Liu Yuxin was humming a little song in the office, and he was in a good mood today.

Yesterday, he watched the data of the two games "Learning to Know Early" and "Learning the Sea" for a long time, of course, he couldn't see the internal data, just looked at the number of downloads in the game market, the number of comments and so on, but he could also feel the coolness of these two games.

Needless to say, "Learn to Know Early" is very cool; "Endless Learning" is better, but it's clearly not comparable to some regular games.

Take "Mecha Era" as an example, no matter how scummy this project is, it is still fun to play, you can upgrade, you can draw good-looking mechas, and you can play against other players. That's the beauty of regular games, as long as you do it step by step, there will always be players who will buy it.

And what about "Endless Learning"? It's just an answer! Do you have a beautiful original art? Is there a monster fighting upgrade? Is there a game story? None of them!

It's such a game, and it's naturally alienating to players.

What's more, "Learning the Sea" has such a large amount of publicity funds! With so much money, it is still pushed like this, which is enough to show that this project is not worth saving!

"Hmph, it's a waste of money to Lao Xie, if you give it to me, I will definitely earn a lot back, Mr. Lu, Mr. Lu, hurry up and take a look at the data of Lao Xie's project, they have spoiled all the publicity funds!"

Of course, Liu Yuxin silently complained in his heart, but he didn't dare to let Mr. Lu know these words.

There are also many people like Liu Yuxin who are waiting to see the jokes, after all, who is not greedy for the publicity resources that Lao Xie took away? It's okay if it's a regular project taken away, but the key is that Lao Xie is an educational game, and in the eyes of most people, it's a pure waste of money!

Liu Yuxin opened the chat software Linking on the bracelet and wanted to complain to his friends.

Habitually swipe the circle of friends, and there is a lot of new information.

"I've reached the golden rank of intelligence in "Endless Learning", if you don't accept it, challenge me! ——From "The Boundless Sea of Learning"

Liu Yuxin was stunned for a moment, then took a closer look at the person who posted on Moments, and smiled.

"This is Lao Xie's advertising for his project. No, you're a project director, and you've only reached the golden rank of smart in your own game, you're not ashamed, and you still have a face to send to Moments. ”

Obviously, this is a message shared directly from the game to the circle of friends, and of course, these contents are also set in the game, which is a regular sharing.

Flip down again.

"I've won three in a row in "Endless Learning", who else can beat me with knowledge!! ——From "The Boundless Sea of Learning"

"Huh? What another one. ”

Liu Yuxin was speechless, Lao Xie is not kind, it's not okay to send one, why do you still swipe the screen?

But if you look closely, it's not right at all, this is not sent by Lao Xie at all, it was sent by a colleague from another company who is not familiar with Liu Yuxin!

"What's the situation? How did he know about "Learning the Sea"? ”

Liu Yuxin is very puzzled, it stands to reason that Lao Xie or the people around Lao Xie can turn "Learning the Sea of Boundless" to understand, but this person can't fight Lao Xie at all, and he shouldn't know him!

As a result, turning down again, Liu Yuxin was completely stupid.

Why are there so many sharing of "Learning from the Sea"?!

There are acquaintances who know each other, there are people who don't know each other, there are friends in the game industry, and there are friends in other industries!

If it's just one or two, it's just that they happened to discover the game "Endless Learning", but so many people are sharing, it's weird!

Liu Yuxin hurriedly opened "Learning the Boundless Sea" in the game market to check the data, and found that there was indeed something wrong!

"Wait, why did the number of downloads skyrocket so much?!"

Liu Yuxin was shocked, he remembered that there weren't many downloads when he got off work yesterday, why did he look at it in the morning, and it skyrocketed more than ten times?!

And the comment area seems to be completely lively, and there are many people who claim to be "The Best Debater" sightseeing group"??

Liu Yuxin was completely stunned, what the hell is going on?

What is it?

Of course, Liu Yuxin knows very well that the popularity of a game can be smashed with money, as long as there is enough publicity funds, whether it is buying hot searches, advertising or other means, it can instantly attract the attention of players and push the popularity up.

After all, the Internet age is like this, and there are many ways to catch the player's eye.

But with the little money that Director Xie got, he wants to push "Endless Learning" to this extent overnight? That's almost impossible!

According to the conventional promotion methods, whether it is buying recommended positions, advertising or buying volume, it is a process of continuous promotion, and the data is slowly rising, like this feeling of overnight explosion, it is more like some variety shows, a few pictures, a hot search, and suddenly the popularity rises!

is like a variety show before, just because one of the contestants was so beautiful, he was shocked by the audience and forwarded it everywhere because of a few screenshots, so the show that was not too popular became popular overnight.

Of course, there must be hype here, but the premise of hype is that there is indeed this potential!

Liu Yuxin was so angry that he scratched his hair, he didn't understand very much, what happened to "Learning the Boundless"? Why did it skyrocket so much heat overnight?

The key is, this is only the second day of the launch, and there is a trend of swiping the screen of friends, if it develops further, then it will have to be?!

……

Not only Liu Yuxin was stunned, but even many people in the project team of "Learning the Sea Without Bounds" were also stunned!

The next day at work, before Zhong Ming walked to the workstation and sat down, he heard Zhang Xiaowen whispering.

"Hey, another friend has posted on Moments, and he has also started to play "Learning the Boundless Sea"!"

"Yes, yes, my friend is too, and he also posted it on Moments!"

"Damn, in the blink of an eye, my ranking in the circle of friends has dropped from the first to the 20th, this group of people is crazy, right?! Didn't they sleep all night? ”

"Don't say it, I'm a little poisoned, I played our game until more than two o'clock last night, if I wasn't really sleepy, I would have been able to brush up on the diamond rank today!"

"I want to ask weakly, is our project on fire? Why is it that all the circle of friends is our game overnight! ”

Many people even wondered, is this true? It's not a dream, is it?

Not many people actually shared it last night, because "Best Debater" didn't air until 8 p.m. But this night passed, and when I went to work in the morning, the sharing of "Learning the Boundless Sea" in the circle of friends had the momentum of occupying half of the country!

Zhang Xiaowen saw that Zhong Ming was coming, and hurriedly stood up: "Brother Zhong, have you looked at the circle of friends, our project is really popular!" I can't believe it! ”

Zhong Ming sat down at his workstation: "What can't you believe?" We have worked so hard to share so much content just for this kind of communication effect. ”

Zhang Xiaowen said: "I know, but there are not 1,000 but 800 games that have done the function of sharing in the circle of friends, right?" But it's basically useless, players posted a circle of friends and deleted it quickly, just to get a reward. Like us, players not only post on Moments, but also share in the group! The most excessive thing is that there are two friends who privately chat with me to share the information of "Learning the Boundless Sea", which is simply a face-to-face output! ”

Zhong Ming smiled: "Because our game has a small capacity, it can be opened directly in the chat software, and it is suitable for all ages, anyone can go in and answer two questions to test their knowledge reserves." The ranking function can also stimulate everyone's comparison psychology, what is strange about triggering this kind of diffusion spread? ”

Zhang Xiaowen patted his head: "Hey, then according to this, is it redundant for us to sponsor "Best Debater"?" Money spent in vain? ”

Zhong Ming was so angry that he wanted to knock him: "You just pick up the bowl to eat, put down the chopsticks and scold your mother!" Our game does have the attribute of easy diffusion, but where did the first batch of core players come from? It's mainly brought to us by "Best Debater"! Most of the viewers of this show are high-quality users, the kind that can answer questions for an hour, if it weren't for this group of core players, how could it spread so quickly? ”