Mr. Lu thought about it for a long time, turned on the computer and looked at the recent publicity fund allocation plan, and finally nodded: "In this case, let's divide 500,000 publicity funds to you." ”

Director Xie was pleasantly surprised, and he was really coming!

In fact, according to the original situation, let alone 500,000, it can basically be said that there is no point! In addition to the regular channel recommendations that all games of Lightwing Interactive Entertainment have, this educational project does not get any publicity funds at all.

The project itself is already in a state of self-destruction, and Mr. Lu also knows very well that the original educational game will not be able to succeed at all, how can it be possible to spend money again.

But now after Zhong Ming's three-inch incorruptible tongue flickered, Mr. Lu was willing to allocate 500,000 yuan as publicity funds, which is already a big surprise!

Director Xie looked at Zhong Ming, which means that it's almost over, let's withdraw.

Zhong Ming looked at Director Xie and coughed twice: "Ahem, Mr. Lu, my opinion is the same as that of Director Xie, 500,000 is a bit insufficient." ”

Director Xie was stunned, did I mean this when I looked at you?

Am I not enough to say? 500,000 is a lot! That's a lot!

But Director Xie didn't want to tear down the stage in person, so he froze, and he didn't know what to say for a while.

Mr. Lu was also a little surprised: "500,000 is still less?" Even if "Endless Learning" is a project that looks good, its profitability is definitely far inferior to other regular games, and if you invest so much publicity funds, it will be more difficult to recover the cost at that time, and the project will suffer huge losses, you are responsible, Director Xie. ”

Director Xie was speechless, yes, the project must be the supervisor's back, and it can't be Zhong Ming's turn.

Zhong Ming explained: "Mr. Lu, "Learning the Sea" is not a game in the traditional sense, and its profit model naturally cannot copy the traditional experience. There are many ways to make a profit, such as partnering with a Q&A site, or selling naming rights. But in the final analysis, there is only one point, the more publicity the project is, the more people play, the more likely it is to cause virality, once the number of active users is large, the attention is up, and there are many ways to monetize. But the key is to form a topic effect, with less money and less publicity, it may just be a waste. ”

Director Xie trembled when he heard this, and said in his heart, you kid really dare to say it......

You are not afraid that Mr. Lu will say, "Anyway, it may be wasted, so there will be no publicity funds!" ”

In fact, Zhong Ming's meaning is that it is not okay to give less money for this project, either you don't give it, or you can give more!

Mr. Lu also hesitated, give more publicity funds? The problem is that this project is not a company project at all, it is developed by Zhong Ming's group of people!

And it doesn't seem to take much effort to develop, it's not a game, at most it's a small program, and it's not enough to allocate 500,000 publicity funds for such a small program?

While thinking about it, Mr. Lu flipped through the publicity fund plans of various projects under his command on the computer.

Of course, this plan has been set a long time ago, of course, it has to be some games that are about to be launched or release a new version to be completely settled, and some funds are reserved.

But the problem is that most of the projects here are more reliable than "Endless Learning".

Because most of the projects here are expected to be stable and profitable, and there are a few key projects, the publicity funds are absolutely indispensable.

However, for some key projects, there is already a lot of publicity funds, and another few hundred thousand may not be able to make any splashes, and the cost performance is quite low.

Therefore, if you want to say that this money is not given to the "Learning the Sea" project, there is no particularly good place to go; But give it, I really can't even pay much money.

Mr. Lu's eyes wandered around the planning table, and finally turned to a project.

The Mecha Era project.

Seeing this, Lu Zhiqi became angry!

At the time of this plan, the "Mecha Era" project had just been released on the Xinghai Battlefield version, and the data was very good, and Mr. Lu was also very happy, he originally wanted to allocate more publicity funds to beat the popularity of the new version, pull a few more players, the revenue is rising, and an old project can be brought back to life, which is good.

As a result, all in all, the rest is known to many people.

So now it is meaningless to give so much publicity funds to the "Mecha Era" project, all the data have plummeted, and spending money on promotion may not be able to retain players, and it is very doubtful whether these money can be spent in the end.

Mr. Lu actually didn't want to promote the funds for "Mecha Era" for a long time, but he never decided which project to allocate these funds to.

Although educational games are indeed a bit cool, Zhong Ming said so much just now, which made Mr. Lu also feel that the project of "Endless Learning" is actually quite promising.

Moreover, for Mr. Lu, he has a strong discretion in which projects these funds are allocated to, after all, these projects are his own projects, and he has the final say.

Mr. Lu thought about it for five minutes, and said, "Then I'll give you three million, Lao Xie, can you guarantee me that this project will definitely be launched?" ”

Director Xie was shocked: "Three million?!" ”

Mr. Lu asked, "What, too much?" ”

Zhong Ming secretly slapped Director Xie's thigh, and Director Xie quickly changed his words: "No, no, it's just right!" I'm sure I'm milking the milk, oh no, the milking of the grass pushes this project up! ”

Mr. Lu looked at him: "Then what if you can't push it up?" ”

Director Xie was embarrassed: "I can't push it up...... If I can't push it, I'll deduct three months' salary myself! ”

Mr. Lu smiled: "Okay, this is what you said, if the project can't be completed at that time, I will ask you." Okay, it's almost time, I have to go, the publicity funds will be allocated when you are about to go online, save some money, don't lose it as soon as you come up, good steel is used on the blade, and the publicity funds have to be effective, understand? ”

Director Xie hurriedly nodded: "Don't worry, Mr. Lu, this money will definitely not be spent in vain!" ”

……

Coming out of Mr. Lu's office, Director Xie was still a little empty.

"Xiao Zhong, you can really do it, you want three million at once, so much money, I don't know how to spend it......" Director Xie wiped the cold sweat on his forehead, no, on his bald head.

Zhong Ming said that he didn't understand: "Three million is not a little bit of a flower and it is gone, how can I not know how to spend it." ”

Director Xie was speechless: "Xiao Zhong, you are really ignorant and fearless, can this money be spent indiscriminately?" This is all publicity funds, every expense must be recorded and reported, and someone will come to check if the recommended position is higher than the market price! If Mr. Lu finds out that we spend money indiscriminately, let alone you and me, the whole project may suffer. ”

Zhong Ming nodded: "I know this." ”

Director Xie said again: "And didn't you listen to Mr. Lu?" This money has to be spent to produce an effect, good steel is used on the blade, and our project is different from the traditional game project, relying on the conventional kind of buying volume, buying recommended positions, it is really not necessarily good. ”

Zhong Ming continued to nod: "Don't worry, Director Xie, I think about where this money should be spent, and make sure to find the best way to publicize." ”