When he left the restaurant, Lin Shuyuan stood on the street, the wind was raging, constantly burrowing into the collar, goosebumps on the surface of his skin were popping up, and there was only one thought in his mind, immediately return to the editorial office, enter the room, and then enjoy a cup of coffee; But looking back at the bustle and excitement in the café behind him, his departure didn't seem to have had much of an impact.

After struggling for a moment, Lin Shuyuan took a step forward, and instead of going to the editorial office, he made a detour of two streets towards the sporting goods store. He is ready to buy a home jersey for Lu Ke to show his support.

On the North American continent, in addition to the team's own official store, team merchandise can also be purchased at the general sporting goods store. Before these stores can restock, they need to be licensed as a cooperative distributor and authorized by 32 teams - except for the Dallas Cowboys, who run alone, the other 31 teams are all licensed, and then all merchandise can be sold in the store.

In addition to football, you can also find goods related to other sports such as basketball, baseball, and ice hockey.

San Francisco's 49ers' official merch stores are located in Candlestick Park and downtown, and if Jeremy Lin wants to buy a jersey right now, the general sporting goods store two blocks away is the best choice.

Just two streets, Lin Shuyuan walked quickly to the destination, pushed open the door, and then saw a dazzling array of jerseys, dazzling posters, as well as a variety of trophy replica models, as well as countless autographed cards of football stars, etc., it is completely a sports peripheral kingdom, with everything, countless, it is simply dazzling.

Lin Shuyuan didn't linger long, walked straight to the counter, found the owner of the store who was writing something with his head down, and asked, "Excuse me, I want to buy a San Francisco 49ers home jersey, No. 14, where can I find it?" ”

"What's the number?" The shopkeeper temporarily put down the pen in his hand and raised his head.

"Fourteen."

"Haha, Lu Ke, right? Chinese quarterback? The shopkeeper laughed happily and said Lu Ke's name accurately, which was really an accident. It seemed that the gap reached Lin Shuyuan's surprise, and the master then explained, "Don't be surprised. In the last forty-eight hours, all his jerseys have been sold, and even though I have no interest in rugby, I know his name now. ”

"What do you mean it's sold out?" Lin Shuyuan felt that his thoughts were a little out of pace.

"It's literal." The owner of the shop was in a very happy mood, and his tone was relaxed and smiling, "This is not the first time. Last Thursday, the No. 14 jersey I bought before was sold out, but there were not many of them at that time, only one or two hundred, because I didn't know who he was, and I didn't dare to take too many for fear of being unsalable; Later, I saw that this jersey was selling very well, so I ordered a batch of goods again, 2,000 pieces, which arrived on Saturday, and all of them were sold this morning. ”

The owner tapped his fingers on the small notebook on his desktop, which looked like a ledger, "I just called and ordered the next batch of jerseys." ”

2,000 pieces, all sold in less than 48 hours?

If it's placed on the official website sales channel or the flagship store of the Candlestick Stadium, this may not be a big deal; But it's strange that this sporting goods store is not located in a bustling area, but in Chinatown, which can almost be said to be a rugby desert.

And that's not the end of it.

"I've heard that the number 14 jersey is selling very well now. This week, the San Francisco 49ers won again, right? And a rare big win? Yesterday afternoon, the inventory was two-thirds out, and it was too busy to stop, and it has not been like this for a long time since Yao/Ming. "The store owner was a talkative one and offered to share more information.

Immediately afterwards, the host also gave a friendly suggestion, "If you are in a hurry, log on to the official website to buy it; If you're not in a hurry, I estimate that the goods will arrive the day after tomorrow, and you will come back then. By the way, the size of the official website is also out very fast, and it is estimated that their warehouse also needs to be replenished. ”

"Wait, what did you say?" Lin Shuyuan vaguely felt that he seemed to have captured an important news point, "The jersey sales on the official website are also very fast? ”

"I can't see the sales figures on the official website, anyway, the L number is gone. It will also take some time for them to restock, but they are fast, and it is estimated that they can complete the inventory expansion within 24 hours. The master said lightly, while Lin Shuyuan was dumbfounded, and his mind was like a galloping horse-

What's going on? After a week of racing, the world is in turmoil?

And that's exactly what it is!

As Lin Shuyuan saw and heard, after the end of the fifth week of the regular season, Lu Ke's No. 14 jersey ushered in an unprecedented sales frenzy, and it was the home jersey and away jersey that fully detonated sales!

