Chapter 208 Smart Modules (3300, 3400 Subscriptions)
Listening to Yang Chengye's description, Zhong Ming also roughly assessed the prospects of this intelligent module.
It's still pretty good.
If it is to make an intelligent module similar to other companies, it will definitely not be a big deal, and Zhong Ming will not be interested. But the micro projection technology that Yang Chengye said is equivalent to a killer feature of this holographic projection module, which is completely different from other intelligent modules.
The cost will inevitably increase, and the selling price will inevitably increase, but as long as the effect is good, it can be sold to local tyrants.
Whether it is to take the cost-effective route or the luxury route, as long as you can make differentiation, you will have a head.
Zhong Ming asked, "Why did you think of using the image of Chanel?" ”
Yang Chengye smiled: "Speaking of which, there are actually two points. ”
"First of all, I personally like the image of Chanel very much, and I think it is very suitable for our target group!"
"Smart modules are mainly used by young people. Older people, generally more repulsive to smart devices, they basically will not buy smart modules, even if their children buy, generally just buy the cheapest kind, two or three hundred yuan of a small box, put on the coffee table, can play the simplest, most basic control of all smart appliances function, it is enough. ”
"Young people, like games, like virtual idols, for this group of people, Chanel compared to other virtual idols, let them like it more. Before Xia Nell was able to become popular all over the Internet, attracting a number of big anchors to cos, and won the first prize in the virtual idol competition, which can show that this image is very popular among young people. ”
"Moreover, around the image of Xia Nell, an Internet addict girl, we can also launch some new features, such as intelligent companion ......"
"Second, there is the issue of cost performance. To be honest, our company's budget in this area is also limited, and if we want to cooperate with well-known virtual idols such as Su Bai and Dina , the asking price is too high and the company will not approve it. ”
"Of course, it's not that we look down on you, we prefer to cooperate in the form of sharing, if the smart module can really succeed, then your income will definitely not be less!"
Yang Chengye was very careful in his words, for fear of causing Zhong Ming's misunderstanding.
But what he said is also the truth, those very well-known virtual idols, the endorsement fee is too high.
It's not that Zhihuan Technology can't afford this money, mainly because it feels that the cost performance is not suitable, not to mention, the risk is too great.
Whether such an intelligent module can be popular or not, even Yang Chengye himself has no bottom in his heart, he hasn't made any money, and he has smashed in tens of millions of endorsement fees first, which is a bit too irrational.
In this world, the first-line stars in the Chinese circle, the endorsement fee is basically at the level of one or two million, and those first-class virtual idols are cheaper than real people, but they are not much cheaper.
After all, real endorsements, isn't it just a face, shoot a few commercials, and it doesn't take much effort, it's also about buying a face, and there are many fans of virtual idols, and the popularity is not low.
Yang Chengye wants to pay less endorsement fees in the initial stage and calculate the money by sharing, but a large company like Xinghua Mutual Entertainment will never agree.
Just kidding, you used Su Bai as an endorsement, but the smart module didn't work out, and the follow-up income was not much, isn't that equivalent to a white prostitute?
The bottom line of Xinghua Mutual Entertainment is to sign a gambling agreement, for example, if the sales volume does not reach XXX, Zhihuan Technology will have to compensate an additional endorsement fee, which Yang Chengye will definitely not accept.
If the endorsement fee is not high enough, you can only buy some virtual idols that are relatively less well-known, such as Shangguan Yun, but Yang Chengye doesn't like it.
Therefore, Yang Chengye also found Zhong Ming here, hoping to talk about cooperation with Xia Naer.
After talking for half an hour, both sides had a good impression of each other.
Of course, this matter mainly depends on Zhong Ming's attitude, after all, Xia Naer's image is here, Yang Chengye has nothing to be dissatisfied with, the key depends on whether Zhong Ming is willing to cooperate.
"In this way, Mr. Zhong, I will take you to see our company's products first, and you will have a good idea in your heart."
Yang Chengye first took Zhong Ming to see the finished product of the intelligent module, probably to show the R&D strength of Zhihuan Technology.
"That's our smart module, which can be mounted on the ceiling or on the wall, like this."
What Yang Chengye was holding in his hand was a small black box that looked like a square brick, boxy and about two fingers thick.
