The NBA's basketball court is just an ordinary basketball court for Xue Ding's significance.

But for many people, this place is a stage to make their dreams come true, and many basketball enthusiasts will not be able to show their faces in this place for the rest of their lives.

If you can make it to the stage and you have the talent, then you can shine all over the world with basketball and let all the fans know your name.

Xue Ding's peak battle broke the Lakers' twin towers, and at the last moment, he completed the quasi-kill and the block against Kobe, leading the Portland Trail Blazers to defend the home power of the Rose Garden.

This also greatly improved Xue Ding's commercial value, and on the night of the game, Tom renegotiated with Adidas.

Exclusive signature shoes.

This is the latest treatment given to Xue Ding by Adidas.

After training in the morning and after breakfast, Xue Ding took Yaya to Adidas' Portland office.

Tom and Adidas executives have been waiting in the office for a long time.

"Husband, is it important to have signed shoes?"

Yaya didn't know much about the significance of signing today, and she was a little excited to see Xue Ding in the car.

"Well, for those of us who have played since childhood, it means a lot, I used to dream of having my own signature shoes, and now there are about 10 stars in the league who have signed shoes." Xue Ding was very happy to share his joy with Yaya.

"Hmm. Are you awesome, will the money increase this time when you change your endorsement? ”

Yaya and Xue Ding's attention is different, since she gave up her job, the pressure to make money is on Xue Ding's side, and Xue Ding's income is also very sensitive to her.

"It will be raised a little, and the cash increase will not be too much, mainly because then every pair of shoes sold in the future, a 5% commission will be given to me."

Xue Ding proudly boasted his achievements with Yaya.

"It's so tall, but your shoes are so expensive." Yaya obviously knows the Adidas price as well.

"Well, if I do well, I'll be able to sell it."

"Then you have to come on, brush three more pairs, and brush more data."

"Uh...."

Yaya must have watched the news, and was spoiled by that wave of netizens.

"Haha, it's all money, you have to brush more money back." The playful Xue Ding stuck out his tongue.

"..... and I'll brush it again, and I'll spank it when I get home." Xue Ding said.

"Can you bear it?" Yaya looked at Xue Ding with wide eyes.

“… You won, I can't bear it. Xue Ding glanced sideways at this good-looking face and couldn't stand it.

Words can't be defeated, and she can't escape when it's time to be beaten.

There are several types of contracts for endorsement sneakers.

For those players who have been taking care of the water cooler for a long time, they are also helpful in building the overall identity and presence of the brand.

But in the vast majority of cases, brands will sign these players to short-term, one-year contracts.

This is known as a "Merch" contract, which can be roughly understood as a $5,000 to $10,000 outfit for these fringe players (even those who have failed to reach the minor league in the draft and fringe players from small-ball city teams). These pieces of equipment are commonly known as "team shoes", that is, team models.

Most of Nike's team shoes are presented in a basic black and white color scheme, with elements of the team color scheme.

Just as young players will fight for a chance to play in the team, they also value this "Merch" contract, which is real money.

The second type is the "cash contract"

Most players in the league have cash contracts in hand, and of course contracts vary greatly from contract to contract.

Normally, rookie players will sign contracts with brands for at least three to four years, and most of them are brand owners who have the right to restrict and prioritize the contract, and Xue Ding signed this kind of contract.

While most players have contracts with the team starting on July 1, most of the shoe contracts expire on September 30, before the start of pre-season.

As a way to protect the interests of brands, brands usually start signing players after the draft.

This ensures that brands are informed of a player's draft pick, their team's market and how they perform in Summer League before signing.

For example, Xue Ding knows that Anglo Russell and Winslow will benefit from being drafted by the Lakers and Heat, and in turn, their shoe contracts will rise.

Now the "market" is if it is an NBA lottery rookie.

Then the cash contract amount is roughly between $200,000 and $700,000.

But of course, there are exceptions, for example, this year's super rookie Xue Ding signed a big contract with Adi, and Xue Ding's outstanding performance today will also take over the banner of Adi's series spokesperson in the future.

This is all thanks to Xue Ding's excellent performance during the season. In the end, Xue Ding also appeared on the stage of the Western All-Stars, and he had a long face for it.

After Xue Ding announced that he was selected as an All-Star, Xue Ding also received a one-time reward of up to $200,000 from the brand.

All of this makes sense for Adidas to provide some additional perks to Xue Ding, who wins Rookie of the Year or is among the All-Star and playoff games.

Xue Ding's crazy data performance has also received a series of real economic returns.

An interesting principle in Xue Ding's endorsement contract is called the "18" principle.

Xue Ding must ensure that his scoring and rebounding numbers add up to 18 per night, otherwise the shoe contract may be greatly discounted after the season.

This is the most basic requirement.

For all players with cash contracts, they usually get real money and equipment sponsorship shoes, some may get $50,000 plus $30,000 in brand vouchers, and star players get $500,000 plus $100,000 in equipment sponsorship.

Xue Ding has a room of sneakers.

Stars at the top of the NBA food chain can get cash returns every quarter, as well as special equipment in their own team colors, such as their personal logos on their sneakers and even their favorite motto (collectively known as PE).

These details are also written into the contract, and in some cases, it is also a reward for the brand to these outstanding stars.

Most sneaker brands will have such a "trigger clause" for players.

If one of their players makes the All-Star team, they'll get a pair of sneakers with their own "custom" elements.

Xue Ding was selected as an All-Star this year, so Tom couldn't wait to ask Adidas to write the Chinese word "Overlord" on Xue Ding's sneakers.

Come to the office.

Adidas made a contract change with Xue Ding.

Xue Ding got a new contract for his own signed sneakers.

With signature shoes, this also means that in the eyes of brand owners, Xue Ding's commercial value is no different from that of ordinary superstars.

Signature shoes are the most painstaking sneakers created by major brands, and they are the link between signature shoes and their favorite football stars.

Due to the limited number of signature shoes, very few players will have their own signature shoes in their rookie year, the last example was back in 2003 LeBron James, and now the record has been renewed by rookie Xue Ding.

This is also a reward for Xue Ding's efforts.

。 vertex