“…… Do you want to make your own live streaming platform? Mr. Zhong, this is not how money is made. Tang Ying felt a little dizzy.

Zhong Ming smiled: "Am I the kind of person who spends money with a pat on my head?" I've been thinking about this for a long time, so I'll tell you more about it. ”

Tang Ying's doubts are normal, in the eyes of most people, the live broadcast platform is already a fiercely competitive red sea, and now entering the market is equivalent to taking money to waste.

The live broadcast platform has already gone through a fierce battle to burn money, and in the end, there are only a few live broadcast platforms in the entire Huaxia District that have survived, such as Linghu Live, and most of the others are cold.

From a global perspective, it is basically a situation where large live broadcast platforms dominate the world, and small platforms can only survive.

Tang Ying doesn't doubt Zhong Ming's financial resources, and it is not difficult to simply build a new live broadcast platform, but the key is where does the traffic of this platform come from?

To put it bluntly, the live broadcast platform ultimately wants the audience above, as long as there are enough viewers, you can hold up the anchor, and there will naturally be a big anchor when there are more anchors, so as to form a virtuous circle.

If there is no audience, even if you burn money to recruit a big anchor, it will be cool quickly.

Tang Ying also wondered about this, Zhong Ming didn't seem to be hot-headed, so why?

……

Zhong Ming's plan to be a live broadcast platform is indeed not hot-headed, but the result of careful consideration.

Or rather, it was originally part of his layout.

The current live broadcast platform does have some solidified meaning, after the big platform like the Linghu live broadcast platform has been done, most of the audience has been drained, and the audience who has the habit of watching live broadcast has basically gathered to a few big platforms, and the financial resources of several big platforms are getting more and more abundant, and there is money to dig more big anchors, and a virtuous circle has slowly formed.

Other small platforms were basically squeezed out of business because they couldn't make ends meet.

The reason why Zhong Ming wants to be a live broadcast platform is very simple, games and live broadcast are two inseparable wholes, and they are naturally closely linked.

From the very beginning of the game, "people who play games" and "people who watch games" were born at the same time, and even when playing chess on the street, you can always see a group of people around and pointing fingers.

Including traditional sports, "competition" and "spectatorship" are also two very key attributes, both of which are indispensable.

And the game industry is even more so, many games are popular precisely because of its explosion of live broadcast effects.

Live streaming is a piece of fat, and even if you don't consider the direct economic benefits it can bring, you should also consider the hidden benefits it brings, such as the popularity of the game.

If Zhong Ming has a very large live broadcast platform in his hands, then after the new game is released, he can just give an order to the anchors under him, and he can immediately push the game up, without having to contact those anchors one by one and give them money.

As for how to do the live broadcast platform?

It's actually quite simple.

Other live broadcast platforms that died on the way had a variety of causes of death, some were due to the rupture of the capital chain, some were the death of the company's employees who were floating and eating together, and some were poor publicity and poor management...... But at the end of the day, there's only one real cause of death: no traffic.

That is, the platform does not have enough viewers.

Traffic is the foundation of the survival of the live broadcast platform, with traffic, there will be income, there will be popularity, and you can win the big anchor; Without traffic, there is nothing.

Many platforms spend a lot of money to poach big anchors from other places, hoping that these big anchors can bring traffic to the platform.

Now entering the market, the biggest question is, where should the traffic come from?

According to the general operation, it can only be crazy to spend money to dig people, from similar platforms such as Linghu Live. But this will face a problem: the audience's stickiness to the platform is very strong, and after getting used to a live broadcast platform, most people don't want to change it.

Therefore, this seems to be a dead knot for new live streaming platforms, and the input is completely disproportional to the output.

But for Zhong Ming, it's different, because he has traffic.

The entire Shimmer game platform is his traffic.

Zhong Ming's approach is very simple, that is, to broadcast the microlight live broadcast directly into the microlight game platform!

The live broadcast software is not much in the program at all.,In fact, it's just equivalent to a built-in TV station.,As long as it can realize the most basic video transmission、Barrage、Gifts and other functions,There is no threshold at all。

And Zhong Ming took the resources of the Shimmer game platform to do live broadcasts, and there are many advantages that other live broadcast platforms do not have.

