Chapter 229: Send it yourself!
Zhong Ming submitted the demo of the initial version of "Taiwu Picture Scroll" to the docking leaders of several major channel providers, and put forward a request to increase the share.
The first to reply was the person in charge of the Tengfei game platform and the manager of the channel business.
"Mr. Zhong, that's right, the new game of your studio, I have already shown it to our vice president, but the new sharing agreement ...... I'm afraid that's a bit of a problem. ”
"That's right, Mr. Zhong, it's not that I don't trust you, the main thing is that our vice president played this game for a while, and it feels a bit too risky, and I don't see any obvious advantages. The graphics are similar to many games on our current platform, and even a little bit of points will be deducted because it is a 2D game; It is a stand-alone game, cannot be connected to the Internet, and there is no additional profit model; Probably the only thing that's new is this gameplay, but it'...... The system is too complex and expensive for players to learn. ”
"So, our vice president prefers that the sharing agreement of this game should not be changed for now, or according to the previous sharing, and we will give you a few more recommendations as much as possible, what do you think?"
Manager Fang said it more tactfully.
Zhong Ming replied: "The sales of this game will not be low. ”
Manager Fang: "Yes, Mr. Zhong, I personally trust your team's R&D capabilities very much, but our platform also has to consider many factors, and 20% of the income is not a small number." Your previous games, the monthly turnover is at the level of tens of millions, if this game can be higher, of course it is good, but as far as we see at present, the monthly turnover of this game to the level of tens of millions is really difficult, so, it's not that I want to bargain with you, it's really our vice president's side, I can't get through. ”
"Let's talk about it then."
Zhong Ming didn't continue to reply to him.
It didn't take long for another gaming platform to reply.
"Mr. Zhong, I watched the new game, and I feel that in terms of quality, it is a bit difficult to sign a new sharing agreement. Our platform has very rigid regulations on these sharing amounts.,There's a very complete game evaluation mechanism internally.,Your game,Our side will give a C+ at most.,Can't even get B.,So it's really difficult.。 If you're not satisfied, why don't you change the game? If the score on our side can be increased a little bit by then, then the score can be renegotiated. ”
……
There were several companies in a row, but all of them rejected Zhong Ming's request to adjust the share.
Of course, these channel providers refused very tactfully, and basically no channel providers were no longer like Li Gong of the previous Zhongyou platform to play with Zhong Ming, after all, Shimmer Studio has a reputation, and it is no longer a small studio that can be manipulated by others, no matter whether the business can be done or not, the most basic respect still has to be given.
There are many reasons for these channel providers, some of which are that a leader of the company disagrees; Some of them say that the rated games evaluated are too low, and they can't give more points according to the company's system; Another simply said that the company's relevant systems are currently being adjusted, and if you want to change the sharing agreement, you may get it next month.
For these excuses, Zhong Ming could only smile casually.
Obviously, these channel providers are very optimistic about the game "Taiwu Picture Scroll", so they found these excuses.
If you really think that the sales of "Taiwu Picture Scroll" will explode, not to mention the adjustment of the company's system, even if the company's leaders are sick and hospitalized, then they will have to do special things, and it is impossible to delay the business.
Since these channels have been clearly rejected, Zhong Ming did not fight anymore, but just put down the matter of signing the agreement first.
There's no point in arguing with them, because the game isn't online, and no matter how much Zhong Ming says it now, these people won't change their opinions.
In the previous life, Taiwu Picture Scroll once faced such a dilemma, and once the main creator went to negotiate a one-time buyout with a domestic distributor, and the price was only a mere two million. As a result, even this offer, none of the domestic publishers accepted it!
As a result, if there was really a publisher who bought out the distribution rights of "Taiwu Picture Scroll" at a price of 2 million, it would really be a dream to wake up with a smile, because the sales of "Taiwu Picture Scroll" on Steam reached the million level, and the pure water was 68 million.
However, none of the publishers accepted the price!
I don't know if those publishers regret it every time they recall this incident.
Of course, to say that these publishers are all very short-sighted? Don't dare to take any risks? Don't dare to buy a dream at a mere price of two million?
That's not what the saying says.
Publishers, in the final analysis, are still "merchants", and any behavior must be comprehensively considered in terms of input and output, as well as the risks involved. In fact, in the eyes of many publishers, the 2 million buyout proposed by "Taiwu Picture Scroll" at the beginning really can't make money, and even loses.