Once installed, the module automatically scans the structure and layout of the room, analyzes and images intelligently, and projects the image in the room.
You can connect to audio, TV, game consoles and other equipment, and you can also bring your own radio and sound equipment, so you can communicate with the host without barriers.
"Now because there is no corresponding virtual idol, I only use the most basic development version to replace it, make do with it, and the follow-up can be optimized." Yang Chengye said.
The current smart module projects a robot woman, which is the general material used during development, which looks a little spicy, but the level of intelligence is very high.
After all, Zhihuan Technology started with AI, and it is very powerful to do it casually.
"Play games with me." Yang Chengye said to the intelligent module.
"Okay, which game would you like to play? Clash of the Gods, or Dawn of Darkness? ”
Yang Chengye said: ""Dark Dawn, two-player mode. ”
The consoles in the room automatically turn on, opening a single-player game, Dark Dawn, with a two-player mode selected.
Yang Chengye picked up the controller and directly played the game with artificial intelligence.
During the two-player game, the AI looks like a real player, sometimes very reliable, and sometimes there are mistakes. If you make a mistake, you will be embarrassed and apologize, and basically there is no behavior of throwing the pot.
"That's it for today. Sweep the floor. Yang Chengye put down the handle and said to the intelligent module.
The sweeping robot next to it starts automatically and starts sweeping.
Yang Chengye also demonstrated some other functions, such as turning on the TV regularly, reminding important matters, and so on.
In fact, these functions are also available in other smart modules, and the difference between this smart module is that the avatar generated by this holographic projection will always act like a real person in the living room.
For example, when playing a game, the virtual idol will find a position facing the TV, and if there is no seat, he will stand or sit on the floor.
The owner can also make some settings, such as the performance in standby mode, the avatar can disappear directly, and you can also doze off in the room and read a book, which can be adjusted.
What's even more bizarre is that there is a special "nostalgia mode".
In "nostalgic mode", the host says "turn on the TV", and the avatar will actually run to the TV and press the button, and then the TV will turn on.
The owner says "sweeping", and the avatar will run to the robot vacuum cleaner and press the button, and then the robot vacuum cleaner will start.
Although the opening is still automatically opened with permissions, there is such a dynamic display, as if there is really a housekeeper in the living room listening to you.
"It's kind of interesting." Zhong Ming praised.
If it's a general smart module, there's really no need to let virtual idols endorse it, it's useless.
However, the good thing about this smart module is that it has holographic projection, which can make virtual idols really come alive in the living room!
It feels like a pretty good benefit for some empty nesters, or empty nest single dogs.
"Okay, then let's talk about the contract in detail. In addition, after the contract is signed, we will prepare Chanel's action collection and dubbing, and the action collection is easy to say, mainly dubbing and expression capture, and you also need to cooperate and check it. ”
……
Electronic contract terms, Yang Chengye sent a copy to Zhong Ming.
Zhong Ming couldn't see such a long clause on the spot, so he had to take it back and study it carefully, so as not to be cheated.
On the way, Zhong Ming was still pondering, recruiting people after the year, he had to find someone to be in charge of legal affairs, and the entire studio was legally blind and semi-legally blind, which was not very easy to do.
At that time, this kind of complicated contract clause can be directly shown to the in-house counsel and it will be over, and you don't have to worry about it yourself.
The contract is a relatively ordinary endorsement contract, but the initial endorsement fee is not much, only 2 million, and for every smart module sold in the future, Shimmer Studio can get 30% of the income as a share.
According to the pricing of Zhihuan Technology, the price of this new type of intelligent module is about 1,000 yuan, and it may be sold at a price similar to 998. After deducting foundry fees, R&D costs, etc., an intelligent module earns about 150.
This price is not low, but it is not high, because the profit margin of hardware is almost like this, taking the bracelet of about 1,000 yuan as an example, the low one earns 50~80, and the high one earns 100~150, after all, the competition for smart hardware is now fierce, and there are many manufacturers who take the cost-effective route, small profits but quick turnover, price butcher, and the profit will not be too high.
If one earns 150 yuan, then for every smart module sold by Zhihuan Technology, Shimmer Studio can get about 40 yuan, and if 100,000 units are sold, it is 4 million.