First of all, convenience.

For other live streaming platforms, viewers have to bookmark web pages or download live streaming platform programs. Shimmer live broadcast does not need to, as long as you open the Shimmer live broadcast platform, you can see the content of the live broadcast room.

On other live broadcast platforms, viewers will only click on it when they want to watch the live broadcast. But in Shimmer live broadcast, players will watch the live broadcast room once as long as they log in to the game once; As long as the Shimmer live streaming platform on the player's device is online, the following streamers will send them plane tickets after they go online.

Integrating the gaming platform with the live streaming platform has a natural advantage in terms of player attention.

Secondly, the positioning is accurate.

Other live broadcast platforms require players to choose the games they care about, and many platforms also deliberately do big data to analyze which live content players have watched more recently, and push live content in a targeted manner.

But there is no need for Shimmer live broadcast at all, because what game the player has played can be directly reflected on the Shimmer game account. For example, if a player has been playing "Xuanjia Project" for a long time recently, then it is okay to directly push some live broadcasts of "Xuanjia Project" to the past.

Moreover, the game details page and the live stream section of the corresponding game are directly combined. For example, if a player is interested in a certain game, he can directly click on the live broadcast tab on the game details page to see all the streamers on the platform who are broadcasting the game, and you can have a general understanding of the game by going in and seeing, without having to open other live broadcast platforms and search for games.

Again, there is 0 threshold for anchors.

As an ordinary player, if you want to broadcast live on other platforms, you need to download a special live broadcast tool, and you are likely to face an embarrassing scene of no popularity after the broadcast. But here in Shimmer Live, the live broadcast tool can be directly built into the Shimmer game platform, and even in the game, it can be used to start live streaming or start recording at any time.

At the same time, after the newcomer anchor starts broadcasting, the Shimmer game platform will directly read the in-game data and generate the corresponding filter conditions.

For example, a player thinks his skills are good and wants to start a stream.

If he is on other live broadcast platforms, he needs to download live broadcast tools, verify his identity, and slowly accumulate popularity after opening the live broadcast room, and he will be like playing a stand-alone machine for a long time, and only a few viewers may click in the vast live broadcast room, and he will quickly withdraw after seeing that there are not many barrages.

If you want to become popular, it largely depends on the recommendation position given by the platform, and so on, even if the anchor itself has good technology and good program effect, it may take a long time to become popular.

In Shimmer Live Broadcast, the anchor has verified his identity in advance, and if he wants to start a live broadcast, he just needs to click a button in the game.

Moreover, after the broadcast, the program will automatically generate filter conditions based on the in-game information, as long as the audience filters according to similar conditions, they can find this live broadcast room.

The biggest problem with traditional live streaming platforms is exposure. The distribution of exposure resources between different anchors is extremely uneven and unreasonable, some head anchors are at the top of the list all the year round, and most of the audience can see these anchors when they go in and see them, while rookie anchors have the potential to become popular, but they are struggling not to be discovered, and it takes a long time to get ahead.

This is because traditional live streaming cannot read in-game data, and can only broadcast the game footage, so some data analysis is naturally impossible to start.

If the player broadcasts live on the Shimmer platform, with the support of game data, the "labeling" of the anchor can be extremely accurate.

Take "Xuanjia Project" as an example, through the player's live broadcast and in-game data analysis, there are many labels that can be attached to him:

How is his marksmanship and what is the hit rate? Which character and gun do you like to use?

What is the average number of kills in the last 100 rounds? What is the total number of winners?

Does he talk a lot on the stream? Is it a chattering anchor or a cold anchor?

What is his real rank and overall strength score?

Is he a steel-gun anchor who actively looks for people, or a stable anchor who prefers development?

Through a large number of in-game data and live broadcast data, these rookie streamers will also be labeled with a lot of labels, such as: "Gun King, Marksmanship Accuracy, Sienna Specialization, Sniper Rifle Specialization, Passerby Bureau Killing King, Like Single Row, Chatter Anchor, 2800 points, 7.3 kills per game" and so on.

In this way, players see the label in the live broadcast room and immediately have a general understanding of the style of this anchor.

Or, players want to watch a specific type of anchors, such as those who like to watch and play sniper, and like to watch Sienna, directly filter keywords with tags, and a large number of qualified streamers are screened out at once.