After the 2 million buyout of the game, the total investment may reach 3 million after considering the costs of marketing, approval, maintenance, etc.
Considering the impact of game promotions and discounts, even if the original price is 70 yuan, the average shipping price may be 50 yuan, or even more, after all, many platforms have discounted games, which are sold at half price and half price. If you add taxes, then the income may have to be reduced even more.
In this way, the investment of 3 million yuan needs to reach at least about 100,000 sales to return to the cost, and it is just a waste of work.
Is it difficult to sell 100,000? Of course, it is not difficult for some big brands to play games, but for an indie game developed by a small studio with a small name, it is indeed impossible to sell 100,000 units.
Because of many high-quality indie games, although they have received rave reviews, their sales have barely reached the threshold of 100,000.
What's more, in the eyes of these publishers, "Taiwu Picture Scroll" has so many problems, it is extremely unfriendly to novices, and sales may continue to decline, besides, this is sold at a price of 70 yuan, in the eyes of many publishers, the game quality of "Taiwu Picture Scroll" is not worth 70 yuan at all.
Calculated in this way, it is indeed easy to lose money when 2 million buys out this game.
Of course, Zhong Ming knows the potential of "Taiwu Picture Scroll", so even if the publisher in this world is willing to buy out the distribution rights for 2 million, Zhong Ming will never sell it.
Just kidding, 2 million is just the net income of the two weeks of the game released by Shimmer Studios.
Therefore, Zhong Ming put forward more requirements, mainly in terms of quotas, as well as publicity and promotion.
Originally, I thought that Shimmer Studio already had three successful games, and these channels would give some face, but the result was very real, and they were not happy to divide it into five or five.
Zhong Ming came to Fu Xing'an's side: "Tell the art team first, for the time being, there is no need to prepare promotional materials for various platforms, and there is no need to thank text materials such as game introductions." ”
"Huh? Good. Is it going to be postponed? Fu Xing'an was confused.
Zhong Ming shook his head: "It's not postponed, it's just that we don't cooperate with other channel providers, we will release this game ourselves." When I go back, I will go back to recruit people to help with the approval and apply for the version number, and the materials for these approvals are still prepared as usual. ”
Fu Xing'an was completely confused: "We ...... Send it yourself?? ”
Zhong Ming nodded: "Yes." ”
"Oh, it's good......" Fu Xing'an continued to busy his own business.
As the world architect, some of the game's materials are also prepared by him, such as the game needs to be submitted to ESRO for review, and the game materials need to be prepared in a certain format, or when cooperating with the channel provider, the game screenshots, introduction, etc. must be prepared according to the requirements of the channel provider, which were originally made by Zhong Ming, and now they are all handed over to Fu Xing'an.
As a result, when he heard Zhong Ming say that he wanted to play the game by himself, Fu Xingan was shocked at that time.
Unheard of!
In fact, the so-called self-published game,There is no difficulty in itself.,It's nothing more than making an official website.,Hang the game on it.,Players pay to buy it.,After downloading, activate the game and start playing.,The game company will earn money.。
But the key is...... Where do the players come from?
In fact, many game platforms are so strong, not because they can be game platforms, nor because of technical reasons, but because they have players in their hands.
Take a game and put it on the recommendation position, and thousands of people can click in to play it in an hour, and then it will generate revenue. In other words, if these channel providers have players in their hands, they are equivalent to having a cash cow.
Make a game by yourself, make an official website and hang it up, how to let players know about this game?
Even if a large company like Guangyi Interactive Entertainment has some users in its hands, it has to cooperate with other channel providers, just to be able to expand the player base as much as possible, and it is impossible to completely leave the channel providers to eat alone.
As a result, where is the Shimmer Studio, and it's going to release the game by itself??
Fu Xing'an doesn't know much about this immortal operation, but it's a good thing to be able to prepare less promotional materials......
As for how to publicize it, it depends on Zhong Ming's ability.
……
The development of the game is going well, but as it nears launch, many people in the studio are still a little worried.
Zhong Ming didn't deliberately hide the release, so soon, everyone knew that the game "Taiwu Picture Scroll" didn't look for other channel providers, Shimmer Studio, and sent it by itself!
Many people instantly smell a very unreliable smell......
However, seeing Zhong Ming so calm, everyone still didn't panic too much.
Moreover, many people, including Fu Xing'an, also know that it is not that the game "Taiwu Picture Scroll" is too bad to find a channel provider, and it can be found completely, but Zhong Ming's ambition is greater.
In this way, even if you can't promote it by yourself, the game will not be yellow, at most, you will go back and sign a sharing agreement with the channel provider.
As for Zhong Ming himself, he has been playing the "Taiwu Picture Scroll" that has been largely completed, and he is still writing some documents, no one knows what it is.
……
When he got home from work, Zhong Ming had dinner, opened the bracelet and took a look, Zhao Shanshan was online.
"How's the game you were doing? How many sword mounds have you hit? Zhong Ming asked.
Zhao Shanshan quickly replied: "I just wanted to complain, what the hell is this game, it's so difficult!" With so much information, I've played so much that I haven't even hit the first sword shrine now...... Give me a guide for me to see! ”
Zhong Ming: "What is the strategy, you can explore it yourself first, if you don't understand, you can ask me." Always thinking about eating ready-made, how can you be hot without using your brain? ”
Zhao Shanshan sent a "covering face" expression: "I think I may not be popular, with my IQ, I can't even understand the game...... But I really want to say that this game is really hard......"
"Didn't you keep saying that you were very smart, now it's time to prove it, when you understand it, after three sword shrines, I'll give you a small gift." Zhong Ming said.
Zhao Shanshan: "Really? Well, I'm going to go for the liver...... However, I really want to say that the most fun thing about this game is catching crickets......"
Closing the chat window, Zhong Ming contacted several other people one by one and asked them a little about how they were playing.
Previously, including Tang Ying, Zhong Ming found several well-known stand-alone game anchors, as well as video UP masters, and sent them a copy of the beta version of "Taiwu Picture Scroll".
didn't stuff the money, and didn't ask them to promote and introduce, just let them explore and play on their own first.
There will definitely be some who will be dissuaded, but most will definitely be able to play it.
All this kind of anchors and UP masters, are also racking their brains to find materials everywhere, sometimes a fun, good program effect of the game is hard to find, encounter this kind of game, they will spontaneously go to promote.
Each of these people encountered some questions, and Zhong Ming answered them one by one.
Although Zhong Ming has made some magic changes to the game, the difficulty of the game has been reduced a lot, but after all, there is too much content in this game, and many of the gameplay methods are completely different from the ready-made games on the market.
However, the problem of jamming is generally easier to answer, Zhong Ming casually mentioned a few words, and they played over.
There are several people who have developed a very strong interest in "Taiwu Picture Scroll", and they keep asking all kinds of questions, obviously having a lot of fun.
There is also an anchor who sent a message to Zhong Ming at 3 o'clock in the evening to ask questions, probably because the liver game liver has reached this time......
It is precisely because Zhong Ming knows that he can bring these anchors to promote him, so he dares to say the words "push it yourself".
Zhong Ming knew that "Taiwu Picture Scroll" was a popular game, and if the sales volume was really millions, then the money to be distributed to various channel providers would have to be thirty or forty million.
Originally, Zhong Ming thought that it would be a little higher to share, so it would not be too much of a loss, but he didn't expect that these channel providers would not agree to it.
In this case, then simply push it yourself, even if there are fewer players, the money you make will not necessarily be less, but may be more.
After all, without the bulk of the channel, the money from every sales volume can really fall into your pocket.
As for why only "Taiwu Picture Scroll" has such a high salary?
Because this game is different from the previous three games, it has a lot of stamina!
The momentum of "Working Dog Survival Handbook" was really strong at first, but I have to admit that the fun of this two-week game is seriously reduced, and it can form a topic effect for a while, but soon the popularity inevitably declines.
"Latent Red Road" is similar to "Ink and Smoke", both of which are masterpieces of the week.
Therefore, these games share money with channel providers, and Zhong Ming is acceptable, but if "Taiwu Picture Scroll" really gives 30 or 40 million to channel dealers, then Zhong Ming can vomit blood.
So, this game simply pushes it itself.
As for whether it can be pushed up, it depends on how much of the program effect these anchors and UP masters can create.