According to the NFL's official statistics, the number 14 jersey has set a new weekly sales record, second only to the weekly sales record set by Cam Newton after the end of the draft throughout the season; This data not only easily became the jersey sales champion of the week in the San Francisco 49ers, but also became the weekly sales champion of the entire league.

What's even more incredible is that the weekly sales of the No. 14 jersey are even more outstanding than the weekly sales of all the other players on the San Francisco 49ers team combined; With this week's sales spree, Lu Ke is now the third best-selling individual jersey seller on the team in 2011, behind Colin Kaepernick and Patrick Willis.

All of this happened within a week, and it really gave people a glimpse of what it means to be an overnight hit!

Not only the San Francisco 49ers, but also not within the NFL league, such a rapid rise in the upward curve has even attracted the attention of major entertainment media, which have reported on Lu Ke's outstanding performance in the professional football arena, and is continuing to move forward step by step, becoming one of the most unique phenomena on the NFL field this year.

At some point, "Chinese" can be one of the factors that people attack, but at some point, "Chinese" can also be synonymous with creating miracles; It's like a "failed rookie", at some point, he moves forward with doubts and provocations, but after breaking through the shackles and shackles, he blooms with a tenfold shock and surprise.

That's how Kurt Warner was born, becoming the incredible "Cinderella" in the history of the league; Similarly, Tom Brady's brilliance also began with the 199th pick in the sixth round, and behind the repeated successes, this meme has to be turned out once again.

Now, it's Lu Ke's turn. After reversing the impossible, Lu Ke is writing a miracle that belongs to him.

In addition, the official statistics of the NFL further show that the sales of the No. 14 jersey are mainly concentrated in the San Francisco area, accounting for more than 80%; Seventeen percent of the remaining sales came from outside of San Francisco. Outside of California, it's less than three percent.

With such data, we can draw a conclusion: the entire wavelength of influence is still centered on San Francisco, and in the rest of North America, the influence is still not worth mentioning; The excitement on the Internet is just a crowd of onlookers after all.

In fact, this is not surprising, and it can even be said to be expected, that is the typical sales curve for rookie player jerseys.

Rookie players lack self-certification and market appeal, and after the draft, they land on their own teams, and fans show their support and expectations for rookie players by buying jerseys; But outside of the team, other fans are still spectators, looking forward to the performance of the rookies on the field, and then looking for players who interest them before buying jerseys.

This is true of every rookie player, including Cam Newton, and Lu Ke is no exception.

The sales frenzy of the No. 14 jersey just shows one thing: the San Francisco 49ers' ball market has finally begun to wake up, and Lu Ke has finally won the support and trust of fans.

On the positive side, this is motivation; On the negative side, it's stress.

After five consecutive highlight-reel performances, fans are expecting more and more, and at least they are looking forward to winning one win after another, and looking forward to Lu Ke leading the San Francisco 49ers back into the playoffs after eight years.

The higher the attention, the greater the stress; The higher the expectations, the greater the disappointment. It's always a double-edged sword. However, it is undeniable that Lu Ke now has the love and popularity of the city, as an undrafted rookie and a Chinese quarterback, Lu Ke only took five games to do this, which is an incredible career start.

So, can Lu Ke be another Kurt Warner? People will wait and see.

Fans, enthusiastic support; Commentators, full of praise; The news media, all eyes on it; Internet speech is hot. After the end of the fifth week of the regular season, Lu Ke really enjoyed the super high treatment of fame and fortune.

But for Lu Ke, this was a disaster, his daily training was chased and intercepted by the paparazzi, and finally had to go to the training base in Candlestick Park to complete the follow-up training; And there are more than a dozen reporters gathered at the door of the house, waiting 24 hours a day, trying to dig out more secrets about Lu Ke's private life-

What's going on with this quarterback popping out of the cracks in the rocks?

Lu Ke is deeply aware that it is imperative to move, otherwise Lu Zhengze and Jiang Youning's daily lives will be affected.

The more lively, crazy, and noisy it was, the more Lu Ke realized that it was not easy to concentrate. Luckily, Lech Steinberg made a timely move, allowing Lu Ke to use his private apartment, dodge the paparazzi, and concentrate on preparing for the regular season next week, methodically plunging into his daily training routine.