After the screening, many newcomer streamers who are not very popular naturally appeared in the screening list and gained exposure from players.

With the "guarantee" of the platform's data, the audience will also be willing to dig out some new anchors.

At the same time, with these game data, the live broadcast platform itself can also "estimate" the value of a rookie anchor through a certain algorithm.

For example, the specific values such as accurate marksmanship, more killing, more talking, high real rank, etc., will weight the anchor's rating, and calculate the anchor with a relatively high score, you can get some relatively good positions and increase some exposure.

In this way, a benign mechanism has been established, so that new anchors who join the platform can get a good exposure opportunity.

Even many players may not have the idea of starting a live broadcast at the beginning, but if he plays really well, then the system will prompt him to suggest a live broadcast to try, and will use various material benefits to attract him to start a live broadcast, which makes the potential anchor base of Shimmer Live broadcast much larger than other live broadcast platforms!

……

Therefore, Zhong Ming's decision that Tang Ying not renew the Linghu live broadcast platform was the result of careful consideration.

When the Shimmer live broadcast first opened, there was definitely a need for a weighty anchor to come to the town and bring traffic, and Tang Ying's influence was undoubted.

But Zhong Ming doesn't plan to poach anchors on a large scale, at least not at least at a price higher than the market price, which is not cost-effective.

Compared with other live broadcasts, the Shimmer live broadcast platform has two advantages, one is to bring its own audience, and the other is to have strong hematopoietic ability.

Every player on the Shimmer game platform may be a potential anchor, and the conversion rate is much higher than that of other live broadcast platforms. Therefore, what Zhong Ming has to do is to dig out new anchors, and then pick them up by himself, so as to make a virtuous circle.

When he came up, he spent money to poach big anchors, but he couldn't make a profit for several years, Zhong Ming wouldn't do this kind of thing.

Of course, after picking up these new anchors, how to keep them is a problem. Zhong Ming's solution is a higher gift share, dynamic salary contract, long contract period + liquidated damages.

First of all, the most basic gift is divided, and other live broadcast platforms draw 50%, and Zhong Ming plans to only draw 2 to 30% (20% for small gifts and 30% for big gifts).

Other live broadcast platforms have a single source of income, but Zhong Ming is different here. A big role of the microlight live broadcast is to supplement the functions of the microlight game platform, and it can also play a role in promoting the game.

The small commission of gifts will be a very tempting option for many streamers.

Secondly, in terms of contracts, the contract is signed for a longer period of time, and the fixed salary and liquidated damages are linked to the heat. In the contract signed with the anchor, the anchor will have a fixed base salary, but if the popularity exceeds the original expectations, then according to the corresponding gear, the base salary will also be increased accordingly.

For example, if a small anchor reaches the popularity of a top big anchor within a week, the basic salary earned will be directly the same as that of a big anchor.

In other words, there is no distinction between large contracts and small contracts, and everyone's contracts are similar, but the basic salary is different. But as long as the popularity can reach a certain value, then even if you sign a small contract, you can still get the income of a large contract.

At the same time, Zhong Ming will use the reputation of Shimmer Mutual Entertainment as a guarantee, and will not engage in locking popularity and popularity, and the popularity may increase due to some factors (such as newcomer recommendations), but it will definitely not be lower than the real popularity.

Of course, this point cannot be verified by others, but in terms of Zhong Ming's credibility, there are definitely not a few people who are willing to believe it.

At the same time, the liquidated damages for long-term contracts are also linked to the anchor's income and popularity. Big anchors earn more, but they also earn more liquidated damages. If an anchor is popular and is poached by other platforms, then you can also claim sky-high liquidated damages, so that you will not have to work hard for half a day and be picked by other companies.

Moreover, this live streaming platform also has a big advantage, that is, it will grow with the expansion of the Shimmer gaming platform.

In the future, the Shimmer game platform will launch more and better games, and the game content and the number of games will grow rapidly, and many other manufacturers will also choose to hand over their games to the Shimmer game platform for joint transportation, the higher the popularity of the game platform, the more viewers and potential anchors of the live broadcast platform, which is the biggest advantage that other live broadcast platforms do not have.