typical characteristics of industrialization.

In the process of the development of the media industry, the penny and penny newspapers have made great contributions, such as our campus weekly, which has transformed expensive media products from luxury goods to ordinary consumer goods, and successfully integrated into campus life, thus creating an era of popularization and popularization of campus media, and all this has benefited from the media industrial production system formed by the scientific and technological revolution.

The industrial production of media is different from media production in the traditional sense, and its basic characteristics are standardization, programming, formatting, serialization, and scale, which greatly improve the efficiency of media reproduction activities (simple reproduction and expanded reproduction), and change the limited scale and low efficiency of media product reproduction under the manual and workshop media production mode. More importantly, the industrial mode of production has changed the cost composition of media products, the cost of factory production has given way to the cost of information collection, the cost of material has given way to the cost of intelligence, and the content of information and business creativity have become the core productive forces of the media, which has opened up unprecedented profit space for the media.

The new media industry includes network, mobile phone, digital publishing, animation, games, electronic newspapers and periodicals, mobile newspapers and periodicals, digital films, television and movies, online radio and television, digital television, mobile television, mobile television, building television, IPTV, e-commerce, video, social networking, timely communication, wireless value-added, online reading, display screen, database ....."

"This, this, this ....."

Wushuang kept saying, the head teacher looked at Shi Wushuang more like a ghost, including the surrounding classmates, whose eyes were round, and the entire classroom was as quiet as a graveyard.

Until the end of class, the shock that Wushuang gave everyone did not disappear, and at the same time, this squad leader was also unique, it was terrible, it was just... It's indescribable, the head teacher wants to say, is it good for you to be this head teacher.

"Hello, may I ask if there is a classmate named Shi Wushuang in your class?"

"Huh? No. ”

"Okay, thanks."

"You're welcome."

Wushuang said that he didn't need to be polite to deal with it, and he didn't send it if he walked slowly.