Chapter 165: Marketing Genius
What Zhou Sen said is really a serious problem.
The name "Latent Red Path" is honest, and the first impression is not very good. When many people first see this name, they probably don't know what this game is about.
If it was in Zhong Ming's previous life, players would be able to guess the content as long as they looked at the name and introduction, but it was still inevitable to associate it in the direction of the anti-Japanese drama.
In this world, most players don't understand what "Red Journey" means.
Even if they read the synopsis, they won't have much interest to play.
"It's okay, this kind of thing can't be difficult for a marketing genius like me. You don't have to think about the publicity, I'll figure it out, and you just do the game well. ”
Zhong Ming didn't dare to say that he was full of confidence, but at least he had ideas.
When it comes to this game, it's definitely essential to go through the mold of publicity, such as some game store recommendations.
If you can get a text adventure game recommendation from the game store, or a collection of selected games, it will definitely attract players who like this genre more.
As for the word-of-mouth of the game, Zhong Ming is not worried, every step of the plot of this game from beginning to end is unexpected, and the emotions of the players are up and down, and it reaches its peak at the end of the TRUE END, as long as the players can calm down and play it, the evaluation of this game will definitely not be bad.
Therefore, there is no need to worry about the rating and reputation of the game, what needs to be considered is how to let more players know about this game.
Whether you want to click in and play for the time being, you have to let them know about such a game first.
In fact, the audience of text adventure games is very wide, as long as you are literate, you can play. From elementary school students to the elderly, there is no threshold for playing word adventure games.
So, advocacy is crucial.
Zhong Ming probably calculated the time, and now it has been in development for a week, and according to the current progress, it should be completed in another week.
This is not only about production, but also about tweaking and optimizing, fixing bugs, perfecting dubbing, fine-tuning dynamics and special effects, etc., and the whole studio doesn't have dedicated testers, so it will take some time to rely on the three of them.
But if you want to advertise it, you can start now. If the game is made and then promoted, it will be a little too late.
Zhong Ming opened Weibo.
In fact, except for Weibo, he really doesn't have any particularly good means of publicity, don't even think about spending money to buy hot searches, don't expect to find some celebrities to advertise, only by posting Weibo can he barely maintain his life.
It's certainly not enough to simply post on Weibo to promote it.
Although Zhong Ming's Weibo also has tens of thousands of fans, this number is not much at all, not to mention the complex ingredients, a simple Weibo is likely to be passed by just a glance, and they will not pay attention to it at all.
After all, "Latent Red Path", just looking at the name and synopsis, is really not attractive.
So, we have to find a way to rub the heat.
Zhong Ming flipped through his watchlist quickly.
There are not many people he pays attention to, but basically they are some famous bloggers with many fans, in other words, those who can rub the popularity are labeled, and they are left to rub slowly in the future.
First of all, I turned to the Weibo of the Fire Emblem.
The fire coat of arms looks like a new painting has been posted, and it has already been forwarded by several thousand, and the popularity is good. The name of the painting is "Landscape", and it has a bit of an ink and wash style, and I don't know if it is for the promotion of a certain game, or if it is just for my own practice.
Zhong Ming directly forwarded and commented: "Good painting! Between the mountains and rivers, I think of the literati and artists in history. When I talk about history, I think of the East Asian theater in the history of World War II. Next week, the historical indie game "Latent Red Path" developed by Shimmer Studio will be launched, and I will use the indie game to tell an unknown history, a heroic epic that can be sung and cried, and take you back to that cruel era full of ideals and beliefs! Focus on high-quality games and promote Chinese culture, please pay more attention! ”
After replying, Zhong Ming immediately looked for the next victim.
This time I turned to a well-known composer, but the latest Weibo is not a song, but a Weibo that is not nutritious. The composer heard a song on the music chart and felt that it was particularly bad, so he criticized it, saying that the song was bullshit, and he didn't know why it was still on the list.
Zhong Ming retweeted + commented again: "After all, there are many unknown secrets on the list." Speaking of the unknown, I think of the unknown heroes of history. Next week, the ......" developed by Shimmer Studios
After replying, Zhong Ming continued to search.
Tang Ying also happened to post a Weibo, and this time it was even more ridiculous, so she just complained that she ordered a takeout, and the delivery was too slow, and she was about to starve to death.
Zhong Ming immediately forwarded + commented on Erlian: "Speaking of hunger, I think of that period of war-torn history, and of people who were hungry and cold during World War II. Next week, the ......" developed by Shimmer Studios
flipped through a few more Weibos, and Zhong Ming did the same, anyway, no matter what angle, he turned to his new game.
During this period, there are actually few hot Weibo, after all, people with many fans are usually very busy, how can they brush Weibo every day.
Flipping through the pages, Zhong Ming found another Weibo.
This is a first-line star, and it hasn't been long since it was posted, this heat is not white!
But the problem is that the star only posted a "crying" emoji and nothing else......
I don't know what she's trying to express, maybe it's just that she's in a bad mood.
Zhong Ming is speechless, your expression makes it difficult for me to play!
But in order to rub the heat, an expression must also be on!
"Good expression! This expression very accurately reflects the blogger's sadness and desire to cry at this time. Speaking of crying, I am reminded of those heroic stories in history, and next week, the ...... developed by Shimmer Studios "
……
Zhong Ming swept all the recent Weibo, and then looked at his Weibo, and he couldn't read it anymore.
posted more than a dozen retweets in a row, and the content was all the same, and it is estimated that fans who don't know still think that the number was stolen.
It's a bit of a price drop, but you can only use this special method in special periods, after all, if you want to save money and don't want to lose face, this kind of best of both worlds is still relatively difficult to achieve.
Looking at the comments below, fans were shocked.
"Big guy, you ......"
"Stolen number?"
"No, it's like it's promoting your own game! Anyway, the big guy makes the game very fast, and it will be online next week? ”
"If other companies are at a normal pace, but the big guy studio has just opened, and it is estimated that there are not many people, right? It's amazing to be able to do it so quickly. ”
"It's not fast, what kind of game type is the score?,If it's just a casual game,,It's definitely fast......"
"But what's going on with this blunt propaganda...... The boss's compulsion was instantly ......"
"Isn't the big guy very cold all the time? What's the situation today, did you take the wrong medicine or didn't take the medicine? ”
"Hey, you want to eat......"
Fans are all confused, wondering which one is this?
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