Obviously, this offer is definitely unacceptable to Xinghua Mutual Entertainment, and Su Bai's virtual idols directly cost tens of millions.
As for how high the sales are? Not very realistic. After all, this is a smart module, not a bracelet.
Bracelets are considered necessities, and the general demand for replacement is larger, and the shipments of several major bracelet manufacturers are in the unit of 100 million.
But smart modules are not a necessity, and there are not even many people who use them, can they buy millions?
It's a bit difficult, and Yang Chengye himself doesn't have much confidence.
However, Zhong Ming has confidence in Xia Nair, not to mention the million level, as long as 500,000 is sold, then Shimmer Studio will be able to get 20 million, which is an income that cannot be ignored.
……
Three days later, the contract was officially signed.
Yang Chengye sent Zhong Ming a package with two folders, namely "Expression Capture" and "Recording".
In the "Expression Capture" folder, there are many videos, the left half is the expression of a real person, and the right half is the expression of Chanel after processing.
The principle of expression capture and motion capture is actually very simple, that is, a tracker is installed on the face and body of a real person, and when a real person makes expressions and movements, it can be transmitted to the computer and applied to the virtual character.
This kind of technology has been widely popularized, and it is basically inevitable to use it to make some triple-A masterpieces or make virtual idols. Shimmer Studio doesn't have equipment for the time being, just because it can't afford it, and when it comes to making large-scale games in the future, it will definitely have its own motion capture studio.
This time, if Zhihuan Technology wants to use the image of Xia Nair, it must also solve all the problems of movements, expressions, and sound sources.
Zhong Ming looked at the "Expression Capture" column.
The performances of these actors are similar, and Zhong Ming has not seen anything particularly outstanding for the time being.
Listened to the recording again.
Many of these voice actors recorded the sound according to Chanel's lines, and Zhong Ming needed to pick out the most suitable one as Chanel's sound source.
After choosing the sound source and recording, Chanel can speak like other virtual idols.
At the same time, this set of audio sources can also have some other uses, such as making audio sources for some navigation software and radio software, and when the time comes, open the bracelet map: Chanel continues to navigate for you! It's pretty good, too.
The sound source can be said to be the second life of the virtual idol, the sound is not good, there are no characteristics, and the virtual idol is half cool, so you must be cautious.
However, Zhong Ming turned on the recording and listened to them one by one, and there was nothing particularly satisfying.
It's all a little ...... Too banal.
Zhong Ming replied to Yang Chengye: "Expression capture, I'll take a look." The sound source, it's not very good, it feels too ordinary, and there are no characteristics. ”
Yang Chengye: "Uh...... This is already an excellent voice actor in Huaxia, all of whom have dubbed movies and anime, and have also dubbed some games. When you say 'no characteristics', what kind of characteristics do you want? ”
Zhong Ming: "First of all, it is definitely different from movie dubbing, it has to have some cuteness and the feeling of secondary two, that is, it is two-dimensional, and at the same time it is a little playful or even mischievous." ”
"Uh......" Yang Chengye hesitated for a moment and replied, "These voice actors should already be working hard to express what you said." ”
Zhong Ming shook his head: "Not really, at least I didn't hear it." ”
Yang Chengye: "Okay, then I'll look for it again, if you have any suitable candidates, you can also recommend it, after all, this virtual idol was designed by you, and you have the absolute right to speak." ”
You should be cautious in choosing the sound source, and Yang Chengye is obviously very aware of this.
Since Zhong Ming is not satisfied, he has to continue looking for it.
……
At night.
It's off work.
Jiang Wanna and Zhou Sen added a little extra to the class for a while, and they were urged by Zhong Ming to hurry home.
The project progress does not need to be rushed, anyway, it can be completed on time.
After dinner, Zhong Ming suddenly remembered something.
Helping others is useless!
This thing can be taken out and used after helping others, and I have done such a big favor to Fantasy Time Studio, how can I say that it is also a pleasure to help others, right?
Although I also need a lot of compensation afterwards......
Zhong Ming tried to take the help dice out of the bracelet, and this time it worked.
"Heh, I don't care about anything else, I just want to multiply the peach blossom luck tenfold, can you satisfy me in the system?"
Genius one second to remember the address of this site:. Mobile version reading URL: m.