373 Advertising shooting

Looking at the spacious and bright space in front of me, with the modern city on one side and the lush green forest on the other, I seem to be able to clearly feel my own insignificance and crawl in front of nature. In an instant, it seems to be standing on the top of the world, with a glance at the mountains.

Take a deep breath of fresh air and your entire ribcage becomes refreshed.

Standing aside, Lech quietly watched Lu Ke, capturing the excitement and excitement between Lu Ke's eyebrows, and nodding secretly to express satisfaction. He knew that Lu Ke would like it here.

"From now on, this will be your home." Lech said with a smile, and then further explained, "I have arranged for the part-time cleaning and maintenance of the house, and on Tuesdays, Thursdays and Saturdays, after 10 a.m., she will come and take care of the cleaning, so you don't have to worry about cleaning and maintaining the house." ”

Lech was thoughtful as you can see from the timing. At ten o'clock in the morning, generally speaking, Lu Ke had already left the house and went to the training base; Even if he occasionally rests at home, the time after ten o'clock avoids disturbing Lu Ke's rest.

"If you have an occasional party or special circumstances, you need to cancel the next day's cleaning to avoid interruptions, just let me know the day in advance. I will leave the contact information of the staff for you afterwards, or you can contact her directly. Lech apparently took everything into account, "In addition, I have already contacted the security of the house, and they will come tomorrow to install alarms and monitors." ”

"Monitor?" Lu Ke showed a look of surprise: he is just a rookie, not a top superstar, monitor, is this too exaggerated?

"For the sake of journalism, the paparazzi do everything. At best, we don't come in handy. "Lech has his own considerations, especially after Ben Rothrisberger's negative press bombs, and he needs to be more cautious." Rest assured, it won't affect your private life, just install around the house. ”

Looking at the serious Lehe in front of him, Lu Ke deeply felt that he couldn't keep up with the rhythm.

Lehe chuckled, patted Lu Ke's shoulder, and did not explain further, but changed the subject, "Now, you go and unpack your luggage first, tidy up your room, and then familiarize yourself with your new home." If it's too tedious or too hard work, put it aside for the time being and save it for tomorrow or the days after to sort it out. The taste of home is to slowly leave its own imprint day by day. ”

Lu Ke laughed happily, "Don't worry, I haven't forgotten my work in the afternoon." However, shooting commercials is not a physical job, isn't it just standing in front of the camera and posing? There's no need to worry too much, worrying about the morning being too hard and talking like we're going to join Bear-Grylls. ”

The brisk joke made Lech collect his jaw meaningfully, and without much explanation, he just smiled and said, "You get busy first, I need to sit down and rest for a while." I'm too old to stand for too long. ”

Today is the first day of the offseason, but Lu Ke's life has not stopped, but has entered another busy mode.

In the morning, move and move into a brand new home; In the afternoon, Lu Ke will devote himself to the first round of Under Armour's advertising promotion.

Three weeks ago, Lu Ke signed a contract with Under Armour and received the first advertising sponsorship in his life.

But during this time, the regular season game was in full swing, and Lu Ke never found time to complete the filming of Under Armour, mainly the shooting of print advertisements, and also needed to complete the shooting of a short video to officially announce that Lu Ke had joined the Under Armour family.

Tomorrow, Lu Ke will have a series of interviews, including magazines, radio and newspapers, as well as some magazine interior page shooting. On the one hand, there is an official interview from the NFL league, which officially establishes Lu Ke as a rookie quarterback in the league; On the other hand, the aura of attention from the five wins and one loss is further exposed to the spotlight.

The morning after tomorrow, Under Armour will hold an official press conference to officially introduce Lu Ke's shining debut.

In just sixty hours, Lu Ke's work was already overflowing, and there was no respite at all.

The reason why the work is arranged so quickly, so closely, and so turbulently is not in a hurry for quick success, but because of time management.

It's an offseason week for the San Francisco 49ers, and the real point of the break is to allow the team to relax; But there is really too much work around Lu Ke, and it is too late to complete it.

For other rookie players, there are two months before the preseason to complete the outpost work of entering the league, but Lu Ke, who was ordered before the regular season, did not have such space. If it weren't for Lech and San Francisco 49ers team manager Trent Balk keeping a clear head and pulling up the blockade, the work would have been enough to drown Lu Ke as early as the regular season progressed.

Now, the offseason has finally arrived, and the accumulated work is pouring in.

But in order to leave enough rest time, and in order not to affect the training plan and preparation rhythm for the next week, Lech focused his work on the first half of the off-week as much as possible, and then left the second half of the off-week to Lu Ke, to relax and adjust well, so as not to be further disturbed, in the final analysis, the game and training are the focus.

As a result, Lu Ke faced the hardest time after entering the professional league.

……

At two o'clock in the afternoon, accompanied by Lech, Lu Ke came to the studio in the Caschu District.

It's an abandoned warehouse, with what looks like a dusty concrete wall, and even the abandoned pickup truck parked in the nearby parking lot has accumulated a lot of dust, as if it had been a century; Once inside, you can look up to see exposed pipes and graffiti all over the four walls, filling the streets with casualness and art.

This reminded Lu Ke of the scene where Candace worked, and it turned out that those beautiful hard photos were created in such an environment, with a strong post-modern decoration style, showing the freedom and casualness of artistic creation to the fullest.

Next, everything enters a completely unfamiliar phase, and compared to the morning, this is the real Alice in Wonderland.

Shooting is not just about standing in front of the camera, the model striking a pose, and the cameraman pressing the shutter, it's as simple as that.

Before the official photo shoot, it takes at least thirty minutes just for the stage of changing clothes and makeup, and three hours is normal if it is a female model; On top of that, the photographer also needs to meter, dim, determine the entire subject of the photoshoot, place the backdrop, and further communicate with the model, which also takes a lot of time.

After entering the photo, it is definitely not enough to stand still and pose. For a particular action, the photographer needs to capture the inspiration, and the model may need to hold a pose for up to three minutes, five minutes, and then make little by little adjustments, the point is, the process of artistic creation, the so-called adjustment is not mathematics.

"More eyes, more ...... Slightly to my side, okay, a little more, a little more, wait, too much, go back a little, the eyes are still not enough, a little more, sharper, find the state of the game, no, no, murderous, what I need is murderous...... Not frowning, but murderous, murderous......

The body is a little more upright, the abdomen is tightened, and the chest is straightened, just like a little poplar...... Come, come, raise your chin five degrees, just five degrees is enough...... The arms are retracted, and the shoulders are pressed back a little, as if the March breeze is overpowering the ears of wheat, and a little, a little bit backing is enough......"

Standing in front of the camera lens, Lu Ke only felt that his body was no longer his own, and he was completely out of control. He understands every word of the photographer, but after connecting them all, he can't understand a single word, what is called "more eyes", "how the fifth degree is measured", and then "what is the state of the little poplar".

Lu Ke wasn't very sure how the "murderous aura" should behave, but he was very sure that if he continued to repeat it like this, he might really breed murderous aura.

Originally, I thought that it was too difficult to freeze the action on the spot, and the fine-tuning of those details was simply uncontrollable, and I couldn't even understand what the photographer's words meant; Then, the dynamic posture of movement is bound to be simpler. But soon, Lu Ke knew that he was still too young and naΓ―ve.

"Run, yes, from left to right, again, run back...... Start passing, no, no, don't really pass the rugby ball and freeze it at the moment when the rugby ball is about to get out of your hands...... This posture is not good-looking, the slow-motion replay is the same, making a long pass of the bow and shooting the eagle action, the chest is more upright, and the pace of the feet is slightly larger...... Well, it's good, the whole person is moving, give me a little bit of dynamics, give me a little bit of sunshine...... Looks, don't forget the looks! ”

Tightly, Lu Ke gritted his gums tightly, and he deeply felt that he might directly smash the rugby ball into the photographer's face the next moment.

It's not taking pictures, it's all torture.

Now, Lu Ke finally understood what Lehe meant.

The photo work is absolutely manual work, in just one hour, they didn't even finish shooting the first costume, during which they had to change a set of costumes because Lu Ke was sweating profusely, and then re-shoot.

In comparison, Lu Ke would rather run for an hour or pass for an hour. Standing in the studio for an hour is even more difficult than a century. For Candace's work, Lu Ke expressed 100,000 admiration, which is simply not a job that ordinary people can do.

Sure enough, he has a specialization in the art industry, and he is still suitable for the rugby field, not in the studio.

After lasting 70 minutes, the shooting of the first set of clothes finally ended, Lu Ke was sweating profusely, as if he had just been salvaged from the water, dragging his tired body to the rest area, and after a little rest and adjustment, he put into the shooting of the second set of clothes.

Then, Lu Ke saw Stephen Curry sitting in the rest area.