Yi Jianlian's trip to China was arranged very grandly, and the four major cities of Beijing, Shanghai, Guangzhou and Shenzhen all arranged a one-day fan meeting, and each fan meeting arranged a special "1v1 with Yi Jianlian" opportunity.

With Yi Jianlian's current influence, coupled with this possible meeting, the four meetings are naturally full of fans, and it is said that a few of them spent a lot of money to buy tickets from fans who had tickets in order to get the opportunity to meet.

After Yi Jianlian learned about this, he found these little guys at the scene and presented them with a full set of the latest "Yi Jianlian Combat Boots".

Since signing a contract with Nike, Yi Jianlian's official signature boots have been released to the third generation, if you add the "slam dunk king custom model", "championship custom model", then get the eighth generation, this time because Yi Jianlian led the New York Knicks to win the championship, personal influence has reached a new height, so Nike urgently made 6 different color boots, one boot out of 6 colors, which is not common in Nike's signature boots in the past generations, This is also Nike's order to meet the needs of more Yi Jianlian fans, so that all fans can find their favorite colors.

This is Nike's strategy for the "Yi Jianlian 3 generation" to be more popular with fans, a pair of boots with 6 colors This is obviously not for sales, after all, in order to have enough inventory to supply, the inventory output of each color must be considerable, and it is also very likely that there will be a certain color unsalable, resulting in a large amount of inventory, from this point of view, Nike is from the perspective of "Yi Jianlian 3 generations", and did not consider the cost problem, they just hope that "Yi Jianlian 3 generations" People who can have a lot of positioning in the market like it.

It's just that the Nike company that originally thought so didn't expect that in less than 1 month after the release of the "Yi Jianlian 3rd generation", each color was bought very well, and none of the colors were unsalable, but they were all outstanding, each of which has now sold at least 40 million pairs, some of which have reached sales of almost 60 million pairs, and in this case, there are still batches of orders flying to the Nike head office, which also makes the Nike processing plant have to work overtime urgently to catch up with the order.

Yi Jianlian has become a phenomenon, and some things about him have also become a phenomenon.

"I think even if Yi Jianlian wants to run for the United States ZT now, these guys will not hesitate to support him!" Buckley, the "big mouth" that hasn't happened for a long time, was also shocked when he learned that "Yi Jianlian 3rd Generation" was so popular, and the saying that "big people don't sell shoes" in the industry was completely invisible to Yi Jianlian.

This guy is so popular.

At the same time, Yi Jianlian also assured that he would run his training camp as soon as possible: "Every summer and winter, I will carry out training camps ranging from two weeks to half a month, and I hope I can see you in these training camps at that time!" ”

Yi Jianlian felt the fans' love for him.

Love is the foundation of entering an industry, and the domestic basketball atmosphere in China is getting better, and now it is time for this group of guys who love basketball to have a more formal training environment.

Of course, it is not enough to rely on his training camp alone, but Yi Jianlian believes that after him, there will be countless large and small training camps that will emerge, so that more talented teenagers in the bright world will have more opportunities to get ahead, so that the future of Chinese basketball will not only be in some provincial youth teams or sports schools, so that more grassroots can be discovered!

After all, Yi Jianlian was also excavated into the gymnasium in the street 3v3 competition.

These opportunities are still too few in China at present.

Yi Jianlian also thought about whether to take advantage of the shutdown of the alliance to imitate future generations to engage in some programs like "This is Slam Dunk" and "Slam Dunk, Boy" in advance.

He believes that whether it is 4 years from now or 4 years ago, there will never be a shortage of people who love basketball, all they lack is an opportunity to let more people know that they are playing basketball!

Yi Jianlian didn't know why he was so emotional at this time, maybe it was looking at the fans who loved him in front of him, which made him feel that the rise of Chinese basketball was not without opportunities.

There is no shortage of people who love basketball in this land, but there is a lack of opportunities for this group of people to realize their dreams.

Yi Jianlian is not a great person, but he looked at the group of fans who loved him in front of him, and he suddenly wanted to do something for Huaxia basketball immediately!

Even if it's just a trivial thing!

At the very least, it's good to get more people into the sport of basketball!

"Sister Mei!" Yi Jianlian finished the last leg of the Huaxia basketball tour, and immediately called Sister Mei, and he made up his mind to let the basketball variety show be launched in advance.

It's just that doing the show is a matter of the entertainment industry, and he doesn't know a lot of things very clearly, so he naturally needs someone to help him make a careful plan together.

Of course, he has the general process of the show, just copy the show "Slam Dunk"!

As for the team leader and captain coach or something, he already has a candidate, and the most critical question he asked Sister Mei to ask her to help ask Youku and other big video apps if they are willing to show this show at that time.

He originally thought about going to satellite TV, but it was too cumbersome, and in this era when variety shows had not exploded, it was very unrealistic for a basketball variety show to be on satellite TV, and everyone had to consider the ratings, right!

Therefore, Yi Jianlian didn't bother much, and directly took the route of network comprehensive, anyway, notebooks in this era have basically become popular, and even in the next 1 year, the speed of notebook and desktop computer replacement is amazing, and Internet access will become a thing suitable for all ages.

NetSynthesy is definitely a better choice!

"UAE, now there are three video apps that have agreed to launch our programs at that time, and the remaining 2 are still considering, but the problem will not be very big!"

In just one day, Sister Mei called.

"Really?" Yi Jianlian was a little surprised.

"With your list, I think it's hard for them to disagree!" Sister Mei couldn't help but complain, this is her most unchallenged lobbying, and the chips in her hand are too big!

Yi Jianlian's basketball variety show, the four team leaders are Dwyane Wade, himself, Mo Williams and Xiao Si.

These people know who their names are after a little checking!

Not to mention that the two team leaders are still Liu Yifei and Tang Yan......

Why is this lineup not influential?

Yi Jianlian also smiled easily when he listened to Sister Mei's words, this list is indeed a little luxurious, but only in this way can the name of this variety show be truly launched, after all, there is one less channel of satellite